Networking for Coaches: Creating Value for Others

Twenty years ago, early in my business development career, I learned a lesson I’ll never forget. It wasn’t an easy one to hear, but it shaped how I show up to every conversation, meeting, and networking moment to this day. Here’s what happened: Someone I respected—a big name in the industry—was telling people, “I don’t like meeting with Julie because she doesn’t have anything for me.” Ouch. 🤕 I found out because someone in my network (who thankfully did love me) gave me a heads-up. And while it stung like hell, they were right. I wasn’t bringing anything to the table. That experience taught me one of the most important lessons in networking and business: You can’t come to the table empty-handed. Networking isn’t about just showing up and asking for favors. It’s about adding value and creating an exchange that benefits everyone involved. Now, before you panic, listen up: You always have something to bring to the table. Even if you don’t think you do. Here’s how to show up with value, even when you’re not sure what you have to offer: Share useful information: Maybe you read an article, listened to a podcast, or heard something industry-specific that they might find helpful. Bring that to the conversation. Offer possibilities Think about who you know that they should know. Offer to make an introduction or suggest a connection that could benefit them. Ask really good questions Sometimes, the value you bring is curiosity. A thoughtful question can spark ideas or help someone see a situation differently. Provide leads or insights Sure, a referral is great if you have one, but it doesn’t have to be that specific. Maybe you’ve heard about a project or opportunity that might align with their work. The truth is, people want to meet with those who offer something meaningful, whether that’s information, connections, or even just an engaging conversation. Even though that feedback 20 years ago stung, I’m incredibly grateful for it. It forced me to shift my mindset and be intentional about how I show up for others. So, the next time you’re walking into a 1:1 meeting, think about this: 👉What can I bring to the table today? Because networking isn’t about showing up with your hands out. It’s about showing up with something to give. Cheers to you bringing your best! 🙌 Julie P.S. What’s the hardest networking or business lesson you’ve ever learned? Hit that comment button and let me know, I’d love to hear your story!

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book

Networking isn’t about asking for favors. It’s about adding value. Here's how to do it 👇 I know; you've heard this line 100 times. "Add value" when you network. But what does that tactically look like when you're a senior-level employee or established leader? The idea of reaching out can feel awkward, forced, or desperate, especially if small talk isn't natural. Here’s the truth: You don’t need to be a social butterfly to build a powerful network. You just need to be intentional. Here are a few ways to reconnect without feeling like you’re asking for a handout: 1. Send a ‘Congrats’ Note Someone just took a new role, spoke at a conference, or made the news? Acknowledge it. 👉 “Congrats on the new role! I’m sure you’ll have a huge impact. Let’s catch up soon.” 2. Ask for Insights, Not a Job People are more likely to respond to thoughtful, specific questions than to vague requests for help. 👉 “I’ve been watching trends in [X industry] and thought of you. Would love to get your perspective if you have a few minutes.” 3. Follow Up on a Shared Experience Did you bond over a project, conference, or mutual connection? Lean on that history. 👉 “I was just thinking about [shared experience]. How have things been on your end?” 4. Offer to Make an Intro Flip the script—be the connector, not just the contact. 👉 “I came across someone who might be a great partner for [project or initiative]. Would you like an intro?” _ _ _ Your initial goal is to START a conversation, Not to ask for something. The more you focus on benefiting them, the more natural the "networking" conversations become. When you DO ask for help, you’re not a line in their inbox—you’re a known, trusted connection. Have you tried any of these approaches? What's been working for you?

6 Ways to provide value to Your Connections on LinkedIn. Remember it is not what is valuable to you but what is valuable to them…. Building valuable connections on LinkedIn goes beyond merely clicking "Connect." Providing value is the secret sauce to cultivating meaningful, long-lasting professional relationships. Just the other day I set up a mini-campaign to ask other experts a few questions and advice (as we all make pivots). They helped with open arms and some of the meetings thus far have moved toward partnerships. Here are a few ways to deliver value to your connections: 1️⃣ Show appreciation: Acknowledge their achievements and compliment their work. Genuine gratitude goes a long way. 2️⃣ Seek their opinion: Ask for their insights on relevant topics. People appreciate when you value their expertise. 3️⃣ Ask for advice: Request guidance and learn from their experiences. It demonstrates that you respect their wisdom. 4️⃣ Make recommendations: Endorse their skills or write a genuine testimonial. This helps build their credibility and showcases your support. 5️⃣ Introduce connections: Facilitate introductions between mutual connections to foster collaboration and broaden their network. 6️⃣ Offer assistance: If you possess a specific skill that can help them, offer your expertise. This promotes mutual growth and promotes a sense of closeness. Giving value before seeking anything establishes trust and a solid foundation for lasting personal and professional relationships. Remember people buy from people they know like and trust. So, let's get involved, engage, and make a difference in our connections' lives! #linkedintips #networking #relationships #value