Next-Gen Interactive Email Content

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Summary

Next-gen interactive email content transforms traditional email marketing by making messages engaging and participatory right inside your inbox. Instead of static promotions, these emails offer mini experiences—like games, polls, and embedded forms—that let users interact without clicking away, creating a more memorable and fun way to connect with brands.

  • Embed engagement: Add interactive elements like polls, quizzes, or forms directly into your emails to spark curiosity and keep subscribers involved.
  • Showcase visually: Use carousels, dynamic images, and storytelling layouts to turn your email into a mini digital experience rather than just a text message.
  • Make actions easy: Enable actions such as booking meetings or shopping without leaving the inbox for seamless, user-friendly experiences.
Summarized by AI based on LinkedIn member posts
  • View profile for María J. Morales

    Creator & Partnerships Marketing Manager | B2B SaaS Strategy | Data-Driven Content & Brand Marketing | Digital Storytelling & Performance.

    7,032 followers

    Traditional email marketing is dead... And no, it wasn’t AI that killed it. It was inbox fatigue. We’re done with bland promos and one-way blasts. Now? We want to be entertained, educated, emotionally hooked. The best brands today don’t just send emails, they build experiences in your inbox. Here are 2 new types of email strategy that actually work: 1. Email as Entertainment: Let’s talk about NUDE PROJECT. They send chaos, in the best way possible. Their emails read like a group chat meets underground zine: chaotic storylines, Gen Z memes, interactive graphics, and cliffhangers. You’re not just reading, you’re part of the ride. It’s unpredictable, unfiltered, and totally them. ➡️Result? Passive followers turn into die-hard fans, eagerly waiting for the next episode. 2. Email as Education Now look at Gohar World. They’ve turned email into a museum. Every send is a beautifully crafted experience: whimsical guides, historical nuggets, product stories, and curated “world-building” moments. They’re not selling they’re storytelling. ➡️The goal isn’t conversion. It’s context. Because context creates curiosity. And curiosity builds desire. 🚫 The old “10% OFF, BUY NOW” formula? Dead. The new inbox? Story-first. Weird. Human. Visually rich. Emotionally sticky. Drop your fav newsletter below #EmailMarketing #NewsletterStrategy #BrandStorytelling #GrowthMarketing #DigitalInnovation #RetentionMarketing

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  • View profile for Aquibur Rahman
    Aquibur Rahman Aquibur Rahman is an Influencer

    CEO, Mailmodo (YC S21 & Sequoia Surge) | Helping businesses get better ROI from email marketing

    32,593 followers

    Emails are supposed to be boring, right? Tell that to the guy who just booked a demo, voted in a poll, and played a scratch-and-win game - all without leaving his inbox. Email isn’t “old.”  It’s the most interactive channel you’re sleeping on. Here are 5 things you can do inside an email today: 1. Collect info without leaving the email → Embed forms that capture subscriber data instantly 2. Swipe carousels → Showcase products or testimonials in-mail, just like Instagram stories. 3. Run polls → Get instant feedback from users without them ever clicking out. 4. Book meetings → Drop an interactive calendar and let people schedule directly. 5. Play games → Quizzes, scratch cards, spin-the-wheel. Conversion doesn’t have to be boring. Everything your landing page does, your inbox can now do. And if your emails don’t convert, it’s not because the channel is outdated: it’s because you’re not using the right tools. That’s exactly what we’re solving at Mailmodo: making emails interactive, engaging, and conversion-first.

  • View profile for Jack Paxton

    eCom topgrowthmarketing.com, blitzrocket.com, hyax.com

    14,306 followers

    It's 2025 and another year for good email marketing! Try something new this year. Here are a few suggestions: 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 AI tools are making hyper-personalized email experiences easier than ever. Think of dynamic content tailored to individual preferences, purchase history, and real-time behavior. 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗘𝗺𝗮𝗶𝗹𝘀 Emails are becoming mini-websites! From embedded polls and surveys to in-email shopping carts, interactive content is boosting engagement rates like never before. 𝗣𝗿𝗶𝘃𝗮𝗰𝘆-𝗙𝗶𝗿𝘀𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 With data privacy regulations tightening globally, marketers are focusing on ethical data practices. Permission-based marketing and transparent data usage are now essential for building trust. 𝗗𝗮𝗿𝗸 𝗠𝗼𝗱𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 As more users prefer dark mode, ensuring your emails look stunning in both light and dark modes is no longer optional—it’s a design priority. 𝗔𝗠𝗣 𝗳𝗼𝗿 𝗘𝗺𝗮𝗶𝗹 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻 The rise of AMP (Accelerated Mobile Pages) for email enables live updates and real-time interactivity within the inbox. Imagine booking appointments or checking live inventory without leaving the email! What email marketing trends are you going to try this year? #EmailMarketing #DigitalTrends #Marketing2025 #EmailMarketingTips

  • View profile for Zach Schieffer

    Klaviyo email/sms for 7-8 figure brands looking to add an incremental $100k-$1M/mo. 40+ DTC ecommerce clients, over $50M attributed revenue. DM me “SCALE” or see ZHS-Ecom.com for more info.

    8,825 followers

    90% of functional food brands send dry, clinical emails about ingredients and benefits that subscribers delete without reading. But smart brands like Alice Mushrooms turn education into entertainment. They use interactive content like brain riddles, quizzes, and puzzles in their emails. This helps them increase engagement rates and make content that is ACTUALLY memorable. Look at what they did with this brain riddle email... Instead of boring customers with Lion's Mane research studies, they CHALLENGE them with three puzzles that reinforce their "brain-boosting" message. Every riddle makes subscribers think about cognitive function... While subtly demonstrating why they might need Alice's mushroom chocolates.

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