How to Use Data for Lead Generation

Pulling contacts by "VP of X" at "Y industry" is becoming just noise. It's generic, and your prospects can feel it from a mile away. Modern GTM teams are leveling up by going deeper: → Building a hypothesis of need before reaching out. → Identifying key triggers, like website messaging shifts, market moves, or even what execs are sharing on LinkedIn that signal genuine opportunity. → Leveraging tools like Clay, Apify, and Trigify.io to automate the heavy lifting so SDRs aren’t stuck doing hours of research (or worse... skipping it altogether). The result? Laser-focused outreach, more impactful conversations, and a pipeline filled with higher-potential deals. Stop making your SDRs navigate in the dark. Ditch the outdated list-building approach and empower them with smarter, data-backed insights. Better data in, better results out. #buildingleadlist #prospectresearch #leaddata

If you’re in outbound marketing, you know data is king 👑 but 90% of Sales teams use only General ICP Outreach. That’s a huge missed opportunity. The ideal mix? → 70% general ICP outreach (if necessary) → 30–40% intent/signals-based targeting. Here's your ultimate cheatsheet to data-driven marketing broken down by data source category. 🛍️ Ecom/DTC Brands Data Providers Target e-commerce and DTC brands based on insights like revenue, shipping methods, sales channels, website traffic etc. 🛠 Tools: Store Leads, BrandNav, BuiltWith 📍 Local Business Data Discover businesses in specific locations for geotargeting campaigns  or local research. (Ideal for targeting SMBs!) 🛠 Tools: D7 Lead Finder, Clay + Google Maps 💻 Technographics Understand the tech stack your target companies use to tailor your messaging. 🛠 Tools: BuiltWith, Wappalyzer 👀 Web Visitor Identification Turn anonymous website visitors into leads (companies, or people) by identifying them.  (There are two types of identification company-level, person-level) 🛠 Tools: RB2B, Clearbit, Maximise.ai ⏰ Intent-Based Triggers Timing = everything. Identify prospects who are actively searching  for solutions like yours through intent signals. 🛠 Tools: Bombora, Trigify.io, LoneScale, Common Room 👯♂️ Lookalike Audiences Scale your audience by finding leads similar to your best customers.  (Super-cool for expanding reach.) 🛠 Tools: Ocean.io, DiscoLike, PandaMatch 🐼 🌐 Web Scraping Automate data extraction from websites for contact details, product info, and more. 🛠 Tools: Apify, Instant Data Scraper, Clay Extension 🤝 LinkedIn Scraping Extract LinkedIn data like profiles and companies to streamline recruitment, sales, or networking. 🛠 Tools: Vayne, Lix it, PhantomBuster, Scrupp, Evaboot 🎯 ABM & CRM Data Enhance your ABM and CRM strategies with accurate,  enriched data for prioritizing high-potential leads. 🛠 Tools: Unify, UserGems 💎, MadKudu, CommonRoom ✨ Why This Matters Mastering outbound marketing isn’t just about finding leads,  it’s about finding the right leads at the right time. The real magic is in utilizing intent signals + specialized audiences in your outreach. Do you have a go-to tool that’s not on this list? Drop it in the comments 💬 I’d love to hear about it!

Intent data is a fickle beast - & most marketing leaders I talk to are skeptical. I won't hide behind some ivory tower: a lot of intent-based leads are inaccurate. But that doesn't mean intent data isn't immensely valuable. Here's what I mean: Intent data platforms are intended to give you as much data as possible to maximize leads. Where to not get stuck: obsessing over the bad data. Lets say for argument's sake that 50% of intent data is completely wrong and of the 50% "right" data, only 10% are good, ICP leads. And these ICP Leads have a +20% chance of conversion. And now let's say you reach out to the ICP traffic and even 50% of that is completely wrong. You could get hung up and say: aha intent data sucks, so many are wrong/bad/not converting. But if your alternative is not having those leads at all, you would miss out on getting 3-5 closed/won deals you would not of had otherwise. Compare this to cold outbound powerdialing: - I call 500 leads in an hour - 200 are wrong number, 200 are wrong title, 80 are not interested - 20 talk with me and 5 book a meeting I don't mind that some of the data is off since I'm focused on pipeline from the stuff that works! There's always TON of noise in intent so the goal here is to find the signals, not to get distracted by the noise. Here at Warmly, - to bring more choice to our users, we launched a Data Quality Slider Intent data platforms notoriously do not give you any visibility into why a lead was found. With our data quality slider you can up confidence with High Quality (less leads, more assured that its accurate since 2+ providers agree). Or you can set the confidence to Low Quality (more leads, less assurance). Here's what our large customers who sell to large fed /gov/ent are doing: High Quality Here's what our large customers who sell to smb marketing/sales are doing: Low Quality. Once the quality bar is set they then: - Filter all the data for their ICP (ignoring any data outside their ICP) to prioritize their outbound - Use our orchestration layer to find known business contacts at companies visiting their site Warmly, Max

Many B2B organizations pour thousands into their websites but barely tap into the goldmine of data they’re sitting on. Let’s turn that investment into a lead gen machine and squeeze every last drop of value ⬇️ Start by "capturing" the companies landing on your page: 🔥 Use reverse-IP tools to identify the COMPANIES visiting your site 🔥 Retarget web visitors on paid search, Facebook, and LinkedIn Then, leverage those company lists to: ➡️ Send real-time alerts to reps when ICP companies are on your site ➡️ Build targeted ad campaigns on social media for all key personas at those companies ➡️ Prioritize multi-channel sequenced outreach (with AI for personalized touches) ➡️ Have your reps connect with all personas from each account (account-based sales) on LinkedIn (We can even manage their LinkedIn accounts for you!) The results? ✅ Your website doesn't just sit on the bench, it plays an active role in lead-generation.