Networking Strategies for Finance Job Seekers

The best piece of advice I was given about networking: Don't give people your resume. Do this instead! When I was 38, a former colleague gave me an unforgettable piece of advice. I was starting to look for a new job after being laid off. I'd been running myself ragged trying to meet people who could help me. But, like most beginners, I was making a lot of mistakes: • Applying online for jobs and never hearing back • Going to useless networking events, and • Cold calling the wrong people, Until one day, my colleague said to me: "𝙔𝙤𝙪 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙘𝙧𝙚𝙖𝙩𝙚 𝙖 𝙏𝙖𝙧𝙜𝙚𝙩 𝘾𝙤𝙢𝙥𝙖𝙣𝙮 𝙇𝙞𝙨𝙩." That day, my whole approach to networking changed. A Target Company List (TCL) is a list of companies you are interested in learning more about. These are companies where you might want to work. It’s: • A physical, formal list. It doesn’t live “in your head” • Formatted like a resume. You could hand it to someone. • Not laminated. You can make adds and changes to it as you get feedback You create this list by thinking of the type of companies where you want to work. Ask yourself: • Which industry do I want to be in? • What size company do I want to work at? • Which companies have values that align with mine? • Which companies have job postings I’ve applied to? • Which companies are on “Best Places To Work For” lists? Once you create your professionally formatted list, you start giving it to people during networking meetings. Either hand them a physical, paper copy or send it via email. When I got this advice from my colleague, I didn’t understand why the TCL would work, but as I used it over the years, I’ve come to understand why it’s an effective networking tool. When you're in a networking conversation and the other person says, “How can I help you,” most people give them their resume. This makes you hard to help. Who should the person give your resume to? On the other hand, if you give them your TCL and ask, “Do you know anyone who works at one of these companies,” it’s easy for them to say “Yes” or “No.” If they say “Yes,” they can introduce you to the person via email. Now, you know someone at one of your target companies. If they say “No,” you can ask if there are other companies like the ones on the list where they know someone. If they do, you get and introduction at a company you have never considered. If they still don’t know anyone or any companies, let them take the list home. There’s a good chance they’ll think of someone later. The TCL forces you to get specific about how other people can help you. The more specific you are about how someone can help you, the more likely you are to get help. P.S. - This weekend, I'm sharing another tip on Being Easy To Help in 𝙏𝙝𝙚 𝙄𝙣𝙩𝙧𝙤𝙫𝙚𝙧𝙩𝙚𝙙 𝙉𝙚𝙩𝙬𝙤𝙧𝙠𝙚𝙧. This is my weekly newsletter where I teach you to be a better networker. Not a subscriber? Sign up for FREE when you hit the link under my headline at the top of the post ☝️

How To Turn Networking Conversations Into Referrals (7 Simple Steps): 1. Getting “Stuck” After A Great Call Most of us get stuck in this trap. You worked so hard to get this call. You jump on, ask your questions, and it went great! Then you realize you have no idea what to say or do to keep the relationship going. 2. The “Open Door” Strategy I ran into this same problem during my job search. And I created the “Open Door” Strategy as a solution. Once I began implementing it, I always knew exactly what step to take next. That led to referrals and, eventually, job offers. 3. The Overarching Concept At a high level, the goal of the “Open Door” Strategy is to create a plan to keep the door open for the next step. When you set this as an intention, you can proactively plan around it. This gives you multiple options to “open the door” no matter how the conversation goes. 4. Start With A Brainstorm First, start by brainstorming different ways you could use to create a “Door Opener.” Ex: You could ask for a piece of advice, then you could ask if it’s ok to follow up after you take action on it. You could ask about a specific challenge, then ask if it’d be ok to follow up with some ideas around it. 5. Keep Several Options On Hand When you book your next networking conversation, keep you list of “Door Openers” on hand. When it feels natural in the conversation, introduce one of them and see what kind of response you get. If they don’t bite on one, introduce another option from your list when it makes sense. 6. Get A Follow Up Commitment This is the most important part. After you use the “Door Opener,” ask if it’s ok to follow up by X date. When they say “yes,” you’ve essentially added a placeholder in their mind for the next step in the relationship. Now you can confidently follow up knowing you both agreed to it! 7. Repeat At Each Relationship Stage The best part about this strategy is that it works at every stage and touchpoint. Your goal should be to never leave a networking conversation without leveraging it. If you adopt that approach, you’ll always know the next step you need to take and your contact will have the same expectations set on their end!

In the last 3 years, I helped 49 clients find the job they love. The common networking advice job seekers get: Step 1: Send generic connection requests. Step 2: Wait (and hope) for responses. Step 3: Share your resume immediately. Step 4: Repeat until success. I found a better approach: 1. Research the right people: Focus on recruiters, hiring managers, and practitioners in your target field. 2. Personalize every message: Mention shared interests, their work, or the company in your outreach. 3. Start with value: Ask thoughtful questions or express genuine admiration for their expertise. 4. Build a relationship: Engage with their posts or provide insights before asking for help. 5. Follow up strategically: Stay polite and persistent without overwhelming them. If you follow this process, you'll build meaningful connections that can help you find the place where you enjoy working.

Here's how my clients are getting jobs right now: The breakdown is 20/80: • 20% through cold applying • 80% through networking I don't think the job search is a numbers game, but I think networking is a numbers game. I would rather you send out 100 networking messages than 100 applications. My clients don't mass apply for jobs. They are targeted in their approach. Here's how they do it: 1) Very clear on what they want - they know what job titles/companies/industries interest them. This clarity makes them more attractive candidates. 2) Write a different resume for each job title they're applying for. This is more work up front, but it makes applying much easier and faster. Very little customization is needed per application. Plus, this makes your resume(s) much stronger too. 3) Include metrics on their resume. They're using numbers to measure their accomplishments and achievements. They're also using numbers to add context to their roles. (I'm writing a post about finding metrics, stay tuned.) 4) They have optimized LinkedIn profiles (packed with keywords and ideal job titles), plus they are active on LinkedIn. 5) A recent client had more luck applying early. Her interview opportunities went up when she was one of the first to apply (she was looking for remote roles in a competitive field, so applying early was a big advantage). 6) Most importantly, they are WORKING THEIR NETWORK. They are unabashedly reaching out to everyone they know and asking for help. Yes, some of them hate it, but it's getting results. You have to get comfortable being uncomfortable. I have a 5-step process for the job search, I call it the SMART Job Search Process: 1) SEEK: Be very clear on what you want next. 2) MATCH: Find companies that interest you and learn what they want. 3) ALIGN: Get your resume, LinkedIn, and positioning tight. 4) RELATIONSHIPS: Now that your personal brand is done, it's time to reach out to your network. 5) THRIVE: NOW you're ready for the job search and nailing the job interview. We often jump right to Step 5 - applying for jobs - before doing the other steps properly first. ✅ In Steps 1 and 2, you're getting clear on what you want and what your target employers want. ✅ In Step 3, you use that information to write LinkedIn and resumes that are packed with keywords and targeted bullet points. ✅ In Step 4, now you're putting your best foot forward and you're ready to approach your network. ✅ In Step 5, you have done all you can before applying to jobs. Now it's time to hit the job boards. This is a competitive market - can you revisit any of these steps and tweak your job search? I'm rooting for you. 👊 ♻ Please repost if you think this advice will help others. ***** Hi, have we met? I'm Emily and I'm on a mission to get the #greenbannergang back to work, one actionable step at a time. #jobsearch #jobhunt #jobseekers