Engaging with Other Marketers on Social Media

He wasn’t convinced that being active on LinkedIn would be helpful. 30 days later? Strategic LinkedIn networking brought in 2 new clients (estimated to be worth more than $100k in legal fees). The backstory: ⇒ Litigation partner in a mid-sized law firm. ⇒ Skeptical that LinkedIn could be used to network for business. ⇒ No time for writing or doing traditional “thought leadership”. Despite his doubts, he was willing to give LinkedIn a try. We put a simple strategic LI networking plan together that felt doable for him. Here it is: 1️⃣Identify (& then connect with/follow) 6-10 relevant people. These folks must: ✓ Be active on LinkedIn. ✓ Post about issues relevant to your ideal clients. And no, they don’t need to be competitors or attorneys (but they CAN be - don’t be afraid to follow and engage with those folks!). 2️⃣Set aside 15 minutes per day to review their posts and strategically comment (on any that are relevant to your audience). When commenting, don’t say “great post” or “thanks for sharing”. Instead, add value by: >>> Validating their point with specifics. >>> Adding a new perspective or insight. >>> Asking a question to deepen the discussion. 3️⃣Connect with people you engage with. LinkedIn is a networking tool. Use it that way! Any time someone you aren’t already connected to likes one of your comments or (even better) engages with it, reach out to them to connect. And then, DM them to say “hello” and take the discussion (already started in the comments) further. Yes, that's it. Here’s why this simple formula is so effective: ⏩ It's an easy way to showcase your point of view (and way of lawyering/thinking), which attracts better-fit people into your LI universe. ⏩ It shows your credibility and expertise (in a service-based, non-salesy way). By doing something that takes little time. ⏩ It builds authentic relationships. With people you probably wouldn’t meet in person. Stop thinking of LinkedIn purely as social media. Use it as the networking tool (it actually is). Now, the elephant in the room…Posting your own content. Yes, this will help. But it’s not necessary. If you don’t have the time right now (or are a bit shy about putting your own posts/articles out there), this is a great strategy to lead with. Ready to get started (now)? Do this: 1. Find 1 thought leader in your niche. 2. Make a thoughtful, strategic comment to one of their recent posts. 3. Connect with anyone who likes or engages with your comment. XO, Heather ~~~ P.S. Season 5 of Life & Law podcast is BACK. And this is exactly what we’re covering today. Dive deeper into how to use LinkedIn for networking by listening to Episode 204 (see my Featured Section at Heather Moulder to go directly to the podcast).

No leads from LinkedIn? Remember one thing - engagement before pitching. Start you sequences actively engaging with ICP content and everything else will fall into place. 1. Comment on posts to get noticed and add value before connecting. Key Elements: ↳ Target: Engage with your ideal clients. ↳ Value: Offer insights, not just "great post". ↳ Be Real: Comment genuinely, not generically. Example: "Amazing! 👏 The message is so clear and effective. But you can get a lot more eyeballs on your content with a beautiful design in your brand colors." 2. Send a personalized connection request. Key Elements: ↳ Specific: Mention their profile, content, or company. ↳ Brief: Keep it short and no selling. ↳ Curious: Say you want to learn from them. Examples: ↳"Hey [Name], Love how you're helping X with Y. Having worked as a marketer for B2B SaaS companies, I would love to connect and learn more about [their company's name]" ↳ "Hey [Name], I came across your post about [topic of the post] and really resonated with [aspect of post you relate with]. Would love to connect!" 3. Send a DM providing value to start a real conversation. Key Elements: ↳ Thank you: Acknowledge the connection. ↳ Reference: Mention something specific. ↳ Value: Offer insights or resources. ↳ No Pitch: Avoid direct sales language. Examples: ↳ "Hi [Name], thanks for connecting. I noticed that [specific problem area] is a common challenge in the [industry] sector. I have some experience in this area and thought I could share some insights." ↳ "Hi [Name], thanks for connecting. I found this resource [link] to be really helpful for [topic], and thought you'd like it" 4. Transition to a call. Key Elements: ↳ Short: Propose a quick chat. ↳ Benefit: Highlight the value. ↳ Casual: Frame it as a friendly convo, not a sales pitch. Examples: ↳ "I was wondering if you're open for a quick networking call. In that call I would give a free consultation about my expertise in X." ↳ "Would you be against a call discussing these insights?" ↳ "Would you be open for a quick networking call?" Key Takeaways: ↳ Engage First: Comment before you connect. ↳ Be Real: Personalize, don't copy-paste. ↳ Give First: Value before the ask. ↳ Keep it Short: Brief messages work best. ↳ Focus on Benefit: Explain "what's in it for them." ↳ Be Authentic: Let your personality show.

𝐈 𝐃𝐨𝐧’𝐭 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐀𝐧𝐲𝐦𝐨𝐫𝐞. 𝐇𝐞𝐫𝐞’𝐬 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 𝐈𝐧𝐬𝐭𝐞𝐚𝐝. Traditional networking felt like a full-time job. Attending events, making small talk, collecting cards I’d never follow up on. It was exhausting and rarely meaningful. So I stopped forcing it. And I started using LinkedIn to build real relationships on my own terms. Here’s what changed: ✅ I show up through content that reflects my expertise and values ✅ I leave thoughtful comments that turn into real conversations ✅ I reply to DMs without a pitch, just genuine curiosity ✅ I connect with people I’d actually want to learn from or work with LinkedIn isn’t about growing a list. It’s about growing a network that matters. And you don’t need to be everywhere or talk to everyone to do that well. The best connections are built through value, relevance, and consistency. Not loud events. Not forced follow-ups. If you’ve been avoiding “networking” because it feels like a chore, maybe it’s time to redefine what it looks like. Let your content do the intro. Let your curiosity do the rest. #LinkedInTips #NetworkingStrategy #RelationshipMarketing #ContentThatConnects #LinkedInGrowth