How to Improve Lead Generation Strategies

Trick question. The real secret? You don’t pick one. The best reps, founders, and marketers don’t choose a channel, they orchestrate them. Here’s how the top 1% actually do it: 📞 1. Cold Calling: Best for high-ticket, high-stakes deals. Why it works: Instant feedback. Real-time objection handling. Hard to ignore when done right. Example: You’ve emailed a $50k ARR prospect twice. They opened but didn’t reply. Pick up the phone: “Hey, saw you opened our last note on [XYZ pain]. Thought I’d check if it’s relevant or just bad timing.” Boom. Personalized, timely, human. 📧 2. Cold Email: Your best bet for scale + authority. Why it works: It’s scalable. Decision-makers scan emails more than DMs. When well-written, it builds authority. Example: Instead of “just following up,” you write: “Hey [Name], Saw your recent post on [Topic]. Really resonated with your take on [pain]. We worked with [Competitor] to solve the exact same bottleneck and cut their churn by 18%. If it’s on your radar too, happy to send over the playbook. Best, [Your Name]” Clean. Clear. Helpful. 💼 3. LinkedIn Outreach: Slow burn. Big payoff. Why it works: Warms people up through content. Lets you build visibility before the pitch. Adds social proof to your name. Tactical Example: Someone liked your LinkedIn post about lead gen. You shoot them a message: “Hey [Name], Thanks for engaging with my post on outbound. Curious, are you exploring new strategies for [topic] or just browsing ideas? Either way, would love to stay in touch.” Now you’re not a stranger. You’re relevant. 🔄 So... which one should you use? ➡️ All three. Together. Intentionally. Here’s a flow: Cold email → they open but don’t reply → follow up with a call. They engage on LinkedIn → send a DM → follow up with a helpful email. They’re cold → connect and engage for 2 weeks → email with value → call after warm intro. The goal: Be seen. Be helpful. Then be invited in.

I used to waste 3 hours every morning on LinkedIn with a pathetic 2% response rate. It was soul-crushing, especially when I knew high-value clients were out there somewhere. Then I discovered five hidden Sales Navigator features that completely transformed our approach. We now generate 50-100 pre-qualified prospects consistently, scaling our agency to $600K monthly. The game-changer? Competitor Connection Mining. Instead of basic filtering, I started connecting with sales reps at competing agencies, then used the "connections of" filter to see who they were talking to. This single tactic landed us a Fortune 500 client worth six figures. Buying Intent Signals was next. By filtering for people who "changed jobs in the last 90 days" AND "posted on LinkedIn in the last 30 days," we found prospects actively seeking solutions. These weren't cold leads - they were practically raising their hands for help. Technology Filtering revealed which tools companies were already investing in. For our PR agency, finding businesses using Sision or Meltwater showed they valued communications and were serious about growth. Smart Links with Advanced Analytics let us bundle case studies and proposals while tracking exactly which pages prospects viewed and for how long. No more generic follow-ups - we knew precisely what interested them. Boolean Searches refined everything to laser-precision. Combining "VP of marketing OR director of communications" with funding stages like "Series A OR Series B" connected us with decision-makers at companies with budget. The results speak for themselves: from struggling to find qualified leads to a consistent pipeline of perfect-fit prospects. Our close rate tripled within weeks. Want to see exactly how we implement these strategies? I've created a detailed walkthrough video showing these techniques in action. Watch the full breakdown here: https://lnkd.in/g-kbwNEe

Proven Strategies to Supercharge B2B Outbound Lead Generation Let’s be clear: outbound isn’t dead—it just needs to be smarter. In a world where buyers are more selective and inboxes are more crowded, effective outbound lead generation is about precision, personalization, and partnership with sales. Here are 7 strategies I’ve seen drive real results: 1. Laser-Focus Your Ideal Customer Profile (ICP) Before you start reaching out, refine your ICP. Go beyond firmographics—consider buying triggers, tech stack, growth signals, and key pain points. Use intent data and predictive analytics to prioritize accounts most likely to convert. A highly defined ICP ensures your efforts are efficient and relevant. 2. Multi-Threaded Outreach Modern B2B decisions are made by committees, not individuals. Build relationships across multiple stakeholders within a target account. Tailor messages to specific roles—finance, marketing, operations—and connect them to how your solution supports their objectives. 3. Hyper-Personalized Messaging at Scale Generic emails are dead. Use dynamic personalization tools to tailor messaging based on job title, company news, shared connections, or industry trends. AI can help scale personalization while keeping your messaging authentic and relevant. 4. Leverage Warm Channels First Outbound doesn’t have to mean “cold.” Use mutual connections, recent webinar attendees, or social media engagement as warm entry points. Pair outbound efforts with LinkedIn nurturing, retargeted ads, or personalized video messages to increase response rates. 5. Sequence with Strategy Use automated sequences (email, phone, social touches) designed around your buyer’s journey. Ensure every touchpoint adds value—share relevant case studies, industry insights, or pain-point specific content. A well-structured sequence improves both response and conversion rates. 6. Align with Sales for Speed and Feedback Marketing and sales alignment is critical. Share real-time feedback loops so messaging can be optimized based on what's resonating. SDRs should be armed with the right content, timing cues, and conversation starters to accelerate qualified conversations. 7. Test, Learn, and Optimize Relentlessly Outbound is not set-it-and-forget-it. Track metrics like open rates, response rates, and meeting conversion. A/B test subject lines, messaging, and timing. Leverage attribution insights to refine outreach and double down on what works. 💡 Outbound done right isn’t about volume—it’s about velocity and value. When marketers shift from “spray and pray” to precise, personalized, and data-driven outreach, outbound becomes a true catalyst for sustainable B2B growth. #B2BMarketing #OutboundLeadGen #GrowthStrategy #MarketingLeadership #RevenueMarketing #ABM #CMO #DemandGeneration

Chatted with a CMO last week. Asked about his biggest challenge. His exact words: "Like most companies right now, lead gen is our biggest challenge. We're trying to be cost-efficient (and cutting budgets) while trying to grow lead volume. Fun times!" I hear this same story 3x a week. (You probably do too.) Here's the thing about trying to get more with less: Most marketers jump straight to diagnosing their funnel. "We need more leads!" "Our conversion rates are too low!" "Our CPL is too high!" But here's what nobody wants to hear: Sometimes, it's not your funnel that needs fixing—it's your foundations. Here are 6 questions that will help you identify where to focus to strengthen your foundations: 1. Do you truly know who to sell to? Here's a hard truth: If you're under $1M ARR, you only have resources to effectively target ONE customer segment. Under $10M? Three segments max. Trying to sell to more than that? That's why your marketing isn't working. 2. Do you know which products to focus on? Stop selling what you want to sell. Start selling what your target customers are actually buying. There's usually a gap between the two. 3. Is your pricing & packaging aligned with your chosen segments? The best marketing can't fix misaligned pricing. Your packaging and pricing need to feel like a no-brainer for your target customers, and they need to be visible on your website—not "contact sales." 4. Can you clearly communicate your unique value? Not your generic pitch that could apply to any competitor—but a specific message that makes your target customers think, "They get me." 5. Do you know which acquisition channels to prioritize? Stop spreading your budget thin and trying to be everywhere. Figure out where your best customers actually spend their time, and double down there. 6. Do you have the resources to execute your plan successfully? Be honest about your budget, people, and processes. Better to nail execution in fewer areas than to do everything poorly. Here's what I've learned working with dozens of B2B companies: Strong foundations multiply everything else you do. The companies that get this right see 2-3x better results with the same budget. Everyone else? They keep "optimizing" their way to mediocre results. Your funnel isn't broken. Your foundations are. Time to fix them. --- 👋 Hi, I'm Garrett Jestice, a former CMO turned GTM strategist for sales-led B2B startups. Reach out if you need help fixing your foundations. #b2bmarketing #strategy

A client recently told me, “We’ve been doing the same thing for years, but something feels off now.” And they were right. When your profile doesn’t evolve with the market, everything slows down. Engagement. Leads. Conversions. We made a few key changes to their LinkedIn presence. Rewrote the headline to speak directly to their audience, turned the About section into a story, and added one powerful testimonial. The result? Engagement up 35 percent, leads doubled, and they closed their biggest deal yet. It’s a strategy I’ve developed to turn genuine relationships into real results. I call this the Connection-to-Conversion Method. Here’s what we did, and what you can try too: 🔸 Use Your Headline Like a Hook, Not a Job Title • People scroll fast. Your headline should tell them exactly how you help, not what your position is. • A strong headline speaks directly to your ideal client’s pain or aspiration. Why This Helps: Your profile becomes searchable, clickable, and instantly relevant. 🔸 Ditch the Bio. Write a Story Instead. • A punchy “About” section that walks people through your journey builds instant trust. • Use it to share how you solve problems, not just your background. Why This Helps: You become memorable—not just another LinkedIn consultant. 🔸 Pin a Client Testimonial or Case Study • Social proof builds instant credibility. People trust results more than promises. • Bonus tip: Don’t just name-drop clients, showcase the transformation they experienced to make it memorable. Why This Helps: Future clients can imagine themselves getting the same results. 🔸 Optimize for SEO Without Sounding Robotic • Sprinkle in keywords your ideal clients are actually searching for, but make it sound natural, not forced. • Think phrases like “lead generation for coaches” or “sales funnel strategist for B2B” that speak directly to what they need. Why This Helps: You show up in the right searches without killing your voice. 🔸 Use Your Banner Space Like a Billboard • Visuals sell fast. Use them to reinforce your offer, method, or results. • Add a short tagline, strong CTA, or a simple 3-step process so people know exactly what to do next. Why This Helps: First impressions stick—make yours work for you. 🔸 Make Your CTA Clear and Clickable • Add something actionable like your Calendly link, a freebie, or “DM me for a free audit” to drive engagement. • Skip passive closes like “Let’s connect. Make it clear what the next step is. Why This Helps: People need direction. Make it easy for them to take the next step. B2B should feel personal. With the right profile, you’re not just getting seen, you’re starting conversations that lead to clients. That’s the power of the Connection-to-Conversion Method. ⸻ ♻️ REPOST if this resonated with you! ➡️ FOLLOW Rheanne Razo for more B2B growth strategies, client success, and real-world business insights.

This is Ravi Abuvala. His funnels have generated $25,000,000+. And he’s built over 2,200+ marketing systems to help his clients scale. But here’s the best part… He recently shared a 40-minute masterclass breaking down his best sales funnel secrets to: • Generate more leads • Book more sales calls • And increase your conversion rates Here are the 9 tactics I found most helpful: 1/ Relevant Lead Magnets Most businesses send all traffic to one opt-in. Instead, Ravi creates content-specific lead magnets that match what his audience just consumed. By increasing the relevance of your lead magnet, you can increase the likelihood people actually opt-in. 2/ Strategic Call-Outs Generic headlines = generic results. Instead, name exactly who you want to attract at the top of your landing pages. This is one of the lowest hanging upgrades you can make to increase your lead quality. 3/ Optimize your funnels for simplicity & congruence Your funnel should be so simple a third-grader could follow it. Use clean design, lots of white space, and basic language. Consistency in messaging from opt-in to sales page is crucial as well. 4/ Monthly Webinars Your warm audience has seen your offer 20-30 times. But they might need an extra “push” to take the next step. Hosting a monthly webinar is a great way to do that at scale. Ravi consistently sees 400+ new leads per webinar using this approach. 5/ Book-A-Call Sequence Send 3-5 emails within 48 hours of someone joining your list. 30% of Ravi’s bookings come from these initial emails. And don’t worry about "sending too many emails." High intent prospects will stay :) 6/ Targeted Social Proof Avoid “generic” testimonials. Instead, match your testimonials to each of your core client/customer archetypes. Then, place these social proof elements across all your touchpoints: Ads, emails, sales pages, and booking pages. 7/ Appointment Setters According to Ravi, 90% of leads will never self-book a call. Which is why hiring an appointment setter to follow-up with leads can double or triple your business. A $5k investment can quickly turn into $100k in new deals. 8/ Pre-Call Sequence This is an area most businesses neglect—but it’s actually key to increase: • Show-up rates • One-call conversion rates Your goal is to nurture people & remove any uncertainties that might keep people from showing up or buying your offer… Before the sales call has even taken place. 9/ Red Zone Requests Another easy way to close more deals? Have your sales team flag nearly closed calls so you can send them a “founder video.” Sending 2-4 of these personal messages can give you a significant revenue boost with relatively low effort. And that’s it! If you read this far, I hope you find at least one golden nugget. And if that’s the case, please drop a comment and let me know what it was - I’d love to hear it! P.S. If you want to check out the video, look for the link in the comments - I highly recommend it.

How To Generate Leads Better Than Other Founders After talking with countless founders who struggle with lead gen, here's the uncomfortable truth: Most are doing it completely wrong. Let's fix that. The Problem: • Spraying and praying • Generic outreach • "Hope" as a strategy • Dancing on TikTok (please stop)    Here's what actually works: 1. The "Sniper" Approach Instead of: "Hi! Looking to scale your business?" Try: "Noticed you just raised Series A. Here's how your competitor [X] solved [specific problem] last month..." Results: 70% response rate vs 2% 2. The "Breadcrumb" Strategy Instead of: Pitching in first message Try: • Comment on their posts (2 weeks) • Share relevant insights • Add value first • Let them come to you    Result: Warmer leads, faster closes 3. The "Reverse Psychology" Play Instead of: "Let me show you how we can help!" Try: "Actually, we might not be the right fit because [honest reason]..." Psychology: People want what they can't have 4. The "Value First" Framework • Create solution-focused content • Share case studies • Tag potential clients in relevant tips • Build authority before asking A Very Good Advice: Stop trying to generate leads. Start trying to solve problems. What NOT to Do: 1. Mass connection requests 2. Generic templates 3. Feature dumping 4. Pretending to be bigger than you are 5. Using the word "revolutionary" Daily Action Plan: 1. Find 3 potential clients 2. Research their actual problems 3. Provide value without pitching 4. Track engagement 5. Follow up strategically Tools I Actually Use: • LinkedIn Sales Navigator • Brain • Coffee    ROI Breakdown: • 2 hours daily lead gen • 5 meaningful connections • 3 discovery calls/week • 1-2 new clients/month    The Mindset Shift: Old way: "How can I sell to them?" New way: "How can I help them win?" The best lead gen strategy is building something people actually want. No amount of clever outreach can fix a bad product. For more strategies, check my FREE guide for Founders: https://lnkd.in/dStTXFAJ --- P.S. Yes, this post is lead gen. --- ♻️ "REPOST" this and your network will Thank You! --- --- Liked this post? Follow Semir Sakanovic for more. Don't miss valuable content, click 🔔 and select "All". (You can find 🔔 on my profile in the right corner) ---

How I'd fill pipeline as an AE if I started fresh today. (Send this to your Slack group) Here is my plan: 1. Find Active Buyers The secret? Focus on prospects who posted in the last 30 days. Response rates are 2x higher from active profiles. Quick setup in Sales Nav: ↳ Create saved searches by seniority ↳  Build targeted prospect lists ↳ Update lists weekly for fresh leads Smart reps look for prospects who are active. 2. Strategic Outreach     Too many people say never do a cold dm, and tell you to sit back and wait. Please don't listen to this advice. Here's what I would do: ↳ Block 1 focused hour daily ↳ Send 20-30 targeted messages ↳ Be brief, brilliant, gone Example framework: "Reason I am reaching out [specific insight] → This matters to you because [direct benefit] → Imagine [concrete result/use ask] → CTA [simple, compelling next action]" The big fat pipeline is in the outreach. 3. Smart Engagement Don't just drop "Great post!" comments. Like real talk.. please don't do this. Start real conversations instead. The framework: ↳ Find a post ↳ Share specific insights from their content ↳ Ask one thought-provoking question Now if you did 20 messages a day check the math: 400 messages/month 10% conversion rate = 40 meetings/month There are no silver bullets. This is just an example, If you stay consistent what could happen. Stay prospecting my friends. ----- P.S. Mention someone who could benefit from this strategy. P.S.S. Which step are you going to use today?

10 Proven Strategies I Use to Generate Leads on LinkedIn (For Myself & My Clients) 1. 60% of my inbound leads come from strategic commenting. 2. I connect with people who have already engaged with my content, increasing my acceptance rate to 85%+. 3. Partnering with industry leaders for posts, webinars, and podcasts doubles audience reach and shortens the trust-building cycle. 4. 70% of LinkedIn searches are intent-driven. I use the right keywords in the headline and summary to get found by decision-makers. 5. Posts that blend expertise with personal insights get 3x more engagement than generic content. More engagement = more inbound leads. 6. I turn connections into clients by sending weekly newsletters with zero-pitch, high-value insights for my clients. 7. Cold outreach. It helps generate 5-20 leads per month. 8. Featuring client wins and testimonials increases inbound DMs by 40%. People trust results more than promises. 9. I track who views my profile and engages with my posts, then send hyper-personalized messages. This approach gets a 50%+ response rate. 10. 30% of my clients come from referrals. I actively build partnerships with complementary professionals to exchange high-quality leads. Which of these strategies are you using? P.S. Need help generating business from your

Nobody remembers 10 million impressions. They remember $10 million in revenue. Let’s be honest, no one will remember: 🚫 Viral posts 🚫 Email sends 🚫 Ad impressions 🚫 Traffic spikes They feel like wins but they’re often empty. What people will remember; what filled the pipeline.: ✅ Lead volume ✅ Lead quality ✅ Lead cost ✅ Lead velocity to close And here’s how you get there: 🔟 High-Impact Marketing Actions You Can Take This Week: 1. Map Every Campaign to a Conversion 👉 Open your last campaign brief and explicitly define the desired conversion goal (e.g. “Book a demo,” “Download the guide”), then check if your CTA, page, and content all align. 2. Meet With Sales to Review Lead Quality 👉 Book a 30-minute meeting with your sales lead to review last month’s MQLs and identify which sources created the best-fit leads. 3. Use “Fast to SQL” Offers 👉 Create or promote one high-intent offer this week: a pricing sheet, ROI calculator, or “strategy session” CTA, then add it to your top-performing landing page. 4. Segment Nurture by Buying Stage 👉 Audit your email list and tag contacts as “New,” “Engaged,” or “Hot”, then send each group tailored messaging based on their behavior. 5. Repurpose Top-Converting Content 👉 Identify the top 3 highest-converting assets in your CRM or analytics and repurpose each into a short video, carousel, and social snippet. 6. Score Your Leads 👉 Set up basic lead scoring in your CRM using job title, company size, and behavior (e.g. visited pricing page = +10) and test thresholds with Sales. 7. Cut Your Forms 👉 Review your lead forms and remove 1–2 non-essential fields, replace with progressive profiling. 8. Split Test Offers 👉 Launch an A/B test this week comparing two CTAs: “Book a Meeting” vs. “Get a Free X” track CPL and conversion to meeting booked. 9. Add Chat to High-Intent Pages 👉 Install chat (or route live reps) to your pricing, demo, and contact pages set alerts for when a visitor (or returning hot lead) is active. 10. Audit Closed-Won Deals 👉 Pull 3 closed-won deals from the past quarter, then reverse-engineer: What content did they see? Which campaign touched them first? Use this data to plan your next campaign. Take one per day or knock out 3 this week. 🏆 ⚡ Because the goal isn’t marketing activity. It’s marketing that converts. Which number will you try first? 👇 ___________ ♻️ Repost to help others fix their funnel + Follow Jennelle McGrath for more marketing and sales insights