How to Build Successful Lead Lists

Nobody remembers 10 million impressions. They remember $10 million in revenue. Let’s be honest, no one will remember: 🚫 Viral posts 🚫 Email sends 🚫 Ad impressions 🚫 Traffic spikes They feel like wins but they’re often empty. What people will remember; what filled the pipeline.: ✅ Lead volume ✅ Lead quality ✅ Lead cost ✅ Lead velocity to close And here’s how you get there: 🔟 High-Impact Marketing Actions You Can Take This Week: 1. Map Every Campaign to a Conversion 👉 Open your last campaign brief and explicitly define the desired conversion goal (e.g. “Book a demo,” “Download the guide”), then check if your CTA, page, and content all align. 2. Meet With Sales to Review Lead Quality 👉 Book a 30-minute meeting with your sales lead to review last month’s MQLs and identify which sources created the best-fit leads. 3. Use “Fast to SQL” Offers 👉 Create or promote one high-intent offer this week: a pricing sheet, ROI calculator, or “strategy session” CTA, then add it to your top-performing landing page. 4. Segment Nurture by Buying Stage 👉 Audit your email list and tag contacts as “New,” “Engaged,” or “Hot”, then send each group tailored messaging based on their behavior. 5. Repurpose Top-Converting Content 👉 Identify the top 3 highest-converting assets in your CRM or analytics and repurpose each into a short video, carousel, and social snippet. 6. Score Your Leads 👉 Set up basic lead scoring in your CRM using job title, company size, and behavior (e.g. visited pricing page = +10) and test thresholds with Sales. 7. Cut Your Forms 👉 Review your lead forms and remove 1–2 non-essential fields, replace with progressive profiling. 8. Split Test Offers 👉 Launch an A/B test this week comparing two CTAs: “Book a Meeting” vs. “Get a Free X” track CPL and conversion to meeting booked. 9. Add Chat to High-Intent Pages 👉 Install chat (or route live reps) to your pricing, demo, and contact pages set alerts for when a visitor (or returning hot lead) is active. 10. Audit Closed-Won Deals 👉 Pull 3 closed-won deals from the past quarter, then reverse-engineer: What content did they see? Which campaign touched them first? Use this data to plan your next campaign. Take one per day or knock out 3 this week. 🏆 ⚡ Because the goal isn’t marketing activity. It’s marketing that converts. Which number will you try first? 👇 ___________ ♻️ Repost to help others fix their funnel + Follow Jennelle McGrath for more marketing and sales insights

Proven Strategies to Supercharge B2B Outbound Lead Generation Let’s be clear: outbound isn’t dead—it just needs to be smarter. In a world where buyers are more selective and inboxes are more crowded, effective outbound lead generation is about precision, personalization, and partnership with sales. Here are 7 strategies I’ve seen drive real results: 1. Laser-Focus Your Ideal Customer Profile (ICP) Before you start reaching out, refine your ICP. Go beyond firmographics—consider buying triggers, tech stack, growth signals, and key pain points. Use intent data and predictive analytics to prioritize accounts most likely to convert. A highly defined ICP ensures your efforts are efficient and relevant. 2. Multi-Threaded Outreach Modern B2B decisions are made by committees, not individuals. Build relationships across multiple stakeholders within a target account. Tailor messages to specific roles—finance, marketing, operations—and connect them to how your solution supports their objectives. 3. Hyper-Personalized Messaging at Scale Generic emails are dead. Use dynamic personalization tools to tailor messaging based on job title, company news, shared connections, or industry trends. AI can help scale personalization while keeping your messaging authentic and relevant. 4. Leverage Warm Channels First Outbound doesn’t have to mean “cold.” Use mutual connections, recent webinar attendees, or social media engagement as warm entry points. Pair outbound efforts with LinkedIn nurturing, retargeted ads, or personalized video messages to increase response rates. 5. Sequence with Strategy Use automated sequences (email, phone, social touches) designed around your buyer’s journey. Ensure every touchpoint adds value—share relevant case studies, industry insights, or pain-point specific content. A well-structured sequence improves both response and conversion rates. 6. Align with Sales for Speed and Feedback Marketing and sales alignment is critical. Share real-time feedback loops so messaging can be optimized based on what's resonating. SDRs should be armed with the right content, timing cues, and conversation starters to accelerate qualified conversations. 7. Test, Learn, and Optimize Relentlessly Outbound is not set-it-and-forget-it. Track metrics like open rates, response rates, and meeting conversion. A/B test subject lines, messaging, and timing. Leverage attribution insights to refine outreach and double down on what works. 💡 Outbound done right isn’t about volume—it’s about velocity and value. When marketers shift from “spray and pray” to precise, personalized, and data-driven outreach, outbound becomes a true catalyst for sustainable B2B growth. #B2BMarketing #OutboundLeadGen #GrowthStrategy #MarketingLeadership #RevenueMarketing #ABM #CMO #DemandGeneration

Not getting qualified leads? Most agencies have the same problem. Because: - They don't have a clear positioning. - They're not seen as authorities in their fields - They don't have a powerful education funnel to warm up the right prospects (and eliminate time wasters). All that can be solved through a robust content strategy. It takes 6 steps to set it up: 1. Define your ideal customer You want to create an avatar of your ideal customer so that you can create content that speaks to one specific person. You need to determine at least 3 things: - What problem they're facing - What industry they're in - What size their company is On top of that, you need to look at your client portfolio and identify what the most successful customers have in common. Because you don't want any kind of customers. You want customers that smash their objectives and become cases studies (and sources of referrals). 2. Position yourself Once you've defined your ideal customer you need to position yourself accordingly: - Solve one specific problem - For one specific kind of company/organization - In order to achieve one specific outcome That will allow you to craft a compelling offer. 3. Craft your lead offer What is the most attractive offer you can make to qualified leads? It has to deliver an attractive outcome that solves the specific problem you've framed. Predictably. As quickly as possible. With minimal effort. (Side note: that doesn't mean it should be the only service you provide. You can always upsell leads once they are on a call with you. Remember, your goal is to book meetings with ideal customers at this point). 4. Create your content strategy In other words you want to figure out: - Content pillars - Your point of view - Your content calendar - Your engagement strategy - Channels you're going to use - Content formats - Messaging - Metrics to track. (I won't go in-depth here - there are some creators who cover this thoroughly through their content). 5. Testing Having a strategy is only the beginning. You want to test it to see what works and what doesn't. Specifically: - Messages - Channels - Formats - Calls to action How? By following this process: - Make an assumption. - Design a scientific test to evaluate that assumption - Run the test long enough to achieve statistical significance. - Analyze results - Repeat 6. Scaling Once you have consistent traction, it's time to scale your efforts via: - Repurposing best performing content - Increasing posting frequency - Launching new channels. It will take time to show results. But, after a few months of being consistent, you will: - Be seen as an authority in your field - Be known among your target audience - Be the first person they think of when they're ready to buy - See much shorter sales cycles - Have fewer price conversations - Have fewer objections on calls. 100% worth it.

I’ve helped 100+ CEOs and entrepreneurs turn LinkedIn into a lead-gen machine. Most struggle with low engagement & zero conversions. To avoid this trap, here's my 5-step roadmap on how to network effectively and turn LinkedIn into a revenue machine: 📌𝗦𝘁𝗲𝗽 𝟭: Stop Scattering Your Energy Most people think: “I need to connect with everyone to grow.” That’s a mistake. To achieve real networking success: • Define your ideal connection – Who do you need to know? Who needs your expertise? • Prioritize decision-makers – Don’t just connect with peers; go after buyers. • Engage with top voices in your industry – This gets you seen by their audience. 🔹 Start here and avoid wasting time on random connections. 📌𝗦𝘁𝗲𝗽 𝟮: Don’t Stop at 50 Requests—It’s a Numbers Game Now you have two options: • Send a few requests and wait for magic to happen • Go big, track responses, and refine your outreach There’s no wrong answer, but if you’re serious about growing, you need volume + strategy. ✔ 100+ connection requests per week ✔ 30%+ acceptance rate = you’re on the right track ✔ Keep tweaking your message for better results Networking is a game of persistence. 📌𝗦𝘁𝗲𝗽 𝟯: Connect, But Go Beyond 'Thanks for Connecting' Focus on two core pillars: 1. Your First Message Matters • Skip generic intros—lead with value • Ask an engaging question to spark a real convo • Find common ground fast (industry, mutual interests) Once you master this, focus on: 2. The Follow-Up Formula • 80% of deals come AFTER the 3rd+ follow-up • Keep it casual but intentional (not salesy) • Offer useful insights, not just “Hey, checking in” Most people stop at one message. You shouldn’t. 📌𝗦𝘁𝗲𝗽 𝟰: Build Social Proof While You Network Mistake: Talking about yourself too much. Easy fix: Use content to back up your credibility while you network. Here’s how: • Post insights from your conversations (without naming names) • Share behind-the-scenes of working with clients • Showcase what you’re learning + how it helps others Your profile should do the selling for you. 📌𝗦𝘁𝗲𝗽 𝟱: Make LinkedIn Work for You 24/7 This final step is how you: • Turn cold outreach into warm inbound leads • Position yourself as an authority • Build relationships that lead to high-value opportunities 🔹 Want more deep-dive insights on LinkedIn networking & lead-gen? I’m sharing exclusive strategies in my newsletter today. Get it here 👉 https://lnkd.in/eCuasuC9 🚀

How To Generate Leads Better Than Other Founders After talking with countless founders who struggle with lead gen, here's the uncomfortable truth: Most are doing it completely wrong. Let's fix that. The Problem: • Spraying and praying • Generic outreach • "Hope" as a strategy • Dancing on TikTok (please stop)    Here's what actually works: 1. The "Sniper" Approach Instead of: "Hi! Looking to scale your business?" Try: "Noticed you just raised Series A. Here's how your competitor [X] solved [specific problem] last month..." Results: 70% response rate vs 2% 2. The "Breadcrumb" Strategy Instead of: Pitching in first message Try: • Comment on their posts (2 weeks) • Share relevant insights • Add value first • Let them come to you    Result: Warmer leads, faster closes 3. The "Reverse Psychology" Play Instead of: "Let me show you how we can help!" Try: "Actually, we might not be the right fit because [honest reason]..." Psychology: People want what they can't have 4. The "Value First" Framework • Create solution-focused content • Share case studies • Tag potential clients in relevant tips • Build authority before asking A Very Good Advice: Stop trying to generate leads. Start trying to solve problems. What NOT to Do: 1. Mass connection requests 2. Generic templates 3. Feature dumping 4. Pretending to be bigger than you are 5. Using the word "revolutionary" Daily Action Plan: 1. Find 3 potential clients 2. Research their actual problems 3. Provide value without pitching 4. Track engagement 5. Follow up strategically Tools I Actually Use: • LinkedIn Sales Navigator • Brain • Coffee    ROI Breakdown: • 2 hours daily lead gen • 5 meaningful connections • 3 discovery calls/week • 1-2 new clients/month    The Mindset Shift: Old way: "How can I sell to them?" New way: "How can I help them win?" The best lead gen strategy is building something people actually want. No amount of clever outreach can fix a bad product. For more strategies, check my FREE guide for Founders: https://lnkd.in/dStTXFAJ --- P.S. Yes, this post is lead gen. --- ♻️ "REPOST" this and your network will Thank You! --- --- Liked this post? Follow Semir Sakanovic for more. Don't miss valuable content, click 🔔 and select "All". (You can find 🔔 on my profile in the right corner) ---

Struggling to fill your pipeline? I hit a wall with lead generation for my health tech business last quarter. Zero momentum, burning cash on ads, and questioning if I had the wrong offer. Then I discovered a counterintuitive outreach method that completely changed the game. By focusing on social signals instead of traditional cold approaches, we generated 47 qualified leads in just 60 days. The secret? Stop treating prospects like transactions and start treating them like actual humans with specific pain points. According to a recent study, personalized outreach with social context has a 3.5x higher response rate than generic cold emails. I've seen this firsthand. One client in the SaaS space implemented this approach and saw their conversion rate jump from 1.2% to 7.8% in under a month. The difference was striking. Most people blast generic messages to cold lists and wonder why they're getting ignored. They're missing the fundamental psychology of how decisions actually happen. I've refined this system across multiple industries - from health tech to real estate to professional services. The principles remain consistent even when the tactics shift. The key is maintaining unwavering consistency while continuously optimizing your messaging based on real feedback. Most people quit right before the breakthrough. What's your biggest lead generation challenge right now? I might be able to point you in the right direction.

Is Your Pipeline Full of Low-Quality Leads? Here’s how to align marketing and sales to drive better results. (Hint: It’s about quality, not just quantity) In the rush to hit targets, marketing teams often focus on filling the pipeline with as many leads as possible. But here’s the catch: if those leads aren’t of high quality, the sales team will struggle to convert them into customers, impacting revenue and wasting resources. Marketing can hit targets by driving quantity, but without alignment on what a quality lead is, the entire sales process can falter. So, how can teams optimize for quality over sheer volume? And how can AI assist in this process? 1. Align on Key Metrics Across Departments Start by defining what a quality lead looks like with the sales team. Agreeing on these metrics ensures everyone is aligned on what success looks like. 2. Track Lead Quality at the Source Not all keywords or ad campaigns are created equal. Use data analytics to focus on those that drive high-quality leads. 3. Implement AI-Driven Lead Scoring AI tools like Salesforce Einstein can automate lead scoring, allowing sales teams to focus on high-value prospects. 4. Leverage AI for Predictive Analytics AI can predict which marketing efforts will yield high-quality leads, optimizing ad spend and improving ROI. 5. Implement Closed-Loop Reporting Track a lead from the first touchpoint to conversion and share insights between departments to adjust strategies in real-time. 6. Regular Cross-Departmental Meetings Ensure marketing and sales teams regularly review lead quality and adjust strategies to stay aligned on goals. Conclusion Focusing on quality leads over quantity ensures that every lead is worth pursuing, setting both teams up for success. Found this helpful? Consider resharing ♻️ and let’s connect for more insights!

How I'd fill pipeline as an AE if I started fresh today. (Send this to your Slack group) Here is my plan: 1. Find Active Buyers The secret? Focus on prospects who posted in the last 30 days. Response rates are 2x higher from active profiles. Quick setup in Sales Nav: ↳ Create saved searches by seniority ↳  Build targeted prospect lists ↳ Update lists weekly for fresh leads Smart reps look for prospects who are active. 2. Strategic Outreach     Too many people say never do a cold dm, and tell you to sit back and wait. Please don't listen to this advice. Here's what I would do: ↳ Block 1 focused hour daily ↳ Send 20-30 targeted messages ↳ Be brief, brilliant, gone Example framework: "Reason I am reaching out [specific insight] → This matters to you because [direct benefit] → Imagine [concrete result/use ask] → CTA [simple, compelling next action]" The big fat pipeline is in the outreach. 3. Smart Engagement Don't just drop "Great post!" comments. Like real talk.. please don't do this. Start real conversations instead. The framework: ↳ Find a post ↳ Share specific insights from their content ↳ Ask one thought-provoking question Now if you did 20 messages a day check the math: 400 messages/month 10% conversion rate = 40 meetings/month There are no silver bullets. This is just an example, If you stay consistent what could happen. Stay prospecting my friends. ----- P.S. Mention someone who could benefit from this strategy. P.S.S. Which step are you going to use today?

Many B2B organizations pour thousands into their websites but barely tap into the goldmine of data they’re sitting on. Let’s turn that investment into a lead gen machine and squeeze every last drop of value ⬇️ Start by "capturing" the companies landing on your page: 🔥 Use reverse-IP tools to identify the COMPANIES visiting your site 🔥 Retarget web visitors on paid search, Facebook, and LinkedIn Then, leverage those company lists to: ➡️ Send real-time alerts to reps when ICP companies are on your site ➡️ Build targeted ad campaigns on social media for all key personas at those companies ➡️ Prioritize multi-channel sequenced outreach (with AI for personalized touches) ➡️ Have your reps connect with all personas from each account (account-based sales) on LinkedIn (We can even manage their LinkedIn accounts for you!) The results? ✅ Your website doesn't just sit on the bench, it plays an active role in lead-generation.