Traditional email marketing is dead... And no, it wasn’t AI that killed it. It was inbox fatigue. We’re done with bland promos and one-way blasts. Now? We want to be entertained, educated, emotionally hooked. The best brands today don’t just send emails, they build experiences in your inbox. Here are 2 new types of email strategy that actually work: 1. Email as Entertainment: Let’s talk about NUDE PROJECT. They send chaos, in the best way possible. Their emails read like a group chat meets underground zine: chaotic storylines, Gen Z memes, interactive graphics, and cliffhangers. You’re not just reading, you’re part of the ride. It’s unpredictable, unfiltered, and totally them. ➡️Result? Passive followers turn into die-hard fans, eagerly waiting for the next episode. 2. Email as Education Now look at Gohar World. They’ve turned email into a museum. Every send is a beautifully crafted experience: whimsical guides, historical nuggets, product stories, and curated “world-building” moments. They’re not selling they’re storytelling. ➡️The goal isn’t conversion. It’s context. Because context creates curiosity. And curiosity builds desire. 🚫 The old “10% OFF, BUY NOW” formula? Dead. The new inbox? Story-first. Weird. Human. Visually rich. Emotionally sticky. Drop your fav newsletter below #EmailMarketing #NewsletterStrategy #BrandStorytelling #GrowthMarketing #DigitalInnovation #RetentionMarketing
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