3 Mistakes That Kill YouTube Shorts Performance (Without You Even Realizing) Most brands are excited about Shorts until they realize their numbers aren’t moving. Views are random. Subscribers don’t stick. Nothing compounds. Here’s why. 1. Making Shorts with no tension Most Shorts flop because there’s no curiosity being built. If your first 2 seconds don’t spark a "Wait, what’s happening here?" moment, you’re invisible. Tension isn't optional. It's the fuel. 2. Treating Shorts like Reels or TikTok Shorts aren’t just entertainment. They’re a Discovery Channel on YouTube. The algorithm surfaces Shorts to drive session starts, but it also tracks how your Shorts connect to long-form behavior. If your Shorts don’t bridge to your bigger content, you're leaving compounding on the table. 3. Posting Shorts randomly without building a binge path A single viral Short means nothing if it doesn't move viewers into your world. The best channels use Shorts to start a viewer’s journey — and build playlists, pinned comments, and end screens that turn that curiosity into deeper session time. Shorts aren't just about posting more vertical videos. They're about engineering the pathway. Discovery → trust → long-form consumption → loyalty. If you're posting Shorts but not seeing real channel growth, it’s not a volume issue. It’s a structure issue.
How to Optimize Short-Form Video Strategy
Explore top LinkedIn content from expert professionals.
Summary
Short-form video strategy refers to creating engaging, concise videos designed to capture attention quickly and encourage viewers to take further action. By strategically planning content, format, and structure, you can maximize the impact of your videos on platforms like YouTube, LinkedIn, and TikTok.
- Start with a hook: Capture your audience’s interest in the first few seconds by building tension or sparking curiosity to keep them watching.
- Align your content: Ensure your videos are purposeful by connecting them to broader content or a clear path, such as playlists or additional resources, to build trust and loyalty.
- Focus on viewer experience: Use vertical formats, add captions for silent viewing, and make content easy to engage with, while keeping videos brief and visually appealing.
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Target and Close More Qualified Prospects Instead Of Chasing Leads (On & Off LinkedIn) | Founder of the CREATE Sales Method | LinkedIn Top Voice | Increase Sales Velocity | Convert Prospects 3- 6X M
9,671 followers🌟 Pro Tips for creating impactful videos on LinkedIn: 1️⃣ Format: Short (under 90 seconds) and vertical videos work best. Protip: Try to place your camera, phone or recording device at the eye level. This makes people feel like you’re looking at them and talking. 2️⃣ Content: The most successful videos… 1) Have a hook to draw viewers in immediately. How? By sharing a strong point of view, a timely topic, or a bold intro 2) They focus on one topic. 3) They leave viewers with an actionable insight or takeaway. Protip: Script what you want to say and practice a few times, before hitting record. 3️⃣ Caption: Don’t forget the text that goes along with your video. Let your audience know what they’re about to watch – share key takeaways or themes for the video in the caption and consider adding questions to encourage others to continue the conversation in the comments. Protip: Don’t give away all the main points from your video. Write the caption in such a way that it compels the audience to watch the whole video. 4️⃣ Tone: Authenticity is key. Select topics that you are genuinely interested in discussing Protip: Share content that means something to you, not just what you think others care about. Are you using video on LinkedIn?
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Founder & CEO, SpeakrBrand | Personal Brand Builder - Helping Speakers, Authors, and Executives Level Up Their Thought Leadership
20,397 followersVideo is back on LinkedIn. But here’s what people are getting wrong: • Not formatting their video content properly • Going too heavy on video without a content strategy • Relying solely on the video and not optimizing their copy A recent study shows that 85% of LinkedIn users prefer video over text. And with LinkedIn’s new TikTok-style video feed and the 'Videos for You' section, video content will only grow. So, how do you win with video on LinkedIn? Here are 7 tips + best practices we follow: (including advice from the LinkedIn editorial team) 1. Test different video types 2. Keep it short, 20-40 seconds 3. Prioritize vertical, reel-style video 4. Hook the users within the first 3 seconds 5. Optimize for silent viewing with branded subtitles 6. Continue having a balanced mix of photos + graphics 7. Utilize copy best practices (hooks, rehooks, lists, white space) Avoid the noise, focus on value, and your video content will stand out.