Networking for Marketing Strategists

He wasn’t convinced that being active on LinkedIn would be helpful. 30 days later? Strategic LinkedIn networking brought in 2 new clients (estimated to be worth more than $100k in legal fees). The backstory: ⇒ Litigation partner in a mid-sized law firm. ⇒ Skeptical that LinkedIn could be used to network for business. ⇒ No time for writing or doing traditional “thought leadership”. Despite his doubts, he was willing to give LinkedIn a try. We put a simple strategic LI networking plan together that felt doable for him. Here it is: 1️⃣Identify (& then connect with/follow) 6-10 relevant people. These folks must: ✓ Be active on LinkedIn. ✓ Post about issues relevant to your ideal clients. And no, they don’t need to be competitors or attorneys (but they CAN be - don’t be afraid to follow and engage with those folks!). 2️⃣Set aside 15 minutes per day to review their posts and strategically comment (on any that are relevant to your audience). When commenting, don’t say “great post” or “thanks for sharing”. Instead, add value by: >>> Validating their point with specifics. >>> Adding a new perspective or insight. >>> Asking a question to deepen the discussion. 3️⃣Connect with people you engage with. LinkedIn is a networking tool. Use it that way! Any time someone you aren’t already connected to likes one of your comments or (even better) engages with it, reach out to them to connect. And then, DM them to say “hello” and take the discussion (already started in the comments) further. Yes, that's it. Here’s why this simple formula is so effective: ⏩ It's an easy way to showcase your point of view (and way of lawyering/thinking), which attracts better-fit people into your LI universe. ⏩ It shows your credibility and expertise (in a service-based, non-salesy way). By doing something that takes little time. ⏩ It builds authentic relationships. With people you probably wouldn’t meet in person. Stop thinking of LinkedIn purely as social media. Use it as the networking tool (it actually is). Now, the elephant in the room…Posting your own content. Yes, this will help. But it’s not necessary. If you don’t have the time right now (or are a bit shy about putting your own posts/articles out there), this is a great strategy to lead with. Ready to get started (now)? Do this: 1. Find 1 thought leader in your niche. 2. Make a thoughtful, strategic comment to one of their recent posts. 3. Connect with anyone who likes or engages with your comment. XO, Heather ~~~ P.S. Season 5 of Life & Law podcast is BACK. And this is exactly what we’re covering today. Dive deeper into how to use LinkedIn for networking by listening to Episode 204 (see my Featured Section at Heather Moulder to go directly to the podcast).

“I don’t know anyone in the industry.” Neither did I. Neither did most of us. But we got in. Not by knowing people. But by getting known. Let’s break the illusion that networking = coffee chats. Because if you're a May 2025 grad (especially an international student)... Time’s ticking, anxiety’s rising, and sending 100 resumes isn't enough. You need visibility. You need credibility. You need a connection. Here are creative networking strategies most people don’t discuss—plus how to do them. 1. Create a “Missing Manual” for Your Dream Role Instead of sending a cold message, create something they’ve never seen. How to do it: Research a company/role you're interested in (e.g., Marketing Analyst at Spotify) Find what skills, tools, or challenges are core to the role Build a 1-pager called: “What I Wish I Knew Before Joining [Team Name]” Write tips, links, tools, or ideas for someone in that role Send it as: “Hi [Name], I created this as a learning tool while researching roles like yours. Thought you might enjoy it—or even improve it. Would love to hear what you think.” Why it works: You’re not asking for a job. You’re showing value. And curiosity. 2. Make a “Portfolio Video” Breakdown of a Brand or Campaign Especially helpful for roles in product, strategy, UX, or marketing. How to do it: Pick a brand you love (or want to work for) Study one campaign, product, or feature they launched Record a 2-minute video: What worked What could be better What you do differently Post it on LinkedIn or send it directly to an employee there This shows critical thinking and industry fluency, without asking anyone to hop on a call. Some grads landed interviews this way before applying. 3. Interview 3 People... Then, Publish a Mini Guide People LOVE being featured. Even more than being asked for advice. How to do it: Pick a topic you want to learn about (e.g., “Getting into Product without a CS Degree”) DM 3 professionals and say: “Hey [Name], I’m creating a short guide for students breaking into [field]. Would love to ask 3 questions via email—takes 5 minutes. Would you be open?” Compile responses into a clean Notion or Canva doc Share it on LinkedIn and tag everyone Bonus: it builds your brand and your network. 4. Drop a Handwritten Note (IRL or Digitally) In a world of AI, everything, handwriting stands out. How to do it: Go to a local event, info session, or talk Afterward, write a thank-you note with 1 thing you learned If it’s virtual, write the same note and scan it as a PDF Email it to the speaker Subject line: “One Thing You Said That Stuck With Me” Nobody forgets the person who sends paper or care. Final Thought: You don’t need to be the most experienced. Just the most intentional. Get known for being someone who shows up. Because in the end… Jobs come from people. People connect to stories. And your story? Deserves to be told. #May2025Grads #InternationalStudents #NetworkingTips #CreativeCareerMoves #JobSearchHelp

Clients often ask me "How should I spend my time in the job search?" Here is my advice, based upon working with 1,000+ people (both technical and non-technical) at this point: 👩💻 Technical Job Seekers (i.e. software engineers with coding interviews to prepare for): 1/4 Networking/Relationships 1/4 Job Opening Research (finding job openings) 1/4 Applications 1/4 Technical Skills (technical mock interviews, Leetcode, technical coursework, etc.) Everyone Else: 1/3 Networking/Relationships 1/3 Job Opening Research (finding job openings) 1/3 Applications ‼️ “Wait… 1/3 of my time networking? Really?” Yep! I know—it can feel like a curveball, especially when the job search already feels like a full-time gig. But trust me, this breakdown works - I’ve seen it deliver results for clients across industries. Let’s break it down so it feels more doable. Meet Sally. 🙋♀️ Sally was a mid-level marketing manager who found herself on the job hunt after a company reorg. When we first talked, the idea of spending a third of her time networking sounded overwhelming. “Does that mean I have to attend networking events every night?” she asked. (Spoiler alert: Nope!) Here’s how Sally made it manageable—and effective: ✅ Virtual Coffee Chats: Sally aimed for 3 virtual coffee chats per week. She reached out to former colleagues, industry peers, and connections from past conferences. These conversations helped her stay motivated and uncover leads she wouldn’t have found otherwise. ⏱️ Time-Blocked Sessions: To stay consistent, Sally treated networking like a non-negotiable calendar appointment. She set a 30-minute timer three times a week for outreach—sending texts to former colleagues, sending new connection requests, replying to messages, and scheduling chats. No endless LinkedIn scrolling! 📧 Warm Greetings: Sally approached outreach with a focus on genuine connection rather than solely seeking opportunities. For former colleagues, she kept it casual: “Hi [Name], I hope you’re doing well! It’s been a while since we’ve caught up, and I’d love to reconnect and hear what you’ve been up to. Let me know if you have time for a quick virtual coffee!” But when reaching out to more direct, straight-to-the-point connections, Sally adjusted her tone to match their style: “Hi [Name], I hope you’re well! I’m currently exploring new opportunities and wanted to reach out because I’ve always valued your perspective. If you have time for a quick chat, I’d love to hear your insights.” This helped Sally maintain authentic relationships while also opening the door to potential leads in a way that felt natural and aligned with each person’s communication style. And the best part? Sally built momentum. Within weeks, she started hearing about openings before they were even posted. How do you approach networking in your job search? Drop your go-to strategy in the comments! 👇 #jobseekers #interviewadvice #jobsearch #softwareengineers

Aimless networking won’t get you an interview: If you’re reaching out to people with: ❌ “Hey, are you hiring?” ❌ “Can you refer me for a role?” ❌ “I need a job—can we chat?” Then, you’re doing it wrong. Networking isn’t about ASKING for a job. It’s about BUILDING RELATIONSHIPS that create opportunities. Here’s how to have networking conversations that actually lead to job interviews: 1️⃣ Start with Genuine Interest and Intention of Building the Relationship After some research on the connections, reach out with curiosity, not desperation. Example: “I admire your career path in [industry]. What are some challenges you’re seeing within this space?” 2️⃣ Focus on Their Experience People enjoy sharing their journey. Ask thoughtful questions: ✔ What expertise have you developed in this role? ✔ What are the 2 biggest challenges you’re working on now? ✔ What skills have been most valuable for finding workable solutions? 3️⃣ Share Your Value—Naturally Instead of asking for a job, share what you’ve been working on (or had success in) that is relatable. Example: “I’ve been leading [specific projects] and applying my expertise in [industry]. Sometimes that experience can be a solution to X (one of the challenges they mentioned). 4️⃣ End with a Soft Ask and offer to be a resource for them. Don’t force a referral—invite guidance. Example: “Based on what I’ve shared, who else in your network would be appropriate to be introduced to?” 5️⃣ Follow Up & Stay Visible Keep the relationship alive—send a thank-you note along with a resource for them. Engage with their content, and if you met with a person they referred,  update them on your progress. The best networking is an exchange. It’s strategic and relational. Networking can be challenging if you view it one way.  Make it mutual. Let me know in the comments if you agree that both parties need to benefit from networking conversations and how you prepare to make that happen.

Recently,, a client shared with our community... “Attachment creates this neediness. Learning to network without a hard agenda shifted everything for me.” So, let’s talk about networking, because so many of you are doing it wrong. Here’s the deal: When you’re an entrepreneur, networking isn’t just about swapping business cards or chasing leads. It’s about building real relationships that add value to both sides. But here’s the irony: The more attached you are to getting something from a conversation, the less effective you’ll be. People can feel the desperation. That “hard agenda” vibe? It repels the very opportunities you’re hoping to create. 𝗟𝗲𝘁 𝗠𝗲 𝗛𝗶𝘁 𝗬𝗼𝘂 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗙𝗮𝗰𝘁𝘀: • 85% of jobs and opportunities come from networking, yet only 25% of professionals actually approach it strategically (Source: LinkedIn). • For 72% of successful entrepreneurs, authentic connections are the #1 factor driving their success (Source: Entrepreneur Magazine). If you’re not networking with intention and authenticity, here’s what you’re risking: 𝗧𝗵𝗲 𝗥𝗶𝘀𝗸𝘀 𝗼𝗳 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗿𝗼𝗻𝗴 𝗪𝗮𝘆 • Strained Relationships: People can smell a self-serving agenda a mile away, and it damages trust. • Missed Opportunities: When you focus only on short-term results, you miss the long-term value of genuine connections. • Networking Fatigue: Constantly chasing outcomes instead of building relationships will burn you out. 𝗛𝗼𝘄 𝘁𝗼 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗟𝗶𝗸𝗲 𝗮 𝗣𝗿𝗼 1) Focus on Connection, Not Outcomes: Approach conversations with curiosity. Ask about their journey, challenges, and goals—not what they can do for you. Example: “What’s been the most exciting project you’ve worked on lately?” 2) Give Before You Ask: Share value first. Introduce them to someone in your network, send them a relevant article, or offer insight. The fastest way to build trust is to help someone without expecting anything in return. 3) Set a Networking Goal: Forget about making 10 shallow connections at a conference. Instead, aim for 2–3 meaningful ones per month—the kind where you’re both excited to stay in touch. 4) Follow Up Thoughtfully: After you meet someone, send a personalized note. Share a resource or insight that’s relevant to them. Relationships are built in the follow-ups, not the first handshake. 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲 Networking isn’t about collecting contacts or closing deals—it’s about building relationships that compound over time. The more you give without expecting, the more opportunities will naturally come your way. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? Download the Networking Playbook to learn how to map your connections, build authentic relationships, and create opportunities that last. Comment "PLAYBOOK" below or DM me and I'll get it sent your way.