How to build email list during off-sale periods

POST-2/5👉 Build It or Buy It? The Dirty Truth About Affiliate Email Lists. Let’s be honest. Not everyone has the patience or skills to grow an email list from scratch. But blasting shady, scraped, or unvetted lists is a one-way ticket to domain blacklisting. So what’s the middle ground? Let’s break it down. Option 1: Building an Email List the Right Way: This takes time—but it's the most stable path for long-term success. Here's how smart affiliates do it: Create a Lead Magnet That Solves One Specific Pain. Example: If you’re promoting a keto supplement, don’t just say “Get my keto guide.” Instead: “Get my 7-Day Keto Reset Plan (used by 10,000+ others) that drops 5lbs in a week without giving up your favorite foods.” Use Targeted Paid Ads to Funnel the Right People: Platforms like Facebook, TikTok, and native ads work well. But keep this rule: Never run an ad without a compelling landing page + opt-in form. Use Embedded Opt-ins in Niche Content Example: Write blog posts or create YouTube videos reviewing products you're already promoting. Drop content upgrades like: “Want the 3 cheapest fat-burners that actually work? I’ve tested 17. Get the list here.” Newsletter Angle: Curate value. Don't sell right away. Example: “The Hormone Fix Weekly – every Sunday, get 3 science-backed tips to boost metabolism naturally.” Once users subscribe to something they understand and want, their intent is clear. That’s when affiliate offers become natural extensions, not annoying pitches. Option 2: Partnering with Reputable Data Providers (Not List Sellers) This is controversial, but it exists in real marketing. Not all purchased data is junk. You’re not buying just emails. You’re buying intent + engagement + recent activity—if you work with the right people. Look for providers who: Source data from co-reg opt-ins, sweepstakes, or survey funnels Provide timestamped, consent-based records Include interest tags or behavioral data (ex: clicked on “weight loss” offers in the last 14 days) Regularly scrub hard bounces, spam traps, and complainers Examples of valid use cases: Partnering with a supplement brand that has run paid traffic for 6 months and will do a co-branded campaign Working with lead brokers who generate opt-ins via advertorials with clear terms and transparent compliance Tapping into survey panels where users opted to receive 3rd-party offers Bottom Line: Whether you're building your list or working with a trusted source, the bar is higher now. ESP policies, Gmail’s AI filters, and Apple’s privacy updates won’t tolerate bad actors. But for those doing it right—list = leverage. Coming soon. Post 3: Your ESP Is Killing Your Affiliate Commissions — Switch or Sink Post 4: Affiliate Email = Spam? Only If You Ignore These Rules Post 5: You’re Promoting the Wrong Niche — That’s Why You’re Broke #email #emailmarketingtips #affiliatemarketing

Last week, I was chatting with a coach about lead generation. She showed me a ton of valuable resources she had created, but they were hidden behind a “subscribe page” on her website. She linked to it in her book and newsletter, but it wasn’t doing much to grow her email list. That got me thinking—those resources could work so much harder for her. Here’s what I suggested: 1) Turn the hidden resources into a lead magnet Great content doesn’t help if no one sees it. I told her to package her best insights into an “ultimate guide” that solves a specific problem for her ideal clients. 2) Create a landing page that highlights the value of the lead magnet Instead of a generic “free resources” link, she needed a dedicated webpage that makes it painfully clear why someone should sign up. The value and outcome have to be obvious. 3) Deliver the guide as an email series A one-time download is easy to forget. But if the guide comes in a 5-day email series, it keeps people engaged and builds trust over time. 4) Nurture before making an offer Share generously upfront. When people get value for free, they’re far more likely to turn into paying clients when they are ready to invest in applying what they’ve learned. TL;DR: ✔️ Turn hidden resources into a lead magnet ✔️ Create a landing page that *sells* the value ✔️ Deliver it as an email series ✔️ Nurture before making an offer If you’ve got great content sitting in a forgotten folder (or buried on your website), it’s time to put it to work. Shoot me a DM if you want to brainstorm how. ~ ~ ~ 👋 Hi, I’m Angeline. Certified CliftonStrengths Coach and Ghostwriter for coaches. 💡 I help coaches stay top-of-mind through emails, building trust for repeat business. Top 5: Relator | Arranger | Input | Learner | Responsibility #CliftonStrengths #Coaching #PersonalDevelopment #Ghostwriter #emailseries #leadgen

EOFY is done and panic has well and truly set in. Sales are down, budgets are tight, and ecommerce managers are holding on for Black Friday. But, in our humble opinion: Black Friday is won in July, not November. The next few months are where the real work happens for us, especially when it comes to CRO and CRM. Because if you’re not growing your list, learning what makes your audience click (literally), and improving that post-click experience… you’re relying on discounts and desperation later. Three tips to set you up now, so you’re not scrambling later: 🫶🏻 Run a non-promotional lead-gen campaign: Offer something of value (a quiz, guide, giveaway, early access list) to build your database with intent-rich leads. Don’t wait until November to beg for emails. 🫶🏻 Audit your key landing pages: Start with your highest-traffic, highest-exit pages. Are they loading fast? Mobile-friendly? Is the CTA clear? A/B test now, while pressure is low. 🫶🏻 Automate with intention: Go beyond abandoned cart. Build a welcome journey that nurtures and educates. Segment early, so by Q4 you’re not sending “one-size-fits-none” emails. I’ll be walking the halls of Online Retailer next week in Sydney, if you want to grab a coffee.

Your email list is your most valuable marketing asset. So here are 5 funnels you can use to build it starting today: Template 1: The Bare Bones The simplest one: you post content, drive it to your profile where they can join your email list. It works well as long as: - You’re attracting the right crowd with your content. - You’re having enough traction to get meaningful signups daily. The problem is that beyond the qualify of your content and your profile, your audience doesn’t have an incentive to join your email list. Which brings us to number 2: Template 2: The Magnetized I call it “Magnetized” because it involves a lead magnet: a valuable, free resource that your subscribers get in exchange for their email. Here are a few rules of thumb to follow: - It must be so valuable people would willingly pay for it. - It must solve a specific problem your audience is facing. - It should tie directly to your core offer. That will increase the number of conversions. But it doesn’t solve for the amount of traffic. Which brings us to number 3... Template 3: Augmented I like ads for 4 reasons: 1. They allow you to increase traffic 2. They allow you to do that quickly 3. They allow you to do that without relying on other creators. 4. They also allow you to target specific people (either via targeting or specific copy) Those get more people to see your lead magnet, download it and join your email list. Template 4: Collab The next level is to leverage other people’s audiences via guest posting. Here’s how it works: 1. Make a list of newsletters in your niche 2. Guest-write an issue of that newsletter 3. Add your lead magnet link to the bottom 4. Make sure to offer the owner of the newsletter to do the same with your audience. Just like collabs in music: this tactic allows you to get in front of a qualified warm audience. The only problem is that you have to rely on someone else’s goodwill. Template 5: Viral Who are your best sales reps? Happy customers. How do you make them promote your newsletter? Do this: - Create newsletter-specific content (not recycled stuff) - Provide non-obvious insights - Make it actionable. - Incentivize them By doing all 4 you’ll create growth loops that will allow your newsletter to grow on autopilot. Template 6: Pinnacle Combine all of the above. Complex, but unstoppable.

Most brands chase bigger email lists But list size means nothing if nobody buys Here’s how to build an email list that actually converts 👇 1. Stop offering weak incentives Everyone uses “10% off” Offer value that matches your brand instead: → Early access to product drops → Entry into exclusive giveaways → Personalized product recommendations This will attract the real fans of your brand 2. Optimize every entry point Don’t rely on pop-ups alone Build your list through: → Checkout opt-ins → Post-purchase surveys → Blog content upgrades → Quiz funnels → Collabs & giveaways 3. Qualify your subscribers Not everyone should be on your list Ask smart questions during sign-up to segment early (e.g. skin type, size, interest) You’ll send more relevant emails, get better results and make more money 4. Build stronger relationships Your list is only as strong as the relationship you build Nurture subscribers with storytelling, education, and value - don’t just hit them with a sales-based email once a week Trust always comes before transaction 5. Protect your list health Clean your Email List regularly - remove cold subscribers who haven’t opened in 60-90 days Better engagement = better deliverability = more sales A big list might feel good But a buying list feels a lot better