Effective Networking for Creative Entrepreneurs

“I don’t know anyone in the industry.” Neither did I. Neither did most of us. But we got in. Not by knowing people. But by getting known. Let’s break the illusion that networking = coffee chats. Because if you're a May 2025 grad (especially an international student)... Time’s ticking, anxiety’s rising, and sending 100 resumes isn't enough. You need visibility. You need credibility. You need a connection. Here are creative networking strategies most people don’t discuss—plus how to do them. 1. Create a “Missing Manual” for Your Dream Role Instead of sending a cold message, create something they’ve never seen. How to do it: Research a company/role you're interested in (e.g., Marketing Analyst at Spotify) Find what skills, tools, or challenges are core to the role Build a 1-pager called: “What I Wish I Knew Before Joining [Team Name]” Write tips, links, tools, or ideas for someone in that role Send it as: “Hi [Name], I created this as a learning tool while researching roles like yours. Thought you might enjoy it—or even improve it. Would love to hear what you think.” Why it works: You’re not asking for a job. You’re showing value. And curiosity. 2. Make a “Portfolio Video” Breakdown of a Brand or Campaign Especially helpful for roles in product, strategy, UX, or marketing. How to do it: Pick a brand you love (or want to work for) Study one campaign, product, or feature they launched Record a 2-minute video: What worked What could be better What you do differently Post it on LinkedIn or send it directly to an employee there This shows critical thinking and industry fluency, without asking anyone to hop on a call. Some grads landed interviews this way before applying. 3. Interview 3 People... Then, Publish a Mini Guide People LOVE being featured. Even more than being asked for advice. How to do it: Pick a topic you want to learn about (e.g., “Getting into Product without a CS Degree”) DM 3 professionals and say: “Hey [Name], I’m creating a short guide for students breaking into [field]. Would love to ask 3 questions via email—takes 5 minutes. Would you be open?” Compile responses into a clean Notion or Canva doc Share it on LinkedIn and tag everyone Bonus: it builds your brand and your network. 4. Drop a Handwritten Note (IRL or Digitally) In a world of AI, everything, handwriting stands out. How to do it: Go to a local event, info session, or talk Afterward, write a thank-you note with 1 thing you learned If it’s virtual, write the same note and scan it as a PDF Email it to the speaker Subject line: “One Thing You Said That Stuck With Me” Nobody forgets the person who sends paper or care. Final Thought: You don’t need to be the most experienced. Just the most intentional. Get known for being someone who shows up. Because in the end… Jobs come from people. People connect to stories. And your story? Deserves to be told. #May2025Grads #InternationalStudents #NetworkingTips #CreativeCareerMoves #JobSearchHelp

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book

I get a lot of messages from folks looking for support and guidance, whether it’s about growing a speaking career, advancing in a role, or starting a business. I've reached to folks too and been turned down or ignored plenty of times. In hindsight it's probably because I didn't follow these guidelines: 1️⃣ Be specific. Instead of “Can I pick your brain?” try something like, “I’m working on breaking into this industry and could use some advice on this specific challenge…” or “I’d love tips on structuring my keynote.” The clearer you are, the easier it is to help. 2️⃣ Be flexible. Someone recently told me, "I’ll meet you anywhere, anytime within 10 minutes of your house…”—and that kind of openness caught my attention. Remember, when you’re asking for someone’s time without cost, being flexible (and eager) goes a long way. 3️⃣ Be kind. It sounds simple, but a warm, genuine acknowledgment of someone’s time and expertise can mean a lot. Something like: "Hi [Name], I’ve been following you on LinkedIn, and your recent post about [topic] really resonated with me. I admire how you handle tough conversations. I’m facing a challenge at work and would love your thoughts. I promise to keep it under 10 minutes. I know this is a favor, so I’ll be as flexible as I can." 🌟 See how these three steps work? It’s about being specific, flexible, and appreciative. It makes it easier for the other person to say yes. 💡 Bonus tip: You don’t have to worry about offering something in return. Just be upfront about asking for a favor and express genuine gratitude. If this approach speaks to you, I hope it helps make your future networking asks a little easier!