Content Layout Tips That Keep Visitors Interested

I've created 100s of SaaS landing pages that (1) generate demos and (2) convert 30% higher than the industry average. Here's the exact landing page layout I'm following: 1. Hero section Goal: Capture prospect's attention and help them understand what you do. Headline: Benefit-driven headline that captures attention and clearly states the value proposition. Subheadline: Supporting statement that explains what your product does. CTA: A way for a prospect to take action. Social proof: Add logos of your customers to establish credibility. Visual: Show the product in action to provide more clarity on what your product does. 2. Problem section Goal: Build a relevancy factor — the more you can relate to the prospect, the better. Key problems: Clearly outline the key problems your audience faces. Supporting visuals: Use images to show the problem you’re solving. 3. Solutions section Goal: Show how you’re solving the problem. Key benefits: Show the main benefits of the product and give a brief description of the features that achieve this. Supporting visuals: Include images to reinforce the benefits and showcase the product in action. Testimonials: Include testimonials to showcase the value of your product. 4. Use Cases section Goal: Fight any objection that a prospect might have: integrations, features, pricing, FAQs, etc. Key features: Highlight the key features of your product and how they can be used. Supporting visuals: Include images to reinforce the benefits and showcase the product in action. Social proof: Add logos of your customers to establish credibility. 5. CTA section Goal: Restate the offer and give one or more next steps. CTA: A way for a prospect to take action. Social proof: Include testimonials or case studies to give more reasons to take action. — I have followed this exact framework and always have seen an increase in conversion. It’s not a magic formula. But for sure, it feels like.

𝗚𝗿𝗲𝗮𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀𝗻’𝘁 𝗺𝗮𝗴𝗶𝗰. It’s structure, strategy and a lot of empathy. Most blogs don’t fail because of bad ideas. They fail because of bad structure. ↳ Weak H1s that don’t hook ↳ No keyword focus in H2s ↳ Buried CTAs that never convert ↳ Walls of text with zero flow This isn’t just a formatting issue. It’s a business problem. As content creators and marketers, we have three choices: 𝗜𝗴𝗻𝗼𝗿𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 ↳ Lose readers in the first 5 seconds ↳ Watch bounce rates climb 𝗧𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 ↳ Share quotes, drop buzzwords ↳ Never fix the format 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 ↳ Hook with bold H1s ↳ Align every H2 with search intent ↳ Lead to a CTA that actually gets clicks The cost of skipping structure? Your content gets lost even when your ideas shine. The opportunity? Build blog posts that rank, engage, and convert. Start with one move today: Audit your latest blog post. Does it follow this framework? If not you know what to do. Content isn’t just about words. It’s about guiding your reader from curiosity to action. 3 quick changes to make today: Replace your H1 with something curiosity-driven Make each H2 a mini hub for search intent Add a real CTA not just “Let us know!” Let’s not lose another lead to lazy structure. Which element will you fix first? PS: Drop it in the comments 👇

The most visited section of your website (homepage hero) is also the area with the highest bounce rate. 🔎Our analysis of various websites over the last year reveals that: Insight One: Nearly 2 in 3 of your website visitors don’t go beyond the header section of your site. Insight Two: When the visitor proceeds past the hero, 60% make it all the way to the bottom. This tells us two things, 1/ The hero needs to do a great job of telling the visitor they are in the right place (if not people bounce) and 2/ The idea that page length equals drop-off is not really true. It's not the length of the page but the fact that the content gets worse as you go down, so people usually leave. So, what’s the goal of your website's homepage hero section? 1️⃣ Clarity: Inform clearly about who you are and what you do. 2️⃣ Engagement: Propel them beyond the header into deeper content. 3️⃣ Action: Prompt immediate action to take the next step. When potential readers wander into a bookstore, what makes them pick a book that interests them? It's the cover of the book. Imagine you were looking for a Thai Cookbook. If the title said “Spicy, Aromatic Recipes” would you pick it off the shelf? Most probably not, why? Because that could be Indian or Mexican food. Instead, the book should clearly state on the cover 30 Authentic Spicy Thai Recipes, etc. To create a compelling homepage hero section and set the stage for the reader's journey, consider the following elements: 1/ Clear Homepage Messaging: Picture the bookstore shelves, where a well-crafted book cover succinctly communicates the genre and essence of the story. Much like a book cover, your homepage hero should provide a swift and clear understanding of what your company does. 2/ Compelling Visual and Textual Content: Just as an alluring book cover entices readers to open the book, your homepage hero must combine visual elements with complementary text. Think of it as the cover artwork and the opening lines of a novel—the combination that sparks curiosity and encourages visitors to explore the rest of the pages. 3/ Feature a Compelling Call to Action (CTA): In our bookstore analogy, think of the homepage hero as not just a display but also a guide. Similar to a well-placed "check out" sign in a bookstore, your homepage hero should include a compelling Call-to-Action (CTA).