Fixing Conversion Problems in Creator Emails

What if the reason your leads aren’t converting is because your emails sound like spam, not strategy? There was a time I believed more emails meant more conversions. So I sent everything, reminders, offers, “just checking in” messages. Every. Other. Day. At first, it felt right. I was showing up. Staying visible. Staying active. But then… Open rates dropped. Unsubscribes climbed. Replies? None 😂😭 That’s when I realized, I wasn’t nurturing my audience. I was nagging them. 😭 Then came the wake-up call: A prospect replied, “Hey, love your content, but you email a lot.” Ouch. That one line made me pause. I was treating my list like a target, not a community. So I went back to the drawing board. I studied how real brands use storytelling, connection, and rhythm to earn trust before a sale. Here’s what changed everything 1. Stop chasing clicks. Start building connection. I replaced “urgent” offers with *useful* insights. Before:“Limited offer ends tonight!” Now: “Here’s the framework that helped my client double engagement in 30 days.” That small shift, from selling to serving, changed everything. 2. Make it personal. If your emails sound like a broadcast, people treat them like noise. Use names. Mention actions. Tell stories. Before: One generic subject line for everyone. Now: Segmented messages for creators, founders, marketers. “Hey Sarah, here’s how I grew my reach as a solo creator” will always beat “3 LinkedIn growth hacks.” People pay attention when they feel seen. 3. Space your messages wisely. Sometimes silence gives your next message more power. Before: 4–5 emails a week. Now: 2–3 that actually matter. (Monday tip → Thursday story → Weekend summary.) Create rhythm, not noise. 4. Tell a story. Your emails should flow like chapters — not random notes. Before: Disconnected blasts. Now: Email 1: “How burnout almost made me quit.” Email 2: “What burnout taught me.” Email 3: “How I now manage clients without losing sleep.” By the third email, readers aren’t just reading , they’re rooting for you. 5. Audit your funnel. Every month. Check which emails get replies, clicks, or are ignored. Before: I sent and hoped. Now: I test subject lines, review data, and adjust. Your analytics are your audience talking, listen to them. At the end of the day, nurturing isn’t about sending more emails. It’s about sending the right ones. Emails that educate. Inspire. Build trust long before the sale. If your subscribers aren’t converting, don’t send another reminder, Rethink the experience you’re creating in their inbox. -------------- I help brands and creators design content and email strategies that connect first and convert naturally without sounding SALESY or spammy. If you want your audience to actually look forward to your next email, let’s make that happen. Still, The Gen Z Creative 🤭❤️

A client once came to me frustrated. They had tens of thousands of dormant subscribers — people who hadn’t opened an email in months. So, they did what most marketers do... They launched a re-engagement campaign. Subject lines were optimized. Timing was tested. They even offered discounts and bonuses. Crickets... Hardly anyone opened the emails. Fewer clicked. It looked like the list was just… dead. But here’s the thing: The list wasn’t dead. Emails never reached their audience. The real problem? Their sender reputation was in the gutter. Too many past sends to unengaged contacts. Poor list hygiene. Poor response rates. Spam complaints. They were trying to re-engage ghosts, because the emails weren’t making it to the inbox in the first place. So we flipped the strategy: ✅ Fixed the root deliverability issues ✅ Segmented by most recent engagement ✅ Cleaned the list and re-built trust with aligned content ✅ Slowly reintroduced traffic and warmed up the domain Only then did we try re-engagement again — and this time, it worked. So the takeaway: Your list isn’t the issue, but your email deliverability might be. If your deliverability is broken, even the best emails won’t convert. Fix the foundation first. Then re-engage.

Funnels don’t fail because of tech. They fail because the copy never connects. 👉 Fix the words first… and the tech suddenly “works.” Here’s what I see all the time: Coaches spend hours tinkering with buttons, colors, and timers. But the funnel still flops. Not because the tool was broken, but because the message was. The two biggest killers of conversion? ❌ Vague promises. Phrases like “unlock your potential” or “step into your power.” They sound inspiring… but they don’t tell your reader what will actually change. Will they sign a client? Launch an offer? Make back their investment? ❌ Mixed signals. One minute it looks like a mindset program. Next, it reads like a tech course. Your reader is left thinking: “Wait, what is this?” If they can’t clearly define it, they won’t buy it. So how do you fix it? Here are 3 copy shifts that make funnels click: 1️⃣ Be clear about the identity of your offer. Is it coaching, a course, or a done-for-you service? Pick one and lead with it. 2️⃣ Anchor to a concrete outcome. Swap “clarity & confidence” for specifics like: ➡️ “Launch your first offer in 8 weeks.” ➡️ “Book your next 3 clients without guessing.” 3️⃣ Check for alignment across the funnel. Your lead magnet → nurture emails → sales page → offer should feel like one conversation, not four different ones. When the copy connects, the funnel converts. And the tech? It finally feels seamless. Action step for you: Open your sales page this week. Circle every vague word (“clarity,” “empower,” “transform”). Ask yourself: What does this look like in real life for my client? Replace it with the specific outcome you actually deliver. That one tweak alone can lift conversions. PS: If you want fresh eyes on your funnel + emails to spot these blind spots, that’s exactly what we do in the Inbox Profit Sprint. DM me “Sprint” and I’ll share the deets.

One of the fastest-growing Substack creators (100k+ subs) asked me to review their funnel to help them monetize faster. Here’s what I found: This creator is absolutely crushing it. They’re getting thousands of free subscribers both from Substack and LinkedIn every month. Their problem? Most of those free subs aren’t upgrading to paid. And after looking at their welcome flow, I could see why. They are not leveraging their welcome email—the single most important touchpoint in their entire funnel—to drive paid conversions. So with that in mind, I came up with 2 potential strategies to help them fix this bottleneck: Strategy 1: Free Trial (Lowest Effort, Lower Potential Upside) Since they only offer yearly subscriptions, I suggested offering a 30-day trial - but adding some urgency to the mix: “Start your free trial by end of day and reply to this email—I’ll send you [bonus 1, bonus 2, and bonus 3] as a thank you for upgrading today.” The key: Only mention the price of the yearly membership *after* breaking down everything they’d unlock as a paid member. Ideally, too, you want to find a wat to “quantify” the value they’d be getting from each thing included in the subscription and compare it to the actual price they’d pay for it. Strategy 2: Personalized Onboarding Funnel (Highest Effort, Highest Potential Upside) When you have a huge resource library, you can run into an unexpected problem: People don’t know where to start and feel overwhelmed as a result. (This is definitely the case for this creator.) But this can also be an opportunity to turn free users into paid readers. How? By adding a simple survey to your welcome email you can identify where subscribers are in their journey as well as their biggest challenges. Then, you can use this data to send personalized drip sequences with specific resource recommendations based on their individual responses. So instead of just saying “Here’s my paid newsletter, go subscribe!” you create a personalized roadmap for each subscriber to get the most out of your paid newsletter resources. The key takeaway for you (whether you run a free or a paid newsletter): Your welcome email gets the highest open rates—make it count. Hope this is helpful!

“We set up an email automation… but it’s not working.” I’ve heard this from so many e-commerce founders, and I’ve been there myself. A while ago, one of my clients came to me frustrated. They were using Klaviyo. They had welcome flows, abandoned cart sequences, and post-purchase emails; everything looked good. But their sales were flat. Open rates were negligible Revenue from email was almost non-existent. And it hit me: most businesses think email automation is just… automation. But it’s not. It’s a strategy. Email isn’t a checklist. It’s a customer experience. Here’s what we fixed and what made the difference: 1. We started with the why. Why is this person on your list? What do they care about? Every email was rewritten to serve a real purpose, not just to fill the calendar. 2. We mapped the customer journey. Different people are at different stages. We built flows around behaviours: → first-time visitor → cart abandoner → repeat buyer → inactive subscriber Each one got emails tailored to them. 3. We moved from ‘broadcast’ to ‘conversation’. No more one-size-fits-all messages. We added dynamic content, personalised product suggestions, and a tone that felt real. 4. We tested ruthlessly. Subject lines. Send times. CTA buttons. Even product images. It’s amazing how a 5-word subject line can change your entire open rate. 5. We tracked conversions, not just clicks. Because opens don’t pay the bills. We set up attribution, looked at customer lifetime value, and made decisions based on real data. Within 60 days: → Revenue from email went up by 47% → Unsubscribe rate dropped by 28% → Repeat purchases doubled And the best part? They weren’t sending more emails. Just better ones. If your emails aren’t converting, it’s not the tool. It’s the story you're telling, the timing, and the targeting. I help e-commerce brands fix this. With the right automation strategy, your emails won’t just land in inboxes, they’ll drive sales. Drop a “YES” if this hit home. Let’s turn your email system into a 24/7 sales machine. #EmailMarketing #AutomationStrategy #BoostConversions #CustomerJourney #eCommerceGrowth