High-Converting Landing Pages

Most brands focus on aesthetics of their website. But a high-converting site is built differently. Here’s my 7-step CRO & UX framework to turn underperforming websites into revenue machines: Step 1: Brand & Product Deep Dive Every project starts with the brand's story. I do an intro call to find: • Your reason to start the brand • Your product’s unique selling points • What makes you memorable Step 2: Google Analytics Insights The data tells us where are the gaps: I analyze: • Which landing pages have high bounce rates? • Which PDPs get traffic but low conversions? • What's the drop-off rate at each stage? Step 3: Heatmaps & User Behavior Analysis GA tells you where users leave. Heatmaps tells why. I look at: • How many users actually see the add-to-cart button? • Do they engage with product images? • Do they read descriptions? Step 4: Competitor Benchmarking Don’t copy, observe. I study: • Best practices in your niche • What sections competitors prioritize • Trends that improve conversions Step 5: Wireframing Key Pages I redesign with purpose: • Homepage → Engaging first impression • Collection page → Easier product discovery • Product page → Stronger trust & persuasion • Cart & checkout → Minimal friction Every section on each page has a job to do. Step 6: UX & Visual Design Once the wireframe is locked, I bring it to life. Fonts, colors, layouts, branding. Creating a site that converts, without compromising aesthetics. Step 7: A/B Testing & Performance Tracking Make improvements once the site goes live. No assumptions. Just data. I test different layouts, CTA placements, copy, and imagery to see what actually moves the needle. This process isn’t for web design. It’s for a conversion-focused web design. Most brands redesign for aesthetics. Smart ones optimize for conversions. What’s stopping you?

Growing your first-party database: Why most brands get pop-ups wrong (and what sportshoes.com got right) Every website has a pop-up pushing consumers to sign up for newsletters. But here's the key question: Is your pop-up capturing high-intent browsers who aren't ready to purchase yet, or are you only targeting those ready to buy now? After driving hundreds of thousands of consumers to sign up across various brand websites, I seen the biggest conversion killer: the traditional voucher code pop-up. That gives you a conversion rate of 5% from click, whereas other tools can achieve up to a 70% conversion rate from click. While voucher codes excel at nudging ready buyers to purchase, they're terrible for growing your subscriber base. Here's why: Voucher codes convert at 2-5x higher than typical on-site conversion rates. Sounds great, right? Wrong. Most consumers are afraid of "wasting" the voucher if they're not ready to buy immediately, so they simply don't sign up at all. You lose that high-intent buyer, who is on your site, and then you pay to get them back. Whereas the right incentive would of got them into your CRM, where you could control the conversation. Better alternatives for list building: If your goal is capturing subscribers for nurturing (not immediate conversion), consider: Competitions or giveaways Exclusive content access Free samples Early access to sales/Limited edition drops access These incentives attract consumers who are not ready to purchase but are interested in the brand, and let's be honest, that is about 98% of your daily traffic. But that sportshoes.com pop-up on the site made me stop for a second; they seemed to have found a great solution to the issue of nudging a sale or growing a subscriber base, using a voucher code. For the first time ever, I've seen a brand offer the option to "use your voucher later." This simple psychology hack captures those hesitant users who fear wasting the discount while still growing the subscriber base. It's a perfect balance between conversion and list building. Smart brands understand the difference between capturing ready-to-buy customers and nurturing future ones. Which approach is your pop-up taking?

Excellent Stats. Isn't it? But is it? We improved: ▸ Opens ▸ Clicks ▸ Revenue Per Recipient But we couldn't move the placed order rate. Why? Because: ▸ Email is not your Landing Page. ▸ Email is not where your conversion happens. The conversion happens on your landing page and your website. Nothing can change that until AMP emails become mainstream. Then, it will enable recipients to complete an entire transaction from within their email. As an email marketing expert for an e-commerce DTC brand, you can do everything but do not have a vital role in the conversion. We: ▸ Share the right information with the customer ▸ Get them interested ▸ Direct them to click on the link that take them to a page Our part is complete. The customer will now browse and decide on the page whether they want to move forward or bounce back. As such, email or any one channel doesn't create wins. It is multiple aspects coming together in sync that creates a win. Agree or disagree? Curious to know your thoughts. #emailmarketing #dtc #ecommerce

"How do you segment your keywords by ad groups?" After testing and auditing a lot of things, we've gone back to basics, and that's - in our opinion - what's most efficient. What I mean by efficient: effective while still being pleasant to manage for an account manager. 1) MATCH VISITOR INTENT TO LANDING PAGE: The most important factor is that each ad group corresponds to a single visitor intent. And that this intent is assigned to a landing page that perfectly matches this request. Simple fact: if you have a “price” page, send your traffic there with keywords linked to a price request (containing the word “price”, “rate”, “how much does it cost”…) rather than sending them to a page presenting the service. It's a quick-win that can make a big difference to your conversion rate. 2) GATHER KEYWORDS BY INTENTION: customers often go for the obvious. If an Internet user is looking for “car insurance”, the keywords for this theme will be grouped together and will not be in the same ad group as “home insurance”. Now, more tricky: should we mix, for example, keywords evoking price (“cost of life insurance for senior”) with something more generic (“what life insurance for senior”)? A customer will undoubtedly reply, “The customer is actively looking for life insurance, so why make a difference? Here, we prefer to create a "price" ad group and a "choice" ad group with completely different landing pages. Because a prospect asking for a price probably already has an idea of what he wants, and ask for a concrete figure, quickly. Whereas a prospect typing in “which life insurance to choose” will need to be taken by the hand to understand and value the whole offer BEFORE throwing the price in his face. 3) CAN WE MIX MATCH TYPES? Exact/Phrase/Broad. It can be done. For us, there's only one rule: have control over the search terms on which you're going to advertise for each keyword in the ad group. If you mix the types too much AND/OR if you add too many keywords, you'll end up with search term lists of thousands of occurrences to check by hand. And that's going to get tiresome fast! You'll undoubtedly lose out on strategic analysis and pertinence ad <> keyword <> landing page. You need to make sure that Google doesn't get out of line. In Google Ads, common sense and business logic should always take precedence over the hunt for technicalities, hacks and “magic” structures with flashy names (Hagakure, etc.). Poor account performance can almost always be explained by a disconnect between targeting, landing page and user intent. The training course I find most eloquent on this subject is that of GodTierAds (by Ed Leake, his YouTube channel is also a gold mine), for those who would like to delve deeper into the subject. #googleads #ppcchat #ppc #sea

I was chatting with a client last week when they hit me with a question that got me thinking... "George, our Google Ads ROAS is stuck at 2.4x. We're spending $15K a month - how do we get that number up without cutting back?" My first question: "What happens to the people who click your ads but don't buy immediately?" Silence on the other end. Then: "Uh... I guess they just leave?" And there it was - the massive blind spot that's costing most eCommerce brands thousands in wasted opportunity. Take a skincare client of ours. They were getting a decent 2.8x ROAS from their Google Ads. We made one simple change: Instead of just focusing on immediate purchase...we added compelling email capture offers - a skin type quiz, a "get personalised recommendations" form. Almost overnight, their email list started growing about 3x faster. Around 10% of people who clicked their ads but weren't ready to buy would sign up instead. Then the magic happened. We built an email welcome sequence specifically for these Google Ads leads with hyper-relevant emails based on what they'd clicked. Within 30 days, 22% of these new subscribers made a purchase. When we calculated the total revenue - both from direct ad clicks AND from the email sequences - their effective ROAS had jumped from 2.8x to 4.1x. Same ad spend. Significantly more revenue. I noticed something else that blew my mind: For another client, 41% of their customers who came through Google Ads didn't make their first purchase directly from the ad. Instead, they subscribed to emails first, then purchased after receiving 3-5 emails. If they were only measuring direct ROAS from Google Ads, they'd be missing nearly half of the revenue their ads were actually generating! Want to try this approach yourself? Start simple: - Add an email capture element to your Google Ads landing pages - Create a welcome sequence specifically for Google Ads leads - Measure the 30-day value of subscribers who come through ads That's everything! Need help on this? Shoot me a DM.

We’re seeing more businesses rely heavily on Google Ads — but still miss the biggest lever: Intent alignment. Your keyword might be high intent. Your offer might be strong. But if the ad and landing page don’t reflect what the searcher actually wants… Performance tanks. This is what we focus on first: → Does the headline match the keyword? → Is the offer the obvious next step for that search? → Is there friction that doesn’t need to be there? Fixing these can cut CPA dramatically — even without changing budgets, bids or targeting. It’s not about hacking the algorithm. It’s about removing confusion. If you’re running Google Ads right now: How confident are you that your landing page answers the exact question people are searching for?

How to build a website that converts traffic to sales conversations The 2 most important factors to get right are: 1. Positioning - Clearly explain your differentiation. Different is better than better 2. ICP Clarity - Be crystal clear on who can benefit the most from your product ^^ Most websites (and businesses) can vastly improve getting those 2 things right How to optimize for the 4 most important sections: 1. Homepage experience The Big Problem - Call out the problem you solve Product Visibility - Showcase your actual product Social Proof - Include customer logos and testimonials that support your positioning and ICP 2. Resources & Content Searchability & UX - Guide your visitor to your best content and make it easy to find resources they are looking for Content Layout - Include in-line CTAs and anchor links to help those who skim instead of read 3. Products & Solutions Category - Deeper explanation on your category position vs competition Product Usability - Explain what using your product looks like including onboarding, integrations and ongoing adoption Expected Outcomes - Promote both short term benefits and long term outcomes your product delivers and make the explicit connection back to the big problem you solve 4. Primary Conversion Point Conversion Experience - Make it easy to complete a form and book a meeting right on your website Social Proof - Include additional logos and testimonials to reinforce decision to convert Next Steps - Provide context into what they should expect when they complete your form to facilitate a smooth hand off from the website to a sales conversation Take this checklist and evaluate your current website - there will be opportunity to make improvements to improve your conversion rate without spending more budget on new campaigns We do this for 100% of our customers in the first 4 weeks working together to ensure that we are maximizing conversion of existing traffic and all the new traffic our campaigns will drive to the site #marketing #b2b #demandgeneration

I've designed over 300+ websites. Let me share my 2025 guide to high-converting web design. This is based on real-world results. First of all: - I don’t mind sharing this for free - Sharing this doesn’t damage my business - Knowledge like this helps everyone build online Above-the-Fold (The First Impression) Users decide in 3 seconds if they’ll stay or leave.  Your hero section should: ✅ Clearly state what you offer ✅ Show an action-driven CTA ✅ Be visually engaging, not just "pretty" Example: "Welcome to our website!" "Get high-converting landing pages designed to sell." Make it obvious.  No one has time to "figure out" what you do. Navigation (The Silent Salesman) Your navbar isn’t just for structure… …it’s for conversions. Keep it: 🔹 Minimal (5-6 key links max) 🔹 Clear (No jargon like "Solutions" say what it is) 🔹 Sticky (Users shouldn’t scroll back up to navigate) Bonus: Add a direct CTA in your navbar. "Contact" (Too generic) "Get a Free Quote" (Action-driven) Call to Action (The Money Button) A weak CTA kills conversions.  Your CTA must be: 🔹 Actionable (Use verbs) 🔹 Specific (What’s in it for them?) 🔹 Contrasting (Make it pop visually) "Learn More" (Vague) "Get Your Free Audit in 2 Minutes" (Compelling) 80% of websites I review bury their CTA…BIG mistake.  Make it visible, bold, and repeated multiple times. Speed & Performance (The Dealbreaker) Users hate waiting. A slow website loses 40% of visitors before they even see your content. Speed up by: ✅ Optimizing images (No 5MB hero images, please) ✅ Minimizing plugins (Every extra plugin slows you down) ✅ Using a fast hosting provider Speed = Conversions. Google ranks faster websites higher too. Mobile Responsiveness (The Non-Negotiable) 80%+ of the traffic comes from mobile.  Yet, so many websites still fail mobile UX. Test these 3 things: 1️⃣ Tap Targets – Are buttons big enough? 2️⃣ Text Size – Can users read without zooming? 3️⃣ Layout – Does everything stack properly? "Pinch-to-zoom" is a sign your site is failing mobile users.  Fix it. Trust Signals (The Convincer) Before buying, users ask: "Can I trust this?" ✅ Show testimonials (Not just a wall of logos, real words) ✅ Add security badges (Especially if selling something) ✅ Use case studies (Proof > Promises) A simple testimonial next to a CTA can increase conversions by 34%. Don’t hide them on some random page… …put them where users take action. Read this far?  Now you know exactly what to do… This guide is literally worth thousands of dollars.  So I really hope you appreciate it. P.S. Ask me anything about web design:)

I've created 100s of SaaS landing pages that (1) rank in Google and (2) convert traffic into customers. Here's the exact landing page plan I follow: 1. Hero section Company logo: Ensure branding is immediately visible. Headline: Benefit-driven headline that captures attention and clearly states the (compelling) value proposition. Subheadline: Supporting statement that adds further clarity to the headline. Primary CTA: Button that stands out and guides the user to the desired next step. Social proof: Show that people like the reader are also using the product (and how many). Image or video: Add an image, video, or GIF that visually communicates the product in action, making it easy for users to understand how it works. 2. Benefits section Key benefits: Show the main benefits of the product and give a brief description of the features that achieve this. Supporting visuals: Include images to reinforce the benefits and showcase the product in action. 3. More social proof Testimonials: Include quotes from satisfied customers to increase authenticity. Trust signals: Add logos of well-known brands or individual users to further establish credibility. 4. FAQ section Address the most frequently asked questions to overcome any objections. Use Google autosuggest, keyword research tools, and search modifiers to find SEO-focused questions to further optimize for your target keyword(s). 5. Final call to action (CTA) Encourage users to take immediate action. 6. Internal linking Links to related features: Provide links to other feature pages to keep users exploring. Make sure to also link to the new landing page from other pages with optimized anchor text. 7. Mobile optimization Ensure the landing page is fully optimized for mobile users with quick load times, easy navigation, and mobile-friendly CTAs. 8. Footer section Contact information: Include contact details like email, phone number, and address or a link to support. Legal information: Provide links to important pages such as Privacy Policy and Terms of Service. 9. Repeat for every feature We created 8 of these feature pages for a B2B SaaS company a few months back. They now: - Rank for searches directly looking for their product - Get 20,000+ "warm" SEO traffic per month It works.

The anatomy of a perfect landing page. Your landing page is the first handshake with your audience. It tells them: "We get you, and here’s why we’re your solution." But most landing pages fail because they don’t focus on outcomes. Instead, they deliver: ❌ Generic, one-size-fits-all content. ❌ Confusing navigation that drives visitors away. ❌ Calls-to-action so vague they get ignored. Your landing page should guide visitors with precision. Each element has a role: ✅ Headline grabs attention in seconds. ✅ Content speaks directly to their problem. ✅ CTA drives them to act without hesitation. For agencies, the stakes are even higher. Your landing page isn’t just for marketing. It’s your chance to show clients you deliver clarity and results. It’s your moment to build trust. Ask yourself this: 👉🏻 Does your landing page speak to one audience? 👉🏻 Does it solve one problem? 👉🏻 Does it lead to one clear action? If not, it’s not doing its job. Every headline, subhead, and button should move your audience closer to saying, "Yes, this is for me." Because at the end of the day, you’re not just designing a page. You’re creating a moment of decision. Want more tips like this? Follow Matthew Khorsandi