How to Use LinkedIn for Networking as an Account Manager

𝗢𝗻𝗲 𝗗𝗠 𝗰𝗮𝗻 𝗰𝗵𝗮𝗻𝗴𝗲 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿. 𝗜 𝘂𝘀𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗮𝘀 𝗷𝘂𝘀𝘁 𝘀𝗺𝗮𝗹𝗹 𝘁𝗮𝗹𝗸. That it was only for extroverts, salespeople, or those who knew the “right” people. I couldn’t have been more wrong. The truth? LinkedIn changed my career more than any job board ever could. From landing internships to publishing research and breaking into power & energy, the biggest opportunities in my career didn’t come from job boards—they came from building the right connections. Yet, so many professionals hesitate to network strategically because they: * Feel awkward reaching out to strangers * Don’t know what to say in a cold DM * Fear getting ignored or rejected I get it—I used to be the same way. But once I started using LinkedIn the right way, I landed mentors, internships, and research opportunities that shaped my entire career. Here’s How You Can Do It Today: ✅ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗪𝗶𝘁𝗵 * Look for professionals in your target field (engineers, hiring managers, senior leaders). * Use LinkedIn’s “People Also Viewed” section to find similar profiles. * Join industry groups to see who’s actively sharing insights. ✅ 𝗦𝗲𝗻𝗱 𝗮 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗧𝗵𝗮𝘁 𝗚𝗲𝘁𝘀 𝗮 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 Forget “Hi, can I pick your brain?” That doesn’t work. Instead, try this: 💡 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 𝗗𝗠 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲: “Hi [Name], I came across your profile while learning about [topic]. I admire your work on [specific project]. I’d love to hear your thoughts on [question]. Would you be open to a quick chat?” ✅ 𝗘𝗻𝗴𝗮𝗴𝗲 𝗪𝗶𝘁𝗵 𝗧𝗵𝗲𝗶𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗗𝗠 * Like and comment on their posts genuinely * Share their work and add your insights * Make your name familiar before sending a message ✅ 𝗢𝗳𝗳𝗲𝗿 𝗩𝗮𝗹𝘂𝗲 𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗝𝘂𝘀𝘁 𝗔𝘀𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗛𝗲𝗹𝗽 People respond better when you bring something to the table: * Share an article or resource relevant to their work * Offer a fresh perspective on one of their posts * Ask a specific, thoughtful question instead of just “Can you help me?” The Outcome: I’ve used this exact strategy to build meaningful relationships that led to: ✔ Internship opportunities before I even applied ✔ Research collaborations that boosted my career ✔ Insights from industry leaders that I couldn’t find anywhere else If you’re not leveraging LinkedIn for strategic networking, you’re leaving opportunities on the table. 💡 Try this today: Pick ONE person you admire, craft a thoughtful DM, and hit send

Two hours a day on LinkedIn and it will change your professional life. I've seen firsthand the incredible impact that a consistent, targeted approach on LinkedIn can have. Many people spend hours on the platform without seeing results simply because their time is unfocused and scattered in short bursts throughout the day. But if you dedicate two intentional hours, with a structured plan, it can make all the difference. Here's my proven blueprint, refined over years of personal experimentation and analysis, for maximizing those two hours: ✔️ 40 Minutes - Content Creation Focus on creating high-quality content that delivers value. Don’t aim for a rigid post count; instead, post as often as you have meaningful insights to share, up to 4 times a day. LinkedIn’s algorithm favors quality over quantity, so prioritize posts that resonate with your audience. ✔️ 30 Minutes - Engagement (Comments, Likes, Groups) Engage with relevant groups and comment on posts from peers and influencers. Contributing insights or resources builds your credibility and strengthens connections. The algorithm also rewards this type of active engagement, increasing your visibility. ✔️ 20 Minutes - Strategic Connection Requests Send connection requests to professionals who fit your target criteria, like specific job titles, companies, or locations. If spread across the week, you can send up to 230 requests. Aim for 30–35 daily to steadily grow a high-value network. ✔️ 20 Minutes - Targeted Outreach Send direct messages to people you want to reconnect with or who have shown interest in your profile or posts. Keep messages short, personalized, and to the point—this isn’t a sales pitch but a relationship-building exercise. Quality outreach leads to better response rates and valuable connections. I insist on sending 125 DM's (on average) per business day, which yields me 5-7 replies and 3-5 meetings. Weekly = 600 DM's = 15-25 future calls/zooms. ✔️ 10 Minutes - Analyze and Optimize Use LinkedIn Premium’s analytics to track what’s working and refine your strategy. Regularly assessing your performance helps you understand what resonates and fine-tune your approach for better results. Consistency is key, but most people give up before seeing the payoff. Partnering with someone who can help you stay accountable and refine your approach can make all the difference. Give it two hours a day, stick with it, and see how LinkedIn can change your professional life. The destination is SO worth the journey. It enabled me to start Onward & Upward Consulting without spending one penny on business development. Talk about professional leverage.

I spent 6 months studying how to network on LinkedIn Here’s what I learned in < 60s (without the "love to be in your network" templates) I went from: Clicking 'connect' → sending hyper-personalized requests Being scared of networking calls → now hopping on 3-4 monthly (still scared :P) Being clueless on seeking opportunities → now a weekly 'shoot your shot' hour To build an effective network, I focused on 4 things: 1. Profile stalking 2. Connection Requests 3. Networking calls 4. ‘Shoot your shot’ hours. 1. Profile stalking ↳ Study the profile like an exam sheet ↳ Identify commonalities such as ethnicity, hobbies, and career shifts ↳ If they actively post, find the 'secret sauce'—personal details, jokes ↳ Enagage with their posts. Use the 'secret sauce' to add value P.S - I reached out to someone with over 50K followers via email. When I sent my LinkedIn profile, he remembered me because I was consistently engaging on his posts. Not bad, huh? 2. Connection Requests ↳ Use templates for cold piches, doubts, meetings, etc. Do not abuse it ↳ Start with how you came across their profile ↳ Go onto to tell them what you liked about their profile. Be brutually honest ↳ Get to the point. What action do you want them to take? 3. Networking calls ↳ Get used to asking for a call in the DMs + Take adv of the free calls provided ↳ The more you explain your ‘what’, ‘why’, and ’how’, the more you understand it as well ↳ If those you seek something from charge for calls, consider taking it up. Knowledge is money ↳ Always research your questions thoroughly + follow-up with a thank you note 4. ‘Shoot Your Shot' Hour ↳ For one hour, ask for opportunities you might/might not have a chance at ↳ Do steps 1, 2, 3, and then aim high. Can you work with them, get a referral, get help? ↳ Be unhinged. Be shameless. Don't care about rejection. ↳ I've sent so many requests (so many!) and got 4 'yes's. Not much, but better than 0. P.S - Generic templates. Big no, yes? #linkedin #networking #learning #career