Networking For B2B Sales Success

You’re burning your leads. And you don’t even realize it.. Most B2B marketers on LinkedIn are stuck in an outdated mindset:  💡 “More messages = More meetings.” It sounds logical, but here’s the reality: Sending hundreds of generic messages hurts your reputation and chances of converting those leads. Here’s why: → Spam filters are ruthless - Platforms catch onto mass outreach fast.  → Your message feels cold - Nobody likes copy-paste pitches.  → You’re wasting time - A few meaningful connections will always beat a scattershot approach. So what’s the solution? ✔️ Use signals the right way. Look for key moments like engaging with key topics, posting about specific content, or engaging with niche influencers on LinkedIn.  ✔️ Focus on their pain, not the milestone. Instead of “Can see you Liked X,” say, “How are you focusing on [specific topic / challenge] now that you’ve scaled?”  ✔️ Make it personal (and relevant). Keep it about them, not about you. When I switched from high-volume spam to strategic, social signal-based outreach, my results went nuts: 💥 + 25% reply rates. (1 in 4 positive) 💥 The calendar was fully booked, so I was forced to decline low-value leads (the best problem to have!)  💥 Higher-quality conversations.  💥 A pipeline that actually converts. Outreach & LinkedIn aren't about sales—they're about connection. Build trust first. The sales will follow.

Can social media marketing for B2B actually bring clients? I worked as a social media manager for several years and believed that company social media pages were just informational channels. It was a huge mistake! Then I discovered the effectiveness of personal profiles and thought that only developing personal profiles made sense - company pages weren’t necessary. I still believe that personal profiles are central of B2B social media communication but now I can see a more holistic picture and implement a more systematic approach. ➡️ How does it work? ⭐️ Social media marketing in B2B is based on the account-based marketing approach. ABM treats each target company as a unique market, and ABM marketers create tailored marketing activities for each. This is especially relevant when working with enterprise-level companies. ⭐️ Personal profiles are the key channels (as I mentioned before 😀) Personal profiles help build deeper, trust-based relationships with target clients in B2B. At ModumUp, we assist clients in developing employee profiles at various levels - founders, top managers, department heads, and other team members. ⭐️ Social Selling: a comprehensive approach through personal profiles We use LinkedIn as the primary platform for Social Selling because it proves to be the most effective across many markets. Social Selling approach includes several steps: 0️⃣ Goal setting: define project goals and objectives 1️⃣ Target audience identification: find and connect with the right people on LinkedIn 2️⃣ Content creation: regular posts about case studies, experiences, and personal stories 3️⃣ Networking interactions: comments, likes, and skill endorsements help strengthen connections and build trust 4️⃣ Personal messaging: don’t just stick to public interactions; personal messages are the most effective way to arrange specific next steps ⭐️ LinkedIn Live: a warm interaction opportunity LinkedIn Live allows you to host broadcasts and webinars directly on LinkedIn. This format helps interact with your target clients on a deeper and warmer level. You can invite important prospects to your events personally. ⭐️ LinkedIn Ads: not a lead generation channel LinkedIn ads are very precise because users are categorized by company, position, industry, and other criteria. Within the ABM approach, you can run ads aimed at specific companies. In B2B, especially in the enterprise segment, ads are less about lead generation and more about keeping your brand in front of the target audience, so they remember you and respond better to personal messages. ⭐️ Measuring the effectiveness of social media marketing Account Engagement is the main metric in ABM. It reflects the depth of interaction with target clients. There are also specific metrics for Social Selling, livestreams, LinkedIn ads, and other approaches. It's essential to take a systematic approach to social media marketing. Wishing you success with social media marketing in B2B!

Sad reality: most B2B founders spend months posting on LinkedIn, but fumble the bag HARD. Let’s fix that. I’ve spent the past 5 years posting on LinkedIn. It’s the channel responsible for Compound scaling to 7-figures in revenue. Here are four, simple ways to unlock the full value of LinkedIn and generate more leads than you know what to do with. Quick note: this post is a thick one, so you’ll probably want to bookmark it for future reference. (1) Spend a few minutes per day engaging with other people. Comments are billboards for your account on other people’s content. Find ICP accounts to engage with, but don’t stop there. Also spend some time engaging with influencer accounts in your category. Your ICP will be reading those comments sections. You want your comments to show up there. Tactical advice: create a Google Sheet with a list of accounts you want to engage with regular, since the LinkedIn algorithm can be whack sometimes. Have a list of (a) potential customers (b) influencers & “thought leaders” in your category. (2) Routinely check your profile viewers. You’re doing all this work to produce great content for the LinkedIn timeline and drive people to your profile. LinkedIn gives you the luxury of seeing EXACTLY who’s snooping around. Some of those folks might be ideal customers, 10x candidates, or potential investors. Check your profile viewers daily to make sure none of these opportunities slip through. Tactical advice: when you see a relevant profile viewer, send a connection request. Don’t lead with an overly templated message. Once they accept, they’ll start seeing your content in their feed more. Eventually, if they continue to engage, reach out and start a conversation. Read the room! (3) Start a few DM conversations per day. Don’t load the spam cannons and send tons of copypasta DMs. Instead, use LinkedIn to form 1:1 relationships with people in your industry. I like to shoot a DM if I’ve noticed someone engage with my content a few days in a row—or if I find someone whose content I am a fan of. Very high upside to intro’ing yourself…very low downside. If you're in a major hub like NYC, SF, LA, etc. I’d recommend using your platform on LinkedIn to book a few in-person meetings. Take the connection from URL to IRL. Makes a big difference. (4) Make the next step in your funnel obvious. Most founders post and hope that customers make their way to the “Book a Demo” page on-site. Hope is not a content strategy. Set up your link-in-bio, your featured links, and your custom button (see the “View my newsletter” button next to my PFP) to point to the next obvious step in your funnel. Every day you don’t do this, you are leaking followers and customers. I’m running out of characters. Told you this would be a heavy one. Want more insights on how to use LinkedIn to get more distribution for your B2B tech company? You should read a few editions of my Social Files newsletter. Just use that button next to my PFP.

I’ve helped 100+ CEOs and entrepreneurs turn LinkedIn into a lead-gen machine. Most struggle with low engagement & zero conversions. To avoid this trap, here's my 5-step roadmap on how to network effectively and turn LinkedIn into a revenue machine: 📌𝗦𝘁𝗲𝗽 𝟭: Stop Scattering Your Energy Most people think: “I need to connect with everyone to grow.” That’s a mistake. To achieve real networking success: • Define your ideal connection – Who do you need to know? Who needs your expertise? • Prioritize decision-makers – Don’t just connect with peers; go after buyers. • Engage with top voices in your industry – This gets you seen by their audience. 🔹 Start here and avoid wasting time on random connections. 📌𝗦𝘁𝗲𝗽 𝟮: Don’t Stop at 50 Requests—It’s a Numbers Game Now you have two options: • Send a few requests and wait for magic to happen • Go big, track responses, and refine your outreach There’s no wrong answer, but if you’re serious about growing, you need volume + strategy. ✔ 100+ connection requests per week ✔ 30%+ acceptance rate = you’re on the right track ✔ Keep tweaking your message for better results Networking is a game of persistence. 📌𝗦𝘁𝗲𝗽 𝟯: Connect, But Go Beyond 'Thanks for Connecting' Focus on two core pillars: 1. Your First Message Matters • Skip generic intros—lead with value • Ask an engaging question to spark a real convo • Find common ground fast (industry, mutual interests) Once you master this, focus on: 2. The Follow-Up Formula • 80% of deals come AFTER the 3rd+ follow-up • Keep it casual but intentional (not salesy) • Offer useful insights, not just “Hey, checking in” Most people stop at one message. You shouldn’t. 📌𝗦𝘁𝗲𝗽 𝟰: Build Social Proof While You Network Mistake: Talking about yourself too much. Easy fix: Use content to back up your credibility while you network. Here’s how: • Post insights from your conversations (without naming names) • Share behind-the-scenes of working with clients • Showcase what you’re learning + how it helps others Your profile should do the selling for you. 📌𝗦𝘁𝗲𝗽 𝟱: Make LinkedIn Work for You 24/7 This final step is how you: • Turn cold outreach into warm inbound leads • Position yourself as an authority • Build relationships that lead to high-value opportunities 🔹 Want more deep-dive insights on LinkedIn networking & lead-gen? I’m sharing exclusive strategies in my newsletter today. Get it here 👉 https://lnkd.in/eCuasuC9 🚀