Networking Skills Every Social Media Manager Should Have

Explore top LinkedIn content from expert professionals.

Summary

Networking skills are crucial for social media managers to build meaningful connections, exchange valuable insights, and create opportunities for collaboration and professional growth in the digital space.

  • Personalize your approach: Avoid generic messages and take time to tailor each outreach by referencing the recipient’s work, interests, or recent projects to show genuine interest.
  • Focus on relationships: Initiate conversations without asking for favors right away, sharing your own experiences while expressing interest in supporting the other person’s goals.
  • Engage consistently: Interact regularly with your network by liking, commenting, or sharing their content to nurture relationships and remain memorable over time.
Summarized by AI based on LinkedIn member posts
  • View profile for Sreya Sukhavasi
    Sreya Sukhavasi Sreya Sukhavasi is an Influencer

    Software Engineer | Career Growth Writer | LinkedIn Top Voice

    13,080 followers

    Networking Tips I wish I had when I started out Ever wonder why some DMs get replies while others go ignored? Having been on both sides, here’s what I’ve learned about making your messages count: 1. Skip the Copy-Paste: AI-generated messages or cookie-cutter templates stand out for the wrong reasons. They come off as generic and lack authenticity. I can often tell right away because many people send the exact same message. You can still use AI to refine your message just don’t depend on it entirely. 2. Add a Personal Touch: Think about why you’re reaching out. Is it their recent project, a shared interest, or a specific experience of theirs that resonates with you? Mention it! This goes a long way in showing you genuinely care. 3. Break the Ice with a Real Connection: Networking is about building relationships, not just seeking favors. Start a conversation, not with an “ask.” I often see job seekers asking for referrals in their first message or sending resumes and immediately inquiring about open roles. Instead, try sharing something about yourself, your interests, your journey, or why this person’s story resonates with you. 4. Be Clear and Intentional: Respect the other person’s time. Keep it short and focused. A clear purpose shows that you value their insights, rather than just looking for a “quick win.” 5. Remember, They’ve Been in Your Shoes Too: Most people want to help, especially if they see effort and genuine interest. A well-thought-out message can open doors you didn’t expect. I know the nerves of sending those first few DMs, I’ve been there! But with these tips and a bit of practice, you’ll stand out and build real connections. Happy networking!

  • View profile for Bani Kaur

    Content strategist, writer, and Research Report Creator for B2B SaaS in Fintech, Marketing, AI and Sales | Clients: Hotjar, Klaviyo, Shopify, Copy.ai, Writer, Jasper

    18,452 followers

    I wouldn’t call myself a networking expert. BUT I’ve landed my last 8 clients because of “networking.” Here’s what’s worked for me 👇 A disclaimer before I start: “successful” networking hinges on being as invested in other people‘s success as you’re in your own. It’s NEVER a matter of quantity (“send 20 connection requests a day!”), and always a matter of connecting with like-minded people. 1. Be genuinely nice and helpful — proactively. Someone landed a role at a company you’ve admired or a product you’ve thought is cool? Reach out and congratulate them. Go beyond LinkedIn’s recommend one-liner and add a personal note. Someone’s struggling with a task you could do in your sleep? For example, setting up Monday automations. Send them a voice note with instructions or screenshots. 2. Show up on both sides — people who you can help and people who can help you. It’s not “networking” if you’re only reaching out to people who have something to offer you. Connect with others in your industry, people who have your role in a completely different industry, and people who want to be where you are. 3. Listen before you talk. Listen actively, intently, and empathetically. Seek to understand before you comment or ask for something. Always always ask “how can I support you in your goals?” Give people an opportunity to tell you — unfiltered — what they need from you. 3 “Don’ts” which you…just don’t do pls. It’s gross. 1. Don’t bait and switch: it’s the worst. People don’t hate cold pitches as much as they hate this. With a cold pitch, people might ghost you. But bait and switch and they’ll mentally block you forever. 2. Don’t get emotional in business conversations. I once recieved a follow up where the person went on and on about how they’d stayed up at night waiting for my reply. It was an unsolicited cold pitch. I don’t even remember seeing the email, I was probably too busy. They went on to call me some rather rude names and I … blocked them. Point is, they burnt a bridge for no reason. 3. Don’t fake it till you make it. Don’t exaggerate your credentials. Even if the conversation is successful, you’ll never be able to form a real relationship. It’ll always be superficial. What do you think?

  • View profile for Ana Goehner

    Career Coach & Strategist ● LinkedIn Learning Instructor ● Guest Speaker ► Introvert & Job Searching? I help you optimize your LinkedIn profile and become visible to recruiters ► LinkedIn Quiet Strategy ► Dance 💜

    13,610 followers

    Most people tell you to network, but they don’t teach you how. Here’s what you can do: 🔹 Quality Over Quantity: Before attending, study the event's attendee list and identify 2-3 people you want to meet. This focused approach can lead to deeper, more meaningful conversations. I’ve recently done this myself at a TED event. 🔹 Adopt a Giving Mindset: Offer to share your expertise or resources. For example, if someone is working on a project you have experience with, volunteer to provide insights or introduce them to someone who can help. This shows you're invested in their success. 🔹 Research Smartly: Look into their recent projects or publications. If your contact has recently published a paper or given a talk, read it and mention specific points you found intriguing or valuable. This demonstrates genuine interest and sets you apart. 🔹 Make the First Move: Send a message acknowledging a challenge they mentioned in a public forum or LinkedIn comment. For example: "Hi [Name], I saw your post about the challenges of remote team management. I've faced similar issues and found that regular virtual coffee breaks helped. Would love to share more if you're interested. Best, [Your Name]" 🔹 Build a Habit: Set a weekly reminder to engage with your network on social media. This could be liking, commenting on, or sharing posts from your contacts. Regular engagement keeps you top of mind and builds a foundation for deeper connections. Tomorrow’s newsletter is packed with actionable insights to turn casual contacts into valuable connections. ➡ Sign up here: https://lnkd.in/eE-aFmFy 💜 Career Well-being is the best work-life newsletter, according to my readers! Join us! #NetworkingTips #CareerDevelopment #ProfessionalGrowth #careerbutterfly #CareerWellbeing

  • View profile for Anjali Viramgama

    SWE at Microsoft | Tech, AI & Career Creator (500k+) | Ranked 5th in the World's Top Female Tech Creators on Instagram | Top 1% LinkedIn Creator | Featured on Forbes, Linkedin News & Adobe Live

    128,844 followers

    Everyone says, “Network your way into a job.” But no one tells you how to make your message actually stand out. I used to send generic cold messages that got zero replies. Then I started attaching specific questions or insights about the company or role. That’s when conversations started. Here’s how to network well: - Don’t ask for a referral in your first message. Start a conversation. - Mention a specific project or product the person worked on that excites you. - Ask one thoughtful question, not “Can I pick your brain?” - Keep it under 3 sentences. Respect their time. Here’s are a few templates you can use: - Hello! I applied to a SWE internship at Meta and had a few questions about the work culture. Would you be open to connecting? I appreciate your time! - Your work in [field/area of expertise] is truly remarkable. As an aspiring [role], I'd greatly appreciate the chance to connect and gain invaluable guidance from your journey. - I'm captivated by your unique approach to [specific aspect of their work]. Could we connect? I'd love to learn more and potentially explore opportunities for collaboration. - Hello! I read the research paper you published on XYZ topic. As a master’s student, I’m interested in pursuing research in similar fields, I’d be thrilled if you could connect! - I'm fascinated by your work on [specific project/initiative]. As an aspiring [role] in [field], I'd love to connect and learn from your expertise. Would you be open to a brief chat? - Your recent [article/interview/presentation] on [topic] resonated deeply with me. I'm keen to explore [related area of interest] and would appreciate the opportunity to connect. Your message should be short, specific, and easy to reply to. Most people just say, “Hi, can you refer me?” Be better than most people. #networking #techcareers #jobsearch #30DaysOfCareerGrowth Day 6 of #30DaysOfCareerGrowth

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