Email Analytics

Do your click rates seem exceptionally high? The culprit is: Bot clicks. Here’s the TLDR For the past few weeks we’ve been seeing super high click rates across different clients and ESPs I’m talking about a dreamy 21% I wish our content was that good but the real reason is bot clicks Inbox providers are using bots to click links in emails in order to ensure they are safe and not a malicious URL While this is great it can also give you a false sense of engagement You think: “Wow, my content rocks” while the link was clicked by a bot and not a human How do you know whether bots are clicking your emails or humans? 1 - Have your click rates spiked suddenly? 2 - Within the clicked email metric in Klaviyo does it say “bot click: true”? 3 - Check the volume of bot clicks in the Klaviyo clicks metrics tab What do you do now? 4 - You can email Klaviyo support and they will give you beta access to exclude bot clicks within tracking and for segmentation. This will allow you to get cleaner data and build better segments 5 - Set up dedicated click tracking: This will make links show your brand name vs. klaviyo and can increase trust as customers will see your brand’s name when hovering over links in your email. This increases the chances that they will click on your links, and makes links look safer in the eyes of inbox providers. Last but not least, as always, be a good sender and follow deliverability best practices. A strong sender reputation makes inbox providers less likely to validate the safety of links in your sends through bot-clicks.

Cold outreach doesn’t fail because of bad writing. It fails because your data is a mess. Let me tell you about the time I thought I cracked the code. I spent hours building a lead list. Personalized it. Crafted the perfect emails. Felt like a cold email wizard. Then I hit send. BOOM. Inbox chaos. → 22% bounced → A warm lead replied, “Wrong person” → My domain got flagged → And I questioned every life decision Turns out, good outreach needs more than good copy. You need clean, enriched, reliable data. That’s when I found the power combo: Icypeas + Clay Here’s how they fixed my mess: 1. Icypeas = clean, verified emails No more guessing. No more bounce rate heartbreak. 2. Clay = effortless data import Forget spreadsheets. Clay pulls your lead list in like magic. 3. Clay enriches your leads Job title? Company size? LinkedIn URL? All there. Ready to personalize. 4. Better data = smarter campaigns More emails landed. More replies. Fewer “pls remove me” messages. Moral of the story? Don’t let bad data ruin great outreach. Good tools don’t just save time. They save your sender reputation. If you're tired of starting every campaign from scratch, this duo is the shortcut to doing it right. You can also use their API for automation with n8n or Make to build custom workflows. You should give them a shot. ______________________________ Like this? Repost to help others. Follow Arpit Singh & tap 🔔 for more. #Outbound #Clay #Icypeas

An ecommerce company recently approached my team to do an email audit as they were facing challenges with low open and click-through rates. After analyzing their email account, here are our main recommendations to revive their email marketing channel: 1. Strategic Email Segmentation: Currently, your emails lack personal relevance due to a one-size-fits-all approach. This is a crucial area to address. Action Plan: Implement segmentation based on purchase history, engagement levels, browsing behavior, and demographic information. 2. Personalized Content Creation: Generic content won't cut it. Your audience needs to feel that each email is crafted for them. Action Plan: Develop emails specifically tailored to the different segments. This includes curated product recommendations, personalized offers, and content that aligns with their interests. 3. Subject Line A/B Testing: Your current subject lines aren't doing their job. You need to be implementing ongoing A/B subject line tests, as this is low-hanging fruit to improve your open rates. Action Plan: Regularly test different subject line styles and formats to identify what resonates best with each segment. Keep track of the metrics to inform future campaigns. 4. Mobile Optimization: A significant portion of your audience reads emails on mobile devices. Neglecting this is causing a decrease in your email engagement rates. Action Plan: Ensure all emails are responsive and visually appealing on various screen sizes. Test your emails on multiple devices before sending them out. Additional Campaign Strategies We Recommend: - Launch a Monthly Newsletter: This should include new arrivals, style guides, and user-generated content. It’s an excellent way to keep your brand in the minds of your customers. - Seasonal Campaign Integration: Tailor your campaigns to align with holidays and seasons. This approach can significantly boost engagement and sales during key periods. - Re-Engagement Campaigns: Specifically target subscribers who haven't interacted with your brand recently. Offer them unique incentives to rekindle their interest. Next steps: 1. If you found this helpful, please leave a comment and let me know. 2. If you own/run/work at an Ecommerce company doing at least $1 million in annual revenue, message me so my team can audit your email channel to see if there's a good fit for working together.

The hidden reason 90% of outbound campaigns die after 30 days (and it's not what you think). It's not deliverability issues. It's not terrible offers. It's not bad copy. It's that most teams never build feedback loops. They launch a campaign, send it for a month, and when results plateau, they blame the list. Then they start over with new: Copy. Targeting. And sequences. And the cycle repeats itself. Here's what we learned after running outbound for 120+ companies: Your best-performing campaigns are hiding in your current data. You're just not listening to it. At ColdIQ, we treat every reply as intelligence. Prospects' feedback should be leveraged into better campaigns: 1. Tag Every Single Reply We use three categories in Instantly.ai: → Positive (interested, asking questions, booking calls) → Negative (unsubscribes, "not interested," objections) → Neutral (out of office, wrong person, timing issues) But we go deeper. For positive replies, we track: → Which email in the sequence hooked them → Which subject line did they respond to → Which value proposition resonated → Which persona/role they hold For negative replies, we track: → Budget concerns by role → Common objections by industry → And timing pushbacks by company size 2. Analyze Patterns Weekly Every Friday, we pull campaign data from Instantly and Clay. We look for: → Which industries respond best to specific messaging → Which angles get the most positive replies → Which CTAs drive the most meetings Example from last month: CTOs at Series A companies responded 40% better to efficiency messaging than to ROI messaging. So, we built a separate sequence just for that segment. 3. Build Iteration Workflows Based on weekly data, we create new email variations using Claude. But we don't rewrite entire campaigns. We test micro-improvements: → New subject lines for low open rates → Different pain points for cold segments → Alternative CTAs for warm prospects We use Instantly's A/B testing to run these variations against control groups. 4. Create Campaign Evolution Rules When a campaign hits certain thresholds, we automatically evolve it: → If positive reply rate drops below 2% after 500 sends, we test new angles → If objections cluster around budget, we add ROI-focused follow-ups → If timing pushbacks exceed 30%, we build nurture sequences 5. Feed Insights Back Into New Campaigns Every insight gets documented in our Clay database. When we build campaigns for new clients, we start with proven patterns: → Subject lines that work by industry → Pain points that resonate by role → CTAs that convert by company size We're not starting from scratch each time, but building on what already works. The result? Average positive reply rates improve 30-40% between month 1 and month 3. Feedback should guide your strategy. Treat outbound like a conversation where you actually listen and optimize accordingly. Questions? 👇

Your ecom brands 40% email open rate is a lie. It’s inflated numbers due to a change in Apple’s software. Apples new update is massively inflating numbers. Let me explain… It’s called Apple's Mail Privacy Protection and this is what's really happening: → Images auto-load through proxy servers → Tracking pixels fire without real opens → Your "amazing" open rates mask deliverability issues While you celebrate fake metrics, your emails actually sit in spam folders. This is what I do different to make my emails work. I’ve sent over 1M emails for ecom brands and there are only a few things I focus on: • Click-through rates • Revenue per recipient • Inbox placement Everything else might seem like an indicator but honestly it’s more just a “vanity metric”.

Stop tracking email open rates. 🛑 Lots of talk about Gmails new banner blocking auto image downloads recently however this is not a new problem. Optimising campaigns for open rates is worse than a vanity exercise - it’s misleading and unreliable. Here’s why… Open tracking relies on an invisible image (a tracking pixel) embedded in your email. When the email is opened, the image loads, logging the open… But it’s not that simple. That pixel can also collect data like IP addresses, locations, and browser details, raising significant privacy concerns. As a result, major players like Microsoft, Google, and Apple have taken action to protect user privacy. Let’s take Gmail as an example: Since the introduction of Google’s privacy measures, reported open rates have been significantly inflated. Many of these “opens” are triggered by Google’s servers rather than genuine recipient engagement. Check out the data 📈 Chart 1: Compares open rates for Gmail against other providers like Microsoft and Proofpoint. Notably, Gmail’s open rates have consistently been higher, with a significant spike after 2018. Chart 2: Focuses on “first-minute opens” likely caused by image preloading or security scanning. Data suggests that 15-20% of emails sent to Gmail/GSuite recipients are false opens, a trend since 2018. The takeaway? Open rates are a relic. They’re inflated, unreliable and can mislead your outbound strategy. Instead, focus on metrics that reflect genuine engagement: ✅ Click-through rates  ✅ Responses ✅ Actual engagement In email prospecting, not all that glitters is gold—some of it is just glitter. Full stats breakdown link in the comments #outbound #B2Bsales #prospecting

Did you know your Klaviyo account is overreporting CTR & sales from bot clicks? Here's how to fix it 👇 1. Open Analytics & Click on Custom Reports 2. Tap on Create From Scratch 3. Select Single Metric & Chose "Click Email" as the metric 4. Click on "Add Filter" and change it to “Clicked Bot” and set it to “is false.” 5. Save the Report and now you'll only see real clicks in the report 6. If you need to analyze the data further, export the report. Click the “Export” button and choose your preferred format (CSV, Excel, etc.). 7. Cross-check with Campaign Data Go to the “Campaigns” tab. Select a specific campaign you want to analyze. Use the report you’ve created to cross-check the real clicks against the total clicks in the campaign. 8. Automate the Process To automate this process for future campaigns, set up a recurring report. Go to the “Reports” tab, select your saved report, and click on “Schedule Report.” Choose how often you want the report to be generated and emailed to you (daily, weekly, monthly). Hope this helps & now you're able to eliminate bot clicks

Tracking email performance? Don’t stop at open rates and clicks. The real ROI lies in the metrics you might be ignoring. Here are five lesser-known measurements of email marketing performance that reveal the true long-term value of your efforts: 1. Revenue Per Subscriber (RPS) Instead of focusing on individual campaign performance, calculate the average revenue each subscriber generates over time. This metric helps you understand the long-term profitability of your list and highlights the value of nurturing your audience. 2. Customer Lifetime Value (LTV) You're probably already familiar with this data point, but have you narrowed in on the LTV specific to customers who come in through email? Comparing this to social media or paid ads can reveal valuable insights you never knew were hiding in your spreadsheets. 3. First Purchases Sourced Via Email Many businesses think of email as a retention tool, but it's also a powerful driver of first-time purchases. Track how many new customers come from email campaigns to better allocate resources to acquisition-focused emails. 4. Cost Per Conversion Email is often one of the most cost-effective marketing channels you can use, but you should always analyze the data to validate that assumption. Calculate this by dividing your total email marketing costs by the number of conversions generated specifically through email. I bet it stacks up favorably against most of your other marketing efforts. 5. Churn Rate and List Decay Unsubscribes are a healthy part of list management, but a shrinking email list can quickly eat into your ROI if left unchecked. Monitor your churn rate (unsubscribes and inactive subscribers) to identify trends and take action, like re-engagement campaigns or a round of list hygiene. Open rates and click rates are just the tip of the iceberg. Tracking these lesser-known metrics will give you a more complete picture of how email marketing impacts your bottom line. And, as an added bonus... Getting them dialed in will help you make more informed decisions that significantly boost your email marketing ROI. If two competitors are otherwise evenly matched, the one with the asymmetric information advantage will always win. Don't stop at surface level performance metrics, especially with one of your more lucrative sales channels. Master these advanced email marketing KPIs and you'll put plenty of distance between yourself and the rest of the pack.

𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗳𝗿𝗼𝗺 $𝟰𝟵𝗞 𝘁𝗼 $𝟯𝟬𝟬𝗞 𝗶𝗻 𝟵𝟬 𝗗𝗮𝘆𝘀 Initial Situation and Challenges: The client was struggling with a stagnant email marketing performance: Open Rates: 7% Click Rates: Less than 0.2% Inbox Placement: Around 60% across major ISPs Spam Rates: Above 0.4% at Gmail, and 0.1% - 0.5% at other ISPs These figures highlighted significant deliverability issues, with a considerable portion of emails not reaching the inbox, affecting engagement and revenue. 𝗦𝘁𝗲𝗽 𝟭: 𝗔𝗻𝗮𝗹𝘆𝘇𝗶𝗻𝗴 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲. 𝗧𝗼 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗿𝗼𝗼𝘁 𝗰𝗮𝘂𝘀𝗲𝘀, 𝘄𝗲: 1. Studied Unsubscribes and Soft Bounces: Determined that certain segments and content types had higher unsubscribes and soft bounces. 2. Content Performance Review: Found that concise content (no more than 2 scrolls) with a CTA within the first scroll had higher engagement rates. Actionable Insights: Shorter emails with prominent early CTAs drove better conversions. 𝗦𝘁𝗲𝗽 𝟮: 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 We executed multiple tests to refine content: 1. Layout and Image Alterations: Changed email layouts and image-to-text ratios to see their impact on deliverability. 2. Footer Disclaimers and Content Changes: Tweaked footer disclaimers which led to better inbox placement, especially in Gmail. Results: Improved Gmail inboxing rates and engagement. However, these changes did not significantly impact Yahoo and Hotmail. 𝗦𝘁𝗲𝗽 𝟯: 𝗜𝗦𝗣-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 1. Revenue and Click Analysis by ISP: Discovered Yahoo and Hotmail had better conversion rates than Gmail, indicating higher engagement from these ISPs. 2. Hotmail Focus: Despite low inboxing (45%), Hotmail drove more revenue than Yahoo. We liaised with Microsoft for three weeks to resolve IP blocking issues, doubling the volume sent to Hotmail. 3. Yahoo Adjustments: Improved inboxing to 80% by targeting users who had engaged (opened emails at least 10 times and clicked once) in the last 60 days. 4. Gmail Strategy: Implemented content changes and special segmentation strategies, boosting inboxing to 70% and reducing spam rates below 0.2%. Outcome: ISP-specific strategies led to improved inbox placement and engagement across the board. Step 4: Results and Impact Inboxing Improvements: Gmail: Increased to 70% Yahoo: Improved to 80% Hotmail: Resolved IP issues and doubled volume. Open Rates: Grew to an average of 15% in 90 days Revenue: Increased from $49K to $300K per month within 90 days. Continued in the comment section... #email #emailmarketing

AI is revolutionizing email marketing, opening doors to highly specific, niche solutions. Here’s where it’s set to shine: Micro-Segmentation: Use AI to group audiences by subtle behaviors, enabling hyper-personalized campaigns and behavioral triggers. Mood Detection: Leverage sentiment analysis to tailor email tone and timing based on real-time audience feelings. Proactive Retention: Predict churn and send automated win-back campaigns to re-engage at-risk customers. Accessibility: AI ensures inclusivity with automated alt text and screen reader optimizations. Intent Prediction: Deliver pre-sales content aligned with user actions, improving conversions. Zero-Party Data: AI-enhanced surveys encourage users to share data willingly for precise personalization. Compliance Automation: Manage GDPR and CAN-SPAM requirements with AI-driven consent tracking and privacy alerts. Real-Time Personalization: Update email content dynamically post-send, like weather-based recommendations. Feedback Integration: Use real-time customer feedback to refine email strategies and drive sentiment-based retargeting. Journey Builder: Map adaptive email journeys that change based on user behavior, ensuring hyper-relevance. 2025 is set to redefine email marketing with these AI-driven solutions. Want to stay ahead? Contact Prospect Engine to unlock your email marketing potential with cutting-edge strategies. #EmailMarketing #AIMarketing #DigitalStrategy