Strategies for Building Relationships in Real Estate

This method closed me million-dollar real estate deals — without working harder. And I didn’t figure it out on YouTube. I figured it out in the middle of a deal drought. Let me explain. years ago, I started testing a different approach. Instead of cold-calling every owner in sight or chasing brokers for scraps, I shifted my focus to marketing like an owner — not a salesperson. It started small: → Weekly emails that actually told real stories behind the deals → Direct texts — not spam blasts, but thought-provoking, investor-first messages → And more recently, consistent content on platforms like LinkedIn But here’s the catch: I never sold anything in those messages. I educated. I shared the deal math. I shared what I passed on — and why. I shared mistakes I made early on, and what I’d do differently now. I stopped pushing. And started pulling. And then it happened… 📞 A seller texted me back from an old email campaign: “I’ve been getting your stuff. Want to look at a center I’m thinking of selling?” That turned into a $2.7M off-market deal. No broker. No noise. Clean terms. 📩 An investor who’d never responded to me in 6 months replied to a simple insight I texted about cap rates and inflation: “I like how you think. Loop me in on the next one.” He wrote a $1M check 10 days later. 💬 Then LinkedIn started compounding. I’d get DMs from owners, brokers, equity — all saying the same thing: “I don’t see anyone else breaking it down like this.” — Here’s the real play: ➡️ The right kind of marketing is just education with a backbone. ➡️ And the right audience isn’t looking for perfection — they’re looking for clarity. ➡️ When people trust your lens, they trust your deals. I still do outreach. But now… Deals come to me. Equity comes to me. Partnerships come to me. That’s leverage. And it didn’t cost more hustle — just better communication. — Adam Shapiro #RealEstateInvesting #OffMarketDeals #CapitalRaising #EmailMarketing #TextCampaigns #SocialSelling #CommercialRealEstate #LinkedInStrategy

If I Were Starting in Brokerage Tomorrow The first thing I’d do? I’d make a plan to meet 365 clients in 365 days. No shortcuts, no excuses. I’d set up a great tracking system to log every single contact and establish a rock-solid follow-up cadence—whether weekly, monthly, or quarterly. Why? Because consistent, meaningful connections are the foundation of success in this business. Next, I’d prioritize delivering top-tier content to my client list. Real-time market intel. Actionable insights. Thoughtful analysis. I’d focus on creating content that clients could actually use to improve their businesses, helping me become a trusted resource they’d keep coming back to. Every interaction I had would center on creating value—and I’d be unapologetic about telling people that’s my mission. I’d make it clear: If I can deliver exceptional value, the business will naturally follow. Relationships built on value, not pressure, are the ones that last. I’d pick an industry segment with strong tailwinds and go all-in. Analysis paralysis? Not my style. I wouldn’t waste time trying to make the “perfect” decision. I’d choose a space with potential and then execute relentlessly, every single day. Finally, I’d build a roundtable of adjacent professionals in my space—lenders, attorneys, vendors, consultants. If I were a hotel broker, for example, I’d assemble a group of hotel-focused experts and organize a monthly breakfast, inviting others to rotate in and add new perspectives. The goal? Create a powerhouse network that fosters collaboration and opportunity. Starting in brokerage is about consistency, focus, and a relentless drive to create value for others. That’s how you win. What would you do if tomorrow was your Day 1? Let’s hear it. #CommercialRealEstate #BrokerLife #CRE #BusinessStrategy #Networking #MarketIntel #ValueCreation #ClientFocus #RelationshipBuilding #IndustryLeaders #CREInsights #ProfessionalDevelopment #365DaysOfAction #RealEstateBroker #CRENetworking #ExecutionMatters #BuildingConnections #SuccessMindset #FocusAndExecute

150 messages per week. 24 meetings booked. Zero cold calling. From someone who'd never sold into real estate before. Here's how: A student in our real estate sales course just shared their LinkedIn outreach strategy. No real estate experience. No industry connections. Just a killer outreach system. The best part? Everyone in the room learned something new. Here's what happened: Step 1: The setup Most people try to sell right away. But Guillermo Salazar did something different: • Got crystal clear on their ideal customer profile (ICP) • Found relevant LinkedIn events where these prospects gather • Used Dripify to build and manage targeted lead lists • Set up a system to send 150 connection requests weekly The room was hooked. Questions flew. Notes were taken. This was peer learning at its best. Step 2: The approach Instead of pitching, they used this simple formula: • "Saw you at [event]" → personalized icebreaker • Added value with a thoughtful endorsement • Followed with a casual, non-salesy message • Maintained 1,500 active connection requests at all times Other students jumped in. Added their tricks. Shared what worked for them. Real learning happened. Step 3: The results The numbers don't lie: • 22% connection accept rate (some campaigns hitting 40%) • Consistent flow of positive responses • 24 qualified meetings booked • Growing pipeline of potential deals The best part: each new connection becomes a content follower. First, he builds the audience with otureah, then feeds them with content once they’re connected. Why LinkedIn crushed cold email: • Limited volume forces focus • Higher intent = higher conversions • Every connection boosts future content visibility This isn't outreach. It's audience-building with compounding ROI. He knew his exact CPL ($37) and was optimizing toward $24. Try doing that with cold email. This is why our course is different: The best insights don't just come from teachers. They come from peers solving real problems. Here's what matters: Most real estate sales training focuses on: • Cold calling scripts that nobody answers • Email templates that get filtered as spam • Meeting tactics that feel forced and fake But the game has changed. Today's winners focus on: • Strategic targeting through Sales Navigator (essential tool) • Building an audience while generating leads simultaneously • Feeding that audience valuable content consistently • Converting followers into clients over time When was the last time a cold call turned into a real estate deal? If you’re selling to real estate owners, check out the Proptech Pipeline Playbook linked in the comments. It’s everything you need to: • Nail your pitch • Connect with real estate owners • Unlock $10m of pipeline in 2025 Oh, and it’s free.

Do you want to buy your first property? (You only need to develop 1 skill) Building relationships. Don't know where to start? Focus on these key relationships: → Construction contractors → Property management → Business partners → Capital partners → Debt partners → Brokers Here's what to focus on in each: → Construction Contractors They need to know 3 things: • Are you good for the money? • Are you good for more work? • Are you good with your word? To communicate these 3 effectively: • Share the payment schedule. • Share your investment strategy. • & follow through with your word. Do this & most will stick around. → Property Management PSA: Alignment of interests rarely occurs in the beginning. • Be prepared to overpay. • Be prepared to fire quickly. Your biggest opportunity for success? • Communicate your expectations, • & regularly meet with the team. Remember: In the long run, well run property management allows you to step away from the business. → Business Partners There is 1 reason to find a business partner. • You can't run the business alone. There are 4 roles to fill within a GP: 1. Capital raising, 2. Underwriting, 3. Dealmaking, 4. Operations. Understand this, you can't just match skillsets. The #1 reasons partners split? • A misalignment of values. Thus, your #1 goal in partnerships: • Match skillsets with values. → Capital Partners Investors want specific outcomes: • Velocity of capital, • or appreciation, • or cashflow. Each outcome demands different strategies. • Start by getting to know the person. • Then transition to what they want. • Then connect their dots for them. Don't force a sale. • Provide value, • & provide opportunity. But only if it fits. (Be prepared to refer another operator) → Debt Partners This relationship is more cut & dry. Show that you are competent. How to show competence: • Highlight your team's experience • Prepare your PFS in advance • Present your business plan • Show proof of equity BONUS: Liquidity is a must. Don't have liquidity? • Come with a guarantor. → Brokers Brokers want to know 1 thing: • Can you close? Their reputation depends on it. • Haven't closed a deal? Here's how you prove your salt: • Partner with someone who has. • Call the broker weekly. • Don't take every deal they give you. Why not take every deal? • Because you should have a buy box. • & stay disciplined to that buy box. Brokers will see your commitment. & take you more seriously. TL;DR Relationships are everything. Building them will get you: • More Money • & More Deals P.S. What relationship are you missing right now?