How to Use Networking to Land Creative Gigs

“Networking is awkward.” You know what’s more awkward? Graduating in May 2025 and applying to 127 jobs with… zero callbacks. Let’s fix that with networking ideas no one’s talking about. and I mean actionable.. 1. “Reverse Research” Your Way Into a Conversation Instead of asking people what they do, show them what you know about what they’ve done. How to do it: Find someone on LinkedIn in your target company/role Read their posts, podcasts, or panels they’ve been on Then send this message: “Hi [Name], I came across your [talk/article/post] on [topic]—your point about [insight] made me think differently. I’m researching [industry], and would love to hear your take on [specific follow-up]. Would it be okay to connect?” That’s conversation built on respect. 2. Book Club for Industry Geeks Start a virtual book or podcast club for your industry. Invite professionals to speak at the end of each cycle. How to do it: Pick 3 peers + 1 book or podcast Create a simple calendar (4 weeks = 4 touchpoints) End with a “Wrap-Up” Zoom chat—invite a guest Post your takeaways on LinkedIn and tag them Because learning together? Is the strongest way to network. 3. Write A “Public Thank You” Post on LinkedIn You probably learned something cool from someone recently. Now imagine you posted it publicly, gave them a shoutout, and showed how you applied it. How to do it: Tag the person Share what they taught you Share what you did next Ask your network, “What’s something YOU learned from someone this month?” You just gave free visibility, created a loop, and 10 people will want to talk to you after. 4. Turn Informational Chats into Co-Creation Networking chats often stop at “thanks for the time.” What if it didn’t? What to do: After the call, send a note: “Hey [Name], based on our chat about [topic], I drafted a small idea to build on your advice. Would love your thoughts!” Create a graphic, short write-up, or project plan (just 1 page!) Now you’re not just a student. You’re someone they collaborated with. That’s relationship-building, not just networking. 5. The 5-5-5 Strategy Most people get stuck on who to reach out to. Here’s a weekly formula: 5 People You Admire (Founders, creatives) 5 People From Your School Network (Alums, professors, guest speakers) 5 Peers Who Are Also Job Hunting (Build a support circle, swap leads) Message all 15. Repeat weekly. That’s 156 conversations in 3 months. You don’t “find” jobs—you build the path to them. Reminder: Networking isn’t about who has the fanciest title. It’s about who remembers you when an opportunity comes up. Be the person who listened, learned, shared, and followed up. If you’re reading this and job searching— try one new method this week. Not next month. Not when it feels “less scary.” Now. You’re not late. #May2025Grads #NetworkingTips #CreativeCareerMoves #JobSearchStrategy #InternationalStudents #GradJobHunt #BeyondTheResume #HumanConnection #Topmate

I’ve been talking to a lot of candidates who tell me they’ve been applying to 100+ jobs on LinkedIn and Indeed but aren’t hearing back. The success rate from just applying online is low today. The competition is tough, with hundreds of applicants for each role. The last time I landed a role through LinkedIn applications was in 2017. Over the last 4 years, every opportunity I’ve had came through referrals, recruiters reaching out to me, or connecting directly with someone at the company. If you’re going to apply, look outside of LinkedIn too. I still use LinkedIn but as a tool to research hiring managers or recruiters, not just to send messages. I’ve never relied on InMails. I find other ways to connect instead. Even as a recruiter myself, I’ve received 100+ messages at times and couldn’t possibly respond to them all. That’s why thoughtful, genuine connections matter so much more than mass messaging. If you’re job hunting, here are some strategies that have worked for me and others in my network: -Referrals make all the difference. If you can connect with someone at the company, even just for an introduction, it can go a long way. - Slack communities are a great resource. Channels like Online Geniuses (marketing), RevGenius (sales), HackingHR (HR), The Designership (Design), Tech Ladies, and RemotelyWeWork often have job boards or strong networking opportunities. - Explore platforms specific to your industry. AngelList for startups, BuiltIn for tech and marketing roles, and Reddit/Twitter can help if you’re engaging with the right people. I actually recruited writers on Reddit in my last role. - Tailor your outreach (especially if you're sending Linkedin message). If you’re in a creative field, sharing a portfolio, or even a small project can really make you stand out. To my network: If you’ve had success finding roles recently, what’s worked for you? Feel free to share.

If you've sent out 200+ applications in the past six months and all you've heard is silence, it's not bad luck ~ it’s a sign you need to change your approach! I’ve had clients come to me after blasting out hundreds of resumes with zero results, and my advice is always the same: stop relying on job boards alone and start diversifying your strategy!! Here’s what I’ve seen work and what I'm recommending: 1. Build real connections (this is the game-changer). Most jobs are filled through referrals or internal hires. If you’re not networking, you’re competing against hundreds (or thousands) of applicants. Instead: - Reach out to hiring managers directly. - Talk to employees at companies you admire. - Join industry Slack groups, Discords, and networking events. Many Slack communities have exclusive job postings and hiring managers actively looking for talent. 2. Make LinkedIn work for you. I’ve seen candidates land jobs just by being active. If you’re only applying but never posting, commenting, or optimizing your profile, you’re invisible. Show up and engage ~ hiring managers are watching! 3. Pitch yourself. One of my clients landed a role by cold-emailing a hiring manager with actionable ideas to improve their marketing. (Note that you must do this strategically or it will backfire and you might come off as a know-it-all!) Sometimes, the best jobs aren’t even listed until the right person makes a case for them. 4. Look beyond LinkedIn & job boards. So many great opportunities exist outside the usual platforms. Depending on your industry, check out: AngelList – startups Wellfound – tech We Work Remotely – fully remote jobs Behance / Dribbble / CreativeMornings – creative roles 5. Get expert guidance. If your job search feels like a black hole, you don’t have to figure it out alone. A career coach (like me!) can help you fine-tune your strategy, craft outreach messages, and unlock hidden job opportunities so you're not stuck in the endless cycle of online applications. Bottom line? If what you're doing isn’t working, let’s build a strategy that does!