Networking Mistakes Coaches Make and How to Avoid Them

Don’t be that person. I love connecting with people on LinkedIn, but some of these messages? Yikes. Let’s address a few common networking mistakes I see all too often… ❌ “Hi. Can I pick your brain?” Translation: “Can you give me free consulting without context?” ✅ Instead: Be specific. “I’m exploring optimization and have a question about [specific topic]. Would you be open to a quick chat?” ❌ “Can you help me break into [industry]?” Translation: “Please do my career planning for me.” ✅ Instead: Show effort. “I’ve been studying [skill/tool], and I’m stuck on [problem]. What do you recommend I focus on next?” ❌ “Hey, I’d love to collaborate.” Translation: “I want something, but I won’t tell you what.” ✅ Instead: Pitch with purpose. “I see you’re working on [project]. I have experience with [specific skill]. Here’s how I can help.” Networking is not about throwing a line into the void and hoping someone does the work for you. It’s about showing genuine interest, doing your homework, and respecting the other person’s time. Want to stand out in someone’s inbox? 💡 Be clear. 💡 Be concise. 💡 Show you’ve already taken the first step. The best connections come from effort, not copy-pasting the same vague message. Let’s do better, one DM at a time. #GetHired2025

I get 400+ connection requests every week. 99% make the same mistakes. Only 1% get it right. Here’s how you can be that 1%. Before I preach: I’ve also made all these mistakes. I’m no exception. But, by now I’ve learned from it. I hope this post helps you avoid them. ❌ SENDING REQUESTS WITHOUT A NOTE. 99% of connection requests I get have no note. By adding no note, you’re asking the other person to spend at least 30 seconds looking at your profile title, understanding what you do, & decoding whether that’s relevant. Sure, they can do it for 10 people. But not 100+. You’re wasting an opportunity EVERY time you send a request without a note. ✅ SEND A NOTE, EVEN IF IT'S 2 SENTENCES. Forget writing detailed & specific notes. Just write 2 sentences. “Hi Pooja! I enjoyed reading your recent post on how to send connection requests. Now, I’d love to follow along your journey and hopefully contribute in a meaningful way.” That’s it. BOOM. You just 5x-ed your acceptance rate. ❌ ASKING FOR A "20-MIN CALL" No, most people don’t have time for a “20-min call.” I don’t have time for a “20-min call.” Because you haven’t convinced me what’s in it for me. Instead, here’s an idea: ✅ ASK, "HOW CAN I HELP?" That’s it. So simple. “Hi Pooja! I enjoyed reading your recent post on how to send connection requests. I also see you publish regularly. I’d love to follow along your journey. Also, if I can help in anyway, just let me know.” I will 1000% accept a request with such a note. Most people would. Build a relationship before asking for more. ❌ SENDING AN ESSAY FOR A REQUEST By sending long essay messages, you’ve made 3 mistakes: - You wasted your time - The other person probably didn’t read it - Your request got lost in the abyss ✅ SENDING A SHORT, SPECIFIC REQUEST WITH A COMPELLING WHY Make it easy for the other person to help you. Keep your message short, specific, and give them a REASON to help you. “Hi Pooja! I’ve read most of your posts on LinkedIn. There’s so much value in them. Thank you. I aspire to publish my book next year. Can you point me to any resources/tools that was helpful for you? If you already have it written down somewhere, let me know. P.S. I can help you compile a post on this if you’d like!” Now, you’ve given me 3 reasons to help you: - You’ve done your homework in reading my posts - You have a clear goal in mind - You already offered value in your “P.S.” I get it. All this is extra work. It takes time. But, these few minutes will make or break your chance to find your co-founder, next job, or even a best friend. If this helped you, please re-share the post and help your network! 👉 And, follow me if you'd like more of this. I publish a resource every day. P.S. Wanna send me a connection request? Now you know how to do it 😉 #writing #freeresources #unshackled #advice #linkedin

The #1 mistake I see in client relationships? (It took me years to learn this) Confusing contact with connection. Most professionals think staying “top of mind” means constant contact. So they: ❌ Send generic check-ins. ❌ Ask for meetings without clear value. ❌ Share the same articles everyone else does. Then wonder why response rates keep dropping. 20+ years in client relationships has taught me: The best way to stay memorable? Show up as someone who genuinely cares about them  (and their success). Instead of asking: ❌ “How do I stay visible?” Ask: ✅ “How do I show I care?” Here are my favorite 6 ways to show you care: 1. Spot Opportunities They Might Miss ↳ Share competitor moves and market shifts before  they hear it elsewhere. 2. Be Their Connector ↳ Introduce them to people who can help them grow. 3. Offer Insights They Can Use Immediately ↳ Send relevant research they can apply right now. 4. Celebrate Their Successes ↳ Spotlight their wins like they’re your own. 5. Invite Them Into Your World ↳ Include them in events and conversations that matter. 6. Check In With a Personal Touch ↳ Reach out with no agenda, just genuine care. Here’s the truth: Most people only show up when they want something. Top performers show up because they genuinely care. Because they know when someone’s ready to buy, they don’t research who’s available. They call those who’ve already proven they care. Agree? Disagree? I’d love to hear your take on it in the comments below. ♻️ Valuable? Repost to help someone in your network. 📌 Follow Mo Bunnell for client-growth strategies that don’t feel like selling. Want the full cheat sheet? Sign up here: https://lnkd.in/e3qRVJRf 

I'm hearing it from coaches working with clients at all levels: "My clients need to learn how to network." And seeing it first-hand with the execs I'm coaching on how to use LinkedIn. I ask what they've been doing so far. They say: “I messaged 10 people, no one responded.” “I had a coffee chat, and nothing came of it.” “I talked to someone at the company… why didn’t I get a referral?” Let’s unpack why that’s happening, and what actually works in a tight market. ➡️ Networking has become transactional in many clients' minds. They’re treating it like a direct line to a job offer instead of what it really is: a way to build insight, visibility, and credibility. The goal isn’t just to get a job. It’s to get informed. It’s to become known. Here are a few shifts I suggest to coaches helping clients rethink networking: ➡️ Reframe the ask. Start with a conversation. What can they learn about the industry, company, or role? ➡️ Warm it up before reaching out. Teach clients to comment on posts, engage with content, and show up before making the ask. ➡️ Make the conversation meaningful. Encourage questions like: • “What trends are you seeing in your work lately?” • “What skills are most valuable on your team right now?” • “What advice would you give someone exploring this path?” We'll be diving into this in more detail during Trend Tuesday Live on September 9. What questions do you hear from clients about networking? What advice do you give? Drop them below—I might include yours in the livestream. #careercoaching #jobsearch #networkingtips #newandnext