Networking for Content Marketers

Mass-adding strangers on LinkedIn is sabotaging your career. Here's how to make connections that matter: Terrified of networking? You're not alone. I've helped thousands build powerful networks from scratch. Here's what nobody tells you about networking: Most people do it completely wrong. They focus on quantity over quality. They attend massive events hoping for magic. They send generic connection requests. Stop. Here's what actually works: 1. The 2-4-8 Method 🎯 ↳ Reach out to 2 people daily ↳ Share 4 thoughtful comments weekly ↳ Host 8 virtual coffee chats monthly 2. The Value-First Approach 💫 ↳ Share industry insights before asking favors ↳ Offer specific help based on their needs ↳ Connect others who could benefit each other 3. The Content Catalyst 📱 ↳ Share one work win weekly ↳ Comment on posts in your field ↳ Write about lessons from your journey 4. The Follow-Up Framework ⚡️ ↳ Send meeting notes within 24 hours ↳ Schedule next steps immediately ↳ Share relevant resources afterward 5. The Relationship Radar 🎯 ↳ Track key conversations in a simple spreadsheet ↳ Note personal details that matter ↳ Set reminders for meaningful check-ins Your network determines your net worth. But quality beats quantity every time. What's your biggest networking challenge? Share below 👇 - If you found this valuable: • Repost for your network ♻️ • Follow me for more deep dives • Join 25,500+ subscribers for more actionable tips to build your brand and protect your reputation: https://lnkd.in/edPWpFRR #Networking #CareerGrowth #ProfessionalDevelopment

Building a relationship > Blindly networking Quality is always better than quantity while networking. And how do you focus on quality? ✨ - Carefully pick the people you reach out to. - When they add you to your network, follow up with them. - Introduce yourself. Share how they can add value to your career. - Be very specific on what topic you need help on. - When you ask, think of the things you can give to them. - If you’re scheduling a call, set a clear agenda for the call. - After the call, make sure you send a thank you message. - Follow up every 3-6 months with updates. And, do you know how you can stand out? Give before you ask! 💡 When I was meeting a Senior PM who also happened to be content creator, I offered to design her LinkedIn banner. She did not expect this and I bet she still remembers me. 💡 One of the Group PMs I was meeting was starting out with content on Youtube so when we met we talked about product management but when he asked about content creation - I shared my content creation experience with him. Most of the times we think we won’t be able to add value to someone senior to us. But all of us have unique capabilities that can add value to others. So focus on adding 10 people to you network who will vouch for you uncountable times instead of 100 people who will not add any value. Hope this helps! In the next post, let’s talk about things to do on a networking call. #career #students #networking #linkedin

No leads from LinkedIn? Remember one thing - engagement before pitching. Start you sequences actively engaging with ICP content and everything else will fall into place. 1. Comment on posts to get noticed and add value before connecting. Key Elements: ↳ Target: Engage with your ideal clients. ↳ Value: Offer insights, not just "great post". ↳ Be Real: Comment genuinely, not generically. Example: "Amazing! 👏 The message is so clear and effective. But you can get a lot more eyeballs on your content with a beautiful design in your brand colors." 2. Send a personalized connection request. Key Elements: ↳ Specific: Mention their profile, content, or company. ↳ Brief: Keep it short and no selling. ↳ Curious: Say you want to learn from them. Examples: ↳"Hey [Name], Love how you're helping X with Y. Having worked as a marketer for B2B SaaS companies, I would love to connect and learn more about [their company's name]" ↳ "Hey [Name], I came across your post about [topic of the post] and really resonated with [aspect of post you relate with]. Would love to connect!" 3. Send a DM providing value to start a real conversation. Key Elements: ↳ Thank you: Acknowledge the connection. ↳ Reference: Mention something specific. ↳ Value: Offer insights or resources. ↳ No Pitch: Avoid direct sales language. Examples: ↳ "Hi [Name], thanks for connecting. I noticed that [specific problem area] is a common challenge in the [industry] sector. I have some experience in this area and thought I could share some insights." ↳ "Hi [Name], thanks for connecting. I found this resource [link] to be really helpful for [topic], and thought you'd like it" 4. Transition to a call. Key Elements: ↳ Short: Propose a quick chat. ↳ Benefit: Highlight the value. ↳ Casual: Frame it as a friendly convo, not a sales pitch. Examples: ↳ "I was wondering if you're open for a quick networking call. In that call I would give a free consultation about my expertise in X." ↳ "Would you be against a call discussing these insights?" ↳ "Would you be open for a quick networking call?" Key Takeaways: ↳ Engage First: Comment before you connect. ↳ Be Real: Personalize, don't copy-paste. ↳ Give First: Value before the ask. ↳ Keep it Short: Brief messages work best. ↳ Focus on Benefit: Explain "what's in it for them." ↳ Be Authentic: Let your personality show.