How to Engage Next Generation Clients

28% of Gen Z starts searches in ChatGPT. 47% say they’ve discovered a new product or brand through ChatGPT.* AI isn’t just changing how people search, it’s changing where discovery happens. How many of us are thinking about our presence in AI environments? This shift is coming fast, and it’s going to reset strategy for a lot of brands: ❇️ Focus on context. What questions are people asking? What problems are they trying to solve by using AI versus Google. ❇️ Refine your brand messaging. Clear, helpful product explanations and comparisons make it easier for AI to recommend you. ❇️ Monitor your brand mentions. How are you showing up in AI conversations? My daughters are my personal Gen Zalpha focus group. I clocked it so you don’t have to 🙂 Here’s what I’m seeing: 1. They use ChatGPT to research products. Whatever it serves them is what they believe. 2. Brands matter… but they’ll happily swap for an alternative if it meets their expectations. 3. FaceTime is their “phone call.” They live in group chats and group FaceTimes, with nicknames and emojis for contact names. 4. Their attention span is short… except when it’s not. They’ll binge short videos but also watch long GRWM or product reviews from trusted influencers. Always on multiple screens — iPad for gaming, phone call, TV on. 5. AirPods are glued to their ears 24/7 (which I’m convinced will lead to hearing issues down the line). 6. They love experiencing brands in person — in stores, at events. Most brands are missing this. 7. Their texts are through Snapchat and are mostly acronyms. 8. They listen to everything — music genres don’t define them. 9. Thrifting is cool. Vintage and nostalgic finds always win. They keep me on my toes! #marketing #genz #genalpha *Adobe study

"Isn't Gen Z just another marketing buzzword?" Here are 5 reasons this generation is genuinely different, and I'm speaking as someone who's both studying them and is one of them. 👇 🔍 More than digital natives 40% of Gen Z believe that digital and physical are one reality. We're the first generation that never had to learn what "online" means. For us, there was never a split between digital and physical - it's all just life. We don't "go on the internet" - we live in a world where digital is the default, not an addition. 📱 The multi-platform reality While millennials grew up with Facebook, we grew up with choice. The average Gen Z uses 5 different social platforms daily. But here's what's interesting: we don't see them as separate channels, but as one continuous space. 🎮 A generation that made gaming a third place Gaming isn't our hobby - it's our social space. 47% of Gen Z gamers say they've made real friends through gaming. We don't "play games" - we hang out in Fortnite, socialize in Roblox, and build communities on Twitch. 45% of Gen Z gamers say, “I feel like my identity in a game is a truer expression of who I am.” Forty percent say it gives them self-confidence. 💡 Marketing immunity refined Traditional ads? We block them. Hard sell? We scroll past it. It takes us 0.5 seconds to recognize an ad. 66% of Gen Z use adblockers. But we follow creators, engage with brands when they do valuable content, and love when marketing adds to our experience rather than interrupts it. That's why contextual advertising and creator partnerships work - they provide value instead of just pushing products. ✨ Creators, not consumers 65% of Gen Z consider themselves creator. Whether it's modding games, making TikToks, or building in Roblox - we don't just consume content, we shape it. 16% of us have created something in games. We're the generation that doesn't ask "can I do this?" but "how can I make this?" ✨ POV for marketers ✨ Yes, Gen Z is a generalization. But understanding our shared experiences with technology, creation, and community is a good starting point. Just remember - each subculture, from competitive gamers to K-pop fans, has its own rules and expectations. The key? Meet us where we already are, add value to what we're already doing. ✨ What are your thoughts? Are generation names a generalization or a valid thing? --- Follow me (Wiktoria Wójcik) for more insights about gaming and Gen Z culture from someone who lives it. #GenZ #marketing #DigitalCulture #gaming #gamingmarketing

I keep seeing marketing teams chase big influencer follower counts. But they're missing what Gen Z actually values: genuine community influence. Let me break this down: A micro-influencer with 10K deeply engaged followers who trust their recommendations will drive more conversions than a mega-influencer with 1M passive followers. Why? Because Gen Z follows people, not numbers. They want authentic recommendations from creators who actually use the products they promote. Who respond to comments. Who build real connections. This isn't just theory. I've watched countless campaigns fail because brands chose reach over relevance. The math is simple: - 1M followers × 0.1% trust = worthless - 10K followers × 80% trust = gold Stop obsessing over follower counts. Start measuring: - Comment quality - Response rates - Community discussions - Authentic product integration - Long-term brand advocacy The influence that matters can't be bought. It has to be earned through genuine community trust. And that's what your Gen Z strategy is missing. Focus on finding influencers who've built real relationships with their audience. The numbers might be smaller, but the impact will be real.