Networking for HR: Creating Value for Others

We're all in sales—whether we realize it or not. Dan Pink nailed it in "To Sell is Human." You're selling when you: > pitch an idea to the board > convince a colleague to join your project > build support for a new initiative > promote a product or service through your side hustle But here's where most people get it wrong: They lead with the ASK instead of the GIVE. > The magic ratio? Give, Give, Give, Give, Ask. I see this mistake constantly on LinkedIn. Connection requests that jump straight to "Can I get 15 minutes with you?" That's backwards. You're asking before you've created any value. (I’ve done something similar myself on more than one occasion.) Adam Grant's “5-minute Favor” principle shows us a better way: "You should be willing to do something that will take you five minutes or less for anybody." Start there. Create value first. Amy Porterfield takes it further. She builds entire relationships by solving immediate problems for people before ever making an ask. Here's what a Collective Leadership version of collaboration looks like: ✅ Share a useful resource ✅ Make a valuable introduction ✅ Offer genuine insight or feedback ✅ Amplify someone else's great work 🙏 Then make your small, reasonable ask Notice my pinky finger in the photo? That's your ask—it should be the smallest part of the equation. When we get this ratio right, asking doesn't feel sleazy. It feels natural because we've earned the right to make that request through genuine service. The best leaders understand this: > Collective success starts with individual generosity. What's one way you've led with value recently? I'd love to learn from your story in the comments. 👇 [For those playing along at home, that was my Ask which followed my Gives of examples, insights, references, and a nifty photo reminder.] #CollectiveLeadership #GiveAndTake #Networking #Leadership #ValueFirst

If you're hoping to network with someone you don't know, start by helping them. Here's a list of actions you can take to provide value to a new contact: -Listen to a podcast they were interviewed on and reference the episode. -Read their article or other written resource and mention your takeaways. -Watch videos of their interviews or speaking engagements. -Subscribe to their newsletter, podcast, or social profiles. -Add thoughtful comments on their LinkedIn posts or elsewhere on social. -Share their social media content and include your commentary. -Leave a genuine review or rating on their course, podcast, services page, etc. -Attend their company's next in-person or online event, especially if it's free. -Interview them to provide additional exposure to their ideas and accomplishments that could benefit other readers, viewers, or listeners. -Curate resources and opportunities for them based on their actual interests. The goal is to demonstrate a genuine interest in them by going beyond asking for something or using the same generic pleasantries everyone else does.

Networking isn't just about making connections; it's about creating value for those in your network. A common mistake is to reach out to connections only when you need something. Instead, focus on contributing to your network first. Share useful content, offer help, and make introductions that benefit others. For example, when you connect with someone, research their role and challenges. Share relevant articles or insights that might help them. Ask, "How can I help you?" This simple question can go a long way in building trust and fostering meaningful relationships. Making introductions within your network can also be incredibly valuable and appreciated. Starting early and consistently offering value builds a solid foundation for your network. Your posts, thoughts, and advice not only enrich your connections but also position you as a valuable resource. By focusing on creating value first, you build stronger, more meaningful connections over time. What strategies have you used to provide value to your network? #Networking#ValueCreation #TechLeadership

Reid Hoffman, LinkedIn's Co-Founder, nailed it: "The biggest networking mistake you can make is asking for something instead of offering something." Yet I see senior professionals making this exact mistake daily. They slide into DMs with: "I'm looking for opportunities. Do you know anyone hiring?" Here's the truth: Nobody cares about your job search except you. But they DO care about their own problems and challenges. I've watched clients land $300k+ roles by flipping this script. Instead of asking "Can you help me find a job?" they asked "How can I help you solve this challenge?" One client connected with a VP of Engineering to share insights about a technical problem the company was facing. Six weeks later, that VP created a role specifically for him. The shift is simple: Move from "What can you do for me?" to "What can I do for you?" When you lead with value, relationships form naturally. When relationships exist, opportunities follow. The best job opportunities never get posted. They go to people already in the room when decisions get made. Stop networking for jobs. Start networking to add value.

As an HR professional, I’m often asked about networking and how to approach it effectively. Networking is not just about meeting people—it’s a powerful tool for personal development, continuous learning, and fostering meaningful connections. When done thoughtfully, it opens doors to new opportunities and helps you grow both personally and professionally. Here are three essential tips for successful networking: 1. Be Intentional * Set clear goals: Are you looking for mentorship, exploring new industries, or expanding your support network? Focus on quality not quantity. * Do your homework: Research attendees or speakers in advance and prepare thoughtful questions or talking points to guide your conversations. 2. Lead with Value * Networking is about building relationships, not just seeking personal gain. Shift your focus to “How can I help?” * Look for opportunities to support others—whether by sharing insights, offering resources, or making introductions that could be beneficial. 3. Keep the Connection Alive * After an event or meeting, follow up with a personalized message that references your conversation. * Maintain the relationship by staying in touch over time—share articles, updates, or simply check in to show you value the connection. Conversation Starters Consider these to spark engaging conversations: * "What’s the most exciting part of your current role or project?" * "What inspired you to attend this event today?" * "What’s a professional trend or topic you’re really interested in right now?" And one last tip: Put your phone down! Being fully present shows respect and builds deeper connections. What are your go-to networking strategies? I’d love to hear your thoughts! #Networking #Development #GrowthMindset

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book

Networking isn't transactional It's deeply human. 𝟯 𝗥𝗲𝗮𝗹 𝗪𝗮𝘆𝘀 𝗜 𝗖𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗲𝗱 𝗠𝘆 𝗛𝗶𝗴𝗵-𝗩𝗮𝗹𝘂𝗲 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗧𝗵𝗶𝘀 𝗪𝗲𝗲𝗸: 1️⃣𝙃𝙪𝙢𝙖𝙣 𝘾𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙀𝙢𝙥𝙖𝙩𝙝𝙮: A former founder & CEO reached out to share the sad news of a colleague’s passing. He thought of me specifically, knowing our mutual connection. It felt meaningful, someone cared enough to inform and connect. This led me to reconnect with others, sharing stories and memories, amplifying the empathy. ⭐Human connection matters, especially as AI becomes more prevalent.   2️⃣𝙀𝙣𝙘𝙤𝙪𝙧𝙖𝙜𝙞𝙣𝙜 𝘼𝙘𝙩𝙞𝙤𝙣 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙚𝙖𝙡 𝙀𝙭𝙖𝙢𝙥𝙡𝙚𝙨: A new CEO network connection started a company aligned with a niche topic. Knowing how intimidating starting to do video on social media can be, I shared authentic examples of a successful influencer doing casual, low-key videos on their topic. It sparked inspiration. ⭐Sometimes the best encouragement is simply showing what's possible with real examples. I met this person at an event I was doing, to help another connection. 3️⃣𝘽𝙧𝙚𝙖𝙠𝙞𝙣𝙜 𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙇𝙞𝙢𝙞𝙩𝙞𝙣𝙜 𝘽𝙚𝙡𝙞𝙚𝙛𝙨: I sent an inspiring article about a European company's success to a few European CEOs who often doubt their potential without being US-based. Success stories that resonate directly address self-limiting beliefs. I offered to make an introduction to the CEO of the company the article was about. ⭐The article gives another point of validation and helps to make an introduction 'more' relevant to at least one of the parties. ✔Tip on making introductions https://lnkd.in/gR9Edfug 𝗦𝗵𝗼𝘄, 𝗱𝗼𝗻'𝘁 𝗷𝘂𝘀𝘁 𝘁𝗲𝗹𝗹. I hope this gives you real life examples of what it means to build and cultivate a high impact network as part of your overall value as an executive and gives you ideas and inspiration.    𝙃𝙤𝙬 𝙖𝙧𝙚 𝙮𝙤𝙪 𝙜𝙚𝙣𝙪𝙞𝙣𝙚𝙡𝙮 𝙘𝙪𝙡𝙩𝙞𝙫𝙖𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙣𝙚𝙩𝙬𝙤𝙧𝙠 𝙩𝙝𝙞𝙨 𝙬𝙚𝙚𝙠?

Networking isn’t about collecting business cards or sending generic LinkedIn messages—it’s about building real, meaningful connections. But let’s be honest: it can feel awkward, especially when you don’t know where to start. Here’s how I’ve learned to make networking both effective and authentic - Provide some sort of value. When reaching out to someone, think about how you can bring value to them. Instead of asking, “Can I pick your brain?” try something like: - “I really enjoyed your recent post about [topic]—it gave me new insights.” - “I noticed you’ve worked on [project/field]. Here’s a resource I found helpful—thought you might too!” Starting with value makes the interaction about collaboration, not extraction. Networking doesn’t end with the first meeting. After connecting, follow up with a personalized message: “It was great chatting about [topic]. I came across this article that aligns with what we discussed—thought you’d find it interesting!” Consistency and genuine interest are what transform connections into relationships. Networking is a skill, not a transaction. It’s about showing up authentically, giving more than you take, and staying connected.

The competition isn't your enemy. Your biggest threat might be ignoring your allies. Many see business as a zero-sum game. But what if the key to success isn't outcompeting others, but lifting them up? In the agency world, where client acquisition is fierce, I've discovered a powerful truth: Focusing on allies is better than racing to the bottom over competitors. It's about creating an ecosystem of mutual benefit, not just a client list. Here are three recent examples from growing Etereo, our design subscription service, that illustrate the power of reciprocity: ▶ Unexpected Partnerships - A political strategy firm I've collaborated with for years became intrigued by Etereo. Instead of viewing them as potential competition, we struck a deal: marketing support for them, promotion for us. Result? They're now one of our highest-paying client/referral. ▶ Clients as Growth Engines - By prioritizing exceptional service and understanding our clients' needs deeply, they've become our best advocates. They not only refer new business but also increase their own spending. This is reciprocity in action - we deliver value consistently, and it comes back to us in multiples. ▶ Online Community Connections - Joining a tech/growth group and creating Linkedin connections has opened doors to new relationships, mutual support, and unforeseen opportunities. By asking tactical questions and showing genuine interest in others' success, I've built connections far beyond simple networking. The lesson? A robust network built on reciprocity is a powerful asset. Those you lift up today may become the pillars of your success tomorrow. It's not about immediate payback, but about fostering an environment of mutual growth and support. This approach requires a shift in mindset. Instead of asking "What can I get?", start with "What can I give?" Be the first to offer help, anticipate needs in your network, and focus on providing real value, not just exchanging business cards. Remember, in the world of business networking, what goes around truly does come around. By embracing reciprocity, we're not just building a network - we're cultivating an ecosystem where everyone can thrive. How has collaboration unexpectedly benefited your business? Share your experiences and let's continue lifting each other up.

Build connections when you don’t need them, so they’re there when you do. Networking is a long‑term investment. You never know what can happen tomorrow, whether it’s a new opportunity, an unexpected challenge, or a career pivot. By cultivating relationships early, you turn strangers into allies and potential into possibility. My pro‑tip? Develop your personal value proposition. 
- List your top 3–5 strengths and concrete examples of how you’ve helped others 
- Turn each into an “I help…” statement (for example, “I help marketing teams drive engagement through data‑driven storytelling”) 
- Use these statements to guide every outreach, ensuring you’re always offering value, not just asking for favors Then start from what you know. 1. Choose 5–10 people from your alumni network, former classmates, or close colleagues 2. Send a genuine note, share an article they might find helpful, congratulate them on a recent win, or simply ask how you can support them 3. No agenda. Just curiosity and a willingness to help Next, venture into the unknown. 1. Identify people at companies you admire or in roles you aspire to 2. Do your homework: reference a recent project, article, or speaking engagement 3. Reach out with a clear, value‑first message: “I enjoyed your piece on X; as someone looking to Y, I’d love to learn how you approached Z.” And keep the momentum going. 
- Schedule quarterly reminders to check in, share insights, celebrate milestones, or ask a thoughtful question 
- Track key dates (promotions, product launches, anniversaries) so your messages feel timely Your network matters. When you need advice, an introduction, or anything really, you’ll already have authentic connections. And at the end of the day, already built connections where you can leverage the relationships > dry unknowns ‘Hey, I need help’ messages. #StephSynergy