How to collect emails with pop-ups

This one tweak helps Glo Skin Beauty add $50k+ in MRR. But most ecom brands sleep on it. Most pop-ups just ask for an email. That's lazy. Smart brands like Glo Skin turn their pop-ups into micro-funnels. Instead of using the generic "Want 10% off? Enter your email" pop-up… They set up a quiz to ask: "What's your biggest skin concern?” The answers vary from: • Dry skin • Anti-aging • Acne • Dark spots This does three things: 1. Segments their audience  2. Makes users think about their needs 3. Creates a micro-commitment Each answer then triggers targeted content flows and personalized offers For example, if someone picks "anti-aging", you: • Send them collagen product emails • Show them age-fighting content • Offer retinol samples This strategy works because because people love quizzes: • They want personalized answers • They enjoy self-discovery • They trust tailored advice Not to mention, quizzes outperform regular pop-ups by 30%+ The best part is you don’t need to overhaul your tech stack to set up a quiz. It takes the same space. Uses the same tech. Just asks smarter questions that get you to 1000 orders a day.

My 4-step formula to boost ecommerce sales by 2x from welcome emails. I helped a client achieve this in 30 days with one key change to their flows. See, the only thing we had to change was the signup form itself. Just by reworking: - The timing. - The layout. - The offer. We turned a simple pop-up into a money printer. Here’s the adjustments we made to our client's signup form that took their conversions from 2.7% to 8.7%: 1) Offer Originally, we offered “15% OFF” for signing up. But I switched this to “Gift With Purchase.” Through A/B testing, I found that an incentive like a gift often has a higher perceived value. Sometimes, a single change to your offer is all it takes to see big results. Tip: Always be testing your offers. 2) Trigger I noticed that page-load pop-ups can be disruptive and annoy visitors. So I switched to different pop-up triggers: - Exit-intent pop-ups for desktop users. - 8-second delay or 60% scroll for mobile users. By separating the triggers for desktop and mobile, the experience felt more intuitive, and conversions  improved. 3) Copy I kept the copy short, clear, and to the point. Pop-ups are disruptive by nature. So you need to grab attention and communicate the offer quickly. Keep your message clear and direct. 4) Design I simplified the design to make the offer stand out. Cluttered layouts and fancy animations can distract from the message and hurt conversions. Instead, go for a clean, straightforward layout that draws the eye right to the offer. Simplicity is best. Do you run A/B tests on your email flows?

Your pop-up is the reason your email list is not growing. Most brands just install one basic pop-up and think that's enough to grow their email list. Well, if you're serious about growing and scaling - it's not enough. At AJ Media, we cover the entire funnel with personalized pop-ups based on a customer’s stage and history with the brand. Here’s how we do it: 👉 New visitors → Get an incentive to join the email list. 👉 Existing email subscribers → Get a better offer to join SMS. 👉 Customers → Get a tailored offer to initiate a repeat purchase + collect zero-party data. 👉 Loyal customers → Get VIP perks + collect even richer data for segmentation. This way, customers aren’t overwhelmed with too many pop-ups at once. Instead, they see the right message at the right time. ✅ Higher conversions. ✅ Better customer experience. ✅ More personalized retention strategies. And not to mention that you should always have a specific pop-up for desktop & mobile.

Recart secretly signed up for 10,000 ecommerce sites and the results are wild. They built an AI agent to visit the top 10K Shopify stores, trigger popups, and sign up using both email + SMS. What followed: → 7,492 popup flows → 42,000 emails → 18,000 SMS messages → 700+ A/B tests → 20+ expert insights from top DTC operators All to answer one question: What actually works when it comes to list growth and conversion? A few takeaways that stood out to me: • Fullscreen > lightbox (by 20%+) • Most brands still don’t A/B test popups • OneClick SMS opt-ins 2x conversion • 80% of brands collect phone numbers… then never follow up • 21% of popups don’t collect contact info at all Recart’s teardown goes deep on format, copy, cadence, incentives, UX, and post-signup strategy. If you care about turning traffic into revenue this is the most detailed study I’ve seen on the popup experience. Check out the full breakdown here: https://lnkd.in/d6PEg4st

99% of 7-figure brands are f*cking up their popups. One of the first things we do during onboarding is analyze the current popup. Most of the time, I see the same issues:  - Too many input lines  - Too much text  - Too much unnecessary information You don’t need both the prospect’s first & last name. One is enough. Too much text is distracting, keep it tidy. The customer doesn’t care about your next product launch. Just give them their discount. The above are just quick fixes. You can make them anytime - sooner rather than later is better obviously. But here’s the BIGGEST mistake I see brands making: Not. Collecting. Zero. Party. Data. And I’m happy to harp on about this. Because it’s more important than you think. For clarification, it’s collecting specific information about your customers. They consent to providing it so everything’s above board. You use it to market to your customers better & collect more revenue. Popups are an underutilized way of collecting it. Here’s the popup flow we implement for clients: Popup -> Obtain email -> Ask them questions/ Questions we like to ask include:  - What are your goals?  - What products do you typically shop for?  - What brought you to us & our products? Then you take this information & use it to personalize your overall messaging. Which increases conversions & collects more revenue. Point being that popups are powerful when used correctly. Don’t waste them asking pointless questions. Collect more customer data & use it to improve your marketing. It’s changes like these which’ll help you win in 2024.