Top Listing Generation Strategies

Trick question. The real secret? You don’t pick one. The best reps, founders, and marketers don’t choose a channel, they orchestrate them. Here’s how the top 1% actually do it: 📞 1. Cold Calling: Best for high-ticket, high-stakes deals. Why it works: Instant feedback. Real-time objection handling. Hard to ignore when done right. Example: You’ve emailed a $50k ARR prospect twice. They opened but didn’t reply. Pick up the phone: “Hey, saw you opened our last note on [XYZ pain]. Thought I’d check if it’s relevant or just bad timing.” Boom. Personalized, timely, human. 📧 2. Cold Email: Your best bet for scale + authority. Why it works: It’s scalable. Decision-makers scan emails more than DMs. When well-written, it builds authority. Example: Instead of “just following up,” you write: “Hey [Name], Saw your recent post on [Topic]. Really resonated with your take on [pain]. We worked with [Competitor] to solve the exact same bottleneck and cut their churn by 18%. If it’s on your radar too, happy to send over the playbook. Best, [Your Name]” Clean. Clear. Helpful. 💼 3. LinkedIn Outreach: Slow burn. Big payoff. Why it works: Warms people up through content. Lets you build visibility before the pitch. Adds social proof to your name. Tactical Example: Someone liked your LinkedIn post about lead gen. You shoot them a message: “Hey [Name], Thanks for engaging with my post on outbound. Curious, are you exploring new strategies for [topic] or just browsing ideas? Either way, would love to stay in touch.” Now you’re not a stranger. You’re relevant. 🔄 So... which one should you use? ➡️ All three. Together. Intentionally. Here’s a flow: Cold email → they open but don’t reply → follow up with a call. They engage on LinkedIn → send a DM → follow up with a helpful email. They’re cold → connect and engage for 2 weeks → email with value → call after warm intro. The goal: Be seen. Be helpful. Then be invited in.

Proven Strategies to Supercharge B2B Outbound Lead Generation Let’s be clear: outbound isn’t dead—it just needs to be smarter. In a world where buyers are more selective and inboxes are more crowded, effective outbound lead generation is about precision, personalization, and partnership with sales. Here are 7 strategies I’ve seen drive real results: 1. Laser-Focus Your Ideal Customer Profile (ICP) Before you start reaching out, refine your ICP. Go beyond firmographics—consider buying triggers, tech stack, growth signals, and key pain points. Use intent data and predictive analytics to prioritize accounts most likely to convert. A highly defined ICP ensures your efforts are efficient and relevant. 2. Multi-Threaded Outreach Modern B2B decisions are made by committees, not individuals. Build relationships across multiple stakeholders within a target account. Tailor messages to specific roles—finance, marketing, operations—and connect them to how your solution supports their objectives. 3. Hyper-Personalized Messaging at Scale Generic emails are dead. Use dynamic personalization tools to tailor messaging based on job title, company news, shared connections, or industry trends. AI can help scale personalization while keeping your messaging authentic and relevant. 4. Leverage Warm Channels First Outbound doesn’t have to mean “cold.” Use mutual connections, recent webinar attendees, or social media engagement as warm entry points. Pair outbound efforts with LinkedIn nurturing, retargeted ads, or personalized video messages to increase response rates. 5. Sequence with Strategy Use automated sequences (email, phone, social touches) designed around your buyer’s journey. Ensure every touchpoint adds value—share relevant case studies, industry insights, or pain-point specific content. A well-structured sequence improves both response and conversion rates. 6. Align with Sales for Speed and Feedback Marketing and sales alignment is critical. Share real-time feedback loops so messaging can be optimized based on what's resonating. SDRs should be armed with the right content, timing cues, and conversation starters to accelerate qualified conversations. 7. Test, Learn, and Optimize Relentlessly Outbound is not set-it-and-forget-it. Track metrics like open rates, response rates, and meeting conversion. A/B test subject lines, messaging, and timing. Leverage attribution insights to refine outreach and double down on what works. 💡 Outbound done right isn’t about volume—it’s about velocity and value. When marketers shift from “spray and pray” to precise, personalized, and data-driven outreach, outbound becomes a true catalyst for sustainable B2B growth. #B2BMarketing #OutboundLeadGen #GrowthStrategy #MarketingLeadership #RevenueMarketing #ABM #CMO #DemandGeneration

I'm tired of seeing the same 3 lead gen "strategies" recycled in every B2B post. Here are 24 actually different ways to generate leads (and I bet you haven't tried half of them): 1. Video Cold Outreach Use Loom or Vidyard to send short, personalized videos. 💡 https://www.vidyard.com/ 2. Email Signature CTAs Turn every team email into a lead magnet highway. 💡 Opensense https://www.opensense.com/ 3. Public ROI or Benchmark Calculators Let your prospects prove their own ROI. 💡 Outgrow.co https://outgrow.co/ 4. Reddit Industry Threads Contribute real value in niche subreddits. 💡 https://www.reddit.com/ 5. Slack Communities Join or sponsor industry Slack groups. 💡 https://slofile.com/ 6. LinkedIn Thought Leadership Post as a human, not a logo. 💡 Share unique insights. 7. Quora Answers Answer relevant questions once, earn traffic forever. 💡 Builds long-tail SEO and authority. 8. Newsletter Sponsorships Borrow other people's hard-earned audience trust. 💡 Great for narrow ICP targeting. 9. Customer Referral Email Programs Happy customers = best sales team you forgot to activate. 💡 Low CAC, high conversion. 10. Embedded CTAs in Transactional Emails Add soft promos to receipts, confirmations, and updates. 💡 HubSpot https://lnkd.in/eYisyAg3 11. Photo Email Outreach Post-Event Send a picture of you at the event. 💡 Humanize the follow-up. 12. Guesting on Niche Podcasts Appear where your audience already listens. 💡 MatchMaker.fm https://www.matchmaker.fm/ 13. Webinar Co-Hosting Partner up with influencers or vendors. 💡 Double the reach, half the cost. 14. Live LinkedIn or YouTube Streams Stream insights, not sales pitches. 💡 Real-time engagement > email open rates. 15. Industry Report Microsites Break your research into interactive content. 💡 Elevate authority. 16. Physical Mail Outreach Tactile, unexpected, and surprisingly welcome. 💡 Postalytics https://lnkd.in/eP48wUMb 17. QR Codes on Trade Show Swag Make your merch measurable. 💡 Canva https://lnkd.in/eyRGaaaX 18. Industry Association Directories People do check these before Google. 💡 Build an authority 19. Guest Columns in Trade Publications Editorial trust > any ad spend. 💡 Pitch industry blogs. 20. Job Boards as a Lead Source New hires = new budgets = new needs. 💡 Intentional outreach 21. B2B Influencer Takeovers Let someone your buyers trust run your feed. 💡 Favikon https://www.favikon.com/ 22. Post-Webinar Bonus Content Campaigns Surprise attendees with extra assets. 💡 Deepens the relationship. 23. Trigger-Based Outreach Workflows Strike when the org changes, new hire, new priorities. 💡 LinkedIn Sales Nav is your best friend. 24. Industry Expert Referral Partnerships Pay consultants for warm intros. 💡 They already have your buyer's ear. Stop fighting over the same crowded channels, get a clear runway to stand out. 👉 Which tactic surprised you the most? ♻️ Please repost + Follow Jennelle McGrath