Newsletter Creation And Marketing

Say NO to Boring Emails – Effective Ways to Write Newsletters ✨ If your newsletters aren't capturing attention, they’re probably ending up in the trash. [UNSUBSCRIBE] 🙂 When I first started sending out newsletters, I quickly learned that getting people to open and actually read them was no easy task. But over time, I discovered some strategies that really work & they’re: ✅ 1. Start with a Hook that Grabs Attention I’ve found that using curiosity, urgency, or a strong benefit always draws readers in. Example: I used to send out “Monthly Updates,” but now I go for something like "5 Secrets to Boost Your Productivity This Month." A small change, but makes a big difference. ✅ 2. Know Your Audience When I began focusing on what my clients and customers really cared about—whether it was solving a pain point or helping them reach a goal—my engagement skyrocketed. Example: If your audience is mostly small business owners, focus on providing tips that help them grow their customer base or manage their time better. For instance, I once shared strategies on how to negotiate like a PRO, and it resonated so well that I got multiple replies from readers thanking me for the practical advice. ✅ 3. Keep It Concise, But Valuable No fluff, just value. Focus on delivering brief, impactful content with actionable insights. Example: Instead of the usual “Consistency is key,” I recommend something specific like "Posting three times a week builds momentum. Use a content calendar to stay organized." ✅ 4. Use Visuals to Break Up Text It makes the content more relatable and keeps readers engaged. I always include visuals—whether it’s a snapshot of me working on a project or enjoying a coffee break or useful resources. ✅ 5. Add a Personal Touch Sharing personal stories or insights has made my newsletters feel more like a conversation rather than a broadcast. Example: I often talk about my early struggles and the strategies that eventually worked for me withproven solutions. ✅ 6. Include a Clear Call-to-Action (CTA) Every email is an opportunity to guide my readers to the next step. Whether it’s clicking a link, replying to the email, or signing up for a masterclass, Example: I might say, “Reply to this email with your biggest challenge, and I’ll share a solution.” This not only encourages interaction but also shows that I’m here to help. Top creators have viral newsletters because they understand their audience, deliver valuable and actionable content, and create genuine connections. What’s your top tip for writing engaging newsletters as a creator or reader? __________________________ PS: Want to maximize your business, learn effective strategies to freelance, and grow your network? Join my newsletter with 45,000+ subscribers here: https://lnkd.in/g2WpkBjH

9 Email Formats That Could Make You More Money Today: (from a $200M+ Email Marketer) 1. Story Email: A storytelling email that shows how your product can solve a relatable problem. How to Implement This: Start with a story that reflects your audience’s pain points. Show how your product solves the problem. End with a clear CTA that encourages action. Pro Tip: Make your story specific and visual to help the reader relate. 2. Customer Reviews Email: Use real customer feedback to build trust and drive conversions. How to Implement This: Feature 2-3 genuine customer reviews, with photos or videos if possible. Focus on the most impactful benefits. End with a CTA that encourages action. Pro Tip: Use reviews that address common objections from potential customers. 3. Plain Text Email: A simple, personal email with no fancy design. How to Implement This: Write like you're talking directly to a friend. Keep the format minimal—just text. Focus on building trust and being authentic. Pro Tip: Ask a question to get engagement from the reader. 4. Made-Up Holiday Email: Use quirky holidays to catch attention and drive sales. How to Implement This: Find a holiday on NationalToday .com that relates to your product. Connect your promotion to the holiday in a fun way. Add urgency with a time-sensitive offer. Pro Tip: Keep the holiday connection natural, don’t force it. 5. Anniversary Email: Celebrate your brand’s milestones and thank your audience with a special offer. How to Implement This: Share your brand’s story and important moments. Offer a limited-time discount as a thank you to your audience. Pro Tip: Make your audience feel part of your brand’s journey. 6. Offer Email: A simple email promoting a special offer. How to Implement This: Present a clear offer (e.g., BOGO, discount, or free shipping). Use a direct CTA that encourages immediate action. Keep the messaging focused on the offer’s benefits. Pro Tip: Make the offer feel exclusive to email subscribers. 7. Consistent-Format Email: A recurring email that provides value in a predictable format. How to Implement This: Choose a format (e.g., “Top 5 Tips” or “Product Highlights”). Keep it consistent (weekly, bi-weekly) to build trust. Always deliver valuable, actionable content. Pro Tip: Consistency helps build a loyal audience. 8. Guest Post Email: A strategy to grow your list by featuring content from others. How to Implement This: Reach out to a creator or brand in your niche and ask to write a guest post. Include a CTA inviting readers to join your list for more valuable content. Pro Tip: Make sure the post is relevant and provides value to the new audience. 9. Hype Email: Build excitement before a major launch or special offer. How to Implement This: Send 2-3 emails before the launch, each highlighting different benefits. Focus on urgency and how this offer will benefit your audience. Pro Tip: Create scarcity to encourage immediate action.

Did you know email delivers an average ROI of $42 for every dollar spent? In a world driven by fleeting social trends and evolving AI tools; Newsletters remain one of the most reliable channels for B2B marketers. Why? → They build direct, lasting connections in a space decision-makers trust: their inbox. Why newsletters matter more than ever: 1. High-value content: → 82% of B2B buyers engage with educational content early in their journey. → This makes newsletters a perfect delivery channel. 2. Control over reach: → On social media, algorithms dictate visibility. → Newsletters ensure your message lands directly with your audience. 3. Executive engagement: → Decision-makers do not like chasing. → Deliver them concise, actionable insights. Secrets to winning newsletters: a. Segmentation: → Craft audience-specific content that resonates deeply. b. Strong CTAs: → Guide your readers toward meaningful next steps. → Like signing up for a demo or downloading a resource. c. Track & tweak: → Use analytics to understand performance. → Optimize for higher clicks & conversions. Let’s take a look at newsletter innovations in 2025: 1. Interactive features: → Polls, quizzes & video embeds drive engagement → They also make your newsletters stand out. 2. Hyper-personalization: → AI tools now enable content tailored to each reader’s industry & challenges. 3. Dynamic formats: → Combine text, visuals & even brief audio snippets. → This appeals to diverse preferences. The bottomline here is: Newsletters aren’t relics—they’re revenue engines. When crafted with precision, they: → Educate → Nurture → Convert This makes them a vital tool in any B2B marketer’s arsenal. Are your newsletters driving the results they should?

AI-summarized emails are coming, and they’re going to hurt newsletters. Adam Ryan (ex-Hustle, now Workweek) recently shared that this could kill most newsletters. Here’s why + how to save your newsletter: Adam argued that: • AI will learn which emails users open and click most • Then generate a single, personalized digest of “the best” content • Readers will skim that one summary, not 5 full newsletters • As a result, open rates drop, ad clicks collapse, and sponsorship revenue suffers So, how do you protect your newsletter from getting crushed? Here’s what to do: 1. Build a moat with original reporting The most vulnerable newsletters are the ones that regurgitate public info. If your email just lists tech updates or rounds up the week’s news, AI can do that 10X better. Instead, share content that only you can create: • Results from real tests (e.g. “I tested Claude vs. ChatGPT for coding”) • Behind-the-scenes learnings from client work • Event takeaways or private talks at conferences • Exclusive interviews with people your audience can’t access (e.g. an AI newsletter interviewing Mark Zuckerberg) If your insights can’t be Googled or generated by ChatGPT, readers will keep coming back. 2. Build (or borrow) a personal brand moat People follow people. A great example: Oliver Darcy left CNN and launched a paid newsletter. He’s already on track to hit $1M/year. If you’re starting from scratch, a personal brand takes time. But there are 2 paths: • Build it yourself (even 2K–5K followers can work in B2B) • Partner with creators who already have trust + reach That’s what HubSpot did when they acquired the AI newsletter Mindstream - they didn’t just buy the list, they brought on creators with strong LinkedIn audiences. Workweek plays this game, too: They pair creators (Nik Sharma, Daniel Murray) with media brands. That’s the winning playbook. 3. Build a media mullet (beyond the inbox) If inboxes become AI-filtered, you need other ways to reach people. Ask yourself: • Is your content good enough to charge for? • Could you run events or communities? • Are you meeting readers on other platforms? Think like this: • Front-end: Free (ad-monetized) newsletter • Back-end: Products, services, community • Multi-channel: Events, podcasts The more touchpoints you own, the harder it is for AI to erase your audience.

Beauty Pie tried to win me back. Here’s why it didn’t work 👇 Visually, the campaign is unmistakably them: sleek, well-executed, and aligned with their brand identity. The tone is confident, the message is clear, and the value proposition is front and centre. But as a former member, it left me wanting more. Not more products, but more relevance. ✖️ No mention of what I used to buy. ✖️ No reminder of the products I loved. ✖️ No nudge to come back based on my actual behaviour. Because here’s the thing: winback campaigns are one of the highest-potential flows in CRM. These customers already know the brand. They’ve already converted. Arguably, the hard part is done. The job now is to remind them why they chose you and give them a reason to return, and that’s where data comes in. ✔️ Call out past purchases ✔️ Highlight likely replenishment windows ✔️ Use timing, product lifecycle, and preferences to tailor the message ✔️ Make it feel personal, not promotional A generic 'you’ve been missing out' is easy to send. But it doesn’t always land. Winbacks work best when they say: 'We remember you. Here’s why you loved us. Ready to pick up where you left off?' Great branding got my attention, but personalisation might have earned the sale. #CRM #EmailMarketing #WinbackStrategy #RetentionMarketing #BeautyPie #DTC

Unlocking Engagement: Email strategies for charities Crowded inboxes present a challenge, but they also hold untapped potential for charities to foster meaningful connections. At the launch event of the DMA (Data & Marketing Association) UK's Email Benchmarking Report 2024 we were asked... "What advice would the panel give to charities looking to retain audience engagement and encourage second actions?" In this article written exclusively for the 'Research Hub' (part of the DMA Email Council) I explore innovative approaches including: ◽ redefining supporter lifetime value ◽ leveraging behavioural data for ‘next best actions’ ◽ crafting emails that cut through the noise with some great examples from previous Awards winners Curious to know how your charity can drive deeper engagement and inspire more than just financial contributions, this article will tell you. You'll also find a link to the full benchmark report as well. I'd love to get your comments below on how you're using email to gain non donation support for your charity.

We had a beautiful customer newsletter... and no one cared. Up until the end of 2023, we had a highly designed version of the newsletter. It looked great, but it took a ton of time to pull together. Every send required custom images, specific copy lengths, and with no real guardrails on content, we tried to include ✨everything.✨ And it did… fine. But not fine enough to warrant the time it required and no clear strategy, so we stopped doing it. This year, I relaunched our customer newsletter — and doubled our engagement score and click-through rates. Here's the 4 steps I took to do it: 1️⃣ I redefined the purpose. The newsletter needed to be a valuable touchpoint for account managers — something that kept customers informed and encouraged them to explore more of the Lattice ecosystem through features, events, and content. Not salesy. 2️⃣ I scrapped the overly designed template and went plain-text. The emails now come directly from Account Owners (because who’s Kerry Wheeler anyways?). 3️⃣ We segmented our customers into three key groups and tailor content to each one based on what’s most relevant to them. 4️⃣ I implemented strong content guardrails. Every send now includes just two of the most relevant product updates, events, and resources — and it must be actionable today (no “coming soon” teasers). The results? Open rates held steady at ~50%, but engagement took off. Click-through rates more than doubled, and we’ve heard great feedback from both customers and AMs on how the newsletter has kept them informed and engaged.

Coaches, let’s talk newsletters. Growing up isn’t the hard part, keeping people reading is. I was talking to a coach last week who said: "My newsletter had 800 subscribers… but every week, people kept unsubscribing. I’m adding new people, but losing old ones. Feels like a never-ending loop." Sound familiar? The truth is that subscriber growth is exciting, but it means very little if people don’t stick around. Because real value comes from retention. From turning passive readers into engaged fans who actually open, read, and even buy from you. So let’s break down what keeps your audience hooked 👇 🧠 What Makes People Stay? Subscriber retention isn’t just about sending a “great” email. It’s about psychology. Here’s what your readers want (and what most coaches miss): ✅ Consistency — Show up like clockwork. Make opening your email a habit for them. ✅ Connection — Make your content feel like a conversation, not a broadcast. ✅ Value — Teach them, inspire them, or shift their mindset every time. No fluff. Personalization Wins A McKinsey study showed: → 71% of people expect personalized content. → 76% get frustrated when it’s all “me, me, me” instead of “you.” So stop using your newsletter to only talk about yourself. Instead: 🔹 Segment your audience – Are they beginners or advanced? Coaches or clients? 🔹 Share relevant stories – What real problems do they have? Speak directly to those. 🔹 Use simple tech – Tools like ConvertKit or Customer.io help automate smart content journeys based on your reader’s behavior. 💡 Case in Point: A Coach Who Fixed Her Churn One of our clients was losing 5-6 subscribers every week. We paused the regular “salesy” emails and shifted focus to high-value insights, short stories, and light mindset tips. Result? → Unsubscribes dropped by 25% → Replies went up → 3 booked calls in 2 weeks from her email list alone Moral of the story? Don’t just send emails. Send value. 🔧 Tool of the Week: Customer.io If you’re running a newsletter and want to automate smart, behavior-based follow-ups, this tool is gold. ✅ Personalized content journeys ✅ Re-engagement automations ✅ Works like magic with small teams Before you go, tell me 👇 What’s one thing YOU do to keep your audience engaged? Drop your answer in the comments or reply “ENGAGE” and I’ll send you a few newsletter prompts that always get high open rates. #EmailMarketingForCoaches #NewsletterGrowth #PersonalBranding #ContentRetention #CoachingBusiness

12 months ago, he sold his agency for $8+ figures & was trying to get his personal brand off the ground. Since then, he: - 2x'd his LinkedIn followers (30k now) - Grew his newsletter to 10k+ subs - Launched 3 portfolio companies on the back of his PB But it didn't just happen by chance. Here's how we helped Jesse Pujji blow up: Jesse and I met through a mutual friend and started working together in early 2023. He was crushing it on Twitter, but lacked content strategy + reach on LinkedIn. He needed to own a category and double down on what has proven to be successful. So I took him through the signature notus personal branding process: 1: Foundations We: - Revamped his LinkedIn profile to showcase his best work - Built a list of top-performing old content - Doubled down on Bootstrapping as his No.1 topic Then we transitioned to: 2: The Content Engine Jesse was sitting on a huge backlog of unused content. And there was no process to get regular new input from him (he’s a busy guy). So, we set up a Content Engine that: - Repurposes his best-performing past content - Regularly gets fresh ideas from Jesse We committed to posting 3x/week on LinkedIn and his account took off. But we weren't done yet... 3: The Retention Engine With our Content Engine locked in, it was time to focus on owning Jesse's audience outside of social media. He had a newsletter called "314," but it lacked direction and didn't align with his new positioning. So we: - Built an email course - Used it to drive traffic to his re-branded newsletter, "Bootstrapped Giants" - Helped him find a Head of Content to bring things in-house. 4: The Outcome After 1 year of working together, Jesse: - Drove 500+ leads for Growth Assistant (his portfolio company) - Generated  tons of inbound dealflow for his new company Aux Insights - Grew his Newsletter to 10k+ subscribers - Is one of the fastest growing accts. on LinkedIn Steal Jesse's playbook: 1. Document your journey 2. Share your learnings 3. Launch new businesses on the back of your audience We learned a ton from working with Jesse and realized he wouldn't outsource his personal branding to us indefinitely. So we set the foundation and systems first, then helped him take it in-house. We consult their content team, but they don't have to rely on us anymore. I want to say a huge thank you to Jesse for our collaboration. Can't wait to see where you go next :) PS: Book a demo with my team to do the same as Jesse: https://bit.ly/4e1GGMO #personalbranding #contentengine #podcast

I grew to 10k+ newsletter subscribers in 1 year. Here are the 6 biggest pieces of advice I'd give to ANYBODY growing their newsletter: 1. Focus on organic growth This is the single most important thing to do. I wasted so much time to "hack" the growth. There's no "hack". Pick a niche problem, find a target audience, identify the value your content can provide, and ship it consistently. Growth will happen organically if your content truly adds value to readers. 2. Pick a growth channel Unlike social media, newsletter has no default distribution, so you need to find the best channel to promote your newsletter. For me, LinkedIn is my growth channel to promote my newsletter. Just pick ONE channel to start. Focus is everything. 3. Content-Market Fit is EVERYTHING You achieve CMF once you've hit 5,000+ subscribers organically with good engagement (>45% open rate). For me, I hit my CMF in Oct 2024 when I hit 5,089 subs with pure organic growth. If you couldn't hit that after 1 year, maybe it's time to change your niche or audience or both. 4. Be relentlessly consistent Writing newsletter is easy. But writing newsletter consistently week after week, month after month — that's tough, very tough. Most people will give up after a few months. If you can keep showing up, keep shipping, your time will come (I guarantee that). 5. Use pre-CTA and post-CTA This is a game changer. Before your newsletter is published, post on LinkedIn as a teaser to your issue with a CTA link. After the newsletter is published, post again on LinkedIn to direct more traffic to your article (remember to gate the article + collect emails for access). I got 3,000+ new susbcribers after using this approach. It works. 6. Use Meta ads to scale Only run ads after you've hit CMF (point 3). Go to Facebook Ad Library, identify the best-performing ads that other newsletters (in your space) are running, refer to their ads creative + modify the copy based on your niche. Run and keep optimising your ads to reduce the CPA to $1 - $2. Start with Step 1-5, use Step 6 cautiously. If Step 6 works, you're unstoppable. Have any questions about growing newsletter? AMA anything in comments 👇🏻