How to Revive a Dormant LinkedIn Profile

Most LinkedIn Profiles Are Useless. Here’s How to Make Yours Work. A year ago, I worked with a CEO whose LinkedIn profile was dead. Two weeks after optimizing it, he booked 4 sales calls, increased profile views by 300%, and started getting inbound leads (without changing his content strategy). Here’s how I turned it around: ✅ 1. Shifted the focus from "About Me" to "About You." His About section was all about his career history and achievements. I rewrote it to speak directly to his target audience's pain points and the outcomes he delivers. Example: "I help SaaS founders scale to $100K months without relying on paid ads." When prospects feel like you understand their problem, they engage. ✅ 2. Reworked the headline to reflect value, not position. Instead of "CEO at [Company]," we changed it to "Helping CEOs Generate $20K+ Per Month Through LinkedIn." Your headline should tell people what’s in it for them; not just your job title. ✅ 3. Leveraged the Featured Section for action and social proof. We added his Calendly link in the Featured Section with a CTA like: "Check out my featured section to book a 1:1 call with me." Plus, we included a couple of testimonials showing how he helped other CEOs achieve big results. This made his profile work like a sales funnel. The transformation? ➡️ Profile views increased by 300% within 2 weeks. ➡️ His connection requests doubled. ➡️ He booked 4 sales calls in the first month (without cold outreach). Most CEOs are sitting on a goldmine with LinkedIn But their profile is blocking leads instead of attracting them. Fixing your profile is the fastest way to unlock inbound leads. 👉 If your LinkedIn profile isn’t converting 👉 Then hop on My Calendar 👉 The link is in the Comments Section below.

I've heard plenty of people say they tried engaging on LinkedIn but never saw inbound leads come in so they stopped. Whenever I check out their profile it only takes a few seconds to see why they never got inbound leads. Basically their profile is not set up for social selling and they are not engaging in a way that drives trust and interest. If you want to drive inbound leads here are the steps you'll need to take. Pull up my profile in another tab so you can see an example as you read this list: 1: you need your linkedin banner to be a lead magnet. It should concisely explain what you offer, why it's valuable, and what people need to do to access that value. 2: You need a profile picture with a recent shot and decent resolution. You wouldn't show up to an interview disheveled...profile pic should look professional. 3: Your headline (the description under your name) needs to build on the value statement contained in your banner. It doesn't have to say the same thing but they should work together. 4: You need to have 'Creator mode' turned on. This lets you do things like highlight featured posts on your profile. 5: You need to use the featured post feature. Highlight posts of yours that have gotten the most engagement and that show how you contribute to the linkedin community. 6: Post consistently. This is the key. Your first 50 posts will probably not be that good. That's ok. Push through. 7: You need to complete your about section. It should describe what you do and how you help customers. 8: Engage meaningfully with your ICP. Ok I think that's a good list for now. If you are not hitting all 8 of these points, then don't judge linkedin as a channel. These steps are the bare minimum. Once you do these, good things will start happening that you can build on. If you want help with this let me know, happy to chat.

Are you an Introvert? Do you want to grow your network or community, but are uncomfortable with group interactions? I work with a number of professionals who feel the same way, and my goal is to provide optional action steps that can guide you and support you as you create your personal brand & network. Here are a few things that I hope may help you if you connect to this post: 1-Use LinkedIn for all of its value. This is the place to be for professional growth and networking outside of in-person events. 2-Think of LinkedIn as your public resume. Make sure that your work, education and volunteer work is up to date. 3-Remember that YOU get to decide how much to share. That means YOU are in control of your profile, your narrative and who you connect with. 4-Start off slowly. 1 post a week that reflects your expertise. That can be your own thoughts, sharing an article or a post from an organization in your industry. 5-Interact with others by commenting on 2-3 posts from your network each week. You will be surprised how your network may grow from others reaching out to you based on what you commented. 6-Join 1 or 2 LinkedIn groups per month that fall into your expertise, passions or hobbies 7-Invite at least 1 person a week to connect. DO NOT send an empty connection. Connect with a message that tells them why you are looking to link with them. "We have a number of connections in common.... We both work in the XYZ industry.... I really loved your post on XYZ topic." Remember that you would not walk up to a person, hand them your business card without a word and walk away. Virtual connections are the same way. As you follow the items above, you will grow a comfort level and can begin to increase the posts, comments and sending LinkedIn connections to others. To start, feel free to send me a connection request 😊. I'm happy to be a support as you get comfortable and grow your network #linkedin #networking #branding #personalgrowth #introvert #beautyandbeastinbusiness #frasco

A few years back, my mom said, "I thought I taught you that bragging is not nice! I looked at your LinkedIn thing, and you're tooting your horn all over the place." (Yes, that is a picture of my mom and my sister and me!) Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it's extremely important to clearly show people why you are expert at what you do and share valuable information with your network. As a guy who looks at probably a hundred profiles each week, I can definitively tell you that most people are not displaying and sharing enough information, and this puts them at a distinct disadvantage when someone is comparing them to others in the same or similar position. If you need to beef up your profile and boost your presence on LinkedIn, here are six simple ways to accomplish that without getting scolded by your mom. 1. Recommendations. It does take time to secure recommendations, but it will be worth the effort, because nothing is better than someone else saying you're the best. It will differentiate you from others when people are comparing you to your competitors, and you'll undoubtedly receive lots of positive comments about the quality of your recommendations—which should lead to new business. 2. Skills and related endorsements. Even though this feature has caused a lot of confusion (and rightly so), it still has great value. You can display what you're expert at, and, if done correctly, it will help you get to the top of the list when people are looking for your products, services, and expertise. 3. Adding media (available in the About, Featured, Experience, and Education sections of your profile). These are great places to display or link to documents (Word, Excel and pdf), video, PowerPoint presentations, blog entries, and photos that allow readers to see for themselves the depth of your expertise. 4. Separate job experience entry for an industry leadership position. If you hold or have held an office or position in an industry-related association or organization, highlight that fact by adding an additional current or past job experience entry to your profile. Also, if you're a speaker at your association's events or a contributor to their newsletter or blog, share that as well. 5. Individual posts. Because everyone in your network will not receive or read every post you post, share your best resources regularly. 6. Write an article. This is the newest way to share your thought leadership. It's like having your own blog, and some of your network is notified whenever you post an article. And because it stays on your profile, people will see your expertise on display whenever they visit your profile. Don't let your competitors get an advantage over you on LinkedIn. Be real and authentic as you proudly display who you are and what you have to offer—and hopefully your mom will say, That's my awesome kid!

There's no clever way to put this—losing momentum sucks. Here's how I'm going to shake this: Coming back to LinkedIn after even a short break (woodworking router nearly pulled my hand off of my arm... Gross, but accurate. It has felt like stepping onto a stage after the curtains have been closed for a while—Anybody out there? Is this thing on? The audience is still there, waiting, but the spotlight now feels a bit brighter, a bit more intense. 📌 Be honest with yourself Start by taking a hard look at where you are and where you want to be. This isn't about dwelling on what you could have done differently; it's about understanding your current position without the rose-colored glasses. Acknowledge the break, its impact, and any feelings of anxiety or overwhelm. By facing the truth of the situation, you set a solid foundation for moving forward. This might mean resetting expectations for yourself and others, or adjusting your goals to match your current reality. 📌 Don't Overcompensate In the rush to make up for lost time, there’s a temptation to throw yourself into work with little regard for balance. Resist it. Overcompensating can lead to quick burnout and diminish the quality of your work. Instead, focus on strategic actions that yield high impact without sacrificing your well-being. This means setting boundaries for work hours, being selective about the projects or tasks you take on, and ensuring you have time to recharge. Remember, regaining momentum is a marathon, not a sprint. 📌 Don't Force It If you're struggling to find inspiration or motivation, don't push yourself to produce content or make connections simply for the sake of activity. Lord knows LinkedIn doesn't need any more of that garbage. Forced efforts often lack authenticity and can lead to subpar outcomes. Instead, allow yourself the space to find genuine sparks of interest or excitement. This might mean exploring new trends, experimenting with different content formats, or simply giving yourself permission to take a step back until you find a compelling direction. Authenticity resonates more with audiences than forced enthusiasm ever will. 📌Small Steps Big achievements start with small steps. Break down your larger goals into manageable tasks that you can tackle daily or weekly. Celebrate each small victory to maintain motivation and build confidence. For example, if your goal is to increase your network, start by reaching out to one or two people a week. If you aim to produce more content, begin with shorter posts or share curated content with your insights. Small, consistent actions accumulate over time, creating momentum and leading to significant progress without overwhelming you. Take care of yourselves. Take care of each other. I'm about to get back to my roots. See you soon ;)