Best Practices for Networking in the Tech Industry as an Account Manager

Networking is not a “numbers game.” You don’t need 1,000 connections. You need 3 that turn into doors. Here are networking moves no one's talking about, But absolutely should be. Let’s go: 1. Be Someone’s Research Assistant (Unofficially) If you admire someone in your industry… read everything they’ve published. Then create a mini-insight report on it. How to do it: Find a professional who shares thought pieces or speaks at events Create a one-pager: Key takeaways from their work A quote you loved 1 original idea inspired by them Email them: “Hi [Name], I’ve been following your work on [topic] and wanted to say thank you—so I put together a quick reflection based on what I’ve learned. I’d love to know what you’re currently excited about. No pressure to reply!” Why it works: You become the person who listened deeply. That’s rare. 2. Offer to Practice a Presentation with Them Sounds odd? It’s genius. Everyone has something they’re prepping— a keynote, a team training, a class lecture. How to do it: Reach out to a professional speaker, teacher, or founder Say: “Hi [Name], I saw you’re presenting at [event]. I’m a recent grad trying to improve my public speaking. If you ever want someone to practice with or give feedback from a student’s POV—I’d be thrilled to help.” Best case? You get mentorship. Worst case? You become unforgettable. 3. Build a “Networking Project” Instead of a Spreadsheet Instead of a contacts list, create something with the people you’re meeting. How to do it: Pick a theme: “Women in Fintech” or “Immigrant Voices in Product” Every time you talk to someone cool, ask: “Would you be open to being featured in a short post or roundup I’m creating?” Publish it on LinkedIn with their name, tip, and photo (if approved) You just turned networking into content. And you just helped them build their brand too. 4. Show Up in Their DMs... But Only After You Show Up in Their Comments (3x) It’s like playing a slow, respectful game of ping-pong. How to do it: Identify 5 people you really want to connect with Turn on notifications for their posts Leave value-packed comments 3 times Then message them: “Hey [Name], I’ve been learning a lot from your posts—especially your take on [X]. Would love to connect and hear your story sometime if you're open to a quick Zoom or coffee.” This warms them up, so you’re not a random message in the void. Final reminder: Networking doesn’t have to feel transactional. It can feel like helping. If you’re still reading this, try one this week. Even if it feels weird. Because they might. And that might change everything. #May2025Grads #JobSearchJourney #CreativeNetworking #GradLife #NetworkingWithoutCringe #HumanConnection #CareerMoves #InternationalStudents #LevelUp

5 types of networking that actually lead to revenue → Most professionals are networking wrong → They show up to events hoping to get lucky → Instead of building a referral engine on purpose If you want networking to work, you need to know what kind works best Here are 5 types of networking that drive results in B2B: --- 1. Strategic Referral Networking → Build intentional relationships with partners who serve the same audience → Focus on long-term collaboration, not short-term leads → This is where 80% of your warm introductions will come from Example: A fractional CFO partnering with a B2B accountant to trade referrals --- 2. Cold Outreach for Warm Partners → Stop only networking with people you already know → Reach out to new professionals in aligned industries → Treat cold messages like relationship starters, not sales pitches Example: DMing an MSP on LinkedIn to explore collaboration --- 3. Thought Leadership Networking → Post content that attracts your ideal referral partners → Share stories, wins, and insights from your client work → Build trust before you ever book a meeting Example: Sharing a story about how you helped a client grow revenue after a key referral --- 4. Hosting Curated Happy Hour → Be the connector, not just the attendee → Create a space where your referral partners can meet each other → When you become the hub, everyone remembers you Example: Hosting a monthly Happy Hour for consultants and service providers in one niche --- 5. Value-First Follow-Up → Don’t ask for referrals too soon → Stay top of mind by giving value consistently → Introduce them to someone they want to meet first Example: Sending a referral partner a lead before ever asking for one back --- The best networking: → Creates leverage → Builds long-term trust → Moves you from forgotten to top of mind Want to see what this looks like in action? Visit one of our B2B networking groups We built them around this playbook Drop a comment or message me and I’ll send you the details

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book