Building a Strong Network for Your Small Business

Most people don’t have a networking problem. They have a clarity and courage problem. Here’s how my clients build high-powered networks—without begging for coffee chats or feeling fake. 🧠 Start here: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝗿𝗲 𝗯𝘂𝗶𝗹𝘁. 𝗡𝗼𝘁 𝗳𝗼𝘂𝗻𝗱. Here’s how: 𝟭. 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗯𝗲𝗮𝘁𝘀 𝗰𝗵𝗮𝗿𝗶𝘀𝗺𝗮 Stop “putting yourself out there.” Start targeting 5-10 people who can actually move the needle on your goals. 𝟮. 𝗦𝘁𝗼𝗽 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗻𝗲𝗲𝗱𝘀 If your first message includes “pick your brain,” you’ve already lost. No one is waiting around to solve a stranger’s career crisis. 𝟯. 𝗧𝗵𝗶𝗻𝗸 𝗹𝗶𝗸𝗲 𝗮𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 Relationships work like capital accounts. You don’t ask for a withdrawal before you’ve made a deposit. 𝟰. 𝗔𝗱𝗱 𝘃𝗮𝗹𝘂𝗲 𝗳𝗶𝗿𝘀𝘁—𝗿𝗲𝗮𝗹 𝘃𝗮𝗹𝘂𝗲 This doesn’t mean fake flattery. Try one of these instead: • Share something relevant to their work • Offer insight they might not have • Help them solve a current challenge • Send something worth 90 seconds of attention 𝟱. 𝗦𝘁𝘂𝗱𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝗽𝗲𝗮𝗸 Read every line of their LinkedIn. Look at interviews, thought leadership, old roles. Find the patterns. Spot the gaps. Now you’re ready to make contact. 𝟲. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝘃𝗮𝗹𝘂𝗲 𝗮𝗱𝗱 𝗹𝗶𝘀𝘁 Write down 10 ways you could help or engage them. Yes, 10. Not 3. Not 5. Ten. This builds muscle. Clarity. Relevance. 𝟳. 𝗥𝗮𝗻𝗸 𝗮𝗻𝗱 𝗽𝗹𝗮𝗻 Don’t wing it. Rank your ideas by effort vs. potential impact. Start with your top 2. Work the plan. Keep working it. 𝟴. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 (𝗹𝗶𝗸𝗲 𝗮 𝗽𝗿𝗼) Reach out with precision. No long intros. No life stories. Offer one clear, relevant point of value. If they don’t bite, try idea #2. Then #3. Most connections take more than one try. That’s not rejection—it’s normal. This is how the game is played at the top. Strategic. Consistent. Relationship-first. And it works. 🧭 Question for you: What’s the biggest blocker between you and building the network you need next? -------------------------------------- ♻ Repost to help your network. ✚ Follow Courtney Intersimone for more tools and tips on executive career and leadership mastery. Showing you how to get invited into the (board)room where it happens....and thrive there! 😎

Pro tip if you want to get ahead in life: build your relationships through shared, purpose-driven activities. I’ve found that some of the most powerful relationships in my career, ones that have led to real revenue and meaningful opportunities, didn’t come from a “networking mixer.” They came from volunteering, or from being shoulder-to-shoulder with others at a philanthropic event. The FIRST article I ever read when I invented my own pasta sauce ten years ago was in the Harvard Business Review (linkedin in bio) that showed that shared activities, whether it’s volunteering, serving on a nonprofit board, or even something as simple as playing a weekly sport, create deeper and more diverse connections than traditional networking ever could. It's called the Shared Activities Principle. They unite people from different backgrounds around a common purpose, rather than clustering like-minded peers in the same echo chamber. At our dinners, we would get people to work together to create the meal, essentially inventing a container for shared activities for strangers to meet, to serve others. HBR wrote that if more than 65% of your network is made up of people you introduced yourself to, your network is probably too homogenous to bring you new ideas or opportunities. Shared activities break that pattern. When you volunteer, you’re meeting other people who also have a giving mentality. They’re givers by nature. Which means when life or business gets tough, those are the people most likely to show up for you. That’s not something you often find in a transactional cocktail-hour exchange of business cards. So here’s my invitation: Instead of another “networking event,” try joining a fundraiser, a Habitat for Humanity build, or a nonprofit board meeting. Invest your time in something that matters. You’ll not only serve a cause you care about, you’ll build a network rooted in generosity, trust, and shared purpose. For the leaders reading this, try sponsoring a volunteer day for your team. An entire day where your team still gets paid, but gets paid to do good. Bonus points if you can get folks from different teams that normally don't talk, to volunteer together. That's when cross-functional creativity, innovation, and mentorship occurs. P.S. If anybody has any ideas for volunteering in NYC, my DM's are always open. Me, Andy Ellwood, and John Vatalaro love volunteering on Saturday's at a Food Pantry in nyc, but would love so many more opportunities, please!

The competition isn't your enemy. Your biggest threat might be ignoring your allies. Many see business as a zero-sum game. But what if the key to success isn't outcompeting others, but lifting them up? In the agency world, where client acquisition is fierce, I've discovered a powerful truth: Focusing on allies is better than racing to the bottom over competitors. It's about creating an ecosystem of mutual benefit, not just a client list. Here are three recent examples from growing Etereo, our design subscription service, that illustrate the power of reciprocity: ▶ Unexpected Partnerships - A political strategy firm I've collaborated with for years became intrigued by Etereo. Instead of viewing them as potential competition, we struck a deal: marketing support for them, promotion for us. Result? They're now one of our highest-paying client/referral. ▶ Clients as Growth Engines - By prioritizing exceptional service and understanding our clients' needs deeply, they've become our best advocates. They not only refer new business but also increase their own spending. This is reciprocity in action - we deliver value consistently, and it comes back to us in multiples. ▶ Online Community Connections - Joining a tech/growth group and creating Linkedin connections has opened doors to new relationships, mutual support, and unforeseen opportunities. By asking tactical questions and showing genuine interest in others' success, I've built connections far beyond simple networking. The lesson? A robust network built on reciprocity is a powerful asset. Those you lift up today may become the pillars of your success tomorrow. It's not about immediate payback, but about fostering an environment of mutual growth and support. This approach requires a shift in mindset. Instead of asking "What can I get?", start with "What can I give?" Be the first to offer help, anticipate needs in your network, and focus on providing real value, not just exchanging business cards. Remember, in the world of business networking, what goes around truly does come around. By embracing reciprocity, we're not just building a network - we're cultivating an ecosystem where everyone can thrive. How has collaboration unexpectedly benefited your business? Share your experiences and let's continue lifting each other up.

If You’re the Smartest Person in Your Network, You’re in the Wrong Rooms. Networking isn't just about getting clients or referrals. It’s about getting wisdom. Want to grow your business faster? Surround yourself with people who are five or ten steps ahead of you. People who’ve already solved the problems you’re facing. That’s where the real ROI in networking lives. But here’s the catch: The smartest people in the room don’t waste time with takers. They invest in people who are hungry, humble, and helpful. So if you're looking to build a network of mentors and trusted advisors, here’s how you do it right: ✅ Get Clear on Who You Want to Learn From Don’t just show up to events and “see who’s there.” Make a hit list of people you’d love to learn from, experienced founders, consultants, operators in your space. Be intentional. ✅ Reach Out with Respect, Not an Ask Don’t open with “Can I pick your brain?” Instead say, “I’ve been following your work, and I’m trying to level up in [area]. I’d love to hear how you approached [specific challenge].” Keep it real, and keep it brief. ✅ Add Value First Mentorship isn’t a one-way street. Make an introduction for them. Share a resource. Offer your help. It doesn’t matter how small, it shows you're not just here to take. ✅ Keep Showing Up The best mentorships aren’t scheduled Zoom calls, they’re organic relationships built over time. Comment on their content. Follow up when their advice helps. Stay consistent and visible. The truth is, most people aren’t lacking talent, they’re lacking proximity to wisdom. Your next breakthrough may come from a 15-minute coffee with the right person, but only if you EARN the right to be in that conversation.

Recently, I've had 40+ conversations with founders, investors, and partners - here's what I learned about building a powerful network. I remember attending a national training at KPMG with thousands of professionals from across the U.S. They asked each team: "What's the most valuable thing you'll get out of this event?" We submitted "Networking will be the most valuable thing we get out of this event." I was shocked when they called out our answer as the winner across all teams. It took me years to really understand this. When I launched Mighty Digits, my first 2 customers came from within my network, giving me freedom to build while securing income. Some of my largest customers came from relationships with VC firms who trusted us with their portfolio companies. As the saying goes: "It's not what you know, it's who you know." To me, it's both - but if I had to choose one, it would be the people in my network. A good network naturally raises your IQ and yields 10x dividends. ➡️ IDENTIFY WHO YOU WANT TO NETWORK WITH Everyone wants to connect with their ideal customer, but don't stop there. Connect with other service providers who serve your target audience but aren't competitive - alternate services or same service in different regions. My favorite people to connect with are investors, since there's strong correlation between investing in a company and wanting confident financial records. Start by making a list of the most ideal people to network with and work backwards. Avoid focusing only on customers to sell to. ➡️ HOW TO CONNECT WITH YOUR TARGET AUDIENCE "Ask for money and get advice, ask for advice, get money twice." Your goal with networking is NOT to sell anything. Your goal is to provide value and establish relationships. Sales come naturally as relationships are nurtured. Four ways to connect: — Reach out for warm intros through mutual connections — Send targeted cold emails that are relevant and personalized — Host events that allow them to expand their network too — Attend events and approach people in groups or standing alone ➡️ THE FOLLOW-UP FRAMEWORK This is the most important part. After connecting: — Send follow-up email with thanks and conversation recap — Find ways to offer value first - referrals, advice, resources — Keep in touch quarterly to see how you can be of service — Treat your A-list players with appreciation - gifts, meals, personal thanks === Networking is a long-term play. Relationships take time to build, and many may not go anywhere. But for those that do, you can build an entire business on them. What's been your experience with networking? Do you have any tips for building powerful relationships? Share your thoughts below 👇

You see other entrepreneurs getting tagged in viral posts, name-dropped on podcasts, and invited into exclusive rooms. Meanwhile, you're stuck sending cold DMs that go unread. 𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵? 𝗬𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲. Most people fail at networking because they do it backwards. They ask before they give. They show up only when they need something. But real networking is about building relationships before you need them. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗶𝗻 𝟱 𝘀𝗶𝗺𝗽𝗹𝗲 𝘀𝘁𝗲𝗽𝘀: 👠 𝘛𝘢𝘱 𝘪𝘯𝘵𝘰 𝘌𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘕𝘦𝘵𝘸𝘰𝘳𝘬𝘴 – Find the gatekeepers: podcast hosts, event organizers, and community builders. Instead of building a network from scratch, plug into one. 👠 𝘓𝘪𝘴𝘵𝘦𝘯 𝘉𝘦𝘧𝘰𝘳𝘦 𝘠𝘰𝘶 𝘛𝘢𝘭𝘬 – Stop pitching. Instead, ask: What’s your biggest goal this year? What’s the biggest challenge you’re facing? Then shut up and listen. 👠 𝘚𝘰𝘭𝘷𝘦 𝘗𝘳𝘰𝘣𝘭𝘦𝘮𝘴, 𝘕𝘰𝘵 𝘑𝘶𝘴𝘵 𝘠𝘰𝘶𝘳 𝘖𝘸𝘯 – Want to be remembered? Help people win. If you can solve their problem, do it. If you know someone who can, make the intro. 👠 𝘚𝘵𝘢𝘺 𝘊𝘰𝘯𝘯𝘦𝘤𝘵𝘦𝘥 𝘞𝘩𝘦𝘯 𝘐𝘵 𝘔𝘢𝘵𝘵𝘦𝘳𝘴 – Follow up when they land a big deal, hit a rough patch, or even on their birthday. The best networkers don’t just connect—they stay connected. 👠 𝘓𝘦𝘵 𝘠𝘰𝘶𝘳 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘞𝘰𝘳𝘬 𝘧𝘰𝘳 𝘠𝘰𝘶 – The highest level of networking? Having people come to you. If you’re not posting, you’re invisible. Build a reputation before you even walk into the room. Most people treat networking as a transaction—but relationships compound. 𝗬𝗼𝘂𝗿 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗧𝗵𝗶𝘀 𝗪𝗲𝗲𝗸: 1. Pick one person you admire. 2. Engage with their content. 3. Get on a call. 4. Ask what they need help with. 5. Find a way to help. Do this consistently, and in 12 months, your network will be unrecognizable. DM me after a week and LMK how it's going! #Entrepreneurship #Networking #BusinessGrowth #Founders #Startups