The Importance of Mobile Optimization in Funnels

🚨 Founders, PMs & Marketers Reminder: if you're focused on CAC, creatives, and funnels, but ignoring site/app performance, you're paying for it but you just don't know it. 🧨 Speed is still the silent killer of conversion. Some 2025 data: ⚡️ 63% of users bounce if a page takes over 4 seconds to load (Portent, 2025) 📱 A 1 second improvement on mobile drives a 3% lift in conversions (Google/SOASTA) 💸 Sites that load in 1 second convert up to 5x better than those that load in 10 (Deloitte Digital) If your checkout is 2 to 3 seconds and your competitor’s is sub-1, you're losing customers before they even click. 📊 Where things stand in 2025 Site/App performance is no longer just a dev concern. It’s a growth lever. Reducing mobile load time by just 1 second boosts conversions by nearly 6% and cuts bounce by 9% (Deloitte Digital, 2025 update) Even a 1 second delay can cause a 7% drop in conversions (Think with Google) Google still recommends a 2–3 second load time for best-in-class e-commerce performance 🛒 Checkout friction still hurts Cart abandonment is stuck around 70% and checkout lag is a major factor (Baymard Institute) BigCommerce data shows frictionless flows meaningfully improve conversion Click-to-Pay has been shown to shave 20 seconds off the process, cut fraud by 91%, and lift conversion by around 10% ([Business Insider, 2025]) 💬 What I keep seeing Plenty of teams are sitting on 2 to 3 second load times in the most critical funnel points—checkout, onboarding, trial setup. It feels fast enough, but it’s driving up CAC and suppressing conversion. In some cases, cleaning up performance delivered a better CAC drop than any new campaign. 🔧 Where to look right now 📏 Audit your load times on mobile and desktop 📉 Clean up image weight, unused JS, API delays 📈 Run a correlation between load speed, conversion, and CAC—you’ll likely be surprised 💡 Bottom line Speed still converts. If your CAC is creeping and everything else looks solid, your load time might be the leak. Sometimes the fix isn’t another ad. It’s shaving a few hundred milliseconds off your flow.

~80%+ of customers book recreational experiences from their phones. 🚀 If your site isn’t mobile-friendly, You’re losing bookings before they even start. 📉 People don’t wait until they’re at a desktop to plan their next adventure. They search, browse, and reserve on the go and if your site isn’t seamless on mobile, They’ll move on to one that is. Here’s why mobile optimization isn’t optional: ▶️ Increased Bookings & Conversions ↳ Mobile users expect seamless booking experiences. Optimized sites with easy navigation, fast load times, and simple checkout processes lead to higher conversions. ▶️ Social Media & Local Discovery ↳ Many customers discover recreational businesses through social media or location-based searches. A mobile-optimized site ensures a smooth transition from social platforms to your booking page. ▶️ Improved User Experience ↳ A fast, mobile-friendly website ensures potential customers can easily browse offerings, check availability, and make reservations without frustration. ▶️ Higher Search Rankings ↳ Google prioritizes mobile-friendly websites, meaning optimized sites rank better in search results, leading to increased visibility. ▶️ On-the-Go Engagement ↳ Visitors often look for directions, contact info, or last-minute deals while traveling. Mobile-friendly design ensures they get what they need quickly. ▶️ Competitive Advantage ↳ If your competitors have a slow or clunky mobile experience, offering a seamless alternative helps you capture more customers. If booking takes too long, they won’t book at all. ❌ 📌 When was the last time you tested your site on mobile? If it’s slow or clunky, it’s time to fix it. Let’s talk about how to optimize it. 🚀

Your landing page looks great on desktop. But 70% of your traffic is mobile. And they're not converting. Here's why: Your mobile visitors face: • Endless scrolling • Constant zooming • Tiny form fields • Keyboard switching Death by a thousand cuts. Think about it: Every mobile action costs effort: • Pinch to zoom • Scroll back up • Switch keyboards • Fight with forms Each friction point: • Kills momentum • Breaks focus • Creates frustration • Loses leads Smart optimization means: One question at a time: • Clear and visible • Easy to answer • Quick to complete • Instant progress Smart defaults matter: • Numeric keyboard for zip • Phone pad for numbers • Right input for right field • Zero extra taps Because here's the truth: Mobile users don't leave because: • Your offer is bad • Your rates are high • Your value is weak They leave because: It's just too frustrating. Want to see how the best convert? DM me for a mobile conversion audit. #mortgage #marketing #conversion #mobile #UX #rebeliQ