Checklist for building a high-converting insurance site

I've designed over 300+ websites. Let me share my 2025 guide to high-converting web design. This is based on real-world results. First of all: - I don’t mind sharing this for free - Sharing this doesn’t damage my business - Knowledge like this helps everyone build online Above-the-Fold (The First Impression) Users decide in 3 seconds if they’ll stay or leave.  Your hero section should: ✅ Clearly state what you offer ✅ Show an action-driven CTA ✅ Be visually engaging, not just "pretty" Example: "Welcome to our website!" "Get high-converting landing pages designed to sell." Make it obvious.  No one has time to "figure out" what you do. Navigation (The Silent Salesman) Your navbar isn’t just for structure… …it’s for conversions. Keep it: 🔹 Minimal (5-6 key links max) 🔹 Clear (No jargon like "Solutions" say what it is) 🔹 Sticky (Users shouldn’t scroll back up to navigate) Bonus: Add a direct CTA in your navbar. "Contact" (Too generic) "Get a Free Quote" (Action-driven) Call to Action (The Money Button) A weak CTA kills conversions.  Your CTA must be: 🔹 Actionable (Use verbs) 🔹 Specific (What’s in it for them?) 🔹 Contrasting (Make it pop visually) "Learn More" (Vague) "Get Your Free Audit in 2 Minutes" (Compelling) 80% of websites I review bury their CTA…BIG mistake.  Make it visible, bold, and repeated multiple times. Speed & Performance (The Dealbreaker) Users hate waiting. A slow website loses 40% of visitors before they even see your content. Speed up by: ✅ Optimizing images (No 5MB hero images, please) ✅ Minimizing plugins (Every extra plugin slows you down) ✅ Using a fast hosting provider Speed = Conversions. Google ranks faster websites higher too. Mobile Responsiveness (The Non-Negotiable) 80%+ of the traffic comes from mobile.  Yet, so many websites still fail mobile UX. Test these 3 things: 1️⃣ Tap Targets – Are buttons big enough? 2️⃣ Text Size – Can users read without zooming? 3️⃣ Layout – Does everything stack properly? "Pinch-to-zoom" is a sign your site is failing mobile users.  Fix it. Trust Signals (The Convincer) Before buying, users ask: "Can I trust this?" ✅ Show testimonials (Not just a wall of logos, real words) ✅ Add security badges (Especially if selling something) ✅ Use case studies (Proof > Promises) A simple testimonial next to a CTA can increase conversions by 34%. Don’t hide them on some random page… …put them where users take action. Read this far?  Now you know exactly what to do… This guide is literally worth thousands of dollars.  So I really hope you appreciate it. P.S. Ask me anything about web design:)

Most brands focus on aesthetics of their website. But a high-converting site is built differently. Here’s my 7-step CRO & UX framework to turn underperforming websites into revenue machines: Step 1: Brand & Product Deep Dive Every project starts with the brand's story. I do an intro call to find: • Your reason to start the brand • Your product’s unique selling points • What makes you memorable Step 2: Google Analytics Insights The data tells us where are the gaps: I analyze: • Which landing pages have high bounce rates? • Which PDPs get traffic but low conversions? • What's the drop-off rate at each stage? Step 3: Heatmaps & User Behavior Analysis GA tells you where users leave. Heatmaps tells why. I look at: • How many users actually see the add-to-cart button? • Do they engage with product images? • Do they read descriptions? Step 4: Competitor Benchmarking Don’t copy, observe. I study: • Best practices in your niche • What sections competitors prioritize • Trends that improve conversions Step 5: Wireframing Key Pages I redesign with purpose: • Homepage → Engaging first impression • Collection page → Easier product discovery • Product page → Stronger trust & persuasion • Cart & checkout → Minimal friction Every section on each page has a job to do. Step 6: UX & Visual Design Once the wireframe is locked, I bring it to life. Fonts, colors, layouts, branding. Creating a site that converts, without compromising aesthetics. Step 7: A/B Testing & Performance Tracking Make improvements once the site goes live. No assumptions. Just data. I test different layouts, CTA placements, copy, and imagery to see what actually moves the needle. This process isn’t for web design. It’s for a conversion-focused web design. Most brands redesign for aesthetics. Smart ones optimize for conversions. What’s stopping you?

How to build a website that converts traffic to sales conversations The 2 most important factors to get right are: 1. Positioning - Clearly explain your differentiation. Different is better than better 2. ICP Clarity - Be crystal clear on who can benefit the most from your product ^^ Most websites (and businesses) can vastly improve getting those 2 things right How to optimize for the 4 most important sections: 1. Homepage experience The Big Problem - Call out the problem you solve Product Visibility - Showcase your actual product Social Proof - Include customer logos and testimonials that support your positioning and ICP 2. Resources & Content Searchability & UX - Guide your visitor to your best content and make it easy to find resources they are looking for Content Layout - Include in-line CTAs and anchor links to help those who skim instead of read 3. Products & Solutions Category - Deeper explanation on your category position vs competition Product Usability - Explain what using your product looks like including onboarding, integrations and ongoing adoption Expected Outcomes - Promote both short term benefits and long term outcomes your product delivers and make the explicit connection back to the big problem you solve 4. Primary Conversion Point Conversion Experience - Make it easy to complete a form and book a meeting right on your website Social Proof - Include additional logos and testimonials to reinforce decision to convert Next Steps - Provide context into what they should expect when they complete your form to facilitate a smooth hand off from the website to a sales conversation Take this checklist and evaluate your current website - there will be opportunity to make improvements to improve your conversion rate without spending more budget on new campaigns We do this for 100% of our customers in the first 4 weeks working together to ensure that we are maximizing conversion of existing traffic and all the new traffic our campaigns will drive to the site #marketing #b2b #demandgeneration

How our Tactical Redesign Increases Conversions 78% for an Insurance Client Are underwhelming landing page conversions impacting your PPC performance? You’re not alone. We hear this from our clients every other day. Here’s how our strategic optimization process can improve your results. 𝗖𝗼𝗮𝘀𝘁𝗮𝗹 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 was stuck with an 11.54% conversion rate on their PPC landing page. Most of their New York mobile traffic bounced without converting. They were burning ad spend. --- 1️⃣ 𝗥𝗲𝗮𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆 We reformatted text into scannable bullet points and increased font sizes. This caters for how people read online. Before we reorganized content by user priority. 2️⃣ 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 The value proposition lets visitors know what’s in it for them. It needs to be impactful. So, we crafted a new version that communicated a compelling reason to convert. 3️⃣ 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 How your page presents itself influences the confidence of the consumer. We: 1. unified fonts 2. aligned elements 3. organized images 4. properly positioned the call-to-actions. 4️⃣ 𝗙𝗼𝗿𝗺 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 The old, clunky form looked like it would take forever to complete. We changed it to a slicker, 2-step version that appeared way less intimidating. We suggested nice introductory text. And changed the organization of form questions so that it asked for visitors’ personal and contact details first. Before delving into questions about their property. 5️⃣ 𝗠𝗼𝗯𝗶𝗹𝗲 𝗨𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 Everyone is using mobile right now! But people still aren’t optimizing their landing pages for mobile-first. It is vital for user experience. We also discovered we needed to make the company phone number bigger to suit the smaller screen. -- The re-designed page crushed the original. A 78.5% conversion lift was achieved by the SiteTuners team. While we slashed cost per acquisition to 29.67%. We don’t like guesswork. Our processes are data driven - that’s why we unlocked Coastal’s real potential. Now it’s an efficient PPC customer acquisition engine. We also replicated the design across their entire marketing funnel. - PS, We've generated over $1 BILLION dollars for clients like Google, CostCo, Nestle & American Express through Conversion Rate Optimization. Frustrated with yours? Let's chat