How to Build a Purpose-Driven Personal Brand

Nike, Coke, and Apple all have die-hard, loyal fans. Their secret? → Sell a lifestyle your customers can identify with. I realize that approach doesn't align with my values with personal branding. Many influencers base their entire business on selling an aspirational lifestyle: → Luxurious hotels → Expensive luxury cars → Private jets I find this unethical. So how do I approach personal branding in an authentic way? Here's my strategy: I spend 6 hours in deep work, creating valuable content that genuinely helps my audience. Then 2 hours on unstructured tasks like engagement and admin. In the remaining time, I: → Write (blogs, essays, anything to share my true thoughts) → Read (to constantly learn and expand my knowledge) → Walk a ton (to clear my mind and stay grounded) → Listen to podcasts (to gain diverse perspectives) → Meet entrepreneurs (to exchange insights and ideas) You might ask, "How can I build an ethical personal brand too?" Here's how: 1. Prioritize value: Focus on creating content that provides real value and solves problems for your audience, not just portraying an elite lifestyle. 2. Be authentic: Share your genuine journey, struggles, and all. Ditch the facade of perfection. 3. Embrace balance: Don't just glorify work. Highlight other fulfilling aspects of life too. 4. Never stop learning: Constantly educate yourself through books, podcasts, conversations. Growth is imperative. 5. Build real connections: Engage with your community, exchange ideas, and add value to others' lives. Are you ready to do the hard work and inspire through authenticity? The choice is yours.

Personal branding is one of the buzzwords that keeps cropping up. As an executive coach who wants to help people reconnect with their purpose and passions and as a lifelong marketer, I can get behind it. A personal brand builds your credibility, helps you establish yourself as an expert in your field and communicates your experience and value to your audience and potential future employers. But how do you develop your personal brand? If your go-to answer was, “Start developing content and publishing it on social media platforms”, please continue reading. To truly develop your personal brand, the first step is to embark on a transformative journey of self-discovery. Only once you know your purpose, passions, skills and strengths can you share your authentic self with your audience. Follow these six steps to develop your personal brand: 1. Understand your purpose (and values) 2. Create a long-term mission and vision for your life 3. Construct your narrative – remember to be authentic! 4. Identify your target audience (key stakeholders) 5. Share your story (now this is where social media can be involved) 6. Monitor and assess how your brand equity Creating your personal brand requires a great deal of introspection and is not a quick exercise, but I promise you the benefit is worth the effort! Here’s a quick teaser. Grab a pen and paper and: ➡️ Write down activities which make you feel energized and fulfilled ➡️ Jot down your strengths by thinking about areas you excel in ➡️ Make a list of your accomplishments ➡️ Analyze and write out the skills you mastered to achieve your accomplishments ➡️ Map out your strengths, skills and passions to determine what makes you unique. The above exercise allows you to align your personal brand with what you genuinely enjoy, what you’re good at and what skills you already have, which will all lead to greater authenticity and confidence in how you present yourself. Determining your passions and purpose isn’t always a straightforward exercise, so if you need help reconnecting with yourself, I can help: https://lnkd.in/gWdegTdU #PersonalBranding #PersonalDevelopment #Learning #Development

Pause, and figure it out. 🥇 When building a personal brand take time to explore and understand who you are and how your story influences what you do. Consider how you want the world to see you, your core values, and the legacy you want to leave behind. 🛣 This process is a journey of self-discovery. Through personal development, I've learned a lot about myself and this has helped me grow personally and led to growth in my business. I always emphasize to my clients that anything we start working on can be revised as the process evolves, as they grow personally, and as the business grows, but we must START somewhere to get results. In other words, let's start with where you are now and accept that things will evolve! It's a beautiful journey. 💓 One of the things I cherish about my brand is how closely it aligns with Allison the person. My brand evolved naturally from who I am, starting with my love for helping people. I am genuine and authentic and love seeing and helping people win! 🎯 If you want to create a sustainable personal brand look inward and reflect on what truly makes you happy, what you love, and what interests you. Decide if you would be happy waking up and representing this brand in some capacity for years to come. Here are 3 key questions to answer today: 1️⃣ What are your core values? 2️⃣ What is your passion or purpose? 3️⃣ What is your story? Think about your background, the experiences that have shaped who you are today, and what sets you apart from others. #personalbranding #businesscoach #personaldevelopment