How to Make Connections at Small Business Events

As we go into SXSW weekend, I thought I would share some in-person networking tips from my LinkedIn Strategies for Founders guide. In my corporate days, a conference meant shaking hands and collecting the most business cards I could. (Do people even have business cards anymore?) I know realize it's about making real connections, ones that actually move the needle. Here's how to do it right: 1️⃣ Be memorable, not generic. Have a super short intro and tell them something about you that will stick. (Mine: "I am an angel investor, board director, and startup advisor. I also have the best pet in the world, Amber the Chicken Dog." People remember me because I have the best dog ever - and that she is a Chicken Dog.) 2️⃣ Ask better questions. Instead of "What do you do?" try: "What's the most exciting thing you're working on?"  "What are you hoping to get out of this event?"  "Who is the person you want to meet here?" 3️⃣ Listen more than you talk. People love to talk about themselves. Let them. You'll come across as a good listener and a thoughtful person. 4️⃣ Give before you take. Offer a connection, an insight, or a resource before you ask for anything. (But always have your own ask ready to go!) 5️⃣ Follow up. A quick DM or email within 24 hours makes you stand out. Don't forget to remind them exactly where you met and what you talked about. (It will help you remember as well!) Here are my biggest hacks: ✅ Have your phone screen saver be your LinkedIn QR code. ✅ Ask them to connect with you (don't have them follow). ✅ You've then got the list of all the people who connected with you to follow up with them. Send them a message after you accept the connection (see above). ✅ Take notes when you're talking; they'll be honored you find the discussion so worthy. Networking isn't about selling yourself. It's about building relationships. And relationships open doors that a cold email never will. ----- I'm Katie Dunn, an Angel Investor, Board Director, and Startup Advisor. I prepare founders for fundraising, and they gain confidence, resources, and connections. Check out my LinkedIn Strategies for Founders guide (link in Featured Section).

I used to drop $1,000 on big conferences, thinking that’s where all the action was happening. Now? Game-changing events > calendar fillers. Turns out, the best convos were always happening at small side events. Recently at TechWeek, I managed to get into a tiny, highly curated event for a Series B+ audience and it was so worth the hustle. This wasn’t a “buy ticket, show up” kind of event. It was more like: find the organizers → reach out directly → dig up mutual intros → prep a killer intro blurb → earn your spot Because even the best pitch means nothing if you’re in the wrong room. Here’s how I decide where to go now, and don’t waste my time (or budget) there: → Research the audience first Check last year’s attendees. Look at the speaker companies. If your ICP isn’t there, don’t go. → Prioritize curated over open-door Events with RSVP forms and shortlists are gold. They take more effort to get into, but the quality of conversation is 10x higher. → Hunt for the small stuff and side events I’ll skip the 2,000-person conference for a 20-person breakfast any day. No booths, no noise — just real people and real context. → Use event curation newsletters I love Supermomos newsletters for finding quality events. Way better than scrolling Eventbrite or Luma for hours. → Don’t stack your day One meaningful event > three mediocre ones. You’ll actually have energy to follow up. Result: I stopped collecting just LinkedIn connections and started landing real leads. And I couldn’t have pulled it off without my assistant — from outreach, to prep, to managing all the behind-the-scenes ops. Great networking starts with choosing the right rooms. And remember: not all events are created equal. Some open doors. Some just fill your calendar. What’s your approach to event strategy?

Forget the free food and swag. The real conference ROI? Stronger relationships. Here's how you do it: Was advising a founder headed to her first conference as an entrepreneur rather than just for fun / to hang out. These events can be intimidating and expensive so you want to make the most of your time and energy. Here's a recap of what we discussed: ◾ Know your goal. You are there to advance your business through relationships and new insights / information. Manage your energy, get enough sleep, don't eat too much of the free food if its junk. ◾ Chat everyone up. Your job is to build relationships with new friends and potential collaborators / customers. If you see people you know, great but don't spend all your time with them—use them to meet other folks "Can I join your group at lunch?" ◾ Small talk matters. Start w/ simple questions like "Is this your first time at XYZ Con?" "When did you get in / where did you come in from?" "What are you most hoping to get out of this event?" And be prepared to answer all those q's for yourself! ◾ Be choosy about the talks. Pick a few of the events you really think will be worth your time and ask a public question during the Q&A. It can make an impression for the speakers and also the audience (people will remember you and maybe start up a convo with you later) ◾ Be ready to connect. Have a QR code or link ready to your company / socials / mailing list. You'll completely forget to do this later and seconds matter b/c people get distracted / bored. ◾ Follow up with people. Do it right away so you don't forget who they were—email or social media DM. Remind them of how you met and share a memory or insight or piece of media that can help cement your relationship. Try to set up a call or at least be friendly on social in the DMs or in comments. ◾ All you need is a few good ones. It can feel overwhelming but if you can walk away from a conference with even just 2 strong relationships (which might happen slowly over time) for a conference to be a great investment. These days I don't attend as many conferences unless I'm speaking but early in my career these events helped me connect and deepen relationships with a lot of amazing people. What are your favorite tips when it comes to a conference?

After hosting over 150 events for founders and investors, here’s what I’ve learned: If you’re attending events without a plan, you’re wasting time. Founders need to strategize their attendance just like they strategize their product or pitch. Here’s how: 1. Define your goal Are you meeting investors? Developers? Potential users? 2. Know who you need to meet Write names or roles down 3. Figure out where they’ll be Not every event attracts the same crowd 4. Go to the right rooms Targeted events work better than popular ones 5. Don’t network just to network It’s great to catch up with friends, but if you’re raising or hiring, stay intentional 6. Learn how to exit a conversation Not every chat needs to go on forever. It’s okay to pivot and move on Your time is your runway. Treat events like a business asset, not a social distraction #foundertips #startuplife #vcnetworking #eventstrategy #techfounders #entrepreneurmindset #businessgrowth