Optimal email send times 2024

Here are the best times to send your emails. (based on data from 70,000+ B2B emails) When you send your email matters more than you think. I analyzed all my data to find the best times. Here’s what I found. The best days to send emails: Tuesday, Wednesday, and Thursday. Engagement clearly peaks midweek. The worst days to send emails: - Monday: Inbox overload. - Friday: People are winding down. - Weekends: Low engagement as people disconnect. The best times to send emails: - 8-10 AM: People check their emails first thing. - 1-3 PM: Afternoon lull, perfect for catching attention. But there is no one-size-fits-all rule. Because industry matters a lot too. Tech companies engage more in the morning. Traditional industries respond better in the afternoon. So testing is what truly matters. Don’t get stuck thinking mornings are the only way. Also try sending emails at unconventional times. So remember: - Test different times - Track your metrics - Adjust your timing Your reply rates will climb. What timing works best for you?

The Best Time to Send Your Newsletter If you're in the newsletter or email marketing business, one of the most pressing questions you face is when to send emails to maximize engagement. It's an art to deliver the right message at the right time. The ideal timing depends on a combination of factors: Newsletter frequency (daily vs. weekly) Industry (news vs. entertainment) Demographics (gaming age 14-24 vs. financial age 30-60) Type of a newsletter (B2B vs. B2C) Time zone considerations (CST vs. GST) Your email testing results Here are stats from MailerLite to guide you: Most marketers prefer Thursday or Wednesday Thursday has the highest open rate within the first two hours of sending The peak times for email opens are between 11 AM-12 PM Another surge between 6-7 PM Surprisingly, there's even a late-night bump at 2 AM (in the sender’s time zone)   To add a practical angle here are stats from those who crush it: Tim Ferriss sends his “5-Bullet Friday” on Thursday mornings Jon Yoshaei sends his “Created” on Thursday afternoons James Clear prefers Thursday around noon Morning Brew delivers its daily newsletter at 5:45 AM The Hustle hits inboxes at 7:20 AM A Crucial Reminder: 23% of emails are opened within an hour of receipt after 24 hours, it drops to less than 1% So, how do you determine your optimized time? The answer is clear: analyze your audience and experiment with different combinations. Use the provided stats as a baseline and don't hesitate to deviate if your audience demands it. If you need personalized advice, DM me. I have a tip or two for you. #newsletter #emailmarketingtips #digitalassets

The age-old question of email marketing — When to hit “send”? There are MANY opinions here, so let’s cut to the chase: There are days to send email campaigns that receive maximum engagement. This varies on factors like audience, industry, and the goals of the campaign. So, please know that this is a general guide based on data available across the internet.  I cannot stress this enough: Your brand might look totally different. Which is why it’s very important for you to test, test, test.  In the meantime, here’s the internet’s guide to your email timing strategy: Best Days to Send Emails 1 - Midweek Preference: - Tuesday, Wednesday, and Thursday - Research shows that Tuesday tends to have the highest engagement rates. - It is followed closely by Wednesday and Thursday. 2 - Avoid Mondays and Fridays: - Mondays can be overwhelming as people catch up on weekend emails. - Fridays often see a drop in engagement as people prepare for the weekend. - Again, this varies based on brands and is just a general data point. Best Times of Day to Send Emails 1 - Morning Hours: - The most recommended time to send emails is between 9 AM and 12 PM. - Research indicates that this timeframe typically sees high engagement rates for both B2B and B2C emails. 2 - Late Morning to Early Afternoon: - Sending emails between 10 AM and 11 AM is also a solid strategy. - This period captures users who are actively engaging with their inboxes after settling into their day. 3 - Post-Lunch Engagement: - Another effective window is from 1 PM to 3 PM - This is especially true for B2B communications, as people often check their emails after lunch 4 - Evening and Weekends for B2C: - For B2C, sending emails on Saturday mornings is a good time. - It results in high engagement rates, as subscribers often shop and browse emails during their free time on weekends. - This makes weekends a good opportunity for promotional campaigns - At the risk of sounding like a broken record, this can totally vary from brand to brand. We have some brands that have 0 engagement on the weekend, others that are doing fantastic at night (moms in particular). It all depends on your audience, so test.