Effective Networking Techniques for Events

👻👻 A (professional) introvert's guide to making Networking Events Less Spooky 👻👻 If you fear networking events, copy my playbook. True story: I fear "networking events" on multiple levels. If biz dev wasn't part of my role with Remedy Public Relations, I'd be happy with a more behind-the-scenes role mentoring & strategizing (#careergoals). How do I make it "seem" easy? Preparation & strategy. 1. Show up EARLY. It's easier to strike up a conversation at the beginning than try to inject yourself after. 2. Be distinct. I like to wear one piece of flair that relates to who I am outside the office. My long-distance running shoes (Nike Zoom Fly Five / Hyper Pink), are a conversation starter. ⛳️ Do you play golf? Wear a golf shirt from a brand that only fellow golfers would know. IYKYK 3. Don't rush in. Whenever possible, I'll work remotely near the event. This gives me time to relax & collect myself before walking in. 4. Don't ask what someone does. That's transactional & many fear that question if they're between roles. Ask what they're up to. Let them choose the path. 5. Talk to everyone. I HATE the term referral partners, but I've received some great leads from people far removed from PR & marketing. 6. Plan to chat. Prepare to discuss something you're working on that you're excited about. - No one likes someone who only talks about their job. Be prepared to get personal. What did you do the weekend before that was exciting, or what are you looking forward to this weekend? Sound obvious? Sure… but I can barely remember what I had for lunch yesterday, so if you put me on the spot, I may forget if I didn't prepare. 7. Slide into those DMs. See who registered you want to meet & drop them a note. No list? Check who posted about going to the last event on social media. Drop them a note. 8. What's a challenge you or your industry is facing? Keep that in mind for conversations. 9. Work on your penmanship. If you have to write your own nametag at an event, it helps if people can read it. We also have little Remedy PR stickers to throw at the bottom of the nametags. Side note: Jonah Peake 🐺 has posted before about putting your nametag upside down to spark conversations. 10. Check your network to see who is going, but don't cling to them. I saw a lot of people I know & like at Connect's #IDSD24 a few weeks back, but I didn't sit with anyone too long. Move around. 11. Consistency brings comfort. Commit to a regular series of events so you start seeing some of the same people. It will make conversations less daunting & keep you in mind for later. 12. Stress builds strength. I try to commit to one new event or meeting a month that takes me outside my bubble. Makes the next one easier. 13. Drop a line to them after you meet. Keep the ball moving. Some pics below of people I met for the first time or strengthened relationships by going to networking events within the last six weeks. Kanani, Robyn Goldberg, Jason, Lu, Scott, Susan.

I talk to a lot of new founders and creatives who drop $$$$ on conferences hoping to bump into investors, land clients, shake hands and kiss babies. Their heart’s in the right place, but if investors see you blowing early-stage capital on $5K conference passes with no clear ROI, it raises a red flag: “Will this person treat my money like Monopoly cash too?” Here’s a better play, attend “Lobby Con.” That’s right, skip the badge, grab a latte, and park yourself in the host hotel’s lobby or bar for 8 hours a day. That’s where the real game happens. Keynote speakers, power players, and actual dealmakers aren’t at the expo hall, they’re lounging over Negroni’s. Do your homework. Identify 10–20 decision-makers before the event, then slide into their LinkedIn DMs or email inboxes a few weeks out. Try to get on their radar early and set up face-to-face time during the event. Why spend $5K on a conference pass when you can get further with a $20 coffee. Make an impression by hosting a small dinner or cocktail hour. Invite prospects or collaborators to a vibey restaurant and actually have a real convo. Relationships are built over hard drink, and finger food. Be the belle of the ball, not the ghost at the gala. If you’re gonna attend a conference, own it. Try to get on a panel, moderate a session, or find a creative way to get your face on the flyer. Visibility from the stage (or even just the website) changes the energy, suddenly they’re Googling you, not the other way around. Being positioned as a thought leader by the event itself is the ultimate credibility shortcut. And don’t forget: social media is your hype machine. Announce that you're attending on LinkedIn, Bluesky, or Instagram. Tag the event, share insights in real time, and follow up with new connections after the fact. It’s not about who you meet, it’s about who remembers you.

Traditional networking is broken. It is loud, draining, and simply not as effective. Flip the script. Make networking not just effective, but fun. ❌ You do not need to play their game. As an introvert, you already have the edge. You create deeper, more meaningful connections. ✅ You just need to lean into what works for you. Here is your guide to building a powerful network; on your terms. 1️⃣ Find meaningful moments. Skip the noisy crowd. Where do real connections happen? In calm spaces, with approachable people. Shared interests? A quiet energy? That’s your person. 2️⃣ Focus on one great connection. Do you really need to meet everyone? One real conversation beats ten surface chats. Look for someone curious or engaged. That is where the value lies. 3️⃣ Set your own rules. Who says you have to stay all night? Decide how long you want to be there. Pick how many people you want to meet. Protect your energy. It is yours to manage. 4️⃣ Take recharge breaks. Feeling drained? Step away. Find a quiet corner or head outside. Breathe. Reset. Then come back stronger. 5️⃣ Bring a wingperson. Why do it alone if you do not have to? Go with someone who knows you. They can help with introductions. You can focus on the connection, not the crowd. 6️⃣ Ask, then listen. What’s the easiest way to connect? Start with a thoughtful question. “What excites you about your work?” Let them talk. Listening makes people feel heard. 7️⃣ Stick to events that suit you. Why force yourself into constant small talk? Go to workshops or panels. Listen, learn, and join in when it feels right. 8️⃣ Skip the room, use the DMs. Big events feel overwhelming? No problem. Follow up later. Send a message. Be direct and intentional. 9️⃣ Let people come to you. What if you did not have to chase connections? Share your thoughts online. Posts and comments attract like-minded people. 🔟 Find your own style. Networking does not have to look one way. Coffee chats. Small meetups. Online groups. Do it in a way that fits you. ❌ Networking is not about doing everything. ✅ It is about doing what feels right. And when you find your flow, connections will come naturally. ————— I am Sven, and my mission is to help introverted entrepreneurs and professionals thrive as who they are while protecting their energy to focus on their dreams. Want to learn more? Check my profile, subscribe to my newsletter, or feel free to reach out anytime.

I used to drop $1,000 on big conferences, thinking that’s where all the action was happening. Now? Game-changing events > calendar fillers. Turns out, the best convos were always happening at small side events. Recently at TechWeek, I managed to get into a tiny, highly curated event for a Series B+ audience and it was so worth the hustle. This wasn’t a “buy ticket, show up” kind of event. It was more like: find the organizers → reach out directly → dig up mutual intros → prep a killer intro blurb → earn your spot Because even the best pitch means nothing if you’re in the wrong room. Here’s how I decide where to go now, and don’t waste my time (or budget) there: → Research the audience first Check last year’s attendees. Look at the speaker companies. If your ICP isn’t there, don’t go. → Prioritize curated over open-door Events with RSVP forms and shortlists are gold. They take more effort to get into, but the quality of conversation is 10x higher. → Hunt for the small stuff and side events I’ll skip the 2,000-person conference for a 20-person breakfast any day. No booths, no noise — just real people and real context. → Use event curation newsletters I love Supermomos newsletters for finding quality events. Way better than scrolling Eventbrite or Luma for hours. → Don’t stack your day One meaningful event > three mediocre ones. You’ll actually have energy to follow up. Result: I stopped collecting just LinkedIn connections and started landing real leads. And I couldn’t have pulled it off without my assistant — from outreach, to prep, to managing all the behind-the-scenes ops. Great networking starts with choosing the right rooms. And remember: not all events are created equal. Some open doors. Some just fill your calendar. What’s your approach to event strategy?

Introvert-friendly networking tip: Start your event connections before the event begins. If walking into a room full of strangers makes your stomach flip, here’s a quiet strategy that can make in-person events feel less intimidating, and more intentional: 💡 Connect on LinkedIn before the event. Look up the event page, RSVP list, or hashtag. Identify a few people, maybe a speaker, a fellow guest, or someone you admire. Then send a short, friendly note like: 👉 “Hi [Name], I saw you’re also attending [Event Name] this week. I’d love to connect here and hopefully say hello in person!” I’ve used this approach myself, attending events alone and still managing to create real conversations, on my terms. Why it works: - You walk in with familiar faces instead of total strangers. - You have a built-in conversation starter (no forced small talk). - You control the pace of connection—before, during, and after the event. 💜 And here’s a bonus: If you don’t get to meet them in person, you still have the connection to follow up later with a kind note or reflection on the event. You don’t have to “work the room” to network well. You just have to be intentional. And that’s where introverts shine. Have we met? 👋 Hi, I’m Ana, a career coach and strategist for introverts. If you are a professional who wants to improve your LinkedIn presence and become visible to recruiters without spending hours job searching, then follow along! #NetworkingTips #introverts

Sometimes I really hate networking. The generic questions like “How’s work?” or “Nice weather we’re having.” The awkward silence feeling when neither person knows what to say. The fake-promise break off “Yes, let’s keep in touch.” or “I’ll definitely circle back.” I’m someone who loves quiet and enjoys deeper conversations. So, large events, like conferences, often feels like a chore. But I know networking is really important. And I do genuinely want to connect with people. So, over the years, I’ve learn how to network in a way that feels more me. Here are 6 strategies that have helped. I hope they help you too! 1/ Pre-connect online ➙ If the event has a guest list, I always reach out ahead of time. ➙ "Hey, I saw we’re both attending [event]. Would love to say a quick hello while there!" ➙ This erases the initial awkwardness and gives me an anchor.   2/ Set a micro-goal ➙ Instead of feeling the need to “network with everyone,” I set a goal. ➙ “I’ll have [x] real conversations and then I can leave.” ➙ This gives me purpose and permission.   3/ Use the buddy system ➙ If it’s possible, I bring a colleague or friend. ➙ If not, I’ll hook up early with someone I know. ➙ We tag-team conversations and give each other talk breaks.   4/ Have go-to questions ready ➙ When my energy is low, thinking on the fly is hard. ➙ I keep a couple of easy, genuine openers in my pocket: ➙ “What session are you most excited to attend?” or “What’s something interesting you’ve been working on lately?” 5. Reframe networking as a favor to future-me ➙ Just because I don’t love it in the moment, doesn’t mean I’m not grateful I went. ➙ When I've used all of my words, I exit gracefully (and guilt-free). 6/ Always follow up ➙ It’s impossible to connect with everyone, so this step is crucial. ➙ Reaching out post-event invites continued dialog and deepens connections that matter. Some people were born to network. Others, like me, were not. But showing up with a game plan really helps build meaningful connections that last. What is your networking survival tip? ___ ♻️ Share to support all forms of networking! 🔔 Follow Dr. Heather Maietta for coaching tips that stick.

I was paid to go to 100 events a year at a past job - I learned how to be ruthlessly effective at networking in-person 12 uncommon tips you can use for more efficient networking at a conference: 1) don’t eat heavy! It will slow you down 2) Don’t be afraid to leave a conversation, even if it feels a tad abrupt, protect your time and stay focused. We're all attendees, we understand. 3) Drink lots of water and bring gum or mints. 4) Ask “what brings you here?” as an alternative to the overplayed question “what do you do” 5) Happy hours involved? Bring an after alcohol aid like Cheers - you need to be at your freshest every morning of the event 6) Everyone says they're bad at remembering names, but a small trick is to repeat someone’s full name when you meet them so you’re more likely to remember it later and people like hearing their name. 7) Use the LinkedIn app on your phone to quickly scan and immediately connect with someone to follow up later 8) take lots of pictures with people, it creates a memory and a positive surface to reconnect later online after the event (I need to get better at this) 9) don’t be silent - if you’re not naturally talkative or “loud” this one is for you: you need to force yourself to speak, even if that means raising your voice in a crowded room, or walking across the room to introduce yourself, it's the only way people will get to know you, a big reason why you're at the event. Break the ice, 95% of people will be thankful you did. 10) know your micro elevator pitch - what’s the 1 sentence version of what you do that is interesting and will “stick” with someone? It takes practice and experimentation to fine tune, especially if you work at a “boring” company but hey, mix it up and you’ll find it. DM me if you want to hear my example for me new company. 11) have fun! Don’t get too self-conscious or take anything too seriously, no one really cares about a pimple or a stain. People remember your energy, not your appearance. 12) controversial one - don’t bring a friend. They might help you avoid some awkwardness but you’ll end up spending 50% of your time talking to them, instead of meeting and talking with new people Agree/disagree with any? What would you add? #inbound24

Recently, I've had 40+ conversations with founders, investors, and partners - here's what I learned about building a powerful network. I remember attending a national training at KPMG with thousands of professionals from across the U.S. They asked each team: "What's the most valuable thing you'll get out of this event?" We submitted "Networking will be the most valuable thing we get out of this event." I was shocked when they called out our answer as the winner across all teams. It took me years to really understand this. When I launched Mighty Digits, my first 2 customers came from within my network, giving me freedom to build while securing income. Some of my largest customers came from relationships with VC firms who trusted us with their portfolio companies. As the saying goes: "It's not what you know, it's who you know." To me, it's both - but if I had to choose one, it would be the people in my network. A good network naturally raises your IQ and yields 10x dividends. ➡️ IDENTIFY WHO YOU WANT TO NETWORK WITH Everyone wants to connect with their ideal customer, but don't stop there. Connect with other service providers who serve your target audience but aren't competitive - alternate services or same service in different regions. My favorite people to connect with are investors, since there's strong correlation between investing in a company and wanting confident financial records. Start by making a list of the most ideal people to network with and work backwards. Avoid focusing only on customers to sell to. ➡️ HOW TO CONNECT WITH YOUR TARGET AUDIENCE "Ask for money and get advice, ask for advice, get money twice." Your goal with networking is NOT to sell anything. Your goal is to provide value and establish relationships. Sales come naturally as relationships are nurtured. Four ways to connect: — Reach out for warm intros through mutual connections — Send targeted cold emails that are relevant and personalized — Host events that allow them to expand their network too — Attend events and approach people in groups or standing alone ➡️ THE FOLLOW-UP FRAMEWORK This is the most important part. After connecting: — Send follow-up email with thanks and conversation recap — Find ways to offer value first - referrals, advice, resources — Keep in touch quarterly to see how you can be of service — Treat your A-list players with appreciation - gifts, meals, personal thanks === Networking is a long-term play. Relationships take time to build, and many may not go anywhere. But for those that do, you can build an entire business on them. What's been your experience with networking? Do you have any tips for building powerful relationships? Share your thoughts below 👇

Many people think great networkers are extroverts. (They couldn’t be more wrong) Great networking favors the prepared. Sounds similar to luck, doesn’t it? Last Thursday I coached a seller for a networking event he was going to this week. Here are 3 strategies I shared: 1. Pull the Thread: Birds of a feather flock together. Prep and research at least 5 or more new people that you want to meet. Ask the following question at the end of every conversation. ↳ Who is the coolest person you’ve met at this event so far or who else do you recommend I have to meet? 2. Novelty NameDrop: Believe it or not, most people with an iPhone still don’t know what NameDrop is. Tell the other person you are going to forward them your contact card and ask them to pull out their phone. ↳ If they have an iPhone hold the top ends together and they should automatically exchange contact info. They will remember you for teaching them something new. Even if they have used it, it’s so rare that it’s cool every time. Don’t forget to add a note to their contact card reminding you where you met them! 3. LinkedIn Tracking: In front of them, connect on LinkedIn with a message stating it was great to meet them at the event. At the end of the evening, you can go back to th your sent invitations and recent connections to quickly track your follow-ups. ↳ MAKE SURE TO SEND A MESSAGE. LinkedIn doesn’t delete the history so it’s an easy way for them to remember you if you message them in the future. Just like cold calling, sellers can feel overwhelmed or scared when going to networking events. But once you get into it, and get past the first conversation, you get on a roll. Don't let anything stop you because building a solid network has the greatest returns!