How to Network Effectively in a Hybrid Marketing World

“Networking is awkward.” You know what’s more awkward? Graduating in May 2025 and applying to 127 jobs with… zero callbacks. Let’s fix that with networking ideas no one’s talking about. and I mean actionable.. 1. “Reverse Research” Your Way Into a Conversation Instead of asking people what they do, show them what you know about what they’ve done. How to do it: Find someone on LinkedIn in your target company/role Read their posts, podcasts, or panels they’ve been on Then send this message: “Hi [Name], I came across your [talk/article/post] on [topic]—your point about [insight] made me think differently. I’m researching [industry], and would love to hear your take on [specific follow-up]. Would it be okay to connect?” That’s conversation built on respect. 2. Book Club for Industry Geeks Start a virtual book or podcast club for your industry. Invite professionals to speak at the end of each cycle. How to do it: Pick 3 peers + 1 book or podcast Create a simple calendar (4 weeks = 4 touchpoints) End with a “Wrap-Up” Zoom chat—invite a guest Post your takeaways on LinkedIn and tag them Because learning together? Is the strongest way to network. 3. Write A “Public Thank You” Post on LinkedIn You probably learned something cool from someone recently. Now imagine you posted it publicly, gave them a shoutout, and showed how you applied it. How to do it: Tag the person Share what they taught you Share what you did next Ask your network, “What’s something YOU learned from someone this month?” You just gave free visibility, created a loop, and 10 people will want to talk to you after. 4. Turn Informational Chats into Co-Creation Networking chats often stop at “thanks for the time.” What if it didn’t? What to do: After the call, send a note: “Hey [Name], based on our chat about [topic], I drafted a small idea to build on your advice. Would love your thoughts!” Create a graphic, short write-up, or project plan (just 1 page!) Now you’re not just a student. You’re someone they collaborated with. That’s relationship-building, not just networking. 5. The 5-5-5 Strategy Most people get stuck on who to reach out to. Here’s a weekly formula: 5 People You Admire (Founders, creatives) 5 People From Your School Network (Alums, professors, guest speakers) 5 Peers Who Are Also Job Hunting (Build a support circle, swap leads) Message all 15. Repeat weekly. That’s 156 conversations in 3 months. You don’t “find” jobs—you build the path to them. Reminder: Networking isn’t about who has the fanciest title. It’s about who remembers you when an opportunity comes up. Be the person who listened, learned, shared, and followed up. If you’re reading this and job searching— try one new method this week. Not next month. Not when it feels “less scary.” Now. You’re not late. #May2025Grads #NetworkingTips #CreativeCareerMoves #JobSearchStrategy #InternationalStudents #GradJobHunt #BeyondTheResume #HumanConnection #Topmate

I’ve helped 100+ CEOs and entrepreneurs turn LinkedIn into a lead-gen machine. Most struggle with low engagement & zero conversions. To avoid this trap, here's my 5-step roadmap on how to network effectively and turn LinkedIn into a revenue machine: 📌𝗦𝘁𝗲𝗽 𝟭: Stop Scattering Your Energy Most people think: “I need to connect with everyone to grow.” That’s a mistake. To achieve real networking success: • Define your ideal connection – Who do you need to know? Who needs your expertise? • Prioritize decision-makers – Don’t just connect with peers; go after buyers. • Engage with top voices in your industry – This gets you seen by their audience. 🔹 Start here and avoid wasting time on random connections. 📌𝗦𝘁𝗲𝗽 𝟮: Don’t Stop at 50 Requests—It’s a Numbers Game Now you have two options: • Send a few requests and wait for magic to happen • Go big, track responses, and refine your outreach There’s no wrong answer, but if you’re serious about growing, you need volume + strategy. ✔ 100+ connection requests per week ✔ 30%+ acceptance rate = you’re on the right track ✔ Keep tweaking your message for better results Networking is a game of persistence. 📌𝗦𝘁𝗲𝗽 𝟯: Connect, But Go Beyond 'Thanks for Connecting' Focus on two core pillars: 1. Your First Message Matters • Skip generic intros—lead with value • Ask an engaging question to spark a real convo • Find common ground fast (industry, mutual interests) Once you master this, focus on: 2. The Follow-Up Formula • 80% of deals come AFTER the 3rd+ follow-up • Keep it casual but intentional (not salesy) • Offer useful insights, not just “Hey, checking in” Most people stop at one message. You shouldn’t. 📌𝗦𝘁𝗲𝗽 𝟰: Build Social Proof While You Network Mistake: Talking about yourself too much. Easy fix: Use content to back up your credibility while you network. Here’s how: • Post insights from your conversations (without naming names) • Share behind-the-scenes of working with clients • Showcase what you’re learning + how it helps others Your profile should do the selling for you. 📌𝗦𝘁𝗲𝗽 𝟱: Make LinkedIn Work for You 24/7 This final step is how you: • Turn cold outreach into warm inbound leads • Position yourself as an authority • Build relationships that lead to high-value opportunities 🔹 Want more deep-dive insights on LinkedIn networking & lead-gen? I’m sharing exclusive strategies in my newsletter today. Get it here 👉 https://lnkd.in/eCuasuC9 🚀

He wasn’t convinced that being active on LinkedIn would be helpful. 30 days later? Strategic LinkedIn networking brought in 2 new clients (estimated to be worth more than $100k in legal fees). The backstory: ⇒ Litigation partner in a mid-sized law firm. ⇒ Skeptical that LinkedIn could be used to network for business. ⇒ No time for writing or doing traditional “thought leadership”. Despite his doubts, he was willing to give LinkedIn a try. We put a simple strategic LI networking plan together that felt doable for him. Here it is: 1️⃣Identify (& then connect with/follow) 6-10 relevant people. These folks must: ✓ Be active on LinkedIn. ✓ Post about issues relevant to your ideal clients. And no, they don’t need to be competitors or attorneys (but they CAN be - don’t be afraid to follow and engage with those folks!). 2️⃣Set aside 15 minutes per day to review their posts and strategically comment (on any that are relevant to your audience). When commenting, don’t say “great post” or “thanks for sharing”. Instead, add value by: >>> Validating their point with specifics. >>> Adding a new perspective or insight. >>> Asking a question to deepen the discussion. 3️⃣Connect with people you engage with. LinkedIn is a networking tool. Use it that way! Any time someone you aren’t already connected to likes one of your comments or (even better) engages with it, reach out to them to connect. And then, DM them to say “hello” and take the discussion (already started in the comments) further. Yes, that's it. Here’s why this simple formula is so effective: ⏩ It's an easy way to showcase your point of view (and way of lawyering/thinking), which attracts better-fit people into your LI universe. ⏩ It shows your credibility and expertise (in a service-based, non-salesy way). By doing something that takes little time. ⏩ It builds authentic relationships. With people you probably wouldn’t meet in person. Stop thinking of LinkedIn purely as social media. Use it as the networking tool (it actually is). Now, the elephant in the room…Posting your own content. Yes, this will help. But it’s not necessary. If you don’t have the time right now (or are a bit shy about putting your own posts/articles out there), this is a great strategy to lead with. Ready to get started (now)? Do this: 1. Find 1 thought leader in your niche. 2. Make a thoughtful, strategic comment to one of their recent posts. 3. Connect with anyone who likes or engages with your comment. XO, Heather ~~~ P.S. Season 5 of Life & Law podcast is BACK. And this is exactly what we’re covering today. Dive deeper into how to use LinkedIn for networking by listening to Episode 204 (see my Featured Section at Heather Moulder to go directly to the podcast).