Retargeting Campaign Ideas

6 abandoned cart email templates that actually recover revenue: Each one covers a proven angle. Rotate them in a 3-email flow or test 1:1. 1. Simple Reminder Template Subject: Still thinking it over? Why it works: - Sometimes people just forget. This is a clean, non-intrusive nudge. Best for: Loyal customers or premium brands Send in: Email 1 (1–4 hrs after cart abandonment) Copy: - You left something in your cart - We saved it for you - Complete your order anytime CTA: Return to Cart 2. Discount/Incentive Template Subject: Here’s 10% off to complete your order Why it works: - Drives action from price-sensitive customers. Creates urgency with a deal. Best for: New customers, competitive markets Send in: Email 3 (48–72 hrs after abandonment) Copy: - Still on the fence? - Use code SAVE10 at checkout - Offer expires in 24 hours CTA: Claim My Discount 3. Social Proof Template Subject: A customer favorite is waiting for you Why it works: - Highlights reviews and popularity to build trust and reduce hesitation. - Best for: High-consideration purchases or new shoppers - Send in: Email 2 (12–24 hrs after abandonment) Copy: - This item is a customer favorite - Rated 4.8/5 by thousands of buyers - Get yours before it’s gone CTA: See Reviews 4. Urgency/Scarcity Template Subject: Almost gone—don’t miss out Why it works: - Taps into FOMO. Limited stock or time-sensitive offers push action. Best for: Popular items, limited editions Send in: Use in any email for urgency layering Copy: - We can’t guarantee it’ll be here later - Only a few left in stock - Secure yours now CTA: Complete My Order 5. Personalized Recommendation Template Subject: We saved your cart (plus a few things you might like) Why it works: - Cross-sells and personalization can increase AOV and relevancy. Best for: Repeat customers, larger catalogs, data-rich brands Send in: Email 2 or 3, depending on data depth Copy: - Here’s what you left behind - Plus, these go great with it - Let us know if you have questions CTA: Return to Cart 6. Problem-Solution Template Subject: Questions about your cart? We’ve got answers Why it works: - Handles common objections like shipping, returns, or product fit. Best for: Complex products, new brands Send in: Email 2 or 3 to educate and reassure Copy: - Not sure about sizing, delivery, or returns? - Here’s what you need to know - We’re here to make it easy CTA: Read FAQs You'll want to compile these into a multi-touch email flow. Here's an actual flow example: Email 1: Simple reminder (1–4 hrs) Email 2: Social proof or problem-solution (12–24 hrs) Email 3: Incentive or founder-style plain text (48–72 hrs) Optional Email 4: Follow-up 5–7 days later

“70% of our marketing time is spent on recovering abandoned carts. On WhatsApp.” That was the single biggest takeaway from a customer call yesterday, for me. A French retailer selling bespoke fashion worldwide. Here’s what they told me: "WhatsApp messaging isn’t cheap. Everybody knows that. But we believe in the channel. We know it’s our best shot at being seen. At being heard. At carving a space right where our customers live, next to their friends and family.” So they stopped treating abandoned cart reminders like afterthoughts. Instead, they built campaigns that command attention. And I’ve never seen anything like them. 🔥 Campaign #1: The After-Dark Discount Window Instead of sending a routine cart reminder, they unlock a private discount window at 10 PM. Why? Because late-night browsing isn’t rational, it’s emotional. Customers who opt-in get an exclusive deal during this nocturnal shopping spree. 💰 Campaign #2: Shoppers Name Their Price They don’t shove a price at the customer. They hand over the pricing power. Shoppers reply with a price they’re willing to pay. If it falls within range, it’s approved. This campaign has the highest engagement numbers I’ve EVER seen on WhatsApp. 🎥 Campaign #3: Staff Wearing the Carted Item Forget static product images. They broadcast videos of staff members wearing the item, describing the fit and fabric. It kills doubts. It brings the product to life. It makes buying feel effortless. For every $1 spent on WhatsApp cart recovery, they make $30 back. Why? Because they treat every abandoned cart like a full-fledged marketing campaign. No lazy nudges. No generic messages. Every interaction, memorable. WhatsApp marketing is wildly profitable—if you refuse to take shortcuts

1,322 meetings generated this year Outbound Sales Team = 0 - Here's how 👇 1. Cold/Initial Ads Build Awareness, Not Instant Sales We run cold ads to drive targeted traffic to our website—not to a lead gen form. Here’s the reality: B2B buyers aren’t impulse-buying $3k–$10k+ solutions on their first visit. 3% of cold traffic converts to meetings. Meaningful first impressions with possible prospects at scale... Channels We Use to Drive Cold Traffic: Google Ads (Paid Search) Paid Listings (e.g., Clutch, Influencer Marketing Hub) LinkedIn Cold Ads SEO Organic Social (like this post and YouTube for us) And yes, tell your boss to chill out! 🥶 Raining sales from cold ads isn't a thing in B2B 2. Retargeting: Build Trust, Not Friction Most buyers don’t convert on their first visit. Why? A. It’s not the right time—they’re still researching. B. They don’t know or trust you yet. C. They don’t see you as an expert compared to competitors. Our Retargeting Strategy: Focus on overcoming B + C by distributing content that builds trust and credibility and dripping in subject matter expertise where possible. Types of Retargeting Ads We Run: Case studies Expert advice & audits Testimonials Community-focused 3rd Party Validation The goal? Build trust, and position ourselves as the experts they turn to when they’re ready to buy. 3. Retargeting Intensity based on signals We adjust retargeting intensity based on their last intent-based action: 0–30 Days: High-intensity ads (4-5/week) focused on building trust. 30–90 Days: Mid-intensity ads (2-3/week) focused on demonstrating expertise. 90–180 Days: Low-intensity nurture (1-2/week) to stay top of mind without overwhelming them. This layered approach ensures prospects feel informed and comfortable reaching out when the time is right. We can't force them into being ready to buy, but we can look for signals that indicate they might be closer to making a decision and try to move ourselves higher up the consideration ladder. 4. Take an Ecosystem approach to marketing Most marketing departments fail in this next area. Setting up marketing channels as silos disconnected from the others vs an ecosystem that flows in and out of each other. A. Paid search traffic is often still the life-blood of in-market traffic with shorter sales cycles -Leverage LinkedIn ads to qualify and convert this traffic more efficiently and consistently B. Retarget your prospects on multiple channels to create the "everywhere" effect that improves recall and builds trust C. Ensure your content is worth distributing by ensuring it's dripping in subject matter expertise where possible D. Identify website visitors and own your 1st party data where possible for more personalized messaging strategies E. Leverage paid channels to drive organic community growth and always cross-pollinate your organic communities if possible. That's all for now! #B2BMarketing #LinkedInAds #DemandGen #InboundMarketing

Remarketing is often the misunderstood middle child of performance marketing. Let’s break a couple of myths🔨 🎯 One size fits all fits probably no one:  I’ve seen many companies burn money on campaigns that don’t recognize that every section of their audience has their own motivations. Why, if I had a penny for every time I visited a site with no intent to purchase their product at all, only to spot a “Schedule a Demo Today” ad by them on whichever site I visit, I’d probably be the richest guy in SaaS! I read somewhere that 84% of users either ignore or are put off by retargeting ads! Shows how important it is to get it right. Start doing these things: - Segment visitors by page depth (1 page vs 3+ pages) - Track time-on-site thresholds (>2 min = higher intent) - Create separate campaigns for pricing page visitors vs. blog readers Tailor your content based on your audience’s behavior and stage in the buyer journey (URL path visitors, action completers, cart abandoners) 🎯 Retargeting works like a mosquito coil:  Retargeting is not plug and play, and it typically doesn’t stop with one level. Retarget for all customer stages. Not only demo and trial signups. This insulates your prospects from leaving the funnel midway. We’ve had cases where we spent thousands of dollars on a retargeting campaign only to make zero sales. But here’s what happened afterward ⭐ : When we triggered another retargeting campaign for the warmer folks from the previous campaign, giving them BOFU content, we made sales. A lot of it! What’s to learn here? You’re unlikely to be bet on with just the first touch point. You have to build that awareness consistently. Create a 3-tier remarketing structure: > Tier 1 (Cold): Educational content, industry reports > Tier 2 (Warm): Case studies, comparison guides > Tier 3 (Hot): Free trials, demos, limited-time offers Build custom audiences for each segment, assign specific content types to each, and implement frequency caps based on ‘bucket temperature’. Also, the focus should also be on increasing the credibility of your company rather than only pushing them towards the CTA. Here's one customized Google + LinkedIn campaign strategy we used for a client recently. What are some retargeting tactics that’s worked for you?

Should you retarget by intent? We ran the test... Most B2B retargeting looks something like this: Someone visits your site, any page at all…and immediately: they’re getting hit with “Book a demo” or “Start your free trial” ads. No nuance. No context. Just one-size-fits-all messaging chasing every visitor around the internet. It’s simple. It’s easy. But also pretty broken. Here’s why: > Not everyone on your site is in the same headspace. > Blog readers aren’t ready to talk to sales. > Product page visitors are curious but not convinced. And people on the demo page? They’re this close but something’s holding them back. Treating all three the same? That’s how you burn ad dollars without actually building pipeline. So we ran a test. One of our clients had a basic retargeting setup. One campaign. One CTA. One generic message. We broke it apart and rebuilt it based on intent. ___________________________ Here’s how we segmented it: Blog readers Top-of-funnel folks in research mode. → We showed them value-first content: guides, checklists, downloads. Product & feature page visitors Mid-funnel visitors sniffing around the solution. → We served ROI calculators, interactive tools, and “how do you stack up” style CTAs. Pricing/demo page visitors Bottom-of-funnel leads with real buying signals. → They saw direct “Book a demo” and “Start your trial” ads with tons of social proof. ___________________________ Here’s what happened over 60 days: Old campaign (one-size-fits-all): > Low click-through rates (~0.4%) > Modest form fill volume > Demo-to-close rates hovering around 17% New segmented retargeting: > 3.1x higher CTR > 2.4x more total form fills > 29% increase in demo-to-close conversion from high-intent segments ___________________________ Better message-match. Cleaner funnel transitions. Better results.

Campaign strategy is crucial, but here’s one of my GO-TO tactics when a client has a lot of content available. (And if content is currently limited, here’s a quick win: use LinkedIn’s Ads tool to identify 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 in your industry and focus on creating variations around those topics.) - - - - The strongest campaigns I see share a common theme: the more content we have to build trust and credibility, the stronger the funnel performs. 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁: - Thought-Leader posts - Blogs - Case Studies - Guides - eBooks - Whitepapers - One-Pagers The more variety we can provide, the higher the chances of capturing attention and keeping prospects engaged. Here’s how I layer campaigns when I have at least 8-10 assets across different content categories: 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝘁𝗼 𝗧𝗮𝗿𝗴𝗲𝘁 𝗽𝗲𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻: ✅ 90-Day Website Visitors ✅ 90-Day Company Page Visitors ✅ 90-Day Single Image Interactions / Video Views 𝗛𝗼𝘄 𝗜 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝘁𝗵𝗲 𝗹𝗮𝘆𝗲𝗿𝘀: 1. MOFU - Blogs & Case Studies 2. MOFU - eBooks/Whitepapers/Guides (run as Doc Ads) 3. MOFU - Thought Leadership & Boosted Company Content This approach allows you to leverage BOTH: 👉 Your company’s voice (through branded content) 👉 Individual thought leaders (through boosted posts) 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Buying decisions in B2B are rarely quick or straightforward. Even "simple" offers can feel like major undertakings when processes need to change. Think about it: getting 10-20 people to adopt a new tool is one thing. But what if it’s 50, 100, or 5000+ people across a large organization? It’s a high-stakes decision for decision-makers who are already short on time. - - - - This is what 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 is about: > Generating interest at TOFU > Keeping the conversation going with layered content that informs, builds trust, and reduces perceived risk Click #1 got their attention. Click #2, #3, and beyond—are you providing value or jumping straight to asking for their info? Here’s the key: Prospects need to feel informed. They need to see your expertise and social proof before they’ll take the next step. The brands that stay in front of their audience, with a variety of relevant content, are the ones that position themselves to win. #linkedinads #linkedmarketing #funnelbuilder

Your highest-intent prospects aren't all the same person. I was reviewing several of our recent BOF campaigns and I was reminded of the fact that: The closer someone gets to conversion, the more your messaging matters. But most marketers treat high-intent audiences like they're all the same person. They're not. Someone who abandoned cart yesterday needs different messaging than someone who's been browsing for three weeks. Someone on mobile at 2pm needs different creative than someone on desktop at 9pm. Here’s what you should do: 1️⃣ Understand intent decay patterns. We've tracked this across client accounts - purchase intent has a half-life. After someone shows buying signals, you have roughly 72 hours of peak conversion opportunity. Day 4-7, intent drops 60%. By week two, you're basically starting over. Many advertisers waste this window with generic "complete your purchase" messaging. 2️⃣ Segment your BOF audiences by recency, not just behavior. Recent cart abandoners get urgency-focused creative. Week-old browsers get social proof and reviews. Month-old prospects need fresh product education. Same goal, different psychology. We've seen 40%+ ROAS improvements just from this basic segmentation. 3️⃣ Rotate creative elements based on engagement, not calendar. Most teams mess up by refreshing on schedule instead of performance. Monitor micro-signals: when CTR drops 15% from peak, when frequency hits 2.5x without converting, when engagement falls while impressions climb. Don't wait for Meta to flag fatigue. 4️⃣ Test messaging depth, not just messaging type. Generic "20% off" performs worse than "still thinking about those running shoes?" for cart abandoners. Specific beats generic at every intent level. We use AI to personalize hooks based on browsing behavior, and it consistently outperforms broad creative by 25-35%. Most BOF campaigns fail because they treat high-intent traffic like low-intent traffic. You've already done the hard work of getting someone interested. Don't waste it with lazy messaging.

I’ve audited over thousand ecommerce email flows and I can spot a mistake in 10 seconds. The most common one? “Add to Cart” is treated like a step. Let me explain. Brands build abandonment flows around this logic: “Oh they added to cart. Let’s remind them” But “Add to Cart” is actually a micro conversion. It tells you intent and even identity. Yet most flows just say: “Hey! You forgot something” No segmentation. No context. No personalization. Try this instead: • Segment by cart size: Big cart = bundle messaging. Small cart = urgency. • Segment by product price: High ticket? Remind them of value, not speed. Low ticket? Use scarcity. • Segment by SKU category: Abandoned cookware? Highlight how it simplifies meal prep. Left gym gear? Push transformation angle. Even better? If they always abandon without purchasing, they’re not forgetful. They’re price sensitive. Start testing offers. Turn your “reminder” emails into sales machines. Because Add to Cart isn’t just a behavior. It’s data if you’re listening.

In 30 days, we DOUBLED Champify’s homepage conversion rate (see image).  How? We updated our strategy to reflect how people want to buy software. Here are the 4 key changes we made: BACKGROUND: Here’s what the marketing journey on my latest software evaluation Product A: discovered via newsletter sponsorship → followed founders on linkedin → asked peers in case studies about their experience → reached out for a demo Product B: discovered via linkedin ad featuring someone i know → bdr engaged with my linkedin content → asked peer about their experience → reached out for demo Based on that experience, here’s what we changed (and why): 1. PERSONAL EXPERIENCE > EXPLAINING USE CASES We updated our website to revolve around individuals’ successes. Instead of saying “build more outbound pipeline” we highlight an awesome BDR who says “I booked $1,000,000 of pipeline 6 months after using Champify” Rather than Champify explaining the use cases, our customers share their results and how they were accomplished. 2. JOBS TO BE DONE > COMPANY CASE STUDIES It’s easy to forget that (in most cases) our products are a portion of people's jobs. People want to do their entire job better, not just use our products better. So we’ve moved away from the traditional case study and towards playbooks that show how our customers master their day to day. While we still have case studies that show bottom line impact - we’ve also got fantastic resources on how our customers build universal SDR dashboards, got sales and marketing alignment, and got their AEs prospecting. 3. PERSONA BASED SOCIAL PROOF FOR RETARGETING ADS We’ve switched from case studies to persona-based quotes for retargeting ads and have 3x our CTR. The goal is to show people a personal experience from someone in a similar role. Who knows? Like me they may even know the customer highlighted and reach out without ever clicking through an ad. It’s too early to measure direct conversion impact, but the trends are promising. 4. CREATE CONTENT WORTH COMING BACK FOR We spend a lot of time ensuring that we are producing content worth following for day-to-day advice. This means we’re not just writing about our product. We’re hosting webinars with customers, writing blogs, and publishing LinkedIprn content around real problems, and not just challenges we immediately solve. TAKEAWAY: Show don’t tell. Every software category is competitive. Trust in vendors has eroded. People are looking to peers for advice. Your champions will sell your solution better than you can. So put them at the forefront of your GTM strategy.

I just found the exact moment customers decide to buy again vs. disappear forever. It's not when you think. After years building retention strategies, I thought I knew the key touchpoints: → Purchase confirmations → Shipping updates → First unboxing experience Standard retention playbook stuff. Then, a brand I work with ran customer data through Triple Whale's Moby AI. It completely flipped my assumptions. Moby analyzed 12 months of customer behavior. What it found shocked me. The decision point isn't in the first 30 days. It's not even in the first purchase experience. It happens at day 47. During the second browse session. Before they even add to cart again. Here's what Moby spotted: → Customers who browse NEW categories (not their original purchase) within 45-50 days = 89% repeat buyer rate → Those who browse the SAME category = Only 23% repeat buyer rate This pattern was invisible to us. We were optimizing the wrong moments. While we focused on post-purchase flows, the real retention lever was curiosity-driven browsing seven weeks later. The results: → Testing retention campaigns based on cross-category browsing → 34% higher repeat purchase rates so far Moby isn't just analyzing data. It's trained on $55B+ in ecommerce behavior patterns. It sees connections humans miss. Shopify invested $25M+ in Triple Whale because this level of insight changes everything. Retention isn't about perfect onboarding anymore. It's about understanding the invisible moments that predict lifetime value. And most of us are optimizing the wrong moments. Comment "MOBY" and I'll share the agent library that's changing how brands are thinking about customer retention. Check it out: https://bit.ly/4nJ3Axs #TWPartner