Networking Outreach Methods

How many times have you logged on to Linkedin and found yet another email that starts with: "Hey [First Name]," followed by a generic pitch that does not concern your interests or needs. Sound familiar? We've all been there. And it's frustrating. As a fractional CMO/Consultant, I've seen this happen repeatedly. Businesses think they're doing personalization right but need to do better. It's not enough to use someone's name or company. 👉🏾 True personalization is about understanding their challenges, goals, and needs. For example, on LinkedIn, scroll through their feed and see what they post, talk about, like, and comment on. This helps as a starting ground on how to approach them and what to discuss. So, instead of sending a LinkedIn message that says: "I'd love to connect and learn more about your business," try something like: "I noticed you're working on [specific project]. I have some ideas on how you could [achieve a specific goal]. Would you be open to a quick chat?" See the difference? It's not just about being personal; it's about being relevant. And when you're relevant, you're not annoying — you're helpful. 👉🏾 So, think about this the next time you craft a personalized outreach campaign. →"Would I find this message valuable? →Does it address my specific needs and interests?" If the answer is no, it's time to return to the drawing board. 👉🏾 Also, tools like Crystal Knows help you fine-tune your message and tone when reaching out to maximize the impact of every conversation. Let's aim for genuinely helpful messages, not just another annoyance in their inbox. What do you think about personalized outreach? #b2bmarketing #demandgeneration #leadgeneration #ABM

Cold outreach isn't the problem. Lazy outreach is. Every day, I see messages that scream, "I didn’t do my homework." They’re generic, irrelevant, and frankly, a waste of time for both of us. Here’s the thing: When reaching out without a clear understanding of what I do, who I serve, and how I can actually help, it’s obvious. It also screams, “I don’t value your time, and I’m not valuing mine either.” 𝐸𝑠𝑝𝑒𝑐𝑖𝑎𝑙𝑙𝑦 when it’s easy to see what I do right there on my profile or website. 𝐏𝐫𝐨 𝐭𝐢𝐩: The best way to stand out isn’t fancy pitches or relentless follow-ups. It’s knowing exactly why your message is a fit for the person you’re contacting... For hiring, fundraising, sales, asking for help, networking, etc. 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭, 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐬𝐡𝐨𝐫𝐭𝐜𝐮𝐭: 📍 Research isn’t optional. It’s the baseline for credibility. 📍 Lead with relevance. Why this message, why you, and why me? 📍 Be clear about your ask. If you don’t know, I certainly won’t either. Not only will you get more responses, but you’ll build the kind of reputation that opens doors before you even knock.

Stop DESTROYING your company’s email domains!!! Email deliverability is a topic that continues to come up non stop… Here’s the thing all outbound teams need to understand about deliverability: Email deliverability is a “death by a thousands paper cuts” type of situation. Stop stacking paper cuts and do these 8 things: 1. Set up secondary domains If you are still cold emailing off your primary email domain you may be in big trouble. This is crucial. Using something like Maildoso makes getting these domains and the whole technical setup super fast. The last thing you want, especially if you don’t have a reputable domain like Salesforce(.)com is to burn your orgs primary domain. This doesn’t just affect your sales team. You don’t need your CS and CEO landing in SPAM. 2. Set up your DNS (DMARC, SPF & DKIM) records for ALL of your domains. To skip the manual DNS headache... Maildoso automate this setup. I set up 2 new domains in literally 1 minute. Right now we can only set up 2 mailboxes per rep in Outreach. Going to be adding a Smarted integration soon in Common Room to run higher volume experiments based on various intent signals and double down on the ones that work with human SDRs. 3. Secondary domains should link to your primary. You want to make sure your prospects are being directed to your actual company domain if they are curious and click. 4. Email Warmup - Domains should be “warmed up” for ~14 days before cold emailing. Send at least 20-30 warm up emails per day per email account, with a 40% reply rate. This builds your domain reputation. 5.  Email Volume - Build this over time. Start with 5-10 emails a day per account and do NOT send more than 30 emails per day per email account. 6. Traditionally I would have said to keep your email signature plain text. No Links. No images. No calendar links…at all. BUT Maildoso just dropped something SICK. They rebuilt Custom Domain Tracking from the ground up to make it bypass spam filters. You can now add links/images etc. Also, add your address in your signature and make sure you put a picture in your Outlook or Gmail profile. 7. Vary your cold email copy (i.e. SPINTAX). Sending the same template to every prospect signals that you are a spammer. Customize your first step email. For emails further in your sequence, use Spintax. Use alternate phrases “Hi, Hey, Hello”. New age sequencers do this automatically. 8. Understand that your domain gets TORCHED when people mark your email as spam.  Good and relevant copy matter. 9. Constantly monitor your email deliverability. Deliverability varies across Outlook and Google servers. Get a platform that helps you land in ALL inboxes. Again, Maildoso makes this super easy...  they have daily reputation monitoring built right in so you catch issues fast. They average 98%+ inbox placement - wild. Maintaining good deliverability over time is key in the success of outbound. What would the email deliverability experts add here?

70% of outbound doesn’t fail because of bad tools. It fails because it’s "forgettable". Nobody remembers: → How many tools you used → How long your sequence was → How many emails you blasted → How much jargon you packed in Buyers don’t care how hard you worked. They care if you respected their time. What they do remember: → You respected their time → You followed up with care → Your message was relevant → You solved a real pain point Outbound isn’t a numbers game. It’s a relevance game. Too many teams treat it like a lottery: → Blast 1,000 emails → Hope for 10 replies → Call it a win The real cost is huge: → Wasted money on tools → Burned credibility with your ICP → Demoralized teams when nothing sticks That’s why outbound feels dead. But the truth is simple: It’s not dead. Bad outbound is. And I’ve seen this across 50+ B2B teams. The ones who win don’t send more. They send better. The best teams use intent signals, triggers, and activities. Not to spam. But to enrich their data so every message feels relevant. Think funding rounds. Think job changes. Think new hires. Think tech installs. Even a post your prospect engaged with last week. That’s what makes outreach feel relevant even at scale. Here’s what to do instead: → Follow up with care → Lead with relevance → Send fewer, better emails → Keep it short, clear, human Outbound is simple. Respect people. Deliver value. Repeat. Do that, and your pipeline grows. What’s the most memorable cold email you’ve received? - Like the post? Repost ♻️ to help others. Follow Arpit Singh and tap the 🔔 

Your prospect has 147 unread emails. Yours just got added to the pile. What makes them open YOURS instead of the other 146? After sending thousands of cold emails and generating over $700M in sales throughout my career, I've identified the #1 mistake destroying most cold outreach: ZERO RIGHT PERSONALIZATION. Most reps "spray and pray". Sending the same generic template to 1,000 prospects hoping something sticks. Then they wonder why their response rate is 0.5%. Here's the cold email framework that consistently gets 20%+ response rates:  → Make your subject line about THEM, not you. Use recent news, achievements, or common pain points to spark curiosity. Example: "Your Inc 5000 ranking" or "Austin expansion" 1. Keep your email so simple it doesn't require scrolling. It MUST be mobile friendly, as 68% of executives check email primarily on their phones. 2. Use this 3 part structure:  → Personal opener: "Hey [Name], [specific personalization about them]"  → Show understanding: "In chatting with other [title] in [industry], they're typically running into [pain point]"  → Soft CTA: "Got a few ideas that might help. Open to chat?" 3. Research these personalization sources: • Company website (values, mission page) • Press releases • LinkedIn activity • Earnings transcripts (for public companies) • Review sites The hardest territory to manage isn't your CRM. It's the six inches between your prospect's ears. They don't care about your product. They care about THEMSELVES. Recently, one of my clients was struggling with a 1.2% response rate on cold emails. We implemented this framework, and within 2 weeks they hit 17.4% - with prospects actually THANKING them for the personalized outreach. Find your sweet spot on the personalization spectrum. You can't do hyper personalized video for everyone, but you can't blast the same generic template either. — Hey reps… want another cold email strategy? Go here: https://lnkd.in/gKSzmCda

Stop the investment SPAM. The main reason that founders fail with their outreach for a potential investment are overly generic messages. Every day I get messages that congratulate me on my great investments in payment technologies, battery tech or other sectors I have never invested in. I delete all those messages - those founders just need money, they do not want to have ME on the captable. They have not done their homework. Messages often lack a link to the website, a link to their linkedin and a pitchdeck. I need to filter quickly. Everything that is missing makes this process more complicated for me and increases the chance of me not continuing the process because I can not distinguish between spam and legit outreach. The outreach is often not a match for my investment criteria speaking about rounds that are too late for me or funding sums that are not relevant to me. I delete all those messages. Again: homework not done. People asking to jump on a call before providing any information apart from super generic info about the business like the purpose of the company and the addressable market - I will not jump on a call. That is like being a car dealer saying you have a great car to sell asking potential clients to come to the car dealership without any additional info. It will not work. If you want to convert outreach into opportunity do the following: First you identify angels that invest in your space of which you think they could be a valuable addition to your captable. Second you write an email/message that contains the following: - Short intro about you as the founder (include your linkedin in footer) - Short description of the business (include website in footer) - A couple of sentences around traction - Information regarding the current round (size, valuation, which milestone will be reached with the money) - Info why you reached out to the angel/ why you think she or he will be a good addition - Include link to schedule a call I am sure by doing that and sending out 10 emails/messages you will create more opportunities than sending out 1.000 untargeted messages.

Cold email outreach is often misunderstood as a numbers game - send more, get more. But the truth is, quality always beats quantity. Your success largely depends on the quality of your email list. A well-curated list means you’re reaching the right people with the right message, while a poorly managed list can lead to low engagement, high bounce rates, and damage to your sender reputation. Here’s a few key steps to refine your cold email lists for better results: 1️⃣ Segment your audience: start by dividing your list into segments based on criteria such as industry, job title, company size, or previous interactions with your brand. 2️⃣ Regularly clean your list: over time, email lists can become cluttered with inactive or invalid addresses. Regularly clean your list to remove bounced emails, unsubscribes, and unengaged contacts. This not only improves your deliverability rates but also ensures you’re focusing on prospects who are more likely to engage. 3️⃣ Use data enrichment tools: tools like Clearbit, ZoomInfo, or Hunter.io can help you enrich your email list by adding valuable data points such as the prospect’s role, company details, and social profiles. This extra information enables you to personalize your outreach even further. 4️⃣ Monitor engagement metrics: pay close attention to open rates, click-through rates, and responses. If certain segments of your list are underperforming, it may be time to re-evaluate those contacts. Use these insights to continuously refine your list and improve your targeting. 5️⃣ Leverage intent data: incorporate intent data into your list-building process. This data shows which companies are actively researching solutions like yours, allowing you to target prospects when they’re most interested. Tools like Bombora or 6sense can provide these insights. If you do something extra special to your email lists, share below 🤓 #Sales #ColdEmail #EmailMarketing #Outreach #SalesStrategy

I was talking to my husband, who’s building his startup, Talowiz. His marketing approach? Find contacts via some martech tools, launch email or LinkedIn campaigns, and hope for conversions. Sounds familiar? Unfortunately, this is where most startup founders go wrong, especially when their deal size is low. They burn dollars on tools and campaigns with little to no return. Let’s talk about why this approach often fails: 1️⃣ Targeting the Wrong Companies Most of the time, these contacts are not from accounts that may be interested in your offerings. This is not a research-driven approach. 2️⃣ Generic Messaging Multiple industries have their specific pain points. Addressing these pain points should be the first step. It is imperative to research the accounts before starting any outreach. 3️⃣ Spray and Pray Doesn’t Work Only 5% of buyers are actively in-market. Sending generic campaigns to everyone is wasteful, especially in B2B, where personalized outreach is important. 4️⃣ Email Challenges Many emails never reach inboxes. According to studies, 20% of emails fail to land in inboxes due to spam filters, poor domain reputation, and unverified lists. Average open rates in B2B? 21.33% for general emails, which means most efforts go unnoticed. Even if you manage to land in the inbox of someone not ready to buy, they might mark your email as spam, killing future opportunities with them. 🚨 Bottom line: Relying on random lists, generic campaigns, and drip emails without research only wastes efforts and dollars. 🚨 So, what’s the solution? The key is to stop the spray-and-pray approach and focus on Account-Based Marketing (ABM) to prioritize research, personalization, and targeting in-market accounts. Want to know how ABM can transform your startup’s marketing? Stay tuned for my next post or drop me a message! #ABM #accountbasedmarketing #B2B #B2BMarketing #ABMers #AccountBasedMarketers

Struggling with email deliverability? -here's the checklist - 2 mailboxes per domain - Warm up for 3 weeks - Remove spam keywords - Verify contact list emails - Build hyper-relevant lists - Use private infrastructure - Avoid links in the first email - Use Spintax to vary the copy - Include an unsubscribe option - Max 30 emails per mailbox/day - Use plain text emails (no HTML) - Authenticate your domain (SPF, DKIM, DMARC) - Enable MTA-STS to enforce secure email delivery - Enable TLS-RPT to monitor and fix delivery issues ➡️ Include an Unsubscribe header so people can easily unsubscribe instead of marking your email as spam. ➡️ Do not include images or links on your signature either. ➡️ Always have backup mailboxes warmed up and ready for outreach so you don't lose time if something goes wrong. You can continue your outreach. What would be your tip for premium deliverability? Save this checklist if you need guidance with deliverability.

I received this message from an individual repping AI consulting to help companies drive pipeline. It’s wrong for a variety of reasons… “I am interested to explore if we can work together. I’d be happy to grab a virtual cup of coffee or just chat. Always happy to network either way, let’s chat at your convenience.” Nice? Sure. Clear? Not even close. Effective? Nope. Here’s the problem: “Interested to explore if we can work together” — This is vague and passive. What kind of work? Why me? Why now? I share enough content and talk on enough podcasts you should have better research. “Grab a virtual cup of coffee or just chat” — This is the cold outreach version of “wanna hang out sometime?” If you’re selling AI strategy, lead with something more intentional. “Happy to network either way” — This is filler. And worse, it sounds like you’re just collecting connections. If you’re in the AI space (especially consulting) you have to assume you’re not the only person in my inbox pitching “exploration.” Differentiate or be ignored. Especially if I believe I can use AI to write a better email. How to fix it: ✅ Be specific about why you’re reaching out ✅ Show that you’ve done your homework ✅ Lead with value, not vagueness ✅ Make the ask clear and easy to say yes to Example: “Hey Kyle - I’ve been following how you’re structuring your marketing team around AI. I work with companies like X and Y to automate content workflows and reduce campaign time by 40%. Would you be open to a quick chat next week to swap notes?” Short. Personal. Clear. Relevant. If you’re not sending messages like that, you’re just adding noise. And nobody has time for more noise. Nobody.