How to Use Email for Networking in Social Media

Here’s a secret to help you supercharge your networking. Stop trying to hit home runs with every touch point. Instead, focus on small wins that move the conversation forward. I see so many people making big / vague asks up front: “Can you hop on a 30 minute call?” “Tell me how you accomplished [Big Thing].” These people are super busy and they’re receiving this email from you - a total stranger. The last thing they want is another item on their to do list. Instead, start with a small, simple ask that they can reply to in <30 seconds. Here’s a formula that's been really effective for me: “Hey [Name], your experience in [Industry] is really impressive. I know you're busy, but I just had to ask: If you had to start over and work your way back to [Insert Achievement], would you do A or B? A: [Insert Actionable Thing] B: [Insert Other Actionable Thing]” This formula makes is incredibly easy for them to say "I'd do A" or "I'd do B." Now the door is open! Go do thing A or thing B, get results, and report back. Let this person know you took their advice and then ask for more. This positions you as someone who values their advice and has an action bias -- someone worth investing in. That's going to lead to deeper conversations and stronger relationships!

Tired of your networking introductions going nowhere? You send an email connecting two people who should meet… and then? Crickets. 🦗 You're not doing it wrong—you’re just doing it the lazy way. Here’s the deal: inboxes are a war zone—full of spam, promos, and chaos. If you casually toss an intro over the fence, it will get buried. Example of a dead-end intro: “Hey Larry, meet my friend Dennis. You two should talk. Go make magic happen!” No context. No value. No action. If you really want to make powerful, outcome-producing connections, here’s the playbook I’ve refined over 20+ years: 1. Know who’s who. Decide who benefits most (the beneficiary) and who’s the generous connector (the benefactor). This gives your intro purpose. 2. Prep the benefactor. Before firing off the email, call or text the benefactor. Give them a quick, compelling reason why the intro is worth their time. 3. Send the intro with intent. Subject line: Introducing Dennis to Larry to connect about [topic] In the body: - Pitch why they should meet. - Sell each other's value. Include LinkedIn links. - Keep it short, relevant, and motivating. 4. Coach the beneficiary right after you hit Send. Make sure they respond quickly, keep it brief, and propose a call or meeting within the week. 5. Follow up. Text the benefactor to say the intro email is in their Inbox. If the connection is important, follow up a week later. If the beneficiary hasn't responded, remind them that you are doing a favor and they need to follow up! Done right, this approach works. Not every intro will convert, but your hit rate will skyrocket—and your reputation as a SuperConnector will grow. As I wrote in Love is the Killer App: 💡 “Your network is your net worth. And it grows as you share it intelligently with others to promote their success.” Let’s raise the bar on how we connect people.

Everyone says, “Network your way into a job.” But no one tells you how to make your message actually stand out. I used to send generic cold messages that got zero replies. Then I started attaching specific questions or insights about the company or role. That’s when conversations started. Here’s how to network well: - Don’t ask for a referral in your first message. Start a conversation. - Mention a specific project or product the person worked on that excites you. - Ask one thoughtful question, not “Can I pick your brain?” - Keep it under 3 sentences. Respect their time. Here’s are a few templates you can use: - Hello! I applied to a SWE internship at Meta and had a few questions about the work culture. Would you be open to connecting? I appreciate your time! - Your work in [field/area of expertise] is truly remarkable. As an aspiring [role], I'd greatly appreciate the chance to connect and gain invaluable guidance from your journey. - I'm captivated by your unique approach to [specific aspect of their work]. Could we connect? I'd love to learn more and potentially explore opportunities for collaboration. - Hello! I read the research paper you published on XYZ topic. As a master’s student, I’m interested in pursuing research in similar fields, I’d be thrilled if you could connect! - I'm fascinated by your work on [specific project/initiative]. As an aspiring [role] in [field], I'd love to connect and learn from your expertise. Would you be open to a brief chat? - Your recent [article/interview/presentation] on [topic] resonated deeply with me. I'm keen to explore [related area of interest] and would appreciate the opportunity to connect. Your message should be short, specific, and easy to reply to. Most people just say, “Hi, can you refer me?” Be better than most people. #networking #techcareers #jobsearch #30DaysOfCareerGrowth Day 6 of #30DaysOfCareerGrowth