How to Build Visibility With Consistent Social Media

I often say you should build your personal brand. What does that look like? A lot of you have asked me, “Amir, where do I even start?” So I want to help. Here’s exactly how I think about content. No "secrets," just structure and consistency. It’s how I went from 5K to 127K LinkedIn followers in 2,000 days. I want you to enjoy similar growth. It comes down to this: ✅ What matters to you ✅ How you organize and share it ✅ What you're comfortable putting out there ✅ Stay real. People notice if it’s a performance ✅ Growth is slow at first. It took 14 months before things took off for me ✅ Just keep posting every day no matter what ✅ Look at your metrics inoccasionally. Iterate based on data Here’s what I do: 🧠 I stay curious Each week I read as much as I can. eBooks, news, forums, posts, and comments. I learn by paying attention to others. 💬 I engage with others Commenting is the best place to begin. It gets you involved, builds relationships, and increases the chances your own content is seen. Every interaction improves visibility. 🗂️ I batch ideas Every weekend, I reflect on what stood out. At work, at home, with my kids or friends. What surprised me? What mattered? 📚 I go deeper I look at what I’ve been reading, watching, or thinking about. If you're into games, what are you playing? If you're job hunting, what's helping? If you're growing your career, what skills are you building? If you're reflecting, what big questions are on your mind? ✍️ I sometimes build series Recurring themes make content easier to create. Tips of the week, favorite games, regular prompts. I use these sparingly so they stay meaningful. 🧩 I plan ahead I write most of my posts before the week starts. That way, I leave space for timely ideas sparked by news or conversations. 📊 I stay consistent I don’t use AI. I still generate 100 to 150 posts a month, and even when I post five times a day, I leave ideas on the table. It only takes a few hours a week and practice makes it faster. 🎭 Stay real Sincerity connects. You don’t need polish. Just be honest and thoughtful and people will notice. ⏳ Growth takes a LONG time Most give up too soon. It took me 15 months of significant effort before anything took off. If you're patient, results come. 📅 Post daily Not every post will work, and that’s okay. Showing up builds clarity and trust over time. You get better just by doing. 📈 Watch metrics...inoccasionally Data refine your voice. Pay attention to what resonates, but keep it aligned with who you are. Don't fixate on the numbers. ✨ The hardest part is just starting Once you do, feedback comes. People respond. Ideas multiply. That’s how we built the largest gamer support community in the world. That’s how you can build your voice too. 🚫 Expect negativity At 50K, 100K, and beyond, toxicity is inevitable. Some will misunderstand, some will lash out, others will project their own pain. Build ways to filter noise, or it will crush you. It's not easy.

How I Built a 30,000+ LinkedIn Community With a Solid Social Media Plan When I first joined LinkedIn, I thought it was just an online resume—drop a job update, send a quick "Congrats on the promotion," and call it a day. Fast forward to today, I’ve gone from total rookie to coaching others on how to master LinkedIn. The secret? A solid social media marketing plan. If you’re starting from scratch, here are 6 steps to create a plan that works: 1/ Create GOM: Goals, Objectives, Metrics Failing to plan is planning to fail—seriously. Start by setting clear goals aligned with your company’s objectives. Want more visibility? Engagement? Sales? Whatever it is, know your target and how to measure it. ✔️ Prioritize exposure across platforms. ✔️ Don’t shove sales pitches in people’s faces. Instead, nudge them in the right direction with value-driven content. ✔️ Track your progress with metrics to stay on course. 2/ Know your audience or brace for chaos. You can’t sell anything if you don’t know who you’re talking to. ✔️ Research your target market. ✔️ Study your competition—what gaps can you fill? ✔️ Address their pain points, fast. Remember, the internet is full of people looking for solutions. Your job? Be the solution they didn’t know they needed. 3/ Choose the right social platforms. Not every network is created equal. Instagram: Great for product visuals, Stories, and influencers. LinkedIn: Perfect for B2B and professional networking. Twitter: Rapid-fire updates and engaging threads. Pinterest: Ideal for middle-aged women and visual inspiration. Pick 2–3 platforms that match your audience and dominate those spaces. Be consistent—same profile pic, tone, and branding across all accounts. And for heaven’s sake, don’t sound like a robot. 4/ Schedule your life (and posts). Social media success = consistency. ✔️ Use a content calendar to plan posts around key topics and events. ✔️ Experiment with different posting times to find your sweet spot. ✔️ Stick to your schedule, but don’t be afraid to adapt. Pro tip: Holidays and trending events are your friends—use them to stay relevant. 5/ Test, analyze, improve, repeat. Your first plan won’t be perfect, and that’s okay. ✔️ Use analytics tools to monitor performance. ✔️ Test different content formats and posting strategies. ✔️ Tweak your approach based on what works—and scrap what doesn’t. Social media isn’t set-it-and-forget-it; it’s all about learning and evolving. 6/ Automate + engage = gold. Automation tools like Social Champ can save your sanity. ✔️ Schedule posts. ✔️ Track performance. ✔️ Free up time for what matters most—connecting with your audience. But don’t let the bots do all the work. Show up. Reply to comments. Start conversations. People follow people, not just content.

🔥 How I got 1.8M impressions on LinkedIn  in 90 days (without ads, hacks, or a huge team) And no — I didn’t go viral by accident. Here’s exactly what worked (and what didn’t) 👇 1. Posted 3–5 times a week. No ghosting. No chasing “perfect timing.” Momentum beats overthinking every time. ✅ Tip: Track post performance weekly to understand what resonates - not just what gets likes. ❌ Don’t chase perfection. Chase authenticity. 2. Focused on emotional truth. People don’t follow facts — they follow people they feel. I wasn’t afraid to share doubts, failures, or the messy middle. ✅ Tip: If it feels vulnerable to post, it usually performs better. ❌ Don't share what’s “impressive”. Share what’s true. Real > polished. 3.  Experimented — constantly. Videos. Text-only. Carousels. Interviews. Some flopped. Some flew. Every format taught me something about my audience. ✅ Tip: Don’t assume — test it. ❌ Don’t measure success only by numbers. 4. Gave away value for free. I just shared real insights, frameworks, and hard-earned lessons. ✅ Tip: Package insights so people can apply them today. ❌ Don’t post tips you wouldn’t follow yourself. 5. Treated every post like a conversation, not a pitch. ✅ Tip: Write in your own voice — not “LinkedIn voice”. ❌ Don’t ignore your comments. Sometimes your comments or DMs were so spot-on, I’d screenshot them and share with my team. Not for the ego — but as proof that this work matters. One core truth I’ve learned about creating content here: You don’t build a personal brand by being impressive. You build it by being consistent — and by being honest. Everything else is just noise. Your thoughts?

Three years ago, I started posting on LinkedIn with no clear strategy, just a simple goal: share what I was learning about data science and career development. I had no audience, no idea if anyone would care, and honestly, no expectations. But I kept posting. Every week. For three years. Now, with over 5,000 followers and recognition as a LinkedIn Top Voice, I can confidently say that consistency is what built my personal brand. But what did I do differently? I never tried to “go viral.” Instead, I focused on these three things: 1. I showed up. - At the beginning, my posts got almost no engagement. But I treated every post like a long-term investment. I focused on sharing value, and over time, people started noticing. 2. I shared my Journey, not just my expertise. - People don’t just connect with knowledge, they connect with stories. I not only posted about data science tips; I shared what I struggled with, how I broke into the field, and lessons from my career. That made my content more relatable. 3. I made it easy for people to learn from me. - Every post had a clear purpose: teach something, inspire action, or challenge conventional wisdom. I wrote the kind of posts I wished I had seen when I was starting out. Posting consistently led to more than just followers. It brought job opportunities, speaking engagements, and industry recognition. Most importantly, it built credibility—when people see you show up every week for years, they start paying attention. A personal brand isn’t built overnight. It’s built post by post, lesson by lesson, over time. If you’re on the fence about posting, my advice is simple: Start. Keep going. Stay consistent. Your audience will find you.