Email Marketing Essentials

Your Email List > Social Followers. Here’s Why Chasing likes won’t grow your bottom line. If you're still prioritizing social followers over email subscribers in 2025, you’re leaving serious revenue on the table. 5 Data-Backed Reasons Email > Social 1. You own your list  Social = rented audience.  Email = direct access. No algorithms. No platform risks.  2. Email = 4,200% ROI  $1 in = $42 out (avg.)  Compare that to 29% ROI for social (mainly via paid ads).  3. Engagement > Vanity Metrics  3–5% CTR in email vs. 1–2% on social media.  Segmentation = 50%+ higher CTR.  4. Long-Term Value Wins  Email subscriber = $45–$60/year in LTV.  Social follower? Nearly $0 without ads.  5. Real Brands. Real Results.  WPBeginner: 600% list growth = 3x revenue  E-comm brand: 95k subs = $1.2M in email-driven sales  Adam Enfroy: 17% product conversion via email    3 Steps to Maximize Your List  Convert followers → lead magnets, popups, and exit-intent offers  Segment & personalize → tailor content to interests  Automate revenue → cart abandonment + re-engagement flows  Email isn’t just a channel. It’s your most valuable asset.  Invest in your list—because algorithms don’t pay the bills.  #EmailMarketing #GrowthStrategy #DigitalMarketing #ListBuilding #MarketingROI #LeadGeneration #OptinMonster #MarketingAutomation 

You’re posting on social media..but you’re not getting any inbound business from it. Then this post is for you. ↓ Every successful online builder is actively building an email list. Justin Welsh Simon Squibb Codie Sanchez Matt Gray Tim Denning Nick Huber Alex Hormozi etc, etc…. Why? NO ONE wants to be controlled by algorithms on social media = people want ownership AND Because email marketing is up to 40x more effective than social media when it comes to turning leads into customers. ✅ By owning an email list, you control how you reach your audience. ❌ Social media? Not so much. Social media algorithms are constantly changing, and you don't control those platforms. And don’t get me wrong, social media is a must to enable people to FIND you. But to convert people to clients: an email list is much more effective. With email, you’ve got a direct line to your people. You can nurture those relationships without relying on third-party platforms. No middleman, no algorithm changes. You’re talking straight with them. If you’re not building an email list, you’re missing out on one of the most effective ways to monetize your audience, and build a business. So, how do you go from having followers to building a loyal email list and turning them into paying customers? Here are a few actionable tips to get you started ↓ 1️⃣ Create Irresistible Lead Magnets Offer something of value in exchange for their email address. It can be a: - free guide - checklist - webinar - exclusive content …make sure it speaks directly to your audience’s pain points or desires. 2️⃣ Launch a newsletter on Beehiiv You can literally start one today. 3️⃣ Use Social Media to Promote Your Email List Don’t just share your lead magnet once → talk about it OFTEN. Tell your followers what they’re missing if they’re not on your list. Add some urgency or offer a bonus to get them to subscribe. Make it a part of your system. 4️⃣ Nurture with Consistent, Valuable Content Once they’re on your list, don’t just sell. Give them content they can actually use. And LEARN from. The more value you provide, the more trust you’ll build, and the more likely they are to buy from you down the line. Show people you understand them. Make yourself the go-to. Many people think they should do the opposite: Keep things behind a wall until people buy. ❌ That won’t build your business and it won’t build your email list. ✅ Share loads of value, and you will get more customers. 👉 Treat your emails list like an a$$et Treat your email list like the valuable asset it is. Ask for input. Encourage people to reach out. Make an effort to understand and respect people’s time. Don’t write super long essays (no on has time). Write newsletter editions people can skim read. Show up regularly in their inbox. Want examples how? 👉 Go here (it's free): https://lnkd.in/dUPYinYi

What happens when your entire business depends on a social media’s algorithm and the rules overnight?  I watched this reality happen to a founder.  Over the past 12 months his business had all but dried up. Not because his product was bad or the market crashed. Because he let someone else control his audience. Here’s the story: From 2020 to 2024, this guy was crushing it on X (Twitter). His posts about real estate best practices were getting hundreds of thousands of views. And generating dozens of B2B leads per week from owners and operators. What went wrong? The algorithm changed overnight. Instead of rewarding niche B2B content. The platform started amplifying controversial posts and viral media. His reach vanished. His leads dried up. His business died. The insight: The problem wasn't the algorithm change. It was that he never owned his audience. The founders who are still thriving did the opposite. The difference? They built email lists. While everyone else was chasing likes and retweets, they turned followers into subscribers. When the platform changed the rules, they had a direct line to their customers. Here’s how to start building yours: Create something valuable in exchange for an email address. A guide, a template, a mini-course. Give people a reason. Then nurture that list: • Send regular value • Build solid relationships • Turn subscribers into customers Build the moat that the algorithm can’t guarantee. The platform will change again. But your email list will keep your business alive. Don't let someone else control your future. Own your audience. Want to learn how real estate entrepreneurs are building sustainable businesses? Our "Selling into Real Estate Owners" course teaches you how to find customers, build relationships, and create systems that don't depend on social media algorithms. Next cohort starts soon. Details in the comments.

Imagine running a business where every time you want to meet your customers, you have to pay the landlord. That’s exactly what happens when your entire digital presence depends on social platforms. A freelance designer I once spoke with had a beautiful Instagram profile—but when the algorithm changed, her reach dropped overnight. What saved her? A simple website with a portfolio, testimonials, and WhatsApp contact list that funneled leads straight into her inbox. She moved from renting attention to owning trust. - Email list - Personal website - WhatsApp contact list These became her true digital assets—platforms she controlled, not just borrowed space. 👉 Social media is your megaphone. But your owned platforms? That’s your home. What’s your plan if the algorithm stops playing nice tomorrow? (Views are personal) #DigitalAssets #DigitalOwnership #CreatorEconomy #ContentStrategy #OwnTheSpace

What the TikTok ban really, teaches us marketers... For me, it’s a HUGE reminder of one thing... The importance of having your own owned data and not relying on social media platforms. Because, if you’re putting all your energy, content, and strategy into one platform - you’re risking your entire business. Because you don’t own anything!!! TikTok could be banned. And then reignited! Algorithms change. Platforms could die out (Hello, MySpace - who is as old as me and remembers this one?). And when that happens, where does your audience go? Not with you. Because you don't know who they are and can't contact them. This is why owning your data, your email lists, your website traffic, your CRM - is EVERYTHING. Your social following? Yes it's great for visibility. But let’s be honest...You’re just RENTING that audience. So, here’s what we should ALL be doing right now: 🩷 Diversify your strategy: Don’t put all your eggs in one platform’s basket. Think email marketing, your website, podcasts, events and platforms you control. 🩷 Capture data: Every touchpoint is an opportunity to bring your audience into YOUR ecosystem. What’s your plan to turn that social engagement into leads and meaningful connections? 🩷 Focus on community: Create value, provide insights, and give people a reason to follow you beyond just liking your posts. Build trust—offline and online. The TikTok ban isn't just about one platform. It’s a wake-up call to stop relying solely on platforms you can’t control. Because the algorithm doesn’t care about your business. But your owned audience? They do care - so you need to make sure you can speak to them! Agree? Disagree? #tiktokban

The biggest marketing mistake filmmakers and film investors make (and how to fix it) Most filmmakers and investors believe the key to success is growing a social media following. More followers means more funding, right? Wrong. Here’s why that’s a risky strategy and what to do instead: 1. The social media trap • You don’t own your audience. Instagram, Facebook, LinkedIn—those platforms do. • Algorithms decide if people see your content. Most posts reach less than five percent of followers. 2. The power of an email list • Unlike social media, you own your email list. • Email open rates average 20-25 percent, while organic social reach is below two percent. • Your message lands directly in inboxes, not lost in a sea of posts. 3. The Terrifier 3 case study • The indie horror film Terrifier 3 built a niche audience through direct marketing, including email. • Instead of spending money on mass advertising, they focused on reaching the people who actually cared. • The result? A high return on a small marketing budget. 4. How to start building your list today • Offer a lead magnet (behind-the-scenes footage, a film preview, or an exclusive investor guide). • Set up a welcome email sequence to engage new subscribers. • Stay consistent with a weekly or bi-weekly email. 5. The bottom line Film is a relationship business. Your email list is your most valuable asset—not your follower count. Are you building an email list yet? If not, what’s stopping you? Let’s discuss. #IndieFilm #Filmmaking #AudienceGrowth #InvestorRelations

Delete. Unsubscribe. Mark as spam. These are the reactions many assume email marketing elicits. Yet, while social media grabs headlines, email quietly outperforms, driving $36 for every $1 spent. It's the digital marketing channel that refuses to die – and for good reason. Many marketers overlook it, chasing the latest social media trends, but savvy businesses know its power. Here's why email marketing remains a cornerstone of effective digital communication: → Direct access to your audience: Unlike social platforms, your email list is yours. No algorithm changes can cut you off from your subscribers. → Personalization at scale: Modern email tools let you tailor content to individual preferences, increasing engagement and conversion rates. → Cost-effective: Compared to paid ads, email marketing often delivers a higher ROI. Some studies show returns as high as 4200%. → Measurable results: Open rates, click-through rates, and conversions are easily tracked, allowing for continuous optimization. → Builds long-term relationships: Regular, valuable emails keep your brand top-of-mind and foster customer loyalty. → Versatile content options: From newsletters to promotional offers, emails can serve various marketing goals. → Mobile-friendly: With most emails now read on smartphones, it's a perfect channel for reaching on-the-go consumers. Despite claims of its demise, email usage continues to grow. In fact, many Gen Z consumers prefer email for brand communications over social media messages. The key? Providing value, not spam. Businesses that master the art of helpful, engaging emails will continue to reap the benefits of this powerful marketing channel.

Subscriber engagement isn't a vanity metric –– it's an influential factor that can make or break your email deliverability. Want to boost your open rates, improve inbox placement, and supercharge your email ROI? Here are 5 proven strategies to increase subscriber engagement and improve your email deliverability: 1. Optimize For Subscriber Quality, Not Quantity Having a large list email list means nothing if they are all low quality subscribers. Subscribers who come from questionable sources, or who don’t have a real interest in your content, are far more likely to disengage or mark your emails as spam. This hurts your reputation with ISPs and decreases your inbox placement. You’ll see better open rates, more engagement, and improved deliverability when you focus on QUALITY over QUANTITY in list-building. 2. Segment Your Audience Subscribers aren't numbers in a spreadsheet, they're real people. Group your audience based on factors like demographics, purchase history, and engagement level. Then, create targeted campaigns that are tailored to the specific needs and interests of each segment. This allows you to deliver hyper-relevant content that resonates –– and resonance is great for your engagement KPIs. 3. Personalize Your Messages Generic "email blasts" are a thing of the past. Use subscriber data to tailor your content, offers, and sending frequency to each individual's preferences and behaviors. The more relevant and personalized your emails are, the more likely subscribers are to open them, read them, and take action. 4. Nail Your Timing The timing of your email sends can dramatically influence engagement metrics. Sending a discount code immediately after someone leaves your site with a full cart can be the perfectly timed offer that seals the deal. Sending a discount immediately after someone just PURCHASED a product from you is a great way to ruin an otherwise positive experience. Use data to optimize send times based on email category and subscriber behaviors. 5. Continuously Test And Optimize Contrary to what some marketers would have you believe, email isn't a "set it and forget it" strategy. You need to constantly be testing different elements like subject lines, content, offers, and calls-to-action. More importantly, you need to ANALYZE those tests and use them to continually refine your approach. These five tactics are the most effective way to kickstart a virtuous cycle: More emails hitting inboxes → More engagement on those emails → Stronger sender reputation → Improved deliverability Implement these strategies, and you'll show ISPs that your emails are not only wanted, but valued.

Email is dead. Long live email. For 20 years, we’ve been hearing that email marketing is obsolete. Yet here we are, in 2024, with email outperforming every other channel in ROI. Social platforms? They come and go. Algorithms shift, engagement drops, and creators lose access to their followers overnight. But email? It’s the most resilient, direct, and profitable communication tool businesses have. No middleman. No gatekeepers. Just you and your customer. Sure, it’s not “sexy.” It doesn’t have the flash of TikTok or the virality of Instagram Reels. But here’s the truth: 💡 Email marketing is the workhorse behind most successful businesses today—and it’ll still be here in 2044. Why? Because: • Ownership: You own your email list. No platform can take it away. • Predictable ROI: Every $1 spent on email earns ~$36. Try finding that in ads. • Personalization: It’s the only channel where brands can truly have a 1:1 conversation with customers. So, why do so many brands neglect it? Why do people claim it’s “dying” when it consistently outperforms? Answer: because they’re chasing trends instead of focusing on what works. Email marketing isn’t just surviving—it’s thriving. And it’ll outlast the next wave of shiny platforms, just like it did MySpace, Vine, and Clubhouse. Are you betting on trends—or the timeless workhorse? Drop your take below 👇 What’s the next “email is dead” prediction you’ve heard recently?

Bigger isn't always better. Sometimes size is a hindrance, rather than an advantage. Brands love to brag about the number of addresses on their mailing lists, but size isn't everything! An oversized list that under-performs, bloats your marketing costs, and contributes to deliverability problems is hardly boast-worthy. In the simplest equation, sending more emails = making more money. I don't dispute that entirely, I'm not a monster. The problem is what that calculation fails to account for: the potential for lost revenue later, when mail gets delayed, sent to the spam folder, or rejected completely. Most likely, sending more mail to some users does net more profit! But sending more mail to others does more harm than good without additional considerations being made for list quality, prior engagement, and purchase history. Let's unpack the risks in blasting another sale announcement to your full list: 🎒 An address that never confirmed opt-in could be a spam trap that contributes to a blocklisting. Or, it could be a real, disinterested person who's one message away from reporting your mail as spam and damaging your reputation in the process. Impactful blocklistings and excessive complaints can both result in mail being being rejected outright. Instead of more mail & more money, your users get no mail and you end up with no money. 🎒 A user who hasn't opened/clicked the last few emails they've received could be dormant, over-quota (stuffed full of mail and unable to accept more), or a spam trap, none of which contribute positively to your bottom line. 🎒 If you're planning on sending mail beyond your typical daily volume or attempting to re-engage lapsed users, you could be penalized if that additional volume doesn't respond positively to your overtures. Target users thoughtfully, with regard to their prior interaction with your messages (or lack thereof). 🎒 Remember that waning engagement could mean some special Gmail or Apple user is just waiting for the perfect offer before converting, but it could also mean that special someone reported your mail as spam previously and your messages are now delivering straight to their spam folder, languishing unopened. #deliverability