Networking for Account Managers

I just deleted 147 cold emails without reading them. Here’s what they all got wrong: Every morning, my inbox looks the same. A flood of pitches from people trying to sell me something. Most days, I just mass delete them. But this morning, I decided to actually read through them first. Within 5 minutes, I spotted a pattern. Everyone was making the exact same mistake. They were all trying to close the deal. ALL IN THE FIRST MESSAGE 🥵 Let me show you what I mean (with two small examples): APPROACH A: "The Wall of Text" Send 100 cold emails with full pitch, calendar link, and case studies. • 3 people open • 0 responses • 0 intros This looks exactly like the 147 emails I just deleted "Hi [Name], I noticed your company is scaling fast! We help companies like yours optimize their marketing stack through our proprietary AI technology. Our clients see 300% ROI within 90 days. Here's my Calendly link to book a 15-min chat: [LINK]. Looking forward to connecting! Best, [Name]" BORING!!! APPROACH B: "Micro Conversations" Same 100 prospects, broken down into micro-convo's. Email 1: "Do you know [mutual connection]?" • Send 100 • ~40 open • ~20 respond Email 2: "They mentioned you're scaling your marketing team. I'd love to connect about [specific thing]." • Send to 20 who responded • ~15 continue engaging Email 3: "Would you mind if they made an intro?" • Ask 15 engaged prospects • ~10 intros Final score: • Approach A: No intros • Approach B: 10 intros How to Apply These Lessons (Tactical Summary): 1. Focus on Micro-Conversations: Break your cold outreach into smaller, manageable steps. Build rapport before making any asks. 2. Personalize Everything: Reference mutual connections, specific company milestones, or shared interests in every message. 3. Play the Long Game: Aim for replies in the first message.. not conversions. If you’ve been struggling with cold outreach, you might just need a new approach. Give this one a try and lmk how it goes.

Here’s a secret to help you supercharge your networking. Stop trying to hit home runs with every touch point. Instead, focus on small wins that move the conversation forward. I see so many people making big / vague asks up front: “Can you hop on a 30 minute call?” “Tell me how you accomplished [Big Thing].” These people are super busy and they’re receiving this email from you - a total stranger. The last thing they want is another item on their to do list. Instead, start with a small, simple ask that they can reply to in <30 seconds. Here’s a formula that's been really effective for me: “Hey [Name], your experience in [Industry] is really impressive. I know you're busy, but I just had to ask: If you had to start over and work your way back to [Insert Achievement], would you do A or B? A: [Insert Actionable Thing] B: [Insert Other Actionable Thing]” This formula makes is incredibly easy for them to say "I'd do A" or "I'd do B." Now the door is open! Go do thing A or thing B, get results, and report back. Let this person know you took their advice and then ask for more. This positions you as someone who values their advice and has an action bias -- someone worth investing in. That's going to lead to deeper conversations and stronger relationships!

If Brandon Jeppson 👨🏼🍳 sent me a cold email, I’d respond. Why? Because he’s been engaging with my posts for months—liking, commenting, showing up consistently. I accepted his connection request because I recognized his name. So when his “cold” email lands in my inbox, he doesn’t feel like a stranger. Even though we haven’t spoken. This approach takes time. Think of it like planting seeds. You don’t plant today and harvest tomorrow. You provide water and sunlight. Build familiarity, and let trust grow. Don’t be addicted to speed. And here’s the best part: LinkedIn makes this easy. You can find people who fit your ideal prospect profile and who are already actively posting. Engage for 6 weeks, let familiarity build, then send your cold email. It’s far more effective than sending an avalanche of cold emails.

Building a relationship > Blindly networking Quality is always better than quantity while networking. And how do you focus on quality? ✨ - Carefully pick the people you reach out to. - When they add you to your network, follow up with them. - Introduce yourself. Share how they can add value to your career. - Be very specific on what topic you need help on. - When you ask, think of the things you can give to them. - If you’re scheduling a call, set a clear agenda for the call. - After the call, make sure you send a thank you message. - Follow up every 3-6 months with updates. And, do you know how you can stand out? Give before you ask! 💡 When I was meeting a Senior PM who also happened to be content creator, I offered to design her LinkedIn banner. She did not expect this and I bet she still remembers me. 💡 One of the Group PMs I was meeting was starting out with content on Youtube so when we met we talked about product management but when he asked about content creation - I shared my content creation experience with him. Most of the times we think we won’t be able to add value to someone senior to us. But all of us have unique capabilities that can add value to others. So focus on adding 10 people to you network who will vouch for you uncountable times instead of 100 people who will not add any value. Hope this helps! In the next post, let’s talk about things to do on a networking call. #career #students #networking #linkedin

Here is how I got an 80% Success Rate in Cold Reach-Outs (even as a student) 1. Quality over Quantity Don’t mass message. Focus on high-potential connections and personalize each message. 💡 Example: “Hi [Name], I saw your talk on [topic] and it really aligns with my work on [project].” 2. Get to the Point Fast Introduce yourself and state why you’re reaching out in the first two sentences. 💡 Example: “I’m [Your Name], working on [specific project]. I’d love to chat about [shared interest].” 3. Choose the Right Platform Some respond best to LinkedIn, others to email, X, or their website’s contact form. Find the right way to reach them. 4. Be Specific About Your Ask Clearly state what you’re asking for- advice, a call, collaboration, etc. 💡 Example: “I’d love a quick 15-minute call to discuss [topic].” 5. Showcase Credibility Include a link to your GitHub, blog, or research to build trust. 💡 Example: “Here’s my recent work on [topic]: [link].” 6. Follow Up (Respectfully) If they don’t respond, send polite follow-ups 2-3 times with a week between messages. Persistence works, but don’t spam. 7. Respect Their Time Keep your message short and to the point. Show you respect their busy schedule. 💡 Example: “I know you’re busy—just a quick 15-minute call would be great!” Try these tips to level up your cold outreach! 🚀 #NetworkingTips #AICommunity #GrowthHacks

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book

1:1 coffee chats are the best way to network ☕ Here's how I turned them into interviews at companies like Microsoft, LinkedIn, and Amazon. My 9-step formula for virtual & in person coffee chats: (I did this with acquaintances, old coworkers, and complete strangers at my target companies to get job referrals)  1/ Watch the Clock Before you start the conversation, thank the other person for their time and confirm how much time they have. Don't be the person who goes over the allotted meeting time by assuming. 2/ Nail Your Intro This is your elevator pitch that should include these 3 things: - Brief background on who you are - Why you wanted to meet with them - Your goals 3/ Ask Great Questions Come prepared with questions. Some ideas: - their background/role - challenges they overcame - specifics about their company, culture, product, etc. 4/ Show You're Worth It When you talk about your experience, tie it back to how it relates to the role/team you're interested in at that person's company. Does the role require managing multiple clients? Great! Weave in how you've done something similar. 5/ Ask for Feedback It's ok to ask for feedback and if the other person thinks you're a fit for certain roles or the company. If they think there's a skills gap, ask for their advice on how to bridge it. 6/ Ask for Intros "Is there anyone else at your org or outside the org that would be helpful to talk to?” The best opportunities can come from this ask. The other person might intro you to 1-3 other people in their network. 7/ Offer to Help Them Don't just ask how you can help. Ask them what their goals are for the year. Then use that information to see how you can help. 8/ Winding Down At the end of the call, thank them for their time. Then ask if it's ok to keep them updated so you have a reason to reach out in the future. Don’t forget to send a thank you note after the call. 9/ The Follow Up If they gave you any advice (resume tips, resources to look into), do it and follow up to let them know you did it. This is the best way to keep the conversation going beyond the first call and establish trust. Important: Use this as a guide, not a script. Not all your 1:1 coffee chats will happen this way but having structure is helpful. Don't expect to land a referral on the first meeting either. It may take several interactions before someone is comfortable enough to do that. Give this strategy a try and level up your networking game! --- Reshare ♻ to help someone’s job hunt. And follow me for more posts like this.

If you want to build a network in 30 days, read this: Goal: Build a foundation for your professional network by forming genuine connections with 10 individuals relevant to your career goals. Before you start: Define your goals: What do you hope to achieve by building your network? (e.g., career advice, industry knowledge, potential job opportunities) Identify target individuals: Who are the people you want to connect with? Consider their expertise, experience, and potential value in achieving your goals. Days 1-10: Laying the groundwork Utilize social media: Update your LinkedIn profile to showcase your skills and experience. Join relevant groups and follow industry leaders. Start small: Reach out to 2-3 people you haven't spoken to recently or connect with 1-2 new contacts. Personalize your message and focus on value. Attend online events: Look for webinars, online conferences, or workshops related to your field. Participate actively and introduce yourself to others virtually. Identify industry influencers: Research thought leaders and key players in your field. Follow their work and engage with their content online. Volunteer your expertise: Research volunteer opportunities related to your industry. This allows you to give back, network, and build your reputation. Days 11-20: Building connections Follow-up with initial contacts: Send a follow-up email or message expressing your appreciation for their time and reiterating your interest in staying connected. Engage in online communities: Participate in relevant online discussions. Offer your insights, answer questions, and build your online presence. Connect through mutual connections: Research your existing network for potential connections who know people you'd like to meet. Seek introductions and personalize your outreach. Attend local events: Look for industry meetups, networking events, or conferences in your area. Prepare conversation starters and actively connect with new people. Leverage alumni networks: If you're a college graduate, reconnect with alumni in your field through professional groups or university resources. Days 21-30: Nurturing relationships Share valuable content: Share relevant articles, industry news, or resources with your connections through emails or social media. Offer congratulations and support: Celebrate your network's achievements and offer support during challenges. Show genuine interest in their lives and careers. Schedule informational interviews: Reach out to individuals you admire and request informational interviews. Use this opportunity to learn more about their career path and gain insights. Be a resource: Look for ways to help others in your network by offering introductions, sharing opportunities, or providing relevant information. Schedule coffee chats: Invite 1-2 people you've connected with for virtual or in-person coffee chats to deepen your relationships and explore potential collaborations. Source: "Reach Out" by Molly Beck

Meaningful partnerships are important to me. Lately, a significant portion of my work has involved connecting professionals in the healthcare innovation sector. My trip to Dallas last week started with organic introductions I made in 2024. Some may view making business introductions as a simple and quick process. The process takes time, and time has a cost. In healthcare, innovation doesn’t thrive in isolation; it takes the right connections to move ideas forward. But real impact happens when we prioritize relational partnerships over transactional exchanges. It’s about building trust, fostering mutual respect, and creating opportunities that solve real problems. Here are my thoughts on how to make meaningful introductions: ✅ Lead with Value, Not Ego. Don’t focus on what’s in it for you. Prioritize how both sides benefit from the introduction. Relationships built on genuine value last longer and go further. ✅ Know the Gaps Before You Fill Them. Understand the pain points of both parties. High-impact connections happen when you address a critical need or opportunity. ✅ Vet Ruthlessly, Introduce Thoughtfully. Not every connection is worth making. Be selective and introduce only when there’s a clear alignment of values, goals, and capabilities. Protect the integrity of your network. ✅ Do Your Homework. Before making an introduction, ensure you have a thorough understanding of both parties to effectively explain why the connection is significant. ✅ Frame the Introduction with Context. Set the stage. Provide both parties with sufficient background information to understand the relevance and potential of the relationship. Clarity upfront fosters respect and avoids wasted time. ✅ Stay in the Loop (But Don’t Hover). Follow up to see if the introduction was valuable, but don’t micromanage the outcome. Relationships that thrive are built on trust, not control. ✅ Be a Problem Solver, Not Just a Connector. Your role doesn’t end with the introduction. Be available to offer insights or guidance if needed as the relationship develops. ✅ Protect Your Network’s Trust. Introduce only when it makes sense. One mismatched connection can erode trust and weaken your credibility. Guard your network’s reputation as carefully as your own. ✅ Build for the Long Game. Relational partnerships aren’t built overnight. Consistently show up, add value, and nurture trust over time. Sustainable impact comes from authentic, long-term connections. ✅ Celebrate the Wins. When a connection you made leads to something great, acknowledge it. Recognize the impact and reinforce the power of trusted relationships. Relational partnerships move healthcare forward. When trust and respect are the foundation, introductions become catalysts for real change. If you’re serious about advancing innovation, be intentional with your connections. It’s not about quantity. It’s about quality, trust, and lasting impact. 🔥 #healthcareonlinkedin #partnerships #innovation #sme

🔍 The secret to meaningful LinkedIn connections? I stumbled upon it by chance. It's simple yet powerful: personalization. Picture this: I reached out to a tech leader I admired. Instead of a generic "Let's connect," I mentioned their recent article. That spark ignited a meaningful conversation. Want to replicate this success? Here's how: 1️⃣ Craft personalized connection requests • Reference a shared interest • Mention a recent post or achievement 2️⃣ Leverage automation judiciously • Use it to assist, not replace human touch • Maintain authenticity in your outreach 3️⃣ Cultivate regular engagement • Comment thoughtfully on posts • Share valuable content from your network • Like and react to foster relationships These strategies transformed my LinkedIn presence. I now have a network that truly matters - one built on genuine interactions. What's your go-to method for personalizing LinkedIn connections? Share below! 👇 #LinkedInStrategy #AuthenticNetworking #ProfessionalGrowth