Tips for Implementing Emotional Design

Your ads might be good, but is your creative resonating? Standing out isn't about shouting louder; it's about being clear, relevant, and genuine. Here's how you can ensure your creative hits home: 1. Visual Impact 🎨 Every ad creative starts with: - Bold visuals that stop the scroll - Imagery that tells a story in seconds - Colors and designs aligned with brand identity 2. Emotional Connection 🖤 People buy with their hearts: - Use authentic stories to connect - Evoke emotion - Build trust, not just transactions 3. Simplify Messaging 📣 In the digital age: - Be concise, be clear - Avoid jargon (simple is always better) - Make your message easy to undersatnd 4. Test & Iterate 🔄 Never settle: - A/B test different versions - Use data, not just gut feeling - Continuously improve based on feedback 5. Align with platform & Audience 👥 Every channel is unique: - Tailor creative based on platform norms (YT doesn't work on TikTok) - Understand audience behaviors and preferences - Craft copy that speaks directly to them Good ads bring attention. Great creative keeps it. - Share this post if it resonated with you!

Let's breakdown this ad from Seed Health to see what's working and how we can improve it... What’s working: Visual Clarity and Branding: The image is simple and very clear, with a product positioned prominently in the center. This clarity helps prospects quickly identify the product being advertised. Engaging Question: The ad begins with a relatable question, "Irregular poops?" If that’s you or has been ever been you - then this ad immediately grabs your attention. From that attention - you move to seeing the rest of the ad and making a decision to move into the post-click experience. Humor aka Humanity: Using the 💩 emoji adds a touch of humor to the ad, making it less formal. Humor is an effective way to create a positive human associations between a brand and their prospective users and can stand our in the feed. Offer Highlight: The bright yellow social proof star with containing "40% OFF" is an eye-catching element that provides a sense of urgency and value, encouraging users to take advantage of a limited-time offer. Call to Action: The ad implies has a low-key CTA built in: "Your morning poops will thank us later," - very smart use of words. The suggestion that the product will have a positive impact on the user's digestive health drives click velocity for prospects motivated to learn more about the price to unlock such benefits. What could be better: Visual Diversity: Lifestyle imagery or some dynamic human interaction would create a more relatable and emotionally resonant ad. Showing the product in use, or featuring a satisfied customer, could help prospects visualize the benefits more clearly. The lifestyle imagery could include some more human elements so the space looks more lived in. Social Proof: The ad could benefit from including elements of social proof, such as customer testimonials or ratings. Adding a short customer quote or a star rating ⭐️⭐️⭐️⭐️⭐️ near the product could lend credibility and trust to the brand. What do to: - Include Social Proof - but don’t overdo it. - Ensure your images feel human - whether with extra items in the photo or hand/motion in the image. - Keep your images simple so the customer can read them. - Make your copy relatable - asking a question about the problem you solve can be incredibly helpful here.

if you're building product, experiences or community, don't forget you're building for humans, not numbers. three principles of human psychology you should know as a builder: 🏋️cognitive load theory🏋️ users have limited cognitive resources, and software design should aim to minimize cognitive load to enhance usability. simplify interfaces, minimize distractions, and provide clear and concise instructions. 👭social proof👭 people are influenced by the actions and opinions of others. incorporate elements such as user reviews, ratings, and social media integrations to encourage conversion and set expectations. 😍emotional design😍 humans have feelings, and those feelings play a big role in shaping user behavior. evoke positive emotions in your users such as joy, satisfaction, and delight through elements like color, typography, imagery, and micro-interactions to drive conversion and affinity. what other psychology-based frameworks do you keep in mind when building?

All the 9-fig brands I’ve worked with pretty much use the same creative strategy. Oddly enough, it’s so simple I can explain it in just 6 tweets: (Really, just bookmark this one). We talk so much about account structure, finding quality creators, and matching your message to your market — I think we forget how simple paid advertising really is. Here’s a simple formula: STEP ONE: Know your audience. When I design/direct ads, I don’t start with a catchy hook or humorous storyline. I start by reminding myself when, where, and who my audience already is. My goal is to mirror their experience. I’ll add the hook, humor, and headline later. STEP TWO: Craft an emotional ad. Once I’ve re-read my notes on the customer, I’ll start developing an emotionally-focused ad that meets people right where they are. I use Thesaurus.com and ChatGPT to help ideate, and I always go for non-generic emotions when possible. STEP THREE: Pick your platform (carefully). Studies show that platform success comes down to pretty much one thing: the state your customers are in while they browse. Even if your customer is partial to one platform, choose the one they shop on, not the one they like best. STEP FOUR: Launch and learn. Some media buyers like to launch and learn with speed — some like the slow burn. In my experience, ads work best when they’re not micromanaged or disturbed. This is especially true if you’ve set your account to test emotions, not angles. REMEMBER: It’s easy to over complicate this stuff. It’s even easier to see what everyone else is doing and assume you’re not doing enough. So I encourage you to simplify this year. You’ll be amazed how fast things scale. Questions? Ask away!