Networking Tips for Marketing Managers

Here’s a secret to help you supercharge your networking. Stop trying to hit home runs with every touch point. Instead, focus on small wins that move the conversation forward. I see so many people making big / vague asks up front: “Can you hop on a 30 minute call?” “Tell me how you accomplished [Big Thing].” These people are super busy and they’re receiving this email from you - a total stranger. The last thing they want is another item on their to do list. Instead, start with a small, simple ask that they can reply to in <30 seconds. Here’s a formula that's been really effective for me: “Hey [Name], your experience in [Industry] is really impressive. I know you're busy, but I just had to ask: If you had to start over and work your way back to [Insert Achievement], would you do A or B? A: [Insert Actionable Thing] B: [Insert Other Actionable Thing]” This formula makes is incredibly easy for them to say "I'd do A" or "I'd do B." Now the door is open! Go do thing A or thing B, get results, and report back. Let this person know you took their advice and then ask for more. This positions you as someone who values their advice and has an action bias -- someone worth investing in. That's going to lead to deeper conversations and stronger relationships!

I tested 𝟭𝟬𝟬+ 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 (During my last job search and as a career coach). These 𝟱 get the highest response rates, especially from hiring managers👇 1. The Profile Viewer Message Check who viewed your LinkedIn profile. They’re already aware of you, don’t let that warm lead go cold. Try this: "Hey [Name], I noticed you stopped by my profile, appreciate you taking a look! Curious, was there something specific that caught your eye, or are you open to conversations around [industry/topic you're exploring]?" 👉 Tip: Warm > Cold. Always start with people who’ve already shown interest. 2. Acknowledge + Ask Find something unique about their background or a recent post, and ask a question. "Hi [Name], I saw your talk on [topic], your insight on [specific point] stuck with me. How did you land your current role at [Company]?" People love talking about themselves, especially when you show genuine interest. 3. Value First Offer a useful insight, article, or trend that aligns with their work. No ask, just value. "Hey [Name], I saw your post about [topic]. Just came across this article, it touches on a similar trend. Thought you might find it interesting." Position yourself as thoughtful, not transactional. 4. Mutual Connection Approach Bridge a real mutual connection or shared experience. "Hi [Name], I noticed we both worked with [Person] / went to [School] / worked in [Company or Industry]. I'd love to learn more about your path, especially how you made the transition to [Role/Company]." Relatability opens doors faster than credentials. 5. Compliment + Curiosity Start with a specific compliment, then open the door. "Hi [Name], really enjoyed your article on [topic], especially your point about [detail]. Are you open to connecting with people exploring similar roles in [industry]?" It’s respectful, direct, and makes it easy for them to respond. Reminder: You don’t need to spam 100 strangers. Start with 10 meaningful messages a week. Track responses. Iterate on what works. Focus on warm leads, shared interests, and genuine curiosity. What template would you like to see next? If you're ready to level up, let’s position you for the roles you actually want. ➕Follow Jaret André for more daily data job search tips.

Build connections when you don’t need them, so they’re there when you do. Networking is a long‑term investment. You never know what can happen tomorrow, whether it’s a new opportunity, an unexpected challenge, or a career pivot. By cultivating relationships early, you turn strangers into allies and potential into possibility. My pro‑tip? Develop your personal value proposition. 
- List your top 3–5 strengths and concrete examples of how you’ve helped others 
- Turn each into an “I help…” statement (for example, “I help marketing teams drive engagement through data‑driven storytelling”) 
- Use these statements to guide every outreach, ensuring you’re always offering value, not just asking for favors Then start from what you know. 1. Choose 5–10 people from your alumni network, former classmates, or close colleagues 2. Send a genuine note, share an article they might find helpful, congratulate them on a recent win, or simply ask how you can support them 3. No agenda. Just curiosity and a willingness to help Next, venture into the unknown. 1. Identify people at companies you admire or in roles you aspire to 2. Do your homework: reference a recent project, article, or speaking engagement 3. Reach out with a clear, value‑first message: “I enjoyed your piece on X; as someone looking to Y, I’d love to learn how you approached Z.” And keep the momentum going. 
- Schedule quarterly reminders to check in, share insights, celebrate milestones, or ask a thoughtful question 
- Track key dates (promotions, product launches, anniversaries) so your messages feel timely Your network matters. When you need advice, an introduction, or anything really, you’ll already have authentic connections. And at the end of the day, already built connections where you can leverage the relationships > dry unknowns ‘Hey, I need help’ messages. #StephSynergy

“Networking is awkward.” You know what’s more awkward? Graduating in May 2025 and applying to 127 jobs with… zero callbacks. Let’s fix that with networking ideas no one’s talking about. and I mean actionable.. 1. “Reverse Research” Your Way Into a Conversation Instead of asking people what they do, show them what you know about what they’ve done. How to do it: Find someone on LinkedIn in your target company/role Read their posts, podcasts, or panels they’ve been on Then send this message: “Hi [Name], I came across your [talk/article/post] on [topic]—your point about [insight] made me think differently. I’m researching [industry], and would love to hear your take on [specific follow-up]. Would it be okay to connect?” That’s conversation built on respect. 2. Book Club for Industry Geeks Start a virtual book or podcast club for your industry. Invite professionals to speak at the end of each cycle. How to do it: Pick 3 peers + 1 book or podcast Create a simple calendar (4 weeks = 4 touchpoints) End with a “Wrap-Up” Zoom chat—invite a guest Post your takeaways on LinkedIn and tag them Because learning together? Is the strongest way to network. 3. Write A “Public Thank You” Post on LinkedIn You probably learned something cool from someone recently. Now imagine you posted it publicly, gave them a shoutout, and showed how you applied it. How to do it: Tag the person Share what they taught you Share what you did next Ask your network, “What’s something YOU learned from someone this month?” You just gave free visibility, created a loop, and 10 people will want to talk to you after. 4. Turn Informational Chats into Co-Creation Networking chats often stop at “thanks for the time.” What if it didn’t? What to do: After the call, send a note: “Hey [Name], based on our chat about [topic], I drafted a small idea to build on your advice. Would love your thoughts!” Create a graphic, short write-up, or project plan (just 1 page!) Now you’re not just a student. You’re someone they collaborated with. That’s relationship-building, not just networking. 5. The 5-5-5 Strategy Most people get stuck on who to reach out to. Here’s a weekly formula: 5 People You Admire (Founders, creatives) 5 People From Your School Network (Alums, professors, guest speakers) 5 Peers Who Are Also Job Hunting (Build a support circle, swap leads) Message all 15. Repeat weekly. That’s 156 conversations in 3 months. You don’t “find” jobs—you build the path to them. Reminder: Networking isn’t about who has the fanciest title. It’s about who remembers you when an opportunity comes up. Be the person who listened, learned, shared, and followed up. If you’re reading this and job searching— try one new method this week. Not next month. Not when it feels “less scary.” Now. You’re not late. #May2025Grads #NetworkingTips #CreativeCareerMoves #JobSearchStrategy #InternationalStudents #GradJobHunt #BeyondTheResume #HumanConnection #Topmate

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book

Aimless networking won’t get you an interview: If you’re reaching out to people with: ❌ “Hey, are you hiring?” ❌ “Can you refer me for a role?” ❌ “I need a job—can we chat?” Then, you’re doing it wrong. Networking isn’t about ASKING for a job. It’s about BUILDING RELATIONSHIPS that create opportunities. Here’s how to have networking conversations that actually lead to job interviews: 1️⃣ Start with Genuine Interest and Intention of Building the Relationship After some research on the connections, reach out with curiosity, not desperation. Example: “I admire your career path in [industry]. What are some challenges you’re seeing within this space?” 2️⃣ Focus on Their Experience People enjoy sharing their journey. Ask thoughtful questions: ✔ What expertise have you developed in this role? ✔ What are the 2 biggest challenges you’re working on now? ✔ What skills have been most valuable for finding workable solutions? 3️⃣ Share Your Value—Naturally Instead of asking for a job, share what you’ve been working on (or had success in) that is relatable. Example: “I’ve been leading [specific projects] and applying my expertise in [industry]. Sometimes that experience can be a solution to X (one of the challenges they mentioned). 4️⃣ End with a Soft Ask and offer to be a resource for them. Don’t force a referral—invite guidance. Example: “Based on what I’ve shared, who else in your network would be appropriate to be introduced to?” 5️⃣ Follow Up & Stay Visible Keep the relationship alive—send a thank-you note along with a resource for them. Engage with their content, and if you met with a person they referred,  update them on your progress. The best networking is an exchange. It’s strategic and relational. Networking can be challenging if you view it one way.  Make it mutual. Let me know in the comments if you agree that both parties need to benefit from networking conversations and how you prepare to make that happen.

Don’t DM people in your network just saying help me get a job. Don’t reach out asking if a recruiter is hiring and what would you would be a fit for. TELL them what reqs they have that you have skills for. That’s not their job. Don’t ask a hiring manager if you can “pick their brain” ewwww Don’t send a 4 page narrative on your life and career story and expect a response. DO…. Reach out with a personal email that’s clear, concise and shows that you know something about the person/company/job and can relate it to YOU. DO have specific jobs, titles, skills in mind and continue to discuss those DO send a note and ask about a specific opportunity. DO give 2 or 3 lines about who you are, and your ideal job. DO reach out to people who have similar jobs or hiring managers at companies who may not be hiring and explain you’d like to work for them or do what they do, and would like 20 minutes DO prepare for networking sessions like you would an interview and some with specific asks, specific questions, or specific updates. Show your value. Be bold. But don’t take the lazy way Be a good human

How to network without being “salesly” (And build genuine relationships) — Networking is hands down one of the most underrated aspects of business. A network built on reciprocity is also one of the BIGGEST assets any founder can call upon 10 tips to grow yours the RIGHT way: 1. Offer help first When reaching out to someone, think about how you can help them before asking for anything in return. This can be through introductions, sharing resources, or providing insights to a post of theirs. The goal is to leave no doubt that you’re not just a “taker” but a “giver”. — 2. Acknowledge milestones It might not mean much to you, but any personal milestone is HUGE inside for someone in your network. - Job changes - Work anniversaries - Professional accomplishments. Show that you CARE about their journey. — 3. Personalized connection requests (I know you’re sick of these fake connect requests as much as I am…) So show some personalization! Mention how you found them, why you want to connect, and a specific common interest or goal. It’s the little extra efforts like this that separate you from others. (p.s. “Let’s find synergies” is making you look like you’re spamming) — 4. Regularly update your LinkedIn profile Keep it current with your: - Skills - Projects - Latest achievements A well-maintained profile makes it easier for people to understand your professional background… Which makes it easier for them to relate to you when you speak. — 5. Open your network to others I’m ALWAYS looking for opportunities to introduce my connections to each other. This not only helps them, but it also strengthens your position as a valuable connector. If you be the person who helps build relationships… They’ll remember you for it. — 6. Follow up Stay in touch with your contacts regularly to maintain your relationships. You don’t have to do this daily or even weekly… But a little check-in here and there goes a long way in showing you care. — 7. Organize networking events Host your own networking events or small meet-ups. (In person or through Zoom) This is another great way to be a connector. Strong networking skills involve being able to bring people together in a meaningful way. — [BONUS] - Become the go-to guy in groups Underrated hack: join LinkedIn groups related to your industry or interests. While in the group… - Share your expertise - Be active in discussions - Connect with group members There’s nothing like chatting with like-minded people. (And most people don’t do it). — By implementing these strategies consistently, you will build authentic and meaningful relationships. The goal is to cultivate and build a network that supports and grows with you. What’s your biggest struggle in terms of networking? — Found value in this? Repost ♻️ to share to your network and follow Ignacio Carcavallo for more!