How to Improve Website Ranking After Algorithm Updates

Your website is a goldmine of untapped traffic. And you're ignoring it. I’ve helped several clients double their new monthly visitors by updating content they already had. Here's the exact process that you can do in a couple of weeks. ➡️ The Content Audit 1. First, identify your top 20 posts. 2. Not by traffic - by potential. 3. Look for topics where your competitors are ranking but you're not. 4. These are your hidden opportunities. ➡️ The 500-Word Rule 1. Each post needs fresh, valuable insights. 2. Not fluff. Not AI content. 3. Real, experience-backed information your competitors missed. ➡️ The Internal Link Strategy 1. Create a web of relevance. 2. Connect these 20 posts strategically. 3. Think like Wikipedia - every important concept links to a deeper explanation. 4. This signals topical authority to Google. ➡️ The On-Page Refresh 1. Rewrite those boring H2s and H3s 2. Craft an intro that hooks both Google and readers 3. Update old stats and examples 4. Add FAQs addressing new search intent The Math Is Simple: 20 posts × 25 daily visits = 500 daily visitors That's 15,000 new monthly visitors. Without writing a single new post. I've used this exact system with 50+ clients. It works in every niche. The best part? You already have everything you need. You just need to start.

I ignored semantic SEO for 15 years. Then we got crushed by Google's core update in October 2023. For most of my career, keywords, links, and engagement were where I focused my efforts. "Google indexes things, not strings"? Whatever. Knowledge graphs? Freebase / KGIDs / entity relationships / Meh. Then we lost 50% of our organic traffic overnight. When 5,500 of your 11,000+ pages get traffic and the rest are dying on the vine, Google notices. When your entity (Company / Brand) isn't clearly defined in their knowledge graph, they don't know who you are and if they don’t know who you are then they certainly can’t trust you. Here's how we learned our lesson: 🔴 Pre-Oct 2023: 11,000 pages, 50% getting zero traffic 🔴 Oct 5, 2023: Core update hits, rankings collapse 🟡 Nov 2023: Knowledge graph audit reveals the truth 🟢 Dec 2023: Content purge + entity optimization begins 🟢 Jan 2024: Finally started to recover 🟢 Aug 2024: Hallelujah we’re back baby! The recovery playbook was clear. We went on a content diet, cutting half our pages. We rebuilt our knowledge graph presence by: - Crafting a semantically-optimized company description (deployed everywhere) - Creating an entity home with schema markup - Establishing our "same as" relationships across platforms - Getting into Wikidata and building third-party mentions Within months, our knowledge panel returned. By August, our organic traffic had recovered, and our rankings were stronger than before the penalty. Still, it was pretty scary and the recovery happened after AI had shifted the search landscape forever. Here’s the lesson: Google isn't just counting links or matching phrases anymore—it's evaluating if you're a trusted entity in your space. Control your narrative or someone else will. That's not just SEO — it's survival. (And, spoiler: it’s even more important in an AI-driven search landscape). — Hey -- I'm Jason. I write about: 🔍 Semantic SEO that actually works 🤖 LLM marketing strategies for growth teams 🚀 Building visibility in the AI-first world DM or just follow along! #seo #llms #organicgrowth

Google’s July 2025 Update: What’s Changing in Search Link In Bio. Google completed its June 2025 Core Update rollout on July 17, but the ranking shifts are still unfolding — and July brought additional refinements that many are seeing across their traffic and visibility metrics. Here’s what stands out: Core Focus Areas: • Better alignment with user intent • More weight on E-E-A-T (expertise, experience, authority, trust) • Stricter penalties for manipulative link-building and keyword stuffing • Increased visibility for structured, well-organized content (especially for snippets and AI Overviews) • UX and mobile-first design now directly impacting rankings Under the hood: Google is applying newer systems like MUVERA and its Graph Foundation Model to improve how it understands relationships between content, context, and authority — not just keywords. What this means for site owners and marketers: • Sites with thin or outdated content saw drops • Sites focused on depth, clarity, and trustworthiness gained • UX, mobile performance, and semantic clarity are now critical 📌 If you saw volatility in early to mid-July, this is likely why. Now’s a good time to review your content, technical SEO, and user experience with fresh eyes. #SEO #GoogleUpdate #SearchEngineOptimization #ContentStrategy #EAT #July2025 #DigitalMarketing #SERP #TechnicalSEO #UX

Page-level SEO Tip: Google’s patents and court testimony suggest they evaluate a range of page-level factors when ranking content. Here are 12 key things we recommend every SEO review when analyzing a page: 1. Query Classification – What type of query is this page serving based on those discovered by Mark Williams-Cook? 2. Search Intent – Does the page match what users are expecting to find? 3. Freshness – Is the content up-to-date? If the SERPs include 4 or more pages with recent dates, Freshness matters for that query. 4. Fact Consensus – Does your content align with widely accepted facts across authoritative sources? 5. Helpful Content – Is the page providing unique, useful, and in-depth information, or is it generic? 6. Information Gain – What new insights or value does the page add compared to existing search results? 7. Semantic Relevance – How well is your content semantically similar to target keywords (hint: vector embeddings & cosign similarity scoring) 8. Entity Analysis – Does the page contain key entities (people, places, things) 9. Topical Authority – Is the page part of a broader content strategy across your site that shows expertise in this area? 10. Internal Linking – Does the page receive links from other relevant pages within your site to improve structure and discoverability? 11. Alt Tags & Image Optimization – Are images properly tagged and do they match the topic of the page? 12. Page Titles & Meta Descriptions – Does the title and description drive clicks from SERPs while staying relevant to the content? Each of these factors plays a role in how Google evaluates relevance, quality, and authority. If you’re auditing a page, checking against these variables can help refine content, improve rankings, and align with what we believe Google prioritizes. What other factors do you consider when reviewing a single page for SEO improvements?