How to Optimize Your Real Estate Website for Leads

In recent discussions with our clients, over 70% credited the contact forms we developed as their top source for leads. Today, I'm breaking down our proven contact form strategy. Implement these tips for yourself or your clients and watch the leads roll in 👇 𝐖𝐡𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐢𝐧𝐜𝐥𝐮𝐝𝐞 → Always include: First Name, Last Name, Email. → OK to include: Phone Number, Company Name, Message, How’d You Hear About Us? → Should avoid: Budget, Timeline. → Never include: Address. Why skip certain questions? Detailed qualifiers like budget or timeline can be misleading if directly asked on forms. It's better to determine these details through follow-up interactions, especially if lead volume is low and your sales team is eager to fill their pipeline. 𝐒𝐢𝐧𝐠𝐥𝐞-𝐜𝐨𝐥𝐮𝐦𝐧 𝐥𝐚𝐲𝐨𝐮𝐭 → Take the mobile-first approach to think about this. → This layout helps users quickly and easily fill out the form. 𝐕𝐢𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫𝐦 𝐥𝐚𝐛𝐞𝐥𝐬 → Keep them visible. → Hiding them for aesthetics can harm user experience and conversion rates. 𝐂𝐥𝐞𝐚𝐫 𝐩𝐥𝐚𝐜𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐭𝐞𝐱𝐭 → Use clear examples in your placeholders to guide format: → Email: yourname@yourwebsite.com → Phone: 1 (800) 888-8888 → Website: www.yourwebsite.com 𝐎𝐛𝐯𝐢𝐨𝐮𝐬 𝐢𝐧𝐩𝐮𝐭 𝐬𝐭𝐲𝐥𝐢𝐧𝐠 → Make it easy to tell if a field is filled or not → Make it easy to identify the error of a field Remember: ✅ Effective forms are about making the experience as smooth as possible. ❌ Not gathering every piece of information upfront. Form design can make or break your lead generation efforts. Less is more in design, more is more in information. ––– I'm Yan, leading a boutique team to revamp digital marketing for real business results. If your website isn't driving high-intent leads and revenue as you expect, we can help. DM me for a free audit where I'll show you what’s broken and how to fix them.

Every week, I talk to business owners who are exhausted from the constant hamster wheel of creating content, showing up on social media, and hustling for every single lead. Meanwhile, their competitors are getting leads in their sleep. The difference? A strategic SEO system that works around the clock. SEO isn't just about rankings or vanity metrics. When implemented correctly, it becomes an automated lead generation engine that: → Attracts your ideal clients when they're actively searching for solutions → Captures their information through strategic opt-ins → Converts them into paying clients through well-designed funnels Here's how to build this system for your business: 🔥 Step 1: Attract aligned leads to your offers ↳Attract aligned leads to your offers that become repeat buyers without hustling on social media or spending thousands on paid ads. Most businesses create content based on what they think people want to read. Successful businesses create content based on what people are actively searching for. The key is focusing on keywords with commercial intent—search terms people use when they're looking to solve a problem or make a purchase. For example, one of our real estate clients shifted from general topics like "home buying tips" to specific queries like "how to buy a house with student loan debt." This simple change brought in highly qualified leads who were much closer to making a decision. 🔥 Step 2: Create standout content that captures ↳Create standout content that captures the needs and desires of your leads + leaves them booking inquiry calls or opting into your freebies. Rankings mean nothing if visitors leave without connecting. For every piece of content you create, develop a relevant touch point that provides additional value related to the search query. (ex. lead magnet, related piece of content, call booking link, application form, etc.) Our financial coaching client saw their conversion rate jump from 1.2% to over 7% when they replaced their generic "take the quiz" with targeted language specific to each blog topic. 🔥 Step 3: Convert your audience into paying clients ↳Convert your audience from potential customers to paying clients through a sales and organic content process that does the work for you. Once you've captured a lead, the system should continue working. Implement email sequences that nurture these leads based on their specific interests. Tag subscribers based on which content they found you through, and tailor your messaging accordingly. This approach has allowed our clients to see consistent sales from leads who found them months ago—often from people they've never directly spoken with. ✚ Follow Samantha Hawrylack, MBA for all things SEO, copywriting, email marketing, content marketing, and digital growth. I’m on a mission to help brands scale with data-driven marketing strategies that generate massive visibility and effortless sales while having lifestyle freedom.

I burned tens of thousands of dollars worth of real estate leads. Not because the leads were bad. But because I didn’t have a system. Let’s be honest, you’ve probably been there too. - Hammering cold calls - Mass-blasting emails - Crossing your fingers for a referral And still... no deals. Because without a system, you're not building a pipeline. You're gambling. Here’s the 3-step system I now build for real estate agents that flips that script: 1. Capture Intent Use Google Ads and SEO to intercept leads already searching: - “Home for sale in [city]” - “Home valuation tool” - “[Agent type] in [area]” That’s high-intent traffic most agents miss entirely. Pair it with lead magnets a seller’s guide, locked MLS access, or home valuation and now you’re capturing emails and phone numbers while you sleep. 2. Nurture with Value The mistake most agents make? They try to close on the first message. Buyers and sellers need time. We use automated email sequences to build trust and position the agent as the go-to expert before they’re ready to move. 3. Set the Appointments Once leads engage, our setter books them into the agent’s calendar. It’s a system designed to do one thing: Turn cold traffic into real conversations with serious buyers and sellers. No more chasing. No more guessing. Just a repeatable flow of inbound leads → nurtured contacts → booked calls. If you're still spraying and praying, stop. Start building a system that does the heavy lifting for you.

If I Started My Own Real Estate firm, Here’s what I would do Breaking into real estate is no joke—competition is fierce, and standing out requires more than just great listings. If I were starting my own real estate website today, here’s exactly what I’d do to crush the competition and grab attention: 1️⃣ Build a Website that Converts, Not Just Exists I’d focus on speed, mobile optimization, and a clean design that screams credibility. Think: fast-loading property pages, intuitive search filters, and a lead-capturing contact form front and center. 2️⃣ SEO Strategy from Day One Because let’s face it—if your website isn’t ranking, it’s invisible. I’d target hyper-local keywords like "luxury homes in [city]" or "condos near [landmark]." Add in optimized blog content (like "Top 5 Neighborhoods for Families") to capture attention and build trust. 3️⃣ Set Up Google My Business Want to dominate local searches? GMB is your best friend. I’d make sure my profile is fully optimized with high-quality images, glowing reviews, and every detail a potential client could want. 4️⃣ NAP Consistency Everywhere No, not a mid-day snooze—Name, Address, Phone. I’d list my business in 50+ directories with consistent info to boost local SEO. From Zillow to Yelp, consistency = credibility. 5️⃣ Content That Educates and Converts I wouldn’t stop at listings. I’d create blogs, videos, and guides answering the questions people Google every day: “How to Buy Your First Home” “Best Mortgage Tips for 2024” “Why [City] Is the Best Place to Invest Right Now” Real estate isn’t just about selling homes—it’s about providing value. And that starts with your digital presence. 💡 So, if you’re a real estate pro and your website is just sitting there… it’s time to make it work for you.