Networking for Digital Marketers

The best mentors won't find you, You have to find them. My core values for career development: • Ownership - Taking responsibility for your growth • Courage - Moving through discomfort for what matters • Reciprocity - Creating value, not just taking it What I can't stand is seeing people wait for career opportunities while mistaking passivity for patience. Here's how to ask potential mentors (without feeling awkward): 1/ Be direct about your goals Don't beat around the bush. Tell them exactly what you need. "I was promoted to senior engineer and want to level up my systems architecture skills. Would you be willing to mentor me?" 2/ Tell them why you chose them People appreciate knowing what drew you to them specifically, showing you’ve done your homework. "I'm reaching out because of your experience leading engineering teams at high-growth startups." 3/ Start with a small ask Don't request a long-term commitment right away. "Would you be open to a 30-minute video call to connect?" 4/ Be gracious if rejected Sometimes people don't have bandwidth. That's okay. "I understand you have significant demands on your time." 5/ Ask for alternatives If they decline, their network might be your next opportunity. "Is there anyone you'd recommend I connect with instead?" 6/ Approach with the right mindset Confidence in your goals. Respect for their time. Gratitude for their expertise. I've seen too many careers stall because of fear of rejection. But I promise: The temporary discomfort of reaching out is nothing compared to the permanent pain of career stagnation. Stop waiting for the perfect mentor to appear. Make the first move today. What strategies have worked for you when finding mentors? Image Credit: GraciousQuotes --- Follow me, tap the (🔔) Omar Halabieh for daily Leadership and Career posts.

You know you should network. But you probably don’t know what to say or how to get on people’s radar. Here’s an easy 7-step LinkedIn networking strategy (that anyone can use): 1. The 3 Principles Of Good Networking If you want to network effectively, you need to:  - Have a way to reach people  - Have a way to add value to them  - Have a way to keep the engagement going This strategy does all three! 2. Make A List Of Job-Related Keywords Think of keywords, skills, phrases, and jargon that align with your target role. Ex: If you’re in sales, that might be “sales,” “leads,” “pipeline,” “sales cycle,” etc. Make a quick list of these. 3. Run A “Post” Search On LinkedIn Start with one keyword (or the job title itself). Run a search for it on LinkedIn. From the “Filters” option, select “Posts.” Then change “Date Posted” to “Past Week.” 4. Filter By “Author Company” Click on “All Filters” to find the “Author Company” filter. Add all of your target companies to this filter. This will give you a list of all the posts related to your target role, written by people at your target companies, posted in the past week! 5. Analyze Posts & Authors Scroll through the posts. When you find one that resonates? Click the person’s profile and check to see if they post consistently (at least once / week). If they do? Bookmark their profile in your browser. 6. Leave A Value Driven Comment For each author you find that posts regularly in your target space? Leave a comment on their post recent post that is:  - Supportive  - Postive in tone  - Offers your own take / value  - Is more than one sentence Repeat for each author. 7. Rinse & Repeat Daily Every day, click through the author profiles you have bookmarked. See a new post? Leave a new comment. Repeat this process every weekday if you can. But aim to leave at least one comment / week at minimum. 8. Why This Works Content creators love engagement. By cosistently offering that in a positive way, you’re going to get on their radar. And when you’ve done this for a week or two, the likelihood of getting a “yes” to a coffee chat, or even a referral, goes WAY up. Give it a shot today!

Most people freeze when they want to reach out to someone influential. Here’s the 5-step formula I’ve used to connect with the CEO of Scribe, the co-founder of Leland, the content team at Notion, and even creators I admire 👇 1. Follow first. Connect later. Don’t just hit “connect.” Follow them, spend a few weeks learning from their content and activity. Be a quiet observer. 2. Find your entry point. Look for a personal connection - a post you loved, a campaign you admired, a shared background, a comment thread you can join. 3. Create context. Once you find something specific, DM them with a message that shows: → You’ve done your homework → Why this moment made you want to connect → What you admire or learned from them 4. Make the ask polite + specific. Don’t write paragraphs. Respect their time. Example: “Would love to ask you 1 question about your work at [company] – totally okay if now’s not a good time!” 5. Nurture the connection. Even if they don’t reply, keep engaging with their content. Most of my opportunities came weeks after my first message. This method helped me land internships, collaborations, interviews, and lifelong mentors. Try this 5-step system and tell me what worked. #linkedin #network #tips

I get 400+ connection requests every week. 99% make the same mistakes. Only 1% get it right. Here’s how you can be that 1%. Before I preach: I’ve also made all these mistakes. I’m no exception. But, by now I’ve learned from it. I hope this post helps you avoid them. ❌ SENDING REQUESTS WITHOUT A NOTE. 99% of connection requests I get have no note. By adding no note, you’re asking the other person to spend at least 30 seconds looking at your profile title, understanding what you do, & decoding whether that’s relevant. Sure, they can do it for 10 people. But not 100+. You’re wasting an opportunity EVERY time you send a request without a note. ✅ SEND A NOTE, EVEN IF IT'S 2 SENTENCES. Forget writing detailed & specific notes. Just write 2 sentences. “Hi Pooja! I enjoyed reading your recent post on how to send connection requests. Now, I’d love to follow along your journey and hopefully contribute in a meaningful way.” That’s it. BOOM. You just 5x-ed your acceptance rate. ❌ ASKING FOR A "20-MIN CALL" No, most people don’t have time for a “20-min call.” I don’t have time for a “20-min call.” Because you haven’t convinced me what’s in it for me. Instead, here’s an idea: ✅ ASK, "HOW CAN I HELP?" That’s it. So simple. “Hi Pooja! I enjoyed reading your recent post on how to send connection requests. I also see you publish regularly. I’d love to follow along your journey. Also, if I can help in anyway, just let me know.” I will 1000% accept a request with such a note. Most people would. Build a relationship before asking for more. ❌ SENDING AN ESSAY FOR A REQUEST By sending long essay messages, you’ve made 3 mistakes: - You wasted your time - The other person probably didn’t read it - Your request got lost in the abyss ✅ SENDING A SHORT, SPECIFIC REQUEST WITH A COMPELLING WHY Make it easy for the other person to help you. Keep your message short, specific, and give them a REASON to help you. “Hi Pooja! I’ve read most of your posts on LinkedIn. There’s so much value in them. Thank you. I aspire to publish my book next year. Can you point me to any resources/tools that was helpful for you? If you already have it written down somewhere, let me know. P.S. I can help you compile a post on this if you’d like!” Now, you’ve given me 3 reasons to help you: - You’ve done your homework in reading my posts - You have a clear goal in mind - You already offered value in your “P.S.” I get it. All this is extra work. It takes time. But, these few minutes will make or break your chance to find your co-founder, next job, or even a best friend. If this helped you, please re-share the post and help your network! 👉 And, follow me if you'd like more of this. I publish a resource every day. P.S. Wanna send me a connection request? Now you know how to do it 😉 #writing #freeresources #unshackled #advice #linkedin

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book

Anyone who is customer facing should be building close, authentic, long lasting relationships with their customers. It pays off in more ways than you can imagine: repeat customers, references, community champions, content ideas, competitive intel and so much more. Here are 5 ways you and your team can start building those relationships: 1. Amplify a customer’s LinkedIn posts - When your customer posts something interesting, don’t just like it yourself but share the link on your internal chat and ask your team to like it as well. It’s amazing how powerful this is. It’s human nature to look at who is liking your content on any social platform and most people get a consistent number of likes. If you drive 50% more for a customer they will notice that. 2. Help find candidates for their team and jobs for them if they’re looking - In your position engaging with a specific persona all day every day you have amazing visibility and connections into relevant candidates for open jobs and companies hiring. If you let your customers know that you can be a resource for them on both sides of the table you will see how quickly you can start playing matchmaker. 3. Share best practices that have nothing to do with your company/product - Everyone is looking to improve in their job. Everyone wants to know what their peers are doing at other companies. When you hear good ideas from other customers or read about a best practice, send it to them. Just show them you’re thinking about them and are invested in them being successful. 4. Make them look good in front of their manager and/or team - It needs to be authentic and relevant but find a reason to give your customer a shoutout when you’re in a meeting with them. It doesn’t even need to be a big thing but something about how they’re the fastest to roll out your product, how their feature request ended up becoming a game changer for a bunch of customers, how they’re the most productive team you’ve seen at one particular thing. 5. Fight for a feature/bug fix/service that they’re asking for - In short, be the squeaky wheel for your customer. When they ask for something, set the expectation that it takes a while to get that thing done but then go fight for it internally. Each company has their own process for this kind of stuff but if you push in the right ways you can usually get their request prioritized. When it’s done make sure the customer knows you fought for them to get that thing done. The best thing is that these are “free”. Of course they will take time and energy but the return on this work is astronomical. I honestly didn’t appreciate the power of these relationships when I started my career but I now have close relationships with so many customers that I’ve worked with over the years. They’re a sounding board for business ideas, they’re working with companies I’m advising and we’ve become each other cheerleaders. What did I miss? What else are you doing to build relationships with your customers?

You don’t need to attend awkward networking events to build connections. Here are 10 ways to network online (from your couch) to land your dream job, mentorship or just to stay in touch: 1. Start with warm calls, not cold DMs Reaching out to strangers is intimidating. So, begin with people you already admire or respect: past colleagues, old classmates, mentors, or anyone you’ve gotten value from. Reach out, share your goals, ask for advice, or simply reconnect. — 2. Build (or join) a 3-6 person mastermind Invite people you admire to check in monthly or quarterly. Ask 3 simple questions in each meeting: • What’s your biggest win? • What’s your biggest challenge? • How can we help each other? This becomes your personal board of advisors, and their networks become yours, too. — 3. Make intros within your own network Instead of always trying to add new people, try connecting two people you already know. It builds goodwill, and often sparks reciprocity. Some of my best opportunities came from introductions I made first. — 4. Be the tortoise, not the hare Strong networks aren’t built in a week. They come from consistency, trust, and staying top of mind. Check in. Celebrate small wins. Be helpful, even without asking for anything.  — 5. Send snail mail Want to stand out in a sea of LinkedIn messages? Send a handwritten card or even a fun comic with a note. The person will always remember your “extra” effort. — 6. Elevate the interaction • Only chatted with someone online? Try a call. • Had a few calls? Try a Zoom meeting. • Know them over Zoom? Meet up in person. Each upgrade strengthens the connection. — 7. Pick one platform to dominate Instead of being everywhere, go deep somewhere. For example, if it’s LinkedIn: • Endorse people • Write thoughtful comments • Share niche insights your network actually values   This depth pays off more than shallow visibility. — 8. Curate, don’t just connect Curate the best insights, tools, or articles in your niche, and share them regularly. You’ll become a trusted source people keep coming back or referring to. — 9. Do something fun together Shared activities build bonds. This could be as simple as playing a game, joining a sweepstakes, or co-hosting a webinar.  People remember who made them feel something. — 10. Swipe right (yes, really) Apps like Shapr or Invitly are designed for warm outreach — you match with people who want to meet others. It’s cold networking without the awkwardness. Networking isn’t about pitching. It’s about planting seeds. Start with one person. Reach out. Reconnect.  Then keep showing up, helping others, and making connections that count.

Build connections when you don’t need them, so they’re there when you do. Networking is a long‑term investment. You never know what can happen tomorrow, whether it’s a new opportunity, an unexpected challenge, or a career pivot. By cultivating relationships early, you turn strangers into allies and potential into possibility. My pro‑tip? Develop your personal value proposition. 
- List your top 3–5 strengths and concrete examples of how you’ve helped others 
- Turn each into an “I help…” statement (for example, “I help marketing teams drive engagement through data‑driven storytelling”) 
- Use these statements to guide every outreach, ensuring you’re always offering value, not just asking for favors Then start from what you know. 1. Choose 5–10 people from your alumni network, former classmates, or close colleagues 2. Send a genuine note, share an article they might find helpful, congratulate them on a recent win, or simply ask how you can support them 3. No agenda. Just curiosity and a willingness to help Next, venture into the unknown. 1. Identify people at companies you admire or in roles you aspire to 2. Do your homework: reference a recent project, article, or speaking engagement 3. Reach out with a clear, value‑first message: “I enjoyed your piece on X; as someone looking to Y, I’d love to learn how you approached Z.” And keep the momentum going. 
- Schedule quarterly reminders to check in, share insights, celebrate milestones, or ask a thoughtful question 
- Track key dates (promotions, product launches, anniversaries) so your messages feel timely Your network matters. When you need advice, an introduction, or anything really, you’ll already have authentic connections. And at the end of the day, already built connections where you can leverage the relationships > dry unknowns ‘Hey, I need help’ messages. #StephSynergy

Applying online is one of the slowest ways to land a job, so try this instead: Digital Proximity. This means being virtually near people at companies you want to work for and getting to know them. It's about building genuine connections in the digital space where these professionals spend their time. Here's how to leverage Digital Proximity: 🍊 Identify your target companies and the key people within them. 🍊 Research which online platforms these individuals frequent - whether it's LinkedIn, Slack, Discord, industry forums, or niche Facebook groups. 🍊 Engage meaningfully with them. Ask questions, share insights, and contribute to discussions. 🍊 Gradually build authentic relationships through thoughtful interactions and direct messages. Your next job is more likely to come through a person than a database. So by focusing on building relationships, you're not just seeking a job - you're creating a network that can propel your entire career forward. This approach requires more creativity and initiative than traditional job hunting, but is faster. You'll gain industry insights, expand your professional network, and position yourself for opportunities that may never be publicly advertised. And if you're ready to land more job offers your job search, I've created a free Job Shopping class that dives deeper into this strategy and other innovative job-seeking techniques. You'll find the link in the comments below! Have you ever used this type of strategy before? #Networking #JobSearch #CareerTips #Inspiration

I tested 𝟭𝟬𝟬+ 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 (During my last job search and as a career coach). These 𝟱 get the highest response rates, especially from hiring managers👇 1. The Profile Viewer Message Check who viewed your LinkedIn profile. They’re already aware of you, don’t let that warm lead go cold. Try this: "Hey [Name], I noticed you stopped by my profile, appreciate you taking a look! Curious, was there something specific that caught your eye, or are you open to conversations around [industry/topic you're exploring]?" 👉 Tip: Warm > Cold. Always start with people who’ve already shown interest. 2. Acknowledge + Ask Find something unique about their background or a recent post, and ask a question. "Hi [Name], I saw your talk on [topic], your insight on [specific point] stuck with me. How did you land your current role at [Company]?" People love talking about themselves, especially when you show genuine interest. 3. Value First Offer a useful insight, article, or trend that aligns with their work. No ask, just value. "Hey [Name], I saw your post about [topic]. Just came across this article, it touches on a similar trend. Thought you might find it interesting." Position yourself as thoughtful, not transactional. 4. Mutual Connection Approach Bridge a real mutual connection or shared experience. "Hi [Name], I noticed we both worked with [Person] / went to [School] / worked in [Company or Industry]. I'd love to learn more about your path, especially how you made the transition to [Role/Company]." Relatability opens doors faster than credentials. 5. Compliment + Curiosity Start with a specific compliment, then open the door. "Hi [Name], really enjoyed your article on [topic], especially your point about [detail]. Are you open to connecting with people exploring similar roles in [industry]?" It’s respectful, direct, and makes it easy for them to respond. Reminder: You don’t need to spam 100 strangers. Start with 10 meaningful messages a week. Track responses. Iterate on what works. Focus on warm leads, shared interests, and genuine curiosity. What template would you like to see next? If you're ready to level up, let’s position you for the roles you actually want. ➕Follow Jaret André for more daily data job search tips.