How to Generate Leads Successfully

Case Study: How I Helped a Client Double Their Leads in 90 Days 👉Client Overview A mid-sized e-commerce brand specializing in eco-friendly household products approached me with a pressing problem: their lead generation efforts had stalled, and their sales pipeline was drying up. Despite investing heavily in ads and email marketing, the ROI just wasn’t there. They needed fresh ideas—and fast. 👉The Challenge Lead Volume Stagnation: The brand had plateaued at 500 leads per month, far below their target. 👉Inefficient Campaigns: Their Google Ads were expensive and underperforming, with low click-through and conversion rates. 👉Unfocused Messaging: Their value proposition wasn’t resonating with potential customers. 👉Low Conversion Rates: Traffic was reaching their website, but the leads weren’t converting due to unclear landing page design. 👍My Strategy —>1. Audience Insights and Segmentation The first step was to dive into their data to identify who was clicking, what they were searching for, and why they weren’t converting. I broke down their audience into three distinct personas and tailored campaigns for each. —>2. Google Ads Overhaul Conducted a full keyword analysis, identifying long-tail keywords that were cheaper and had higher intent. Restructured their campaigns with precise targeting, segmenting by geography, behavior, and purchasing power. Introduced dynamic ad formats with compelling offers. 3. Landing Page Optimization I redesigned their landing pages with bold headlines, trust badges, and a simplified form that only required the essentials. Implemented A/B testing to identify the highest-converting design. Added a sense of urgency with time-limited offers, increasing conversions. —>4. Content Marketing Integration To supplement paid ads, I developed a content strategy focusing on value-driven resources, like downloadable eco-friendly tips and interactive product calculators. This gave the audience a reason to engage beyond the initial ad click. —>5. Automated Email Follow-Ups The Results Within just 90 days, the results exceeded expectations: Leads Doubled: Monthly leads surged from 500 to 1,000. Cost Per Lead Reduced by 40%: Smarter targeting and optimized ads saved the client thousands. Landing Page Conversions Improved by 120%: The revamped pages turned casual visitors into committed leads. Sales Increased by 30%: A steady pipeline of qualified leads translated into higher revenue. What the Client Said "We were on the verge of giving up when Irina stepped in. Her marketing strategies not only brought in more leads but also made our entire process more efficient. It was a complete game-changer for us." Conclusion This case study proves the power of a holistic approach to #marketing. By combining data-driven strategies, creative #messaging, and relentless #optimization, I helped this client double their leads and achieve sustainable growth. Could your business be next? Let’s talk!

When we started HireSweet, I had zero LinkedIn presence. 8 years later and after a lot of testing and iterating, LinkedIn drives ~30-50% of our leads & revenue. Lately, I've been getting a ton of questions about our learnings. So, here it is - the founder-led LinkedIn playbook I've been giving to anyone who asks 👇 1. Start with the lowest hanging fruit: invitations to connect. They work (30-50% conversion rate) and they allow you to control the direction in which your network grows. Start with 2nd degree connections in your target audience, based in your area. Surprisingly no personalized notes will yield +80% more connections! Free users can send ~50 per week. Paid users ~150 per week. Hit that quota every single week, or lose it forever. 2. Optimize your profile. Clear headline, nice picture (I would avoid AI-generated), and a detailed company description. Use the "featured" section, include a nice call to action and illustrations. 3. Enjoy the process, listen to your audience, build relationships. Play the long game. Build a real sense of community. Don't be pushy, nurture people over time with posts, so they come to you when they're ready. 4. When reaching out to cold prospects, add value. Send a guide, white paper, or video that helps your prospects succeed in their job. Personalize. 5. Post 3-5 times per week, high-quality posts. Turn on Creator Mode, get a paid LinkedIn account, and add a "Visit my website" button to your profile. 6. Best times to post: mornings on Monday to Friday, as people are getting to work (8-9AM) or heading to lunch (12PM). 7. Create a process to help you generate posts. Examples: What have you learned recently? What unique industry beliefs do you hold? What do you often find yourself explaining to clients or new hires? 8. Don't come up with 5 new ideas per week. Find 1-2 good ideas and repurpose them as text, images, videos, and polls. 9. Posts perform better in that order: - Polls (+100% vs text) - do one per week - Text + relevant picture (ideally a selfie - I don't really do this myself but it works) (+50% vs text) - Text with no picture - Videos (about the same as text but more time-consuming) - External links --> Avoid them 10. For text posts, open with a strong hook, focus on readability, keep it simple (one key idea per post), and end with a question to make it simple to engage. 11. LinkedIn Live is the most underrated LinkedIn feature. Each attendee can invite up to 1,000 people per week (!!) - as long as they're 1st degree connections. Do more LinkedIn Lives! 12. It's rather easy to get a "Top Industry Voice" badge. Go to the Collaborative Article page, pick a relevant topic, and leave 3 valuable comments per day. This is how I got my badge within a week. Now it's your turn - do you agree/disagree with this recipe? What are your top LinkedIn tips for founders? 👇 (If you made it this far, feel free to bookmark this post to revisit it later!)

Struggling to fill your pipeline? I hit a wall with lead generation for my health tech business last quarter. Zero momentum, burning cash on ads, and questioning if I had the wrong offer. Then I discovered a counterintuitive outreach method that completely changed the game. By focusing on social signals instead of traditional cold approaches, we generated 47 qualified leads in just 60 days. The secret? Stop treating prospects like transactions and start treating them like actual humans with specific pain points. According to a recent study, personalized outreach with social context has a 3.5x higher response rate than generic cold emails. I've seen this firsthand. One client in the SaaS space implemented this approach and saw their conversion rate jump from 1.2% to 7.8% in under a month. The difference was striking. Most people blast generic messages to cold lists and wonder why they're getting ignored. They're missing the fundamental psychology of how decisions actually happen. I've refined this system across multiple industries - from health tech to real estate to professional services. The principles remain consistent even when the tactics shift. The key is maintaining unwavering consistency while continuously optimizing your messaging based on real feedback. Most people quit right before the breakthrough. What's your biggest lead generation challenge right now? I might be able to point you in the right direction.

A client recently told me, “We’ve been doing the same thing for years, but something feels off now.” And they were right. When your profile doesn’t evolve with the market, everything slows down. Engagement. Leads. Conversions. We made a few key changes to their LinkedIn presence. Rewrote the headline to speak directly to their audience, turned the About section into a story, and added one powerful testimonial. The result? Engagement up 35 percent, leads doubled, and they closed their biggest deal yet. It’s a strategy I’ve developed to turn genuine relationships into real results. I call this the Connection-to-Conversion Method. Here’s what we did, and what you can try too: 🔸 Use Your Headline Like a Hook, Not a Job Title • People scroll fast. Your headline should tell them exactly how you help, not what your position is. • A strong headline speaks directly to your ideal client’s pain or aspiration. Why This Helps: Your profile becomes searchable, clickable, and instantly relevant. 🔸 Ditch the Bio. Write a Story Instead. • A punchy “About” section that walks people through your journey builds instant trust. • Use it to share how you solve problems, not just your background. Why This Helps: You become memorable—not just another LinkedIn consultant. 🔸 Pin a Client Testimonial or Case Study • Social proof builds instant credibility. People trust results more than promises. • Bonus tip: Don’t just name-drop clients, showcase the transformation they experienced to make it memorable. Why This Helps: Future clients can imagine themselves getting the same results. 🔸 Optimize for SEO Without Sounding Robotic • Sprinkle in keywords your ideal clients are actually searching for, but make it sound natural, not forced. • Think phrases like “lead generation for coaches” or “sales funnel strategist for B2B” that speak directly to what they need. Why This Helps: You show up in the right searches without killing your voice. 🔸 Use Your Banner Space Like a Billboard • Visuals sell fast. Use them to reinforce your offer, method, or results. • Add a short tagline, strong CTA, or a simple 3-step process so people know exactly what to do next. Why This Helps: First impressions stick—make yours work for you. 🔸 Make Your CTA Clear and Clickable • Add something actionable like your Calendly link, a freebie, or “DM me for a free audit” to drive engagement. • Skip passive closes like “Let’s connect. Make it clear what the next step is. Why This Helps: People need direction. Make it easy for them to take the next step. B2B should feel personal. With the right profile, you’re not just getting seen, you’re starting conversations that lead to clients. That’s the power of the Connection-to-Conversion Method. ⸻ ♻️ REPOST if this resonated with you! ➡️ FOLLOW Rheanne Razo for more B2B growth strategies, client success, and real-world business insights.

Over the past 9 years, I’ve acquired 1,000+ clients for my agencies. If I were starting over today, here’s exactly how I’d land my first 10 clients: Step 1: Start with the right data The biggest challenge when starting out? Finding highly targeted prospects who are ready to buy. Here’s how I’d solve that: Google Maps. Yes, I said Google Maps. Why? Because it’s an untapped goldmine for qualified leads. With over 4,000 B2B categories, it’s packed with local businesses and SMBs often overlooked - or missing - from LinkedIn. These are hidden gems waiting to be discovered. Scrap (https://scrap.io/s/9MYK) transforms this goldmine into actionable leads by extracting from Google Maps listings: - Emails, phone numbers, & websites - Social media profiles - Website technologies - Even Google Maps ratings & reviews Filter and focus on your ideal targets in just 2 clicks. For example: - Restaurants with 4+ ratings but no Instagram. - Local businesses with websites but no ad pixels. - SMBs in specific niches or locations. Scrap’s real-time data extraction ensures you always have the most accurate info - and it’s available as a Chrome Extension for instant insights. Step 2: Personalize your outreach Generic outreach doesn’t work - relevance is everything. Try this playbook: - Subject Line: Use something attention-grabbing like “Quick question about [business name]” or “Idea for [service].” - Personalize: Reference their Google Maps reviews, website, or niche. For example: “Congrats on your 4.9-star rating - I can see why people love your café.” - Partner Up: “I help cafes like yours boost foot traffic through email marketing. I noticed a few opportunities I’d love to share.” - CTA: End with a low-pressure ask: “Does this sound worth exploring?” Pro Tip: Pair the emails from Scrap (https://scrap.io/s/9MYK) with LinkedIn outreach - connect or engage with their posts to build trust. Step 3: Stay consistent and scale your efforts Build momentum through persistence: - Follow Up: Most responses come after the 2nd or 3rd touch. Example sequence: Email → LinkedIn connect → Follow-up email → Call. - Track Metrics: Monitor open rates, replies, and booked calls. Aim for a 20%+ email response rate and 10%+ meetings booked. - Leverage Referrals: Once you’ve landed a few clients, ask, “Know anyone else who might benefit?” and share testimonials like, “We helped a local coffee shop grow foot traffic by 20% in 30 days.” - Automate: Use Scrap for fast lead gen and a CRM to manage outreach. Recap: - Use Scrap (https://scrap.io/s/9MYK) to turn Google Maps into a lead-gen machine for local businesses, SMBs, and niche prospects. - Personalize your emails with insights and a clear CTA. - Stay consistent by following up, tracking results, and leveraging referrals. - And remember: Your first 10 clients lay the foundation for scaling. #ScrapPartner

You have 63 days left to hit your quota. Don't panic. Be smart. You have time. Here is the step by step process I would do if I were sitting below my number on October 29th. Step 1: Call finance or marketing and ask them for a list of all current customers, actually do all past customers as well. I would say call your head of sales but they will just call finance or marketing for the list, so skip that unnecessary ask. Step 2: Take that list and upload it into "past company" via a Sales Navigator search, it is in the Company area at the top left of the lead search. Step 3: Drill down on your ICP, here is an example: "CISO" - Put that in the search bar at the top of the page Company Headcount: 500-5000 Company HQ: Georgia, North Carolina, Virginia, Florida Years in current company: 1-2 & Less than 1 year (click both options) Best path in & recent updates: Toggle 2nd degree & 1st degree connection + Posted on LinkedIn Step 4: See results of your search above 👇 Results 👇 71 buyers from your current customer / past customer base who are in your ICP + new to their role at a company that is in your territory + a 2nd degree connection + they are actively posting on LinkedIn Now what? Slow down. Step 5: Identify the AM (account manager) who had the account this buyer was at a year ago, get time on their calendar and ask questions. They will probably know a lot more than you and will be willing to make the introduction, if they do then please please please pay that AM for their effort. Step 6: If step 5 didn't work, do your own research. Recent news, stock price, 10-K, sustainability report, competitor news, blogs, etc. Not just research on the company, but research on the buyer as well. Recent content, features in articles, about section, college, details in last few jobs, anything you can get your hands on. Step 7: Engage with their content, like / comment or something, even a simple profile view. Step 8: Send them a blank connection requests, no need to type out a bunch of words they won't read, you are already warm now from your research and engagement above! Step 9: Close your laptop and walk outside. Step 10: Send the best video / audio dm you can based on the research you just did over the last hour or so. Maybe you have 8 people ready to send messages to. Be you. Show them you care. Show them you did research. Show them why you are proud to be in sales. Show them that this isn't just a random outreach. Step 11: Book the first meeting and please for the life of me, don't try and multithread 9 people into the deal at this point in the year. Get your 2-3 folks on board and close the dang deal. And please please don't mention how long your sales cycles typically are. Remember that first line at the top of this post? You have 63 days left to hit your quota. Don't panic. Be smart. You have time.

In October 2021, we generated 250 sales leads in 2 hours without coding, AI, or sales expertise, and we have never looked back. Here's exactly how we’ve used webinars to generate $3M+ in pipeline since launching our company. A week after launching Chezie's ERG platform in August 2021, we hosted a simple webinar that changed everything. The idea came when we noticed most ERG content online was outdated (think black-and-white websites from 2014; it was dark out there). We saw an opportunity. Here’s our process: 1. Find your topic     Look for LinkedIn conversations in your niche. Use tools like Perplexity to research what people are actively searching for.     2. Get the right host     We reached out to my friend Morgan Matthews (she/her), who was working as a DEI Manager at Peloton at the time. Your host should either have a strong following, work at a notable company, or ideally both.      The more notable your speaker, the easier it is to drive signups.      3. Structure your event     We titled ours "From Intent to Impact: How to Get the Most Out of Your ERGs." Morgan gave a 45-minute presentation and left 15 mins for Q&A.      Keep it simple – a fireside chat format lets your host prepare answers in advance.     4. Capture leads strategically     Have attendees share key info during registration (company size, current solutions, etc.). This helps you qualify leads before the event.     5. Execute and follow up       Some tips for a smooth event:       • Host on Zoom (everyone’s familiar with it by now)   • Pay attention to which participants are most engaged   • Share recordings after via email to warm the inbox   • Focus follow-up on qualified leads      Fast-forward to today: We've hosted 60+ events and turned webinars into our #1 go-to-market channel, even as we've expanded to other strategies. If you have questions about the process, qualifying leads, or anything else around webinars as a GTM motion, comment below; I’m happy to help! 👇🏾

Not having an outbound lead gen system that consistently generates leads is the biggest vulnerability for your B2B business Here's how I learned this the hard way 👇 Imagine this 💭 It's 2022 and we were cruising a long It's our 2nd year in business and we were tracking towards $1.2M in revenue from just inbound leads We had 8-10 amazing referral partners that sent us leads monthly We'd hop on a podcast or webinar and generate leads We'd post thought leadership content and generate a few leads It was working, until it wasn't.... The economy hit some turbulent times And when the market pulled back and budgets tightened up our referrals cooled right down with it ❄ Plus the leads that did come in weren't closing like they had been and the ones that did close weren't spending the same amount of money -- our churn was up ↗ -- our LTV was down ⤵ -- and our leads were way down ⤵ In my naivety I thought I could scale zt1 on just inbound 😓 We were getting high on our inbound supply 🤣 Towards the end of 2022 my days were filled with scrambling to generate leads I'd reach out to everyone I knew to get more referrals but they weren't coming in fast enough Also -- I had no control over getting them to make the intro's they promised I was stressed out spinning my wheels and it felt like trying to heard cats We needed an outbound system that was controllable and predictable One that I could turn on and would generate leads without having to depend on other humans Going into 2023 I committed to building an outbound lead gen machine that was impenetrable by market pull backs or any outside forces I never wanted to feel desperate for leads again So -- how do you engineer the right outbound strategy for your B2B company with a small team and a small budget that drives leads that convert to sales? Here's how we engineered an outbound strategy on LinkedIn with a small team and no budget 👇 --> We built an owned audience of 23,000+ people on LinkedIn through targeted connection requests to active decision makers in our ICP We send a series of 4 problem oriented messages a month with a CTA to book a call We're creating thought leadership that the audience we've hand picked is viewing and engaging with We're hosting bi-weekly LinkedIn lives and inviting 20,000 people to attend each event On avg we have 1000 people attend and every single one of them receives a message after the event All of this is run manually by a team of 1 person This allows Connor to spend his time selling instead of doing manual tasks Once we figured out LinkedIn we layered in cold email to reach the the rest of our ICP that isn't active on LinkedIn Last month we ended with over 300 leads and 79 booked discovery calls and 9 new clients Make inbound & referrals the cherry on top 🍒 and outbound the ice cream sundae 🍦 Comment below where you're seeing the most success generating leads 👇

Who’s talking about your business when you’re not in the room? That’s why I'm doing this series -- to give you practical ways to grow your business beyond cold calls and wishful thinking. And there’s no strategy more valuable than a referral! Referrals aren’t just another lead. They’re gold. When someone recommends you, it carries their trust. That new customer walks in the door already believing you’re the right choice. They’re more likely to buy, they stay loyal longer, and they often refer others too. It’s the best kind of domino effect. So how do you get more people talking about you? It starts with the kind of service or product that people can’t wait to share. That means delivering so well that customers feel proud to say, “You’ve got to try these guys.” It’s about solving a real problem and doing it reliably, without excuses. Then you’ve got to encourage referrals. Don’t assume happy customers will automatically tell others. Ask them. Make it easy. Give them a card, a link, or even a little script to pass along. And when they do, recognize them -- send a handwritten note, give a small thank you gift, or just pick up the phone and say how much it means. Here are four simple steps to start generating more referrals: 1. Ask at the right moment. Right after a big win, a successful project, or when they’ve thanked you; that’s the perfect time to say, “Do you know anyone else who might need this?” 2. Offer an incentive. It doesn’t have to be big. Even a small gift card, discount, or donation to a charity in their name makes people feel good about sending others your way. 3. Create shareable content. Make a helpful guide, a checklist, or a quick video they can forward. Give them something that’s easy to pass along. 4. Stay top of mind. Keep showing up through emails, social posts, or simple check-ins so you’re the first person they think of when someone mentions a problem you solve. So what about you? Are you actively building a referral engine, or just hoping customers will spread the word on their own? Share how referrals are driving growth in your business, or where you’re hoping to improve. ….. Follow me if you enjoy discussing business and success daily. Click on the double notification bell 🔔 to be informed when I post. #betheeagle

Confession: I am terrified of cold pitching to get leads. If you’re an introvert like me, there’s another way to attract your ideal clients. This isn’t a quick “trick,” so if you want one of those, stop reading here. 6 months ago, when I started my business, I had 0 prospects. Today, I get 2-3 leads monthly (maybe not impressive for some) And… I have made 0 cold pitches so far (the wonderful part for me!) How? Instead of sending cold DMs to prospects, I make it easy for them to find me. Here’s what I do: ✨ Know who I’m trying to reach. I figured out what industry I am most passionate about and what problem I want to solve for them. This is crucial because it directly relates to step 2. ✨ Engage with them to build trust. I follow and engage with their content so they get to know me! But what’s most important is adding to the conversation. That means, simply leaving a thumbs-up or comments like “I agree!” usually don’t cut it. Instead, I share my experiences or offer a solution if a question is asked. ✨ Give freely. I use my content to address the problems my clients often face. From my observation, these types of content get the least engagement but bring in the leads. Why? It takes time to build awareness with your ideal customers! (more on this in the comments). Sure, is this route of attracting leads slow? Yes. But it pays off! Because the best part about inbound leads? You don’t have to sell them on your value because they already know it. The results so far: 💫 A lead found me through LinkedIn and paid my rate of 2.5K up front (without me asking)! 💫 I got a paid speaking gig that resulted in a new client. 💫 I was fully booked through Q1 and have landed 2 retainers. 💫 For every “value-based” post, I get about 5 connection requests from my ideal clients. So, if you’re tired or scared of cold pitching, maybe consider a different approach? Put yourself in front of your audience and see what happens. I understand it’s tough and it takes time, but think about it this way: You’re building long-term business relationships, not just raking up 1-time clients that move on as soon as your project is done! 👉🏾 So, what are you doing differently to attract your dream clients? >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Hi, I’m Sarah 🙋🏾♀️   I share: ✨ Actionable strategies to help travel, hospitality, & culture brands attract their dream tribe. ✨ Tips for creative solopreneurs looking to grow their businesses. ❤️ this post? Follow and hit the 🔔 for more!