How to Create Engaging Landing Pages

After building 100+ lead magnet landing pages, I've found 7 non-negotiable rules to maximize conversion rates. Let's break them down: RULE 1: The Rule of 1 There's only ONE thing you can do on my landing pages: Opt-in or bounce. There's no navigation bars, blog archives, social media buttons... NADA. All of these are distractions. And distractions = lower opt-in rates. So if you want to increase your opt-in rates, the first thing you should do is follow The Rule of 1—just one CTA. RULE 2: Transformation-Driven Headline If you're reading this, you've probably heard the famous Ogilvy quote before: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Now, even though he said that decades ago (and in the context of paid advertising), this is still true. And it also applies to lead magnet landing pages. But, how do you write a great landing page headline? There's dozens of small nuances—but none of them matter if your headline doesn't promise a tangible & compelling outcome (or transformation). So, keep that in mind next time you're writing a landing page. RULE 3: Objection Busting Now, sometimes making a good promise isn't enough. People have doubts. So, if you want maximize your opt-in rates, make sure to always include an Objection Busting sentence to the end of your headlines. Pro tip: Use smaller font size & italicize your Objection Busting sentence so your "main" headline doesn't get too bulky. RULE 4: Mockup image One of your main goals when creating a landing page like this? To make your lead magnet feel *tangible.* Even make it feel like a product. That's why all of my landing pages always have a high-quality mockup image. Obviously, you can whip up your own mockup images using a tool like Canva. But if you can hire a designer to help you create one, that's even better. (It's worth every penny!) RULE 5: Compelling Lead Magnet Name Another way to make your lead magnets feel more tangible? Name them something! One of my favorite frameworks for this is Hormozi's MAGIC formula. RULE 6: Tangible Social Proof As we all know, social proof is extremely powerful. Now, when you have limited real estate, one of my favorite ways to add social proof is to add a short blurb with *tangible* social proof. (Instead of adding a "quote testimonial.") See the image below for an example of this! RULE 7: Opt-In Form Above The Fold Lastly, you want to make it as easy as possible for people to opt-in for your lead magnet. And easy means NO scrolling. That's why your opt-in box should always be "above the fold." Pro tip: Check the mobile version of your page to ensure the opt-in box is above the fold there too. And that's it! Now, the question is - which of these rules are you implementing first?

I audited 40+ landing pages in the Exit Five community. Use these 9 tips to audit your own: 1. Don't confuse a landing page & homepage First thing's first - a landing page and homepage are not the same. There are many reasons why you shouldn't send paid traffic to a homepage, the largest being - everyone including your mother can access the homepage. That means you'll optimize based on murky data. Bad optimizations + mom = money wasted. 2. Content is king but design is queen Your content could be A+ but it won't matter if the page doesn't load or the UI is messy. Pro tip: Run a lighthouse test to check how your website performs. It will give you a list of things to improve. 3. Buzzwords are for the bees If you wouldn't use it in a conversation with another human, then don't put it on the website. Boost your streamlined buzzword soup right into the revolutionized garbage can. Pro tip: Most people read at an 8th-grade level, even if they're highly educated and can read at a higher level. The human brain is lazy...um, I mean, wired for efficiency. Get them to register information about you quickly. 4. Limit the number of asks Do you want our ebook?  Do you want a meeting?  Do you want to pet my dog? We make roughly 10,000 decisions a day. Your buyers are tired. Make 1 ask of your users per landing page. Make it direct. Make it simple. 5. Don't ask too soon Unless your buyers are banging down your door for meetings like Ticketmaster and Taylor Swift tickets, don't ask too soon. You are not Taylor Swift. You need to do some more convincing. Your ratio of value to ask should be 90:10. Tell them what you are, who you're for, what problems you solve, how you solve them, prove your credibility, answer objections THEN... and only then...make an ask. We date before we marry. 6. Story and balance  Landing pages either have too little or too much information. There's no in-between. Don't feature dump - address and acknowledge problems your ICP faces then talk about your features in context of how it solves the problem. 7. Testimonials Using the same testimonials on every page? Make them specific to each product or segment. Pro tip: Link to customer LinkedIn profiles so your users know they’re real people. 8. Prioritize FAQs This is the highest interacted-with block on every landing page I've seen. But make sure to answer real questions and objections not "Why are we the greatest company on earth?" - no one. 9. Optimize for consumption For B2B, they won't convert the 1st or even 50th time. Research heavy, long buying cycles, big committees, yada yada. Look for how they're consuming information on-page then look at overall handraisers on your website over time. --- If reading isn't your thing, Matthew Carnevale and I go over learnings from the audits on episode 185 of the Exit Five podcast. --- I do this for a living. If you want help, reach out to me here: https://lnkd.in/ewys5rwC

I increased conversion rates by 71% for a wellness brand in 2 weeks by optimizing ‘the 3 C’s’ of a landing page. At the end of the day, even if you have really strong data and a high performing creative… If you’re not optimizing the web experience (especially on mobile) your conversion rates aren’t going to look very impressive. We’ve helped guide 100’s of our clients from a CRO perspective on what to do as far as their mobile web experience. These are the 3 most important things to think about when it comes to optimizing this component of the user journey: 1️⃣ Continuity Think about the landing page as an extension of the ad content. You absolutely have to make it a priority that there is continuity between the two. They clicked on your ad because they were interested in the exact content of the ad. So if everything looks, feels, and sounds different when they get to the landing page, they’re going to get confused and click off as fast as they can reach their cursor to the X button. Capitalize on their interest by keeping every variable consistent. 2️⃣ Content Like I mentioned previously, the user clicked on the ad because they were interested in hearing more. That’s why making sure your landing page has every single piece of information there is to know about the service is crucial. You don’t want to give them any reason to NOT convert. So: - Handle every objection - Highlight every benefit/feature - Make sure they understand everything about the process. 3️⃣ Call to action Make it easy for the consumer to progress on the page. You’d be surprised by how many people screw this up. They have a bunch of interested people visit the landing page, ready to buy… Just for them to click off because the CTA wasn’t clear enough. Tell them exactly what to do, and where to go if they want to proceed with the purchase. If you can really nail these 3 when it comes to this step in the customer journey, you’re going to convert a lot more of that traffic that you worked so hard to get with your ads. Again, the three C’s of landing pages: 1️⃣ Continuity 2️⃣ Content 3️⃣ Call to action Remember them and watch your conversion rate skyrocket.

I've created 100s of SaaS landing pages that (1) generate demos and (2) convert 30% higher than the industry average. Here's the exact landing page layout I'm following: 1. Hero section Goal: Capture prospect's attention and help them understand what you do. Headline: Benefit-driven headline that captures attention and clearly states the value proposition. Subheadline: Supporting statement that explains what your product does. CTA: A way for a prospect to take action. Social proof: Add logos of your customers to establish credibility. Visual: Show the product in action to provide more clarity on what your product does. 2. Problem section Goal: Build a relevancy factor — the more you can relate to the prospect, the better. Key problems: Clearly outline the key problems your audience faces. Supporting visuals: Use images to show the problem you’re solving. 3. Solutions section Goal: Show how you’re solving the problem. Key benefits: Show the main benefits of the product and give a brief description of the features that achieve this. Supporting visuals: Include images to reinforce the benefits and showcase the product in action. Testimonials: Include testimonials to showcase the value of your product. 4. Use Cases section Goal: Fight any objection that a prospect might have: integrations, features, pricing, FAQs, etc. Key features: Highlight the key features of your product and how they can be used. Supporting visuals: Include images to reinforce the benefits and showcase the product in action. Social proof: Add logos of your customers to establish credibility. 5. CTA section Goal: Restate the offer and give one or more next steps. CTA: A way for a prospect to take action. Social proof: Include testimonials or case studies to give more reasons to take action. — I have followed this exact framework and always have seen an increase in conversion. It’s not a magic formula. But for sure, it feels like.

Day 7/30 of the Idea to Revenue Mentorship: Most internet entrepreneurs build product pages backwards. They use the same approach for free and paid. That's why they fail. Here's the insight that doubled conversions for a participants today: Free landing pages sell curiosity. Paid landing pages sell confidence. One participant showed us their lead magnet page. 500 words. Testimonials. Guarantees. I asked: "Are you selling a $500 course or giving away a free guide?" The room went quiet. Here's what actually works: FREE PAGES (Lead Magnets): Goal: Sell the click, not the product Feeling: "This sounds useful—I'm curious" Focus: One magnetic headline + short value pitch + single CTA PAID PAGES: Goal: Build trust and overcome objections Feeling: "This feels valuable—worth paying for" Focus: Social proof + clear outcomes + risk reversal The lesson? Stop treating all landing pages the same. Your free page needs 3 things: Magnetic headline (sparks curiosity) Value pitch (what + why it matters) One clear CTA (no distractions) That's it. Save the testimonials for when you're asking for money. Question: Look at your landing page. Are you selling curiosity or confidence? Day 7 complete. 23 days to revenue.

Good sales pages don’t push. They pull buyers in Let’s be honest—most sales pages? They’re either: → Too aggressive (“BUY NOW OR ELSE!”) → Too boring (“Here’s a list of features…”) → Too confusing (What are you even selling?) A high-converting sales page isn’t about throwing a million words at the wall and hoping something sticks. It’s about strategy. 𝗛𝗼𝗼𝗸 𝗧𝗵𝗲𝗺 𝗙𝗮𝘀𝘁 Your headline is everything. If it doesn’t grab attention in five seconds, you’ve lost them. Make it clear, benefit-driven, and curiosity-inducing. 𝘉𝘢𝘥: “Introducing Our New Productivity App” 𝘉𝘦𝘵𝘵𝘦𝘳 “Get 10 Extra Hours a Week—Without Working Harder” 𝗦𝗽𝗲𝗮𝗸 𝘁𝗼 𝗧𝗵𝗲𝗶𝗿 𝗣𝗮𝗶𝗻 (𝗔𝗻𝗱 𝗗𝗿𝗲𝗮𝗺𝘀) Nobody buys because of features. They buy because of problems they want solved and goals they want achieved. Show them you get them. → “𝘚𝘵𝘳𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦? 𝘠𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵 𝘢𝘭𝘰𝘯𝘦.” → “𝘞𝘩𝘢𝘵 𝘪𝘧 𝘭𝘢𝘯𝘥𝘪𝘯𝘨 𝘩𝘪𝘨𝘩-𝘵𝘪𝘤𝘬𝘦𝘵 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘧𝘦𝘭𝘵 𝘦𝘧𝘧𝘰𝘳𝘵𝘭𝘦𝘴𝘴?” 𝗠𝗮𝗸𝗲 𝗜𝘁 𝗦𝘁𝘂𝗽𝗶𝗱𝗹𝘆 𝗘𝗮𝘀𝘆 𝘁𝗼 𝗦𝗮𝘆 𝗬𝗘𝗦 Ever read a sales page and thought, “Sounds cool, but… meh”? That’s because it lacked: → 𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 – “5,000+ happy customers” beats “We’re great.” → 𝗖𝗹𝗲𝗮𝗿 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 & 𝗼𝗳𝗳𝗲𝗿𝘀 – No mystery math. Tell them what they get. → 𝗥𝗶𝘀𝗸 𝗿𝗲𝘃𝗲𝗿𝘀𝗮𝗹 – Money-back guarantees make buying feel safe. 𝗚𝗶𝘃𝗲 𝗮 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 𝗧𝗵𝗮𝘁 𝗗𝗼𝗲𝘀𝗻'𝘁 𝗦𝘂𝗰𝗸 Nobody clicks a button that says “Submit” or “Learn More." Give them an action-packed, benefit-driven CTA instead. 𝘉𝘢𝘥: “Sign Up” 𝘉𝘦𝘵𝘵𝘦𝘳: “Start Your Free Trial—No Credit Card Needed” 𝗖𝘂𝘁 𝘁𝗵𝗲 𝗙𝗹𝘂𝗳𝗳 & 𝗦𝗼𝘂𝗻𝗱 𝗟𝗶𝗸𝗲 𝗮 𝗛𝘂𝗺𝗮𝗻 If your sales page sounds like a corporate boardroom wrote it, people will leave. Write like you talk. Be clear. Be real. And remember—people don’t read. They skim. Keep paragraphs short, use bullet points, and break up walls of text. The best sales pages don’t sell—they make the buying decision obvious. --- Follow Jeff Gapinski for more content like this. ♻️ Share this to help someone else out with their sales pages today #marketing #sales #copywriting

5 tips to create a landing page that converts 🚀 1️⃣ Craft a clear, concise headline above the fold Your headline should instantly communicate the value your audience will get from your product or service. If you're running paid ads, make sure the headline matches the messaging in your ad copy. For example: If your ad highlights "hair loss treatment," your landing page headline could be: "Get Your Hair Back." This consistency builds trust and keeps visitors engaged. 2️⃣ Include a strong visual focus above the fold Place a high-quality product image, video, or graphic above the fold, next to your headline. Extra bonus if you can show your audience how your product or service solves their problem—visually! 3️⃣ Highlight benefits in your body copy Focus on the tangible outcomes your customers will experience. Dive into customer research to identify pain points and explain how your product/service addresses them. Use this insight to write persuasive, benefit-driven copy that speaks directly to their needs. 4️⃣ Feature a clear and actionable call to action (CTA) Your CTA should guide visitors to the next step—whether it’s filling out a form, making a purchase, or calling you directly. Place the CTA button prominently above the fold and make the action as seamless as possible. 5️⃣ Build trust with testimonials and social proof Let potential customers see how others have benefited from your product/service. Use direct quotes, business logos, or even better—screenshots of Google reviews or customer-recorded video testimonials. Because seeing is believing!

How to improve your landing page headlines. If you are trying to get leads online, having a landing page is one of those things that you should have. Your landing page headline is like a first date. You have mere seconds to make a good impression and convince your visitor to stick around. If it's not: • captivating, • clear, • and benefit-driven, They're bouncing faster than you can say... "conversion rate" 1. Focus on the Value Proposition Don't try to be clever. Your headline should instantly tell the visitor what your page is about and what they'll gain from staying. • Clearly communicate the main benefit to the user • Answer the question: "What's in it for me?"    Example: "Boost Your Conversion Rates by 50% in 30 Days" 2. Address the Pain Point     Your customer has a problem. Your headline should speak directly to that pain, showing you understand their struggle. Example: "Tired of Wasting Money on Ads That Don't Convert?" 3. Promise a Solution     Don't just say the problem, offer a solution! Show the visitor how your product/service will make their life better. Example: "Get More Leads, Guaranteed: Our Proven Lead Generation System" 4. Use Numbers and Data     • Specific figures add credibility and grab attention. • A/B tests show numbers often outperform text-only headlines.    Headlines with numbers are 36% more likely to generate clicks. 5. Test, Test, Test! Don't just assume one headline is the best. A/B test different variations to see what performs best with your audience. You don't need to put everything in the headline. Some things can go in the sub-headline. Again, remember that your headline is the first impression your visitors have of your offer. Make it so compelling that visitors can't help but read on. Want to get leads online? Check my FREE guide for Founders: https://lnkd.in/dStTXFAJ --- P.S. What's the best headline you saw? --- ♻️ "REPOST" this and your network will Thank You! --- --- Liked this post? Follow Semir Sakanovic for more. Don't miss valuable content, click 🔔 and select "All". (You can find 🔔 on my profile in the right corner) ---

Your CRM tool landing page should do more than look good—it needs to convert visitors into believers. Here’s how to make it happen: ✅ Speak Directly to the Pain Points: Start with the specific frustrations your CRM solves. Is it lost leads? Disorganized sales pipelines? ✅ Show Results, Not Just Features: Replace generic feature lists with tangible benefits. Instead of "automated workflows," try "save 10+ hours per week by automating lead follow-ups." ✅ Lead with Social Proof: Add testimonials, case studies, and user stats that show real-world success. “5,000 businesses streamlined their sales process with us” builds trust instantly. ✅ Don’t Make Users Guess: Use bold, action-driven CTAs like “See How We Simplify CRM.” ✅ Make It a Visual Story: Use graphics, animations, or icons to visually communicate your tool’s flow or impact. A well-designed page turns complexity into clarity. The best CRM landing pages don’t sell tools—they sell transformations. Focus on the user’s success story, not just the software. Check the full case study on driobbble: https://lnkd.in/gFgPdKWM